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Youve secured the salecongratulations! But what happens next? If you think that the customer journey ends at checkout, youre in for a rude awakening. 56% of customers say theyre disappointed with their post-purchase experience, with Accenture reporting that only 17% of consumers feel businesses actually care about what happens after they buy. That tiny, tragic percentage means most customers feel abandoned at the worst possible momentwhen theyre eagerly awaiting their order.
How many times have you sent out a customers package and stayed eager to know their feedback, only to learn from them that it was damaged or didnt make it to them at all? Truly a haunting experience, given that all your efforts to convert the customer have now taken heavy damage, thanks to no fault of yours. But if you think about the scale of these issues, you can clearly see that it is not something trivial.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
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