Thu.Jan 09, 2025

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Optimizing Your Messaging Strategy with Email and SMS

UpSellIt

Building a messaging strategy that combines both email and SMS can be a powerful way to connect with shoppers and drive conversion, as each channel provides distinct advantages. Email allows space for more personalization and visuals, while SMS marketing delivers quick, attention-grabbing updates directly to shoppers phones. When used together, email and SMS can create a seamless communication experience that engages shoppers at key moments in their journey.

Channel 98
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The North Face Appeals to All 5 Senses to Bring the Outdoors into its London Flagship

Retail TouchPoints

Want to enjoy the best of the outdoors without, you know, actually going outside? Then the recently opened London flagship of The North Face is the place for you. The retailer, working with Mood Media , has created an experiential retail location equipped with a large-scale LED visual wall displaying curated content, carefully chosen music and even a custom fragrance, White Pepperwood, carrying the scent of the outdoors through the air.

Outdoor 278
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Can Mobile Games Really Achieve >50% of Revenue From D2C?

FastSpring

With changes to legislation in the EU and lawsuits in the U.S., the future of monetizing your game direct to consumer looks brighter than ever. That said, you might be wondering what strategies work within the confines of today’s rules and if it’s even possible to earn 50% or more of your game’s revenue through D2C. In this episode of Growth Stage, we interview gaming D2C and creator marketing expert Justin Sacks of Nexus about his thoughts on: What winning strategies AAA and A

Payments 164
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Barnes & Noble Plans to Open 60 New Stores in 2025

Retail TouchPoints

Barnes & Noble will open approximately 60 stores this year, according to reporting in the Financial Times (FT). The retailer, owned by Elliott Investment Management along with the UK bookseller Waterstones , opened 57 stores in the U.S. and 12 in the UK last year. The retailer currently operates 650 stores. Waterstones Managing Director James Daunt, who also leads Barnes & Noble, told FT that last year represented a really significant expansion, and that the company plans to do that or m

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What Your Financial Statements Are Telling You—And How to Listen!

Speaker: David Worrell, CFO, Author & Speaker

Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.

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How Nationwide Upgraded Its Marketing Mix Model

Forrester eCommerce

One of the largest insurance and financial services providers in the US, Nationwide offers a diverse portfolio of products and services to both consumers and businesses. Because most sales are generated through intermediaries, Nationwide has employed marketing mix modeling (MMM) to measure marketing performance for nearly a decade.

Marketing 195
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JCPenney Joins SPARC Group to Form Catalyst Brands

Retail TouchPoints

JCPenney and SPARC Group, which holds a portfolio of brands including Aropostale, Brooks Brothers, Eddie Bauer, Lucky Brand and Nautica , have formed a joint venture in an all-equity transaction to create Catalyst Brands. The new company launches with more than $9 billion in revenue, 1,800 store locations and 60,000 employees. Catalyst Brands also has sold the U.S. operations of Reebok and is exploring strategic options for Forever 21 soperations.

Apparel 290

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2025 Trends: AI Continues its Rise, Tariffs’ Uncertain Impact, Circular Commerce Blossoms

Retail TouchPoints

[Editors note: I sat down with the folks at PAN, our co-host for an exclusive event that will take place Monday, Jan. 13 from 6 to 8 p.m. at KYMA at Hudson Yards, to discuss a few of the key trends retail will be grappling with in 2025 for this blog post. Read on to take a look at the issues we plan to watch and cover onRetail TouchPoints. Adam Blair] Reflections on AI Use Cases PAN: Dont expect to walk by any vendor booths at NRF next week without having them tell you about their latest AI off

Supplies 289
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Hancocks depot reopens after flooding

TalkingRetail

The Hancocks depot in Loughborough is due to reopen on Friday after being flooded earlier this week. The store, and World of Sweets head office which is located next door, were submerged under water after the River Soar broke its banks.

Banking 105
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How a Leading Confectionery Manufacturer Increased Stock Volume by 40% with Real-Time Insights

Wiser

The Challenge A global confectionery manufacturer in Australia ran monthly half-price promotions at key retailers, aiming to boost impulse purchases by placing discounted products in high-traffic areas like aisles and gondola ends. However, sales consistently fell short of expectations. The brand suspected that stockouts were undermining the effectiveness of their campaigns, especially during peak weekend shopping periods.

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NPS: Most Industries Should Focus On Eliminating Detractors To Boost Growth

Forrester eCommerce

Are you a CX leader at a company using Net Promoter Score (NPS)? Then you must be the most knowledgeable person onhow exactly a change in NPS affects your organizations key business metrics. Only then can you answer these super important questions: Where to focus?

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Staffordshire Trading Standards reveals extent of Illegal and unsafe product seizures

TalkingRetail

Illicit tobacco, banned imported American candy, oversized vapes and unsafe or counterfeit goods are amongst the items seized by Staffordshire County Councils Trading Standards officers last year.

