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Its B2B Summit season again here at Forrester, and were having fun getting ready. Actually, the season for this years event in Phoenix began in September, so our research, events, editorial, graphics, and production teams spend more time on this event than not, making season a relative term.
A customer lands on your e-commerce store, browses your products, adds an item to their cart, hits “buy now,” and completes the payment. It feels like the finish line, right? Hold on, in reality, that’s just the starting gun for another race: the post-purchase journey. Post-purchase journeys are focused on getting that product into your customer’s hands, supporting them as they experience it, handling returns if things don’t quite work out, and ultimately, building
A customer lands on your e-commerce store, browses your products, adds an item to their cart, hits “buy now,” and completes the payment. It feels like the finish line, right? Hold on, in reality, that’s just the starting gun for another race: the post-purchase journey. Post-purchase journeys are focused on getting that product into your customer’s hands, supporting them as they experience it, handling returns if things don’t quite work out, and ultimately, building
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Almost 10,000 counterfeit and smuggled cigarettes and other tobacco and nicotine-based products have been seized following a series of visits to stores by Oxfordshire County Councils trading standards team last week.
A federal court in January denied antitrust regulators’ latest move against the deal, which creates a conglomerate of three decentralized business units and the largest bedding company in the world.
Richard Galanti retired from the warehouse club on Jan. 30, after pivoting to an advisory role following his departure from the CFO seat he held for roughly four decades.
Search engine result pages can now "hide" the listings from rank trackers, AI models, and other optimization tools. The post Google’s JavaScript SERPs Impact Trackers, AI appeared first on Practical Ecommerce.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
This week's installment includes updates on AI agents, product pages, marketing models, POS tools, payment platforms, and conversational commerce. The post New Ecommerce Tools: February 6, 2025 appeared first on Practical Ecommerce.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Each year, as retailers and technology providers gather in New York City for NRFs Big Show, RetailROIs SuperSaturday event stands out not just for its industry insights, but for its deeper purpose.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
1-800-Flowers.com is collaborating with Uber Direct Ubers white label delivery service for merchants to help florists meet demand during one of their busiest periods of the year (and a day when many panicked Romeos and Juliets buy flowers at the last minute) Valentines Day. The more than 1,000 local florists in the 1-800-Flowers.com network, BloomNet , can dynamically dispatch, track and fulfill same-day floral deliveries using Uber Direct even as demand spikes.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Freedom Furniture is a well-known Australian homewares retailer thats been operating since 1981 and now has 47 stores across the country. But the merchant was suffering from a bit of an image problem that made it seem fusty and old-fashioned, a situation that led to a companywide turnaround plan initiated in 2020. In the words of Paula Mitchell, Digital General Manager, We wanted consumers to think of Freedom not as your mums brand but as your best friends brand.
Forrester’s annual B2B event trends survey is back! We invite all B2B event leaders and practitioners to participate and gain access to the latest B2B event market trends to help shape their event strategy over the next 12 months.
Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Albertsons is offering a 50% discount on its FreshPass program for recipients of the Supplemental Nutrition Assistance Program (SNAP), cutting the annual cost to $49. FreshPass offers free delivery on orders over $30 as well as access to exclusive deals, a $5 monthly credit and 5% off on Albertsons private label organic and natural product brands. SNAP recipients can try out FreshPass with a free 14 -day trial, and they will receive 2X points that never expire on select exclusive brands.
As it enters physical retail, Australian online beauty retailer Adore Beauty has teamed up with Tutch to ensure that customers visiting its newly minted brick-and-mortar stores will still have access to the more than 14,000 products in its online catalog. Through the Tutch in-store digital platform, Adore Beauty customers will be able to purchase products available in stores while also curating a cart of products that are only available online, which will be sent to them after theyve finished sh
For ecommerce sellers, strong SEO (Search Engine Optimization) is essential for increasing visibility and attracting more shoppers. Optimizing your store with the right keywords, content, and a seamless shopping experience helps your products appear in search results when customers need them. With Sellbrite , you can ensure your product listings are well-optimized across multiple marketplaces, making it easier to reach a wider audience and drive more sales.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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