Forrester eCommerce
SEPTEMBER 11, 2024
Having conversations with clients and learning from their experiences often yields new perspectives on familiar topics. We know that research must have a clear objective, be actionable, and be aligned with business goals, but is there more to consider? What does “good” research look like?
Retail TouchPoints
SEPTEMBER 11, 2024
Analyzing customer data to predict future purchases can be hard. And it doesn’t help that most companies focus far too often on preference data to anticipate what customers will want next. Companies used to struggle to find the tools and techniques to engage customers and create personalized buying moments, but today most retailers can deploy technologies that track purchases, understand patterns and learn customer preferences.
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Forrester eCommerce
SEPTEMBER 11, 2024
Public cloud may be the major underpinning of enterprise infrastructure strategies, but it comes with risks. Learn the top three cloud trends that CISOs and security leaders need to be aware of in this preview of our upcoming Security & Risk Summit on December 9–11.
Retail TouchPoints
SEPTEMBER 11, 2024
Nearly 15% of all retail sales were returned in 2023 — and 75% of consumers cited fit as the main reason why. As a result, brands and retailers of all sizes are implementing new tools, both in stores and online, to not only reduce returns but also to help customers find their ideal apparel and footwear sizes faster and easier. Fortune Business Insights found that fit technology (also known as virtual fitting room or virtual try-on tech) is exhibiting a compound annual growth rate of 20.3% and is
Speaker: Jennifer Wright and Nick Barron
Navigating the complexities of e-commerce requires more than just the right technology - It demands a holistic strategy that aligns platform capabilities with customer- centric design and marketing. This webinar will provide a roadmap for building a robust e-commerce strategy, guiding you through key decisions from platform selection to creating user experiences that convert, and leverage digital marketing to reach and retail customers.
Forrester eCommerce
SEPTEMBER 11, 2024
In recognition of National Insider Threat Awareness Month, we’ve gathered up some helpful focus areas and next steps to reduce your exposure to insider risk. Learn more at our upcoming Security & Risk Summit in Baltimore on December 9–11.
Retail TouchPoints
SEPTEMBER 11, 2024
Target will launch an exclusive collection for pets and pet lovers, The Cuddle Collab , with more than 180 pieces inspired by six social media “fur-fluencers.” The items, starting at $3 , will be available beginning Sept. 21 online and in most Target stores, while supplies last. The collection will include cozy sweatshirts, hats and charms, including a custom charm bar that lets customers create a matching necklace and collar for them and their pet.
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Retail TouchPoints
SEPTEMBER 11, 2024
In celebration of Old Navy ’s 30th anniversary, the fashion brand is leaning into ‘90s nostalgia with a limited-edition collection based on retro designs, a ’90s-inspired marketing campaign and a throwback party in NYC hosted by Chief Creative Director Zac Posen. Pieces from the Old Navy ’94 Reissue collection. (Image courtesy Gap Inc.) “To mark our 30th year, we’re celebrating our heritage while creating new history and reasserting our place in culture,” said Haio Barbei
Forrester eCommerce
SEPTEMBER 11, 2024
To launch and sustain successful sales initiatives, revenue enablement teams should embrace all three phases of the Change Management Model as a guide for managing initiatives: set the stage, put the plan in motion, and make the “new” seem like business as usual.
Retail TouchPoints
SEPTEMBER 11, 2024
CSC Generation Enterprise (CSC), a technology platform that owns brands including One Kings Lane and Sur La Table , has purchased outdoor retailer Backcountry and its family of brands, including MotoSport , Competitive Cyclist and Steep and Cheap. Financial terms of the transaction were not disclosed. “We were drawn to Backcountry for several compelling reasons: their extensive and varied product range, deep connections with the outdoor community, and the remarkable passion and loyalty of their
Forrester eCommerce
SEPTEMBER 11, 2024
To gauge the ease and effectiveness of mobile banking experiences, Forrester evaluated the smartphone apps of the “big four” Australian banks.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
My Wife Quit Her Job
SEPTEMBER 11, 2024
Today, Toni and I are going to dive into one of the most exciting and high-stakes times of the year for ecommerce businesses, Black Friday. With the competition tougher than ever and customers looking for the best deals, you have to have a strategy that not only attracts buyers but maximizes for your profit. In this episode, we break down proven tips and tactics to help you make the most of this shopping holiday.
Retail TouchPoints
SEPTEMBER 11, 2024
Beyond, Inc. — owner of Bed Bath & Beyond , Overstock and Zulily — is launching a global licensing program to bring its brands to other retailers and new markets, beginning with the Bed Bath & Beyond brand. The program will include both product and store licensing agreements. Bed Bath & Beyond-branded textile goods will be developed and sold at mass market and off-price retailers, as well as online marketplaces, across the brand’s four pillar categories: bedroom, bathroom, kitchen an
Bryan Eisenberg
SEPTEMBER 11, 2024
Marie, the VP of Marketing, predicts that she can increase conversions to sales by at least 40 percent. She wants to conduct a series of disruptive experiments that make everyone nervous. Scott, the VP of Sales, is especially on edge. The lead-to-contract rate is already a respectable 7.1 percent for this not-so-new marketing technology B2B SaaS. If Marie is right, it’s a homerun.
