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Algorithms on Google, Meta, and others evaluate an ad and its linked landing page, assigning a relevancy score that influences cost and performance. The post Optimized Landing Pages Reduce Ad Costs appeared first on Practical Ecommerce.
AI is the latest massively disruptive technology making waves for businesses everywhere. But it’s not quite new to retailers. They’ve been leveraging AI for a number of years in the form of chatbots, product recommendation engines, self-checkouts and many other use cases. However, with the advent of generative AI, things are changing quickly today. Even many tech-savvy retailers are struggling to keep up.
The data from Forrester’s High-Performance IT Survey, 2024, is in, and the results are clear: Businesses supported by high-performance IT shops achieve significantly stronger customer loyalty, engagements, and referrals. They also deliver better business outcomes and experience growth that is 1.8x faster than their peers.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
British online retailer Asos has agreed to sell a 75% stake in its Topshop and Topman brands to investment company Heartland for £135 million (approximately $180 million ), multiple sources report. The new joint venture would see Asos retain a 25% share of the business. The deal includes a pro-rata payment to Nordstrom to buy out its minority interest in the brands , which the department store acquired as part of a previous joint venture with Asos back in July 2021.
The online shopping experience is undergoing a seismic shift as artificial intelligence (AI) continues to redefine how b rands and retailers engage consumers. What was once a broad, segment-based approach to personalization has evolved into a highly individualized experience, powered by AI's ability to analyze vast amounts of data in real time.
Following a record year in 2023, the luxury market is navigating a confluence of disruptions, from global conflicts and economic volatility to changing consumer expectations. After exceeding a record €1.5 trillion last year, the personal luxury goods market declined between 1% and 3% year-over-year, according to Bain & Company. “We are in a moment of great macroeconomic uncertainty at a global level,” explained Federica Levato, Senior Partner and co-author of the Worldwide Luxury Monitor fro
Following a record year in 2023, the luxury market is navigating a confluence of disruptions, from global conflicts and economic volatility to changing consumer expectations. After exceeding a record €1.5 trillion last year, the personal luxury goods market declined between 1% and 3% year-over-year, according to Bain & Company. “We are in a moment of great macroeconomic uncertainty at a global level,” explained Federica Levato, Senior Partner and co-author of the Worldwide Luxury Monitor fro
As the NFL season kicks off tonight with defending Super Bowl champion the Kansas City Chiefs hosting the Baltimore Ravens, Best Buy wants viewers to know it has all the tech football fans will need this season. The retailer has teamed up with NBCUniversal for a series of exclusive ad spots that will run throughout the beginning of the season featuring Best Buy’s new “spokeshologram” Gram.
This week: holiday selling, recommerce platforms, AI-powered sales assistants, payments, search optimization, and last-mile delivery management. The post New Ecommerce Tools: September 5, 2024 appeared first on Practical Ecommerce.
Foot Locker is kicking off a month-long celebration of its 50th anniversary as it gains momentum in its turnaround effort. The anniversary celebrations will include various in-person events and the debut of a limited-edition sneaker and apparel collection in collaboration with Nike , Adidas , New Balance , Puma and Converse. Despite a rough couple of years, Foot Locker remains a leading player in sneaker culture, a position it “intends to uphold for the next 50 years,” claimed the company in a s
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Kohl’s is rebranding and using a new brand platform to reaffirm its commitment to families. The struggling retailer is focusing on “authenticity of the everyday moments that make life beautiful,” according to a company press release. The supporting brand platform, called “Where Families Come First,” will reaffirm this positioning by showcasing how Kohl’s diverse assortment — which features brands like Babies ‘R’ Us and Sephora — supports families during key life moments and milestones.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
At Volvo Cars' Capital Markets Day on Sept. 5, 2024, the company announced a significant shift in its technological approach by introducing the Volvo Cars Superset tech stack.
Verizon Communications Inc. has announced its intention to acquire Frontier Communications Parent Inc. in a $20 billion all-cash transaction, and the agreement is "definitive.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
One common goal in every ecommerce industry is to acquire and retain loyal customers. Customer loyalty is important to fuel the growth of a business, and a common retention strategy ecommerce businesses use is loyalty and reward programs. A loyalty program can be optimized differently in every industry. However, there is one aspect every good loyalty program should offer— analytics.
The holiday season is a critical period for brands and retailers, marked by spikes in consumer demand and increased pressure to meet expectations. Success hinges not only on the ability to deliver but also on preparing strategically for the challenges that arise, particularly around shipping. Wiser’s latest report uncovers valuable insights into the trends shaping this peak shopping period.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
As the saying goes, “Keep your friends close and your enemies closer.” While we’re not talking about enemies here — we’re talking about your competitors — the same rule applies.
Part of our special series of episodes of the c-suite podcast that was recorded in partnership with the European PR Agency Tyto and their own Without Borders podcast, this interview is with Scott Voigt, Founder and CEO, FullStory.
Shaftesbury Capital has announced the arrival of several new retail stores in Soho, adding to the area’s vibrant shopping landscape. Foubert’s Place has welcomed contemporary jeweller Astrid & Miyu and cult eyewear brand Jimmy Fairly , while Barbour has opened a new location on Carnaby Street, enhancing the variety of lifestyle and fashion retailers in the area.
B2B marketers are trying harder than ever to get a decent return on their content investment. Based on a survey of 350 B2B organizations, a new research report from Demand Exchange and London Research looks at the state of content marketing maturity and how marketers can drive more successful outcomes.
Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Ecommerce Audience Targeting Strategies for the Data-Driven Marketer By Tinuiti Team Sep 05 2024 Are you struggling to connect with the audience that would benefit from your products or services? Mastering audience targeting can transform your marketing efforts, enabling more impactful campaigns that drive conversions. In this post, we’ll explain what audience targeting is and offer actionable strategies you can use to maximize campaign effectiveness.
The FSA (Food Standards Agency) has been made aware of the production and distribution of counterfeit vodka labelled as Glen’s Vodka. Genuine Glen’s Vodka is widely sold in convenience stores across the UK.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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