Forrester eCommerce
SEPTEMBER 11, 2024
Having conversations with clients and learning from their experiences often yields new perspectives on familiar topics. We know that research must have a clear objective, be actionable, and be aligned with business goals, but is there more to consider? What does “good” research look like?
Retail TouchPoints
SEPTEMBER 11, 2024
Nearly 15% of all retail sales were returned in 2023 — and 75% of consumers cited fit as the main reason why. As a result, brands and retailers of all sizes are implementing new tools, both in stores and online, to not only reduce returns but also to help customers find their ideal apparel and footwear sizes faster and easier. Fortune Business Insights found that fit technology (also known as virtual fitting room or virtual try-on tech) is exhibiting a compound annual growth rate of 20.3% and is
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Forrester eCommerce
SEPTEMBER 11, 2024
Public cloud may be the major underpinning of enterprise infrastructure strategies, but it comes with risks. Learn the top three cloud trends that CISOs and security leaders need to be aware of in this preview of our upcoming Security & Risk Summit on December 9–11.
My Wife Quit Her Job
SEPTEMBER 11, 2024
Today, Toni and I are going to dive into one of the most exciting and high-stakes times of the year for ecommerce businesses, Black Friday. With the competition tougher than ever and customers looking for the best deals, you have to have a strategy that not only attracts buyers but maximizes for your profit. In this episode, we break down proven tips and tactics to help you make the most of this shopping holiday.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Forrester eCommerce
SEPTEMBER 11, 2024
To gauge the ease and effectiveness of mobile banking experiences, Forrester evaluated the smartphone apps of the “big four” Australian banks.
Retail TouchPoints
SEPTEMBER 11, 2024
Analyzing customer data to predict future purchases can be hard. And it doesn’t help that most companies focus far too often on preference data to anticipate what customers will want next. Companies used to struggle to find the tools and techniques to engage customers and create personalized buying moments, but today most retailers can deploy technologies that track purchases, understand patterns and learn customer preferences.
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Retail TouchPoints
SEPTEMBER 11, 2024
Target will launch an exclusive collection for pets and pet lovers, The Cuddle Collab , with more than 180 pieces inspired by six social media “fur-fluencers.” The items, starting at $3 , will be available beginning Sept. 21 online and in most Target stores, while supplies last. The collection will include cozy sweatshirts, hats and charms, including a custom charm bar that lets customers create a matching necklace and collar for them and their pet.
Forrester eCommerce
SEPTEMBER 11, 2024
As a former hockey mom, I assure you there is nothing quite as pungent as a travel team hockey bag. Adolescent sweat, steamy equipment, and skates with remnants of ice all shoved into a giant bag with no ventilation is a breeding ground for fungus and bacteria.
Retail TouchPoints
SEPTEMBER 11, 2024
CSC Generation Enterprise (CSC), a technology platform that owns brands including One Kings Lane and Sur La Table , has purchased outdoor retailer Backcountry and its family of brands, including MotoSport , Competitive Cyclist and Steep and Cheap. Financial terms of the transaction were not disclosed. “We were drawn to Backcountry for several compelling reasons: their extensive and varied product range, deep connections with the outdoor community, and the remarkable passion and loyalty of their
Forrester eCommerce
SEPTEMBER 11, 2024
To launch and sustain successful sales initiatives, revenue enablement teams should embrace all three phases of the Change Management Model as a guide for managing initiatives: set the stage, put the plan in motion, and make the “new” seem like business as usual.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Retail TouchPoints
SEPTEMBER 11, 2024
In celebration of Old Navy ’s 30th anniversary, the fashion brand is leaning into ‘90s nostalgia with a limited-edition collection based on retro designs, a ’90s-inspired marketing campaign and a throwback party in NYC hosted by Chief Creative Director Zac Posen. Pieces from the Old Navy ’94 Reissue collection. (Image courtesy Gap Inc.) “To mark our 30th year, we’re celebrating our heritage while creating new history and reasserting our place in culture,” said Haio Barbei
Bryan Eisenberg
SEPTEMBER 11, 2024
Marie, the VP of Marketing, predicts that she can increase conversions to sales by at least 40 percent. She wants to conduct a series of disruptive experiments that make everyone nervous. Scott, the VP of Sales, is especially on edge. The lead-to-contract rate is already a respectable 7.1 percent for this not-so-new marketing technology B2B SaaS. If Marie is right, it’s a homerun.
