Mon.Feb 19, 2024

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Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

Last year was an uncertain one. Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. In the martech ecosystem, publishers continued to feel the pains after the COVID-19 bump. Still, I believe that had more to do with the sustained consolidation of ad budgets on the major platforms as marketers reallocated marketing spend in the post-IDFA (identifier for advertisers) a

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Google and EEAT, Explained

Practical eCommerce

Google coined "Experience, Expertise, Authoritativeness, and Trustworthiness" for its human evaluators, yet the concepts apply to all search optimizers. The post Google and EEAT, Explained appeared first on Practical Ecommerce.

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Capital One Eyes Discover Financial Merger

RetailWire

In a potentially massive move for the credit card industry, reports suggest that Capital One is contemplating acquiring Discover Financial. If this deal goes through, it would merge two of the country's biggest credit card giants, creating a behemoth in the sector.

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Southport Saviours and Spar team up to improve defibrillator access

TalkingRetail

Lifesaving defibrillators have been installed at two Southport Spar stores, and fundraising has started for a further two in the area.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Molson Coors Workers in Fort Worth Walk Out

RetailWire

In Fort Worth, Texas, workers at the Molson Coors brewery have commenced a strike. These employees, represented by Teamsters Local 997, began picketing outside the brewery over the weekend. The bone of contention? A new three-year contract for the 420 workers involved in the production, packaging, and warehousing of the company’s beverages.

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New Ecommerce Tools: February 19, 2024

Practical eCommerce

This week's list of new tools for merchants includes customer care, cybersecurity, analytics, accessibility, conversational commerce, embedded payments, and more. The post New Ecommerce Tools: February 19, 2024 appeared first on Practical Ecommerce.

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Co-op steps up franchise activity with new Edware store

TalkingRetail

A new Co-op store has opened to serve and support the Edgware community. The 2,300 sq ft convenience store, located in Deansbrook Road, Edgware (HA8 9BX), opens between 7am-10pm daily, and supports 13 local jobs.

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Germany is Most Likely in a Recession

RetailWire

Germany, the economic powerhouse of Europe, finds itself in troubled waters according to the latest report from the Bundesbank. The country's economy, battered by a series of challenges, is teetering on the brink of recession.

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Bestway expands retail range across depot network

TalkingRetail

Bestway Wholesale has announced the expansion of its retail range across its depot network, adding hundreds of new and best-selling products to meet retailer customers’ needs.

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Pesticides in Cheerios, Quaker Oats Linked to Infertility in Animal Testing

RetailWire

Chlormequat was detected in 92 percent of oat-based foods purchased by Americans in 2023.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Six Ways Robots Are Being Used at Different Stages of the Retail Process — and Why

RetailMinded

Strap in for a glimpse into the not-too-distant future where our retail escapades are getting an android-assisted upgrade! From precision shelf stocking to whizzing through checkouts, let’s wheel through six ways in which robots are already revolutionizing the entire shopping experience. Stockroom Sorting Shenanigans There’s now a wide variety of different types of robots for automation, surgical procedures, and retail, as well as many other areas.

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Xpeng’s Ambitious Expansion Amidst Electric Vehicle Competition

RetailWire

Xpeng, a electric vehicle (EV) manufacturer, is gearing up for a significant expansion. The company's CEO, He Xiaopeng, revealed plans to hire 4,000 new employees and invest heavily in artificial intelligence (AI) technology. In a letter addressed to the company's staff, Xiaopeng highlighted the fierce competition in the EV industry, likening it to a potential "bloodbath.

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Carte D’Or expands range with mini pots and Delux offerings

TalkingRetail

Carte D’Or is continuing to innovate, launching a new mini pots range in three brand new flavours, as well as expanding its Carte D’Or Deluxe range with two iconic desserts ice creams.

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EU Launches Probe into TikTok Compliance

RetailWire

The European Union (EU) has taken action, officially launching an investigation into TikTok's operations. This probe aims to scrutinize whether the social media giant is adequately safeguarding minors on its platform and assess other potential violations of the EU's Digital Services Act.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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A win-win result? | Big Story: Lottery switchover

TalkingRetail

It’s been part of the national landscape for nearly 30 years and a familiar fixture in independent convenience stores throughout that time, so it’s no surprise there was some consternation among retailers when it was announced in March 2022 that – for the first time… This story continues at A win-win result?

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How to Create a Landing Page: The Ultimate Guide

Digital Doughnut

Learn how to make an effective landing page with our latest article. Perfect for beginners and pros alike, this article gives you practical tips to create a landing page that works for you. From picking the right design to writing catchy words, we've got you covered. Elevate your landing pages and drive results with our concise, expert insights. Don't miss out on this article for making a standout landing page that works for you.

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Horlicks makes TV comeback

TalkingRetail

Hot beverage brand Horlicks is returning to TV screens for the first time in 20 years via AdSmart from Sky. The first month-long campaign will launch today with the commercial airing in 30-second slots.

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Why People Prefer To Order CBD Oil Online In The USA

365 Retail

Over the past few years, the buzz surrounding CBD oil has skyrocketed, garnering newfound attention from people across the United States. Although we can’t make any medical promises about the benefits of CBD, we can’t deny the fact that more and more people are turning to online platforms for their purchases. So, what’s behind this growing trend?

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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New Twix Secret Centre Biscuits

TalkingRetail

Mars Chocolate Drinks & Treats has announced the launch of Twix Secret Centre Biscuits. Combining biscuit, chocolate and caramel, these new treats bring all the DNA of Twix to a new format within the Special Treats Biscuit category.

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Mark Zuckerberg’s Daughter Thought He Was a Cattle Rancher

RetailWire

The Meta founder is raising cattle as a hobby, but his daughter believed it was his full-time job.

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Birra Moretti presents lager with a hint of salt

TalkingRetail

Heineken UK has launched Birra Moretti Sale di Mare (4.8% ABV) an unfiltered, medium-bodied premium lager made with a hint of sea salt harvested from Sicily. Sale di Mare translates as ‘salt of the sea’ and entices consumers to explore and discover new beer tastes.

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Amazon Joins Companies Alleging US Labor Board is Unconstitutional

RetailWire

Amazon Joins Companies Alleging US Labor Board is Unconstitutional

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Nestlé Cereals launches first Nesquik UK media campaign

TalkingRetail

Nestlé Cereals is launching its first ever Nesquik media campaign to support its cereal portfolio.

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OpenAI Will Now Allow You to Generate Videos Based on Verbal Prompts

RetailWire

OpenAI Will Now Allow You to Generate Videos Based on Verbal Prompts

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Government vs Post Office boss ‘compensation stall’ row continues

TalkingRetail

Secretary of State for Business and Trade Kemi Badenoch has responded angrily to allegations about the government’s management of the Post Office and treatment of victims of the Horizon scandal.