Practical eCommerce
SEPTEMBER 11, 2024
Trust impacts consumer purchasing decisions and employee-employer relations. The post Charts: Consumer Trust in Companies, Employers appeared first on Practical Ecommerce.
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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p
Bryan Eisenberg
SEPTEMBER 11, 2024
For Sale! Prices Slashed!! Marked Down!!! People have used many of the same tactics for centuries to focus potential customers on the value they’d receive if they were to buy now. But here is a question for you: Would your customers rather a product be marked down from $203 to $192, or would they prefer a markdown from $199 to $188 ? Either way you slice it, they get an $11 price reduction.
ROI Revolution
SEPTEMBER 11, 2024
Spending at least $15,000/month on Google branded ads? Brand Search AI will save 20-30% of your branded ad spend without affecting traffic, conversions or revenue, or you don’t pay. Over the last 12 months, ROI Revolution has been quietly rolling out a new service-enabled technology that is already saving brands you know and love millions of dollars in Google branded ad spend.
Bryan Eisenberg
SEPTEMBER 11, 2024
Roy Williams, the Wizard of Ads , shares a brilliant insight from one of his fastest growing retail clients today in his Monday Morning Memo : I asked, “How is traffic trending? Are we ahead of last year?” “Roy, I don’t measure traffic.” “You’re kidding.” “Last week one of my salespeople made 63 sales presentations and closed only 24 of them. That tells me 39 people bought somewhere else.
Wiser
SEPTEMBER 11, 2024
For the retailers we work with, getting pricing right is essential for maintaining competitiveness, maximizing profits, and aligning with market demand. That’s why we offer our customers a comprehensive toolkit to fine-tune their pricing strategies. Whether you’re looking to streamline your pricing processes or curious about how Wiser can enhance the way you make pricing decisions, this video will take you through six expert tips to get the most out of our Price Optimization soluti
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In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.
Bryan Eisenberg
SEPTEMBER 11, 2024
In expanding the question about relational-transactional purchasing by asking the question of WHAT makes people buy , a fellow deep thinker from the Wizard Academy shared that we should also add in the essential “reporter” questions: I’d lump them into four categories: Who … Why … What … When-Where-How. Who, Why & What are big driving issues, while you can lump the other three (When, Where, How) together as the sort of mechanics of purchasing.
RetailDive
SEPTEMBER 11, 2024
The 891-square-foot store features a variety of services and is one of five boutiques the company plans to open in the surrounding area this fall.
Bryan Eisenberg
SEPTEMBER 11, 2024
Everyone’s using the “r” word or worse to describe our economy. Just a month or two ago, online marketers were whispering the word for fear of contagion. Now it’s spoken out in the open. We all seem to sense that we’re in a recession or that one’s stalking us and tapping on our shoulder. There is no question that customers’ wallets are going to be tighter.
RetailDive
SEPTEMBER 11, 2024
A store optimization review is underway as the video game retailer continues to face significant obstacles.
Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes
Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.
Bryan Eisenberg
SEPTEMBER 11, 2024
Not long ago I spent some time analyzing a website for a presentation I was going to do. This particular retailer was willing to share some of his date just to get some valuable insights on how to solve a problem I see all too often. Landing page optimization wasn’t enough to solve the problems he had. There was no question that the pages on this site performed exceptionally well.
RetailDive
SEPTEMBER 11, 2024
In a few test locations, stores that were rebannered as Shoe Stations performed “exceptionally well,” according to CEO Mark Worden.
Bryan Eisenberg
SEPTEMBER 11, 2024
I’ve shared my Conversion Trinity concept with countless numbers of people interested in improving their click-through (CTR) and conversion rates. The key is in identifying the relevance for the audience and clearly articulating the value to that audience of your offering. This is not a trivial task. So I was a bit skeptical that crowdsourcing to a network of copywriters could bring people these kinds of quality ads.
RetailWire
SEPTEMBER 11, 2024
In the previous two months, Ally Financial was hit with higher-than-expected loan delinquency rates and charge-offs.
Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global
In the fast-paced world of corporate finance, staying ahead of the curve is crucial for sustainable growth and profitability. This exclusive webinar with leading expert Hilary Akhaabi, PhD, will teach you practical ways to navigate complex financial landscapes and enhance your company's revenue management capabilities. Whether you're aiming to refine your financial strategies or seeking innovative solutions to drive performance, this new session is for you!
Bryan Eisenberg
SEPTEMBER 11, 2024
Checklist for scent The post Steps to Make Sure Your Marketing Stinks appeared first on Bryan Eisenberg & Jeffrey Eisenberg.
RetailWire
SEPTEMBER 11, 2024
The entire VMA broadcast will be shoppable from the red carpet to the stage.
Bryan Eisenberg
SEPTEMBER 11, 2024
The post Amazon’s Questionable Pricing Game appeared first on Bryan Eisenberg & Jeffrey Eisenberg.
RetailWire
SEPTEMBER 11, 2024
The collaboration pairs the legendary fast-food company with the wildly popular game.
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