15 Email Marketing Types for Successful Ecommerce Campaigns | Salsify
Salsify
SEPTEMBER 28, 2023
Explore the best email marketing types, including 15 ecommerce email marketing examples to inspire your next campaign and drive conversions.
Salsify
SEPTEMBER 28, 2023
Explore the best email marketing types, including 15 ecommerce email marketing examples to inspire your next campaign and drive conversions.
Retail TouchPoints
SEPTEMBER 28, 2023
The continued advancement of retail technology and ecommerce have set new standards for a quality online shopping experience. Todays’ customers expect seamless omnichannel shopping experiences that are highly personalized. In fact, 80% of customers say they’re more likely to purchase from brands that personalize, according to Deloitte. However, most ecommerce retailers today have already invested in personalizing their online shopping experience — so why are retailers still struggling with custo
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Forrester eCommerce
SEPTEMBER 28, 2023
*This blog post is co-authored by Sohm Gough Small and mid-sized businesses (SMBs) have been battered over the past three years by the continuing to face headwinds of inflation, supply chain interruptions, macroeconomic uncertainty, and disruptive technologies that threaten market upheaval.
Retail TouchPoints
SEPTEMBER 28, 2023
Meta debuted a series of new AI-powered tools for its social platforms, including Facebook , Instagram , Messenger and WhatsApp , at its annual developers conference Meta Connect on Sept. 27. And while Meta hasn’t completely abandoned its namesake, the metaverse — reveals at the event also included the new Quest 3 VR headset and upgrades to its line of smart glasses with Ray-Ban — the company has clearly shifted its focus to this year’s hottest technology, AI.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Forrester eCommerce
SEPTEMBER 28, 2023
In a world increasingly focused on environmental sustainability, it’s no surprise that every aspect of business is being scrutinized for its impact on the planet. One aspect that often flies under the radar is marketing technology.
My Wife Quit Her Job
SEPTEMBER 28, 2023
In this Family First Friday episode, I teach you how to go beyond sourcing from China, find great suppliers in India and get the lowest prices possible. Check out this India Sourcing Trip organized by my friend Meghla Bhardwaj. This is an 8-day learning, sourcing and cultural guided tour to India. Use the code STEVE for $300 off – [link] What You’ll Learn What You Should Source From India?
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
Retail TouchPoints
SEPTEMBER 28, 2023
Convenience store chain Wawa has unveiled its first “next generation” store design, in Henrico, Va., to showcase the company’s focus on designing for efficiency, and has revealed more details on its store expansion plans in Ohio and Kentucky. The new exterior design for the Virginia store has a defined centered entry point, a “V”-shaped column and a cantilever roof canopy.
Forrester eCommerce
SEPTEMBER 28, 2023
The mark of an insight driven business is a data architecture strategy grounded on business outcomes. Unfortunately, investments to modernize data platforms have historically led to solving the challenges, bottlenecks, and objectives of IT.
Retail TouchPoints
SEPTEMBER 28, 2023
Lululemon and Peloton have entered a “multi-dimensional” agreement through which Peloton will be the exclusive digital fitness content provider for Lululemon, which will become Peloton’s primary athletic apparel partner. As a result of this relationship, Lululemon plans to make strategic changes to its technology portfolio, beginning with discontinuing the sale of its Studio Mirror product before the end of 2023, although Lululemon will continue to provide ongoing service and support for Mirror
Forrester eCommerce
SEPTEMBER 28, 2023
In this week’s Saying Goodbye To MQLs blog, we address some of the questions we’ve received while publishing this blog series.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
Retail TouchPoints
SEPTEMBER 28, 2023
VC firm Sycamore Partners will purchase Chico’s FAS for $1 billion in a deal that will take the apparel retailer private. Shareholders will receive $7.60 per share in cash, representing a 65% premium to the company’s closing stock price on Sept. 27, 2023, the last trading day prior to the transaction. Chico’s operates more than 1,200 stores in the U.S. and sells internationally via 58 franchise locations in Mexico.
RetailDive
SEPTEMBER 28, 2023
The agreement strikes a deal that eluded the private equity firm four years ago, despite repeated attempts then to acquire the women’s apparel retailer.
Retail TouchPoints
SEPTEMBER 28, 2023
Just months after firing its previous CEO, Matt Furlong, GameStop has named Ryan Cohen to the post, adding the title to his roles as the company’s President and Chairman of the board of directors. In an unusual move, Cohen, an activist investor and Co-founder of Chewy , will receive no salary. GameStop generated net sales of $1.16 billion during its Q2 2023, which ended July 30, a 2.4% increase over the same period the previous year.
RetailDive
SEPTEMBER 28, 2023
Peloton will be Lululemon’s digital fitness content provider, and co-branded apparel will start selling through Peloton in select locations starting in October.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
CPC Strategy
SEPTEMBER 28, 2023
Fulfillment by Amazon (FBA) is a program where Amazon stores, packs, ships, and handles customer service for the products you sell on Amazon. FBA gives you the ability to sell products on Amazon Prime.
