Thu.Sep 05, 2024

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Optimized Landing Pages Reduce Ad Costs

Practical eCommerce

Algorithms on Google, Meta, and others evaluate an ad and its linked landing page, assigning a relevancy score that influences cost and performance. The post Optimized Landing Pages Reduce Ad Costs appeared first on Practical Ecommerce.

eCommerce 113
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Technology Leaders Deliver Significantly Stronger Business Outcomes With High-Performance IT

Forrester eCommerce

The data from Forrester’s High-Performance IT Survey, 2024, is in, and the results are clear: Businesses supported by high-performance IT shops achieve significantly stronger customer loyalty, engagements, and referrals. They also deliver better business outcomes and experience growth that is 1.8x faster than their peers.

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Emerging Generative AI Model Helps Optimize Retail Merchandising Efforts

Retail TouchPoints

AI is the latest massively disruptive technology making waves for businesses everywhere. But it’s not quite new to retailers. They’ve been leveraging AI for a number of years in the form of chatbots, product recommendation engines, self-checkouts and many other use cases. However, with the advent of generative AI, things are changing quickly today. Even many tech-savvy retailers are struggling to keep up.

Retail 293
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Amazon vs. Walmart: Revenue and Profit Comparison, 2010-2024

Forrester eCommerce

Forrester forecast analyst Jitender Miglani analyzes Amazon's year-over-year revenue growth in comparison to Walmart in this blog.

Blog 254
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How To Drive Retail Results With Integrated Tech And UX Design

Speaker: Jennifer Wright and Nick Barron

Navigating the complexities of e-commerce requires more than just the right technology - It demands a holistic strategy that aligns platform capabilities with customer- centric design and marketing. This webinar will provide a roadmap for building a robust e-commerce strategy, guiding you through key decisions from platform selection to creating user experiences that convert, and leverage digital marketing to reach and retail customers.

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Asos Sells Majority Stake in Topshop, Topman as Turnaround Effort Continues

Retail TouchPoints

British online retailer Asos has agreed to sell a 75% stake in its Topshop and Topman brands to investment company Heartland for £135 million (approximately $180 million ), multiple sources report. The new joint venture would see Asos retain a 25% share of the business. The deal includes a pro-rata payment to Nordstrom to buy out its minority interest in the brands , which the department store acquired as part of a previous joint venture with Asos back in July 2021.

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AI in Action: Transforming the Ecommerce Shopping Experience

Fastr

The online shopping experience is undergoing a seismic shift as artificial intelligence (AI) continues to redefine how b rands and retailers engage consumers. What was once a broad, segment-based approach to personalization has evolved into a highly individualized experience, powered by AI's ability to analyze vast amounts of data in real time.

eCommerce 147

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Volvo Announces New Technology Approach and Scales Back All-Electric Goal

RetailWire

At Volvo Cars' Capital Markets Day on Sept. 5, 2024, the company announced a significant shift in its technological approach by introducing the Volvo Cars Superset tech stack.

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Foot Locker Celebrates 50th Anniversary with an Eye to the Future

Retail TouchPoints

Foot Locker is kicking off a month-long celebration of its 50th anniversary as it gains momentum in its turnaround effort. The anniversary celebrations will include various in-person events and the debut of a limited-edition sneaker and apparel collection in collaboration with Nike , Adidas , New Balance , Puma and Converse. Despite a rough couple of years, Foot Locker remains a leading player in sneaker culture, a position it “intends to uphold for the next 50 years,” claimed the company in a s

Apparel 227
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Verizon To Acquire Frontier Communications in $20 Billion Deal

RetailWire

Verizon Communications Inc. has announced its intention to acquire Frontier Communications Parent Inc. in a $20 billion all-cash transaction, and the agreement is "definitive.

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Kohl’s Tries to Win Back Families with New Brand Platform Showcasing Diverse Assortment

Retail TouchPoints

Kohl’s is rebranding and using a new brand platform to reaffirm its commitment to families. The struggling retailer is focusing on “authenticity of the everyday moments that make life beautiful,” according to a company press release. The supporting brand platform, called “Where Families Come First,” will reaffirm this positioning by showcasing how Kohl’s diverse assortment — which features brands like Babies ‘R’ Us and Sephora — supports families during key life moments and milestones.

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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Conducting In-Depth Ecommerce Competitor Analysis and Market Research | Salsify

Salsify

As the saying goes, “Keep your friends close and your enemies closer.” While we’re not talking about enemies here — we’re talking about your competitors — the same rule applies.

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Luxury Brands Respond to Spending Slowdowns with M&A Activity and Gen Z-Friendly Branding

Retail TouchPoints

Following a record year in 2023, the luxury market is navigating a confluence of disruptions, from global conflicts and economic volatility to changing consumer expectations. After exceeding a record €1.5 trillion last year, the personal luxury goods market declined between 1% and 3% year-over-year, according to Bain & Company. “We are in a moment of great macroeconomic uncertainty at a global level,” explained Federica Levato, Senior Partner and co-author of the Worldwide Luxury Monitor fro

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Mastering the Holiday Rush: Key Insights for Brands and Retailers

Wiser

The holiday season is a critical period for brands and retailers, marked by spikes in consumer demand and increased pressure to meet expectations. Success hinges not only on the ability to deliver but also on preparing strategically for the challenges that arise, particularly around shipping. Wiser’s latest report uncovers valuable insights into the trends shaping this peak shopping period.

