Optimizing Your Messaging Strategy with Email and SMS
UpSellIt
JANUARY 9, 2025
Building a messaging strategy that combines both email and SMS can be a powerful way to connect with shoppers and drive conversion, as each channel provides distinct advantages. Email allows space for more personalization and visuals, while SMS marketing delivers quick, attention-grabbing updates directly to shoppers phones. When used together, email and SMS can create a seamless communication experience that engages shoppers at key moments in their journey.
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