Tue.Oct 22, 2024

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What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

An omnichannel retail strategy serves as a powerful way for your eCommerce store to reach a wider audience of shoppers. However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels. An omnichannel eCommerce platform (also known as a multi-channel eCommerce platform) helps address these challenges by acting as a centralized hub that brings together all of your sales channels.

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Predictions 2025: AI Shapes The Business Agenda In The APAC Region

Forrester eCommerce

Get ready for some major changes in the APAC business landscape in 2025! AI-driven initiatives will be the driving force behind tech improvements for companies in the region.

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How to Use Google Performance Max to Supercharge eCommerce Campaigns

Groove

Google Performance Max offers businesses a way to amplify their pay-per-click advertising efforts by displaying ads across multiple Google services and platforms. This differs from other types of Google PPC advertising, which are typically centered around specific channels. Performance Max campaigns offer businesses greater reach and can help organizations like yours see greater returns from PPC advertising.

PPC 308
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Predictions 2025: Tech Leaders Chase High Performance

Forrester eCommerce

After a period of strong technology investment, the emphasis in 2025 will shift to making existing technologies work harder through improved adoption, integration, and optimization. Learn more in our 2025 predictions for technology leaders.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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From Startup to Enterprise: What CX Looks Like at Different Business Stages

Retail TouchPoints

Customers have different expectations for businesses of different sizes, requiring companies to tailor customer experience (CX) strategies to match their current growth stage. While tactics differ, all businesses must consider each customer’s lifetime value (LTV) and how that will be affected as they scale. How can companies avoid alienating customers as their business grows?

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Predictions 2025: GenAI As A Growth Driver Will Put B2B Executives To The Test

Forrester eCommerce

In 2025, the true potential of generative AI as a growth driver will be tested. B2B marketing, sales, and product teams should prepare for the good, bad, and even ugly outcomes of trying to generate value from this hot technology.

B2B 307

More Trending

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Prognosen für Europa 2025

Forrester eCommerce

In Europa macht sich deutliches Unbehagen angesichts der Konjunkturaussichten für die Region breit. Trotz alledem bleiben die Wirtschaftsaussichten Europas für das Jahr 2025 leicht positiv. Um europäischen Führungskräften aus Wirtschaft, Technologie und Marketing dabei zu helfen, sich in diesem komplexen Umfeld zurechtzufinden, hat Forrester verschiedene Prognosen für das kommende Jahr erstellt.

Marketing 195
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Inside Lowe’s Playbook for Pushing Category Conventions

Retail TouchPoints

Jennifer Wilson has been SVP and Chief Marketing Officer of Lowe’s for less than six months, but her nearly two-decades-long career at the home improvement retailer puts her in a unique position to push the business to the next level. “Being at a brand for 18 years, people might think I would do what we’ve always done or what’s safe,” Wilson said during Shoptalk Fall.

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Predictions 2025: Accelerated Demand For AI-Powered Infrastructure And Operations

Forrester eCommerce

The normally slow-moving technology infrastructure space will see significant disruption in 2025, driven by accelerated appetite for all things AI. Find out more in our 2025 predictions for technology infrastructure and operations.

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PLPs Are the New MVPs: How to Make them Captain of your Conversions

Fastr

In the wild world of ecommerce, Product Listing Pages (PLPs) are the unsung heroes of digital storefronts, capable of major heavy lifting, and entirely deserving of the focus and attention given in our recent Design Lab: PLP Workshop. Think of your shoppers as readers, your brand's digital experience as a novel, and that very last page turn as a purchase.

Workshop 173
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Prognosen 2025: RAGs halten Einzug in die Cloud

Forrester eCommerce

2025 wird das KI-Angebot für die öffentliche Cloud weiter wachsen und reifen. Aber auch die private Cloud wird im kommenden Jahr aufgrund einer komplexen Branchendynamik florieren. Erfahren Sie mehr Details in unseren Prognosen 2025 zur Cloud.

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560: The Ultimate Guide To Short Form Video Marketing And Getting Results Fast

My Wife Quit Her Job

This episode marks the beginning of a 4 part series on “Creating Content To Promote Your Business” Toni and I will be covering everything from video, blogging, to email marketing and podcasting. To kick things off, we’re starting with one of the hottest trends, short-form video. Enjoy! What You’ll Learn The building blocks of video Which platform to begin with How to create effective short form video Sponsors SellersSummit.com – The Sellers Summit is the ecommerce

Marketing 156
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Prognosen 2025: Verstärkte Nachfrage nach der Integration von KI in IT-Infrastruktur und -Betrieb

Forrester eCommerce

Durch den rasant wachsenden Appetit nach allem, was mit KI zu tun hat, stehen den IT-Infrastrukturen, die sich normalerweise nur langsam weiterentwickeln, 2025 erhebliche Umwälzungen bevor. Erfahren Sie mehr über unsere Prognosen 2025 für IT-Infrastruktur und -Betrieb.

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PLPs Are the New MVPs: How to Make them Captain of your Conversions

Fastr

In the wild world of ecommerce, Product Listing Pages (PLPs) are too often viewed as mere necessities. Really, they’re the unsung heroes of digital storefronts, capable of major heavy lifting, and entirely deserving of the focus and attention given in our recent Design Lab: PLP Workshop. Think of your shoppers as readers, your brand's digital experience as a novel, and that very last page turn as a purchase.

