Forrester eCommerce

MARCH 7, 2024

Relationships matter. As a security leader, you need to be seen by customers, colleagues, C-level execs, and the cybersecurity community as helpful, trustworthy, fair, and with a good dose of empathy. Recently, I had the honor of speaking with the latest cybersecurity cohort at a local program for underprivileged, underserved students.

Customer 458

Customer Management 458

Groove

MARCH 7, 2024

In 2024, email marketing is far from dead. Contrary to popular belief, it continues to evolve. Email subscribers now expect interactive experiences such as surveys, quizzes, polls, and more, all from their inbox. Personalization has always been one of the most important concerns with Klaviyo email marketing, and it's going to continue getting more granular.

Marketing 310

Marketing eCommerce Platforms Shopify Shopping Carts 310

Forrester eCommerce

MARCH 7, 2024

All CMOs are under intense pressure to demonstrate the impact of marketing efforts on business outcomes. However, a cohesive marketing measurement strategy is often hindered by the complexity of data, the proliferation of touchpoints, and varying levels of marketing initiatives.

Marketing 447

Marketing B2C B2B Customer 447

Retail TouchPoints

MARCH 7, 2024

Quiet luxury, coastal grandmother, and cottagecore are just a few fashion trends that have emerged from the TikTok era. If you’re like me, you wouldn’t even know where to begin finding an outfit to fit some of these. Is there a coastal grandfather option? Should I resign myself to the annals of the formerly presentable? In truth, Gen Z’s are pushing the boundaries of more than just fashion, influencing digital commerce as we know it.

Recommendation 289

Recommendation Fashion Consumer Accessories 289

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Forrester eCommerce

MARCH 7, 2024

The long-awaited SEC Climate-Related Disclosures ruling is finally here. The big theme of the rule is to enable investors to compare the environmental impact of publicly traded companies with not only what is reported but reporting frequency. It applies to publicly traded companies with business in the US.

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Retail TouchPoints

MARCH 7, 2024

Michaels has launched a new brand campaign and in-store selling activation to shine a spotlight on its MakerPlace by Michaels online marketplace. MakerPlace by Michaels was designed to be an Etsy challenger of sorts, creating a space for “makers” to connect with shoppers and sell their handmade goods. It also serves as a destination for sellers and shoppers alike to access classes and how-to’s — a digital iteration of Michaels’ interactive in-store experience.

Social Media 272

Social Media Arts Gifts Customer 272

Retail TouchPoints

MARCH 7, 2024

Beyond, Inc. — parent company of Bed Bath & Beyond and Overstock.com — has acquired the intellectual property of defunct flash-sale retailer Zulily , following that platform’s abrupt wind-down of its business in late 2023. Newly appointed Beyond, Inc. Executive Chairman Marcus Lemonis said the acquisition is aimed at strengthening Beyond’s position in the off-price market.

Home Furnishings 264

Home Furnishings Order Fulfillment Jewelry Social Media 264

Forrester eCommerce

MARCH 7, 2024

The plea of the song “Don’t let me be misunderstood” is spot on for customer journeys: In the sixty years since the track was written, a variety of artists are still creating their own versions.

Customer 415

Customer Customer Experience 415

Retail TouchPoints

MARCH 7, 2024

Nestled among its Q4 2023 earnings was the news that Nordstrom plans to add a third-party marketplace to the Nordstrom.com website in April. “By reimagining the way we work with our brand partners, we’ll grow our curated online assortment to serve more customers on even more occasions through increasing our use of unowned inventory,” said CEO Erik Nordstrom on the earnings call.

Department Stores 264

Department Stores Customer eCommerce 264

Fastr

MARCH 7, 2024

Last week, the retail industry’s top minds gathered in California for eTail Palm Springs 2024. Across the multiple days packed with presentations and panel discussions, insights were shared, