Thu.Jan 09, 2025

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Optimizing Your Messaging Strategy with Email and SMS

UpSellIt

Building a messaging strategy that combines both email and SMS can be a powerful way to connect with shoppers and drive conversion, as each channel provides distinct advantages. Email allows space for more personalization and visuals, while SMS marketing delivers quick, attention-grabbing updates directly to shoppers phones. When used together, email and SMS can create a seamless communication experience that engages shoppers at key moments in their journey.

Channel 78
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The North Face Appeals to All 5 Senses to Bring the Outdoors into its London Flagship

Retail TouchPoints

Want to enjoy the best of the outdoors without, you know, actually going outside? Then the recently opened London flagship of The North Face is the place for you. The retailer, working with Mood Media , has created an experiential retail location equipped with a large-scale LED visual wall displaying curated content, carefully chosen music and even a custom fragrance, White Pepperwood, carrying the scent of the outdoors through the air.

Outdoor 242
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NPS: Most Industries Should Focus On Eliminating Detractors To Boost Growth

Forrester eCommerce

Are you a CX leader at a company using Net Promoter Score (NPS)? Then you must be the most knowledgeable person onhow exactly a change in NPS affects your organizations key business metrics. Only then can you answer these super important questions: Where to focus?

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How AI is Driving Identity-Based Marketing Strategies to Boost Customer Lifetime Value

Retail TouchPoints

The ecommerce industry is undoubtedly booming in the United States despite predictions that economic uncertainty would hinder consumer spending. In fact, a recent report estimated there were more than $300 billion in retail ecomm sales in Q3 2024 alone. With that success comes a highly competitive market filled with brands fighting to claim – and retain – market share.

Customer 244
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Energize Your Journey Portfolio: Optimize Journey Value For Customers And The Business

Forrester eCommerce

Do You Know What Your Energy Takers And Energy Givers Are? Knowing what your energy givers and energy takers are is an important step in managing your personal energy and productivity. Energy takers are too much screen time, overthinking, clutter and mess, dehydration, sitting for too long, and setting unrealistic goals.

Customer 195
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Amazon Launches Advertising Service for Retailer Apps, Websites

Retail TouchPoints

Amazon has unveiled a new offering, the Retail Ad Service , which will allow any retailer to easily offer advertising on their digital platforms using the same technology that powers ads on Amazon.com. The service, which is built on the Amazon Web Services (AWS) cloud infrastructure, enables online retailers to show product ads on their search, browse and product pages.

Retail 219

More Trending

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Barnes & Noble Plans to Open 60 New Stores in 2025

Retail TouchPoints

Barnes & Noble will open approximately 60 stores this year, according to reporting in the Financial Times (FT). The retailer, owned by Elliott Investment Management along with the UK bookseller Waterstones , opened 57 stores in the U.S. and 12 in the UK last year. The retailer currently operates 650 stores. Waterstones Managing Director James Daunt, who also leads Barnes & Noble, told FT that last year represented a really significant expansion, and that the company plans to do that or m

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How Nationwide Upgraded Its Marketing Mix Model

Forrester eCommerce

One of the largest insurance and financial services providers in the US, Nationwide offers a diverse portfolio of products and services to both consumers and businesses. Because most sales are generated through intermediaries, Nationwide has employed marketing mix modeling (MMM) to measure marketing performance for nearly a decade.

Marketing 195
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JCPenney Joins SPARC Group to Form Catalyst Brands

Retail TouchPoints

JCPenney and SPARC Group, which holds a portfolio of brands including Aropostale, Brooks Brothers, Eddie Bauer, Lucky Brand and Nautica , have formed a joint venture in an all-equity transaction to create Catalyst Brands. The new company launches with more than $9 billion in revenue, 1,800 store locations and 60,000 employees. Catalyst Brands also has sold the U.S. operations of Reebok and is exploring strategic options for Forever 21 soperations.

Apparel 180
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67% of Shoppers Look Past Page 1 of Ecommerce Search Results | Salsify

Salsify

For years, digital marketers focused on landing on the first page of ecommerce search results, convinced that customers wouldnt scroll to the next page. But that line of thinking has become outdated as shopper behavior evolves.

eCommerce 107
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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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NRF 2025 Preview: New York’s Javits Center Once Again Becomes the Center of the Retail Universe

Retail TouchPoints

NRF 2025: Retails Big Show will return to New York Citys Javits Center January 12-14, with attendees from all over the globe converging on the Big Apple to visit the more than 1,000 exhibitors and attend the 175 sessions, starting with AI and continuing through the entire retail alphabet. Last years show drew approximately 40,000 attendees. High-profile speakers at the 2025 event will include: Tracee Ellis Ross, Founder, Pattern Beauty ; Pete Nordstrom, President, Nordstrom ; Joshua Schulman, CE

Retail 192
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J.C. Penney, Brooks Brothers operator join forces as ‘Catalyst Brands’

RetailDive

The new entity features other labels owned by Authentic Brands Group and run by Sparc Group. Investors include Shein and mall REITs Simon and Brookfield.