Marketing 104
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Energize Your Journey Portfolio: Optimize Journey Value For Customers And The Business

Forrester eCommerce

Do You Know What Your Energy Takers And Energy Givers Are? Knowing what your energy givers and energy takers are is an important step in managing your personal energy and productivity. Energy takers are too much screen time, overthinking, clutter and mess, dehydration, sitting for too long, and setting unrealistic goals.

Customer 195
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67% of Shoppers Look Past Page 1 of Ecommerce Search Results | Salsify

Salsify

For years, digital marketers focused on landing on the first page of ecommerce search results, convinced that customers wouldnt scroll to the next page. But that line of thinking has become outdated as shopper behavior evolves.

eCommerce 157
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Improving CX Can Drive More Than One Billion Dollars In Revenue (2024)

Forrester eCommerce

Each year, we calculate how much business growth improving Forresters Customer Experience Index (CX Index) by one point drives. For 2024, we published the results in the report, How Customer Experience Drives Business Growth, 2024.

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Jisp launches data & insights division

TalkingRetail

Retail technology company Jisp has launched Jisp Intelligence to capitalise on AI trends and provide actionable data and consumer insights reporting to help businesses meet the needs of the modern shopper.

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J.C. Penney, Brooks Brothers operator join forces as ‘Catalyst Brands’

RetailDive

The new entity features other labels owned by Authentic Brands Group and run by Sparc Group. Investors include Shein and mall REITs Simon and Brookfield.

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Ecommerce Benefits of Dynamic Pricing

Practical eCommerce

AI-powered platforms transform a decades-old pricing practice. The post Ecommerce Benefits of Dynamic Pricing appeared first on Practical Ecommerce.

eCommerce 113
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How TikTok Shop is changing the way brands reach customers

RetailDive

As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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New Ecommerce Tools: January 9, 2025

Practical eCommerce

This installment includes updates on marketplaces, supply chain platforms, shipping, returns, cross-border payments, and AI-generated product videos. The post New Ecommerce Tools: January 9, 2025 appeared first on Practical Ecommerce.

eCommerce 112
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REI shutters experiences business, eliminating hundreds of jobs

RetailDive

More than 400 employees will be let go as part of the decision. CEO Eric Artz said the 40-year-old experiences division was unprofitable.

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Delta Announces Partnership With Uber, Google During AI-Heavy CES Keynote

RetailWire

Delta Air Lines is partnering with Uber and Google, while also launching its Delta Concierge AI assistant.

Travel 105
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These 5 tween retailers once dominated the space. Here’s where they are now.

RetailDive

The tween category was a staple for brands like Wet Seal and Delia’s, that have since faded from the spotlight as stores didn't keep up with the changing needs of new generations.

Retail 119
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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How fabric AI Order Cloud Spells Success with ESW on AWS

Fabric Blog

fabric is an AI-powered OMS that orchestrates across your entire order lifecycle to connect your demand channels to fulfillment locations. Book a demo today!

Demo 98
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Target to add 2K items to wellness assortment

RetailDive

The retailer will price more than half of the products under $10 and hundreds will be exclusives.

Retail 111
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Creators Flock to ByteDance’s Lemon8 as TikTok’s Future Hangs in Balance

RetailWire

Video creation app Lemon8 is the little sister to TikTok.

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Consortium Brand Partners acquires Jonathan Adler

RetailDive

This is the private equity firm’s third acquisition in 18 months, following previously announced deals with Draper James and Outdoor Voices.

Outdoor 105
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From Rigid To Resilient: Why Enterprises Need Modular Commerce Now

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is at an inflection point. Rigid, monolithic platforms slow brands down, but a full replatforming is disruptive and costly. Modular architecture offers a flexible, scalable alternative - allowing enterprise brands to modernize without ripping and replacing their entire stack. Learn how a composable approach helps modernize commerce stacks while maintaining control over critical systems.

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Fast start | In focus: Filled and mini eggs

TalkingRetail

In the second half of December, while most consumers are still rushing around to finish their Christmas shopping, independent retailers are already looking forward to Easter 2025 and the sales opportunities it presents.

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Ring in a Healthier New Year With Walmart Wellness Day

RetailWire

Walmart's Wellness Day will take place on Saturday, Jan. 11.

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New Extra Refreshers PMPs exclusive to c-stores

TalkingRetail

Mars Wrigley has launched two new Extra Refreshers price marked packs (PMPs), especially suited to the convenience channel. The Tropical and Bubblemint flavour PMPs are now available in 30-piece bottles and soft chew format, providing retailers with an additional opportunity to drive gum sales.

Channel 59
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Peet’s Coffee Debuts High-Protein Lattes, Drinks Rich in Vitamins C & D

RetailWire

Peet's Coffee is joining the high-protein bandwagon.

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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.