Marketing Reset: How to Reach Customers Without Third-Party Cookies
Retail TouchPoints
JUNE 10, 2024
The era of third-party cookies is at an end. In January, Google Chrome restricted third-party cookies for 1% of users and plans to ramp up restrictions to 100% of users by 2025. Full-fledged fingerprinting around the internet is depreciating, and marketers and customers alike will soon notice, particularly in the retail and ecommerce space. With today’s emphasis on privacy, third-party cookie deprecation will inevitably impact your brand, marketing strategy and customers.
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