Workshop 162
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Prognosen 2025: Ein KI-Realitätscheck eröffnet den Weg zu langfristigem Erfolg

Forrester eCommerce

Es gibt keinen einfachen Weg zum Erfolg mit KI. Auf Technologie- und Business-Führungskräfte wartet eine mühevolle Aufgabe. Die diesjährigen KI-Prognosen zeigen, wie wichtig es ist, Daten- und KI-Strategien zu verknüpfen, geschäftliches und technisches Know-how zusammenzubringen und Partnerschaften für Spitzenleistungen einzugehen.

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PLPs Are the New MVPs: How to Make them Captain of your Conversions

Fastr

In the wild world of ecommerce, Product Listing Pages (PLPs) are the unsung heroes of digital storefronts, capable of major heavy lifting, and entirely deserving of the focus and attention given in our recent Design Lab: PLP Workshop. Think of your shoppers as readers, your brand's digital experience as a novel, and that very last page turn as a purchase.

Workshop 130
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Predictions 2025: Clouds Shift From Riches To RAGs

Forrester eCommerce

In 2025, public cloud AI offerings will continue to expand and mature, but private cloud will also thrive in the year ahead due to some complex industry dynamics. Get the details in our 2025 cloud predictions.

Customer 195
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10 Creative Tactics To Maximize Ecommerce Profitability | Salsify

Salsify

All ecommerce stores want to be profitable. But with so many online stores competing for attention, today’s brands need to dig deep and find creative ways to maximize their revenue and returns.

eCommerce 129
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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Tesla Seeks To Join The Robotaxi Party With Cybercab

Forrester eCommerce

Elon Musk unveiled Tesla’s self-driving robotaxi – the Cybercab – at an event in California.

Events 195
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Target cuts prices on 2K items for the holiday season

RetailDive

It's the second time in less than six months that the retailer has lowered prices. By the end of the year, the company said it will have cut prices on 10,000 items.

Retail 121
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Charts: Global Cybersecurity Trends Q4 2024

Practical eCommerce

A new study from PwC reveals the cybersecurity views of global chief security officers and CEOs. The post Charts: Global Cybersecurity Trends Q4 2024 appeared first on Practical Ecommerce.

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Let the ghoul times roll: Why retailers love Halloween

RetailDive

Companies are engaging with the fall holiday earlier than ever. Because, as it turns out, Halloween is a big moneymaker.

Retail 124
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Biona announces the arrival of two new organic risotto flavours

TalkingRetail

Biona, the organic food supplier to leading UK retailers, has introduced two new organic quick cook flavoured risottos, which are available to retailers from November onwards.

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Walmart adds pharmacy to same-day delivery

RetailDive

The retail giant said it’s responding to a top request from its customers. The option is now available in six states and will expand nationally.

Customer 104
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A Night to Remember: United Hatzalah’s Montreal Cocktail Event

Canadian Special Events

In the heart of Montreal, the United Hatzalah Montreal Cocktail Event by C3 Events, a Montreal-based production company, transformed a luxury showroom into a beacon of hope. The event, hosted at LA Leasing’s newly minted venue, aimed to introduce potential benefactors to the mission of United Hatzalah, an international volunteer emergency medical response network.

Events 95
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Wendy’s Boo! Bags Arrive for Halloween Season

RetailWire

Wendy's aims to create a festive atmosphere for families during the Halloween season, offering thematic Boo! Bags. Find out what's included.

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Mastering E-commerce Strategies to Drive Growth in B2B Distribution

B2B distributors and wholesalers: this webinar is for you! Discover the game-changing potential of composable commerce—a flexible, modern approach to e-commerce—and explore the strategies and technologies transforming the B2B landscape. Learn how to create custom digital experiences for your business from the leaders at Orium , commercetools , and Contentful as they walk through real-world examples, providing actionable insights on how to future-proof your business, integrate new opportunities s

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Amazon pilots small-format grocery concept

RetailDive

The test store in Chicago is meant for quick fill-in grocery runs and aims to reduce the number of retailers shoppers have to visit to complete shopping trips.

Retail 95
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Squeeze page: definition, creation & examples

Omnisend

Reading Time: 8 minutes A squeeze page is a tool for bringing visitors to your website and capturing their email addresses to grow your subscriber list. The most effective squeeze pages offer a compelling lead magnet, use persuasive copy, and have a simple form to obtain email addresses quickly and without distractions. For instance, your squeeze page might offer a free shopping guide or use limited-time offers and scarcity tactics to encourage the visitor to act.

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The Honey Pot launches at Ulta Beauty

RetailDive

The deal marks the vaginal care brand’s first partnership with a beauty retailer and adds to its growing list of wholesale partners, including CVS and Target.

Retail 95
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Email deployment: definition and best practices in 2024

Omnisend

Reading Time: 7 minutes Email deployment is the process of sending your carefully crafted marketing messages to a targeted list of recipients using specialized platforms or software. For instance, you might deploy a newsletter to 2,000 subscribers, an automated welcome series to new signups, or abandoned cart reminders to recapture lost revenue. To build a winning email deployment strategy, you must segment your audience, personalize content, optimize send times, and analyze performance metrics.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.