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New Ecommerce Tools: September 5, 2024

Practical eCommerce

This week: holiday selling, recommerce platforms, AI-powered sales assistants, payments, search optimization, and last-mile delivery management. The post New Ecommerce Tools: September 5, 2024 appeared first on Practical Ecommerce.

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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

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Birkenstock program members spend 25% more than other consumers

RetailDive

The footwear company is looking to expand its brick-and-mortar footprint and grow its online membership to create lifelong customers.

Other 100
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Technics Launches SC-CX700 Speaker and SL-1300G Turntable

RetailWire

Technics has unveiled two major new products that cater to both audiophiles and style-conscious consumers.

Consumer 105
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Walmart expands marketplace offerings with StockX sneaker deal

RetailDive

The big box retailer executive Manish Joneja said the broadened assortment should draw more buyers.

Retail 108
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Podcast – Interview with Scott Voigt, Founder and CEO, FullStory

Digital Doughnut

Part of our special series of episodes of the c-suite podcast that was recorded in partnership with the European PR Agency Tyto and their own Without Borders podcast, this interview is with Scott Voigt, Founder and CEO, FullStory.

B2B 75
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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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Kohl’s launches family-focused brand platform

RetailDive

The department store wants to highlight authentic moments with families to showcase its wide-ranging product assortment.

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5 Key Findings from The State of B2B Content for Growth Marketing

Digital Doughnut

B2B marketers are trying harder than ever to get a decent return on their content investment. Based on a survey of 350 B2B organizations, a new research report from Demand Exchange and London Research looks at the state of content marketing maturity and how marketers can drive more successful outcomes.

B2B 75
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DTC rug brand Ernesta opens second showroom

RetailDive

The company has opened a location in Bethesda, Maryland, in an area that has increasingly become popular for other DTC brands opening stores.

Other 90
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Chipotle and Spirit Team Up for Costume Collection Launch in Time for Halloween

RetailWire

Chipotle is the first restaurant brand to create meme-inspired costumes with Spirit Halloween.

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Loyalty 101: How To Turn Browsers Into Buyers For Lasting Engagement

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.

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Soho Welcomes New Retail Openings Including Astrid & Miyu, Jimmy Fairly, and Barbour

365 Retail

Shaftesbury Capital has announced the arrival of several new retail stores in Soho, adding to the area’s vibrant shopping landscape. Foubert’s Place has welcomed contemporary jeweller Astrid & Miyu and cult eyewear brand Jimmy Fairly , while Barbour has opened a new location on Carnaby Street, enhancing the variety of lifestyle and fashion retailers in the area.

Fashion 64
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Applebees Kicks off NFL Partnership With 50 Cent Boneless Wings and Bucket Cocktails

RetailWire

How can fans go wrong with 50 cent wings and $10 bucket cocktails?

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FSA warns c-stores and consumers of potentially deadly fake vodka

TalkingRetail

The FSA (Food Standards Agency) has been made aware of the production and distribution of counterfeit vodka labelled as Glen’s Vodka. Genuine Glen’s Vodka is widely sold in convenience stores across the UK.

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A Beginner’s Guide to Bingo

365 Retail

What is bingo? Dating back centuries, bingo is a game of chance that’s easy to play but no less exciting for its simplicity. The earliest form of the game originated in Italy in the 16th century as an extension of the country’s National Lottery, but it was not until the early 1900s that it became a popular pastime across Europe and the United States of America.

Games 52
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How to Navigate Revenue and Expense Management: Competitive Insights for Financial Success

Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global

In the fast-paced world of corporate finance, staying ahead of the curve is crucial for sustainable growth and profitability. This exclusive webinar with leading expert Hilary Akhaabi, PhD, will teach you practical ways to navigate complex financial landscapes and enhance your company's revenue management capabilities. Whether you're aiming to refine your financial strategies or seeking innovative solutions to drive performance, this new session is for you!

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Nisa retailer teams up with council to tackle antisocial behaviour in Walsall

TalkingRetail

Nisa retailer Harjit Singh, MADL's Community Champion of the Year 2023, is on a mission to reduce antisocial behaviour in the Walsall area in collaboration with Walsall Council and RG8 Security.

Retail 59
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Managing Protesters, Activists, and Violent Individuals: Key Strategies

Canadian Special Events

photo: paddy-o-sullivan Addressing the specific risk posed by protesters, activists, and violent individuals at events requires a nuanced and proactive approach. Event organizers must anticipate potential disruptions and have robust strategies in place to ensure attendees’ safety and maintain the event’s integrity. Pre-Event Intelligence Gathering: Risk Assessment: Conduct thorough assessments to identify potential risks associated with the event’s theme, speakers, or location.

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Illicit vapes seized from Rochdale shops by police and Trading Standards

TalkingRetail

Rochdale’s Neighbourhood Team are continuing to target illicit vapes, illegal products, and unlicensed premises with days of action with partner agencies within the community.

Retail 52
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Leading Aerial Installation Company in Aylesbury

365 Retail

Aylesbury, a charming market town in Buckinghamshire, has several companies that stand out for their exceptional service and customer satisfaction. Here, we explore five of the best aerial installation companies in Aylesbury, each offering unique services to meet your needs. TV Aerial Installer TV Aerial Installer, is a community-driven service that’s well-known for its reliable and friendly approach.

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Optimizing Frontend Delivery in Composable Commerce: The Buy vs Build Decision