Retail TouchPoints
SEPTEMBER 11, 2024
Beyond, Inc. — owner of Bed Bath & Beyond , Overstock and Zulily — is launching a global licensing program to bring its brands to other retailers and new markets, beginning with the Bed Bath & Beyond brand. The program will include both product and store licensing agreements. Bed Bath & Beyond-branded textile goods will be developed and sold at mass market and off-price retailers, as well as online marketplaces, across the brand’s four pillar categories: bedroom, bathroom, kitchen an
RetailDive
SEPTEMBER 11, 2024
A store optimization review is underway as the video game retailer continues to face significant obstacles.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Practical eCommerce
SEPTEMBER 11, 2024
Trust impacts consumer purchasing decisions and employee-employer relations. The post Charts: Consumer Trust in Companies, Employers appeared first on Practical Ecommerce.
RetailDive
SEPTEMBER 11, 2024
In a few test locations, stores that were rebannered as Shoe Stations performed “exceptionally well,” according to CEO Mark Worden.
RetailWire
SEPTEMBER 11, 2024
The entire VMA broadcast will be shoppable from the red carpet to the stage.
RetailDive
SEPTEMBER 11, 2024
Ken Wee, who previously held the same role at Activision Blizzard, will oversee all aspects of strategic planning and corporate development.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
RetailWire
SEPTEMBER 11, 2024
Wendy's has released its September deals.
RetailDive
SEPTEMBER 11, 2024
The 891-square-foot store features a variety of services and is one of five boutiques the company plans to open in the surrounding area this fall.
RetailWire
SEPTEMBER 11, 2024
The collaboration pairs the legendary fast-food company with the wildly popular game.
Bryan Eisenberg
SEPTEMBER 11, 2024
I’ve been speaking at Search conferences since 2001 and have spent a ton of time getting to know who is who in the industry. Every day it seems that there are another dozen experts to follow on SEO. But, who should you really be paying attention to in 2014? For starters, solid SEO’s need to have a proven track record in the ever-changing world of search – remember, search engines like Google frequently update their algorithms.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
RetailWire
SEPTEMBER 11, 2024
After 155 years, Campbell wants a name that better reflects the overall company.
Bryan Eisenberg
SEPTEMBER 11, 2024
For Sale! Prices Slashed!! Marked Down!!! People have used many of the same tactics for centuries to focus potential customers on the value they’d receive if they were to buy now. But here is a question for you: Would your customers rather a product be marked down from $203 to $192, or would they prefer a markdown from $199 to $188 ? Either way you slice it, they get an $11 price reduction.
RetailWire
SEPTEMBER 11, 2024
The beverage company made misleading statements and was fined by the SEC.
Bryan Eisenberg
SEPTEMBER 11, 2024
Roy Williams, the Wizard of Ads , shares a brilliant insight from one of his fastest growing retail clients today in his Monday Morning Memo : I asked, “How is traffic trending? Are we ahead of last year?” “Roy, I don’t measure traffic.” “You’re kidding.” “Last week one of my salespeople made 63 sales presentations and closed only 24 of them. That tells me 39 people bought somewhere else.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
RetailWire
SEPTEMBER 11, 2024
In the previous two months, Ally Financial was hit with higher-than-expected loan delinquency rates and charge-offs.
Bryan Eisenberg
SEPTEMBER 11, 2024
In expanding the question about relational-transactional purchasing by asking the question of WHAT makes people buy , a fellow deep thinker from the Wizard Academy shared that we should also add in the essential “reporter” questions: I’d lump them into four categories: Who … Why … What … When-Where-How. Who, Why & What are big driving issues, while you can lump the other three (When, Where, How) together as the sort of mechanics of purchasing.
RetailWire
SEPTEMBER 11, 2024
BMW has been put in a tough spot due to a dire development affecting over a million of its cars.
Bryan Eisenberg
SEPTEMBER 11, 2024
Everyone’s using the “r” word or worse to describe our economy. Just a month or two ago, online marketers were whispering the word for fear of contagion. Now it’s spoken out in the open. We all seem to sense that we’re in a recession or that one’s stalking us and tapping on our shoulder. There is no question that customers’ wallets are going to be tighter.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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