RetailDive
SEPTEMBER 28, 2023
The journalist’s new book "Glossy" makes waves as it pulls back the curtain on Glossier founder Emily Weiss and the beauty brand that changed the industry.
CPC Strategy
SEPTEMBER 28, 2023
For brands selling and growing on Amazon’s marketplace, Amazon Sponsored Products ads are—and will continue to be—one of the most powerful tools for driving discoverability and incremental sales for any catalog. The “cost to play” on Amazon’s marketplace has increased as more Amazon sellers flood the Marketplace increasing demand in the bidding auction.
RetailDive
SEPTEMBER 28, 2023
Fred Hand, who was also the previous COO of Burlington, will oversee the retailer’s more than 1,100 stores.
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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p
365 Retail
SEPTEMBER 28, 2023
The final day of eCommerce Expo and Technology for Marketing 2023 opened with a keynote session on diversity in retail and how businesses have adapted to the modern needs of digital customers. Hosted by Anna Brailsford, CEO at Code First Girls , executives from Sainsbury’s, IKEA, Ralph Lauren and Just Eat sat down to give their opinions on why businesses need to accelerate diversity and inclusion (D&I) initiatives and how employees and customers are driving changes.
RetailDive
SEPTEMBER 28, 2023
Ryder and other providers are storing millions of dollars worth of products in warehouses as they await payment from a company that is out of cash.
ChannelAdvisor
SEPTEMBER 28, 2023
Need a practice run for the holiday shopping season? Look to Prime Big Deal Days 2023 (formerly Prime Early Access Sale) or “Fall Prime Day” on Wednesday, October 11 and Thursday, October 12. The holiday precursor began in 2020 when Amazon shifted its annual Prime Day event from July due to the pandemic. Since then, it’s been a major sales driver for the marketplace, bringing in more than $8 billion.
RetailDive
SEPTEMBER 28, 2023
The retailer closed its Miami location in July and will focus on its stores still open in Brooklyn and Washington, D.C.
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In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.
TalkingRetail
SEPTEMBER 28, 2023
The National Federation of SubPostmasters (NFSP) and Retail NI are calling on the government to reverse their decision to remove DVLA services from the Post Office network in the UK. In a surprise move, earlier this year, the government announced its decision to remove all DVLA services from 31 March 2024. NFSP and Retail NI.
RetailDive
SEPTEMBER 28, 2023
The move places the manager of the video game retailer's largest shareholder in charge of the company.
TalkingRetail
SEPTEMBER 28, 2023
Last year was the first time since Covid that Halloween celebrations could take place again at full throttle. Whether it was trick-or-treating with the kids or adult house parties, the festivities were well and truly back on. As a result, the Halloween period contributed a whopping £488m for retailers in 2022, resulting in a fifth.
ChannelAdvisor
SEPTEMBER 28, 2023
Need a practice run for the holiday shopping season? Look to Prime Big Deal Days 2023 (formerly Prime Early Access Sale) or “Fall Prime Day” on Wednesday, October 11 and Thursday, October 12. The holiday precursor began in 2020 when Amazon shifted its annual Prime Day event from July due to the pandemic. Since then, it’s been a major sales driver for the marketplace, bringing in more than $8 billion.
Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes
Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.
TalkingRetail
SEPTEMBER 28, 2023
Carling has announced it will be releasing a limited edition can to celebrate its partnership with the Emirates FA Cup. The new can design, which features the Emirates FA Cup trophy, Wembley arch and cheering fans, is set to arrive on shelves at the beginning of October to build up excitement ahead of the tournament.
CPC Strategy
SEPTEMBER 28, 2023
In today’s fast-paced world of digital marketing, A/B testing has become a mainstay for brands looking to optimize their email campaigns. While many are using this technique, not all are harnessing its full potential. In this blog, we’ll dive into how A/B testing, once a niche approach, has now become a cornerstone of email marketing.
RetailMinded
SEPTEMBER 28, 2023
In the fast-paced world of indie retail, finding the right staffing solutions can make all the difference in your business’s success. Whether you’re a boutique clothing store or a cozy bookstore, your staffing strategies ensure excellent customer service and growth. This guide will explore the best tips for indie retailers to match their unique needs with the perfect staffing solutions.
Canadian Special Events
SEPTEMBER 28, 2023
In the world of event planning, where attention to detail is key, cybersecurity and data privacy often take a back seat and can expose event planners and their clients to significant threats. Here are the top five often-neglected threats that every event planner should be aware of: 1. Weak Wi-Fi Security : If you rely on your venue’s public Wi-Fi, you could be putting your event at risk.
Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global
In the fast-paced world of corporate finance, staying ahead of the curve is crucial for sustainable growth and profitability. This exclusive webinar with leading expert Hilary Akhaabi, PhD, will teach you practical ways to navigate complex financial landscapes and enhance your company's revenue management capabilities. Whether you're aiming to refine your financial strategies or seeking innovative solutions to drive performance, this new session is for you!
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