Sorting Truth vs. Hype: How to Vet AI Products for Retail Marketing
Retail TouchPoints
DECEMBER 23, 2024
Artificial intelligence isn’t going to replace the marketer, but the marketer who uses AI is going to replace the marketer who doesn’t. This summer, the number of Americans forecasted to use generative AI at least once per month exceeded 100 million , and more than ever, marketers need to seek ways to implement the technology in their organizations.
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