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2025 Trends: AI Continues its Rise, Tariffs’ Uncertain Impact, Circular Commerce Blossoms

Retail TouchPoints

[Editors note: I sat down with the folks at PAN, our co-host for an exclusive event that will take place Monday, Jan. 13 from 6 to 8 p.m. at KYMA at Hudson Yards, to discuss a few of the key trends retail will be grappling with in 2025 for this blog post. Read on to take a look at the issues we plan to watch and cover onRetail TouchPoints. Adam Blair] Reflections on AI Use Cases PAN: Dont expect to walk by any vendor booths at NRF next week without having them tell you about their latest AI off

Supplies 169
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Can Mobile Games Really Achieve >50% of Revenue From D2C?

FastSpring

With changes to legislation in the EU and lawsuits in the U.S., the future of monetizing your game direct to consumer looks brighter than ever. That said, you might be wondering what strategies work within the confines of today’s rules and if it’s even possible to earn 50% or more of your game’s revenue through D2C. In this episode of Growth Stage, we interview gaming D2C and creator marketing expert Justin Sacks of Nexus about his thoughts on: What winning strategies AAA and A

Games 89
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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How a Leading Confectionery Manufacturer Increased Stock Volume by 40% with Real-Time Insights

Wiser

The Challenge A global confectionery manufacturer in Australia ran monthly half-price promotions at key retailers, aiming to boost impulse purchases by placing discounted products in high-traffic areas like aisles and gondola ends. However, sales consistently fell short of expectations. The brand suspected that stockouts were undermining the effectiveness of their campaigns, especially during peak weekend shopping periods.

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Scaling Your Ecommerce Business: Shopify Email vs. Klaviyo in 2025

365 Retail

In the fast-paced world of ecommerce, where growth and scalability define success, email marketing remains one of the most critical tools for driving customer engagement and revenue. According to Business Dasher, customers who receive email offers spend 138% more than those who dont. Two major players, Shopify Email and Klaviyo, stand out in the landscape of email marketing tools, each offering unique features to support businesses at various stages of growth.

Shopify 59
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These 5 tween retailers once dominated the space. Here’s where they are now.

RetailDive

The tween category was a staple for brands like Wet Seal and Delia’s, that have since faded from the spotlight as stores didn't keep up with the changing needs of new generations.

Retail 74
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New Ecommerce Tools: January 9, 2025

Practical eCommerce

This installment includes updates on marketplaces, supply chain platforms, shipping, returns, cross-border payments, and AI-generated product videos. The post New Ecommerce Tools: January 9, 2025 appeared first on Practical Ecommerce.

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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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Target to add 2K items to wellness assortment

RetailDive

The retailer will price more than half of the products under $10 and hundreds will be exclusives.

Retail 72
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Hancocks depot reopens after flooding

TalkingRetail

The Hancocks depot in Loughborough is due to reopen on Friday after being flooded earlier this week. The store, and World of Sweets head office which is located next door, were submerged under water after the River Soar broke its banks.

Banking 66
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REI shutters experiences business, eliminating hundreds of jobs

RetailDive

More than 400 employees will be let go as part of the decision. CEO Eric Artz said the 40-year-old experiences division was unprofitable.

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Jisp launches data & insights division

TalkingRetail

Retail technology company Jisp has launched Jisp Intelligence to capitalise on AI trends and provide actionable data and consumer insights reporting to help businesses meet the needs of the modern shopper.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Ecommerce Benefits of Dynamic Pricing

Practical eCommerce

AI-powered platforms transform a decades-old pricing practice. The post Ecommerce Benefits of Dynamic Pricing appeared first on Practical Ecommerce.

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Delta Announces Partnership With Uber, Google During AI-Heavy CES Keynote

RetailWire

Delta Air Lines is partnering with Uber and Google, while also launching its Delta Concierge AI assistant.

Travel 59
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Consortium Brand Partners acquires Jonathan Adler

RetailDive

This is the private equity firm’s third acquisition in 18 months, following previously announced deals with Draper James and Outdoor Voices.

Outdoor 54
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Ring in a Healthier New Year With Walmart Wellness Day

RetailWire

Walmart's Wellness Day will take place on Saturday, Jan. 11.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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How TikTok Shop is changing the way brands reach customers

RetailDive

As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.

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Peet’s Coffee Debuts High-Protein Lattes, Drinks Rich in Vitamins C & D

RetailWire

Peet's Coffee is joining the high-protein bandwagon.

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How fabric AI Order Cloud Spells Success with ESW on AWS

Fabric Blog

fabric is an AI-powered OMS that orchestrates across your entire order lifecycle to connect your demand channels to fulfillment locations. Book a demo today!

Demo 52
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Goodyear’s Smart Tires Predict Disaster: New Tech Senses Rain and Ice

RetailWire

“Smart tires” will soon be on your new car. New tech from Goodyear puts sensors in tires to detect slick roads.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.