The Rise of Connected TV
ROI Revolution
DECEMBER 9, 2024
Connected TV (CTV) is not some new, novel advertising channel that marketers have never heard of. However, it is growing in popularity of consumption and advertising effectiveness at a rate that is not only new and novel, but that makes ignoring this channel when building your brands marketing mix a HUGE mistake. Benefits of Connected TV What if you could place your highest converting video ads in front of the 68% of Americans that stream channels like ESPN, Peacock, Nickelodeon, HGTV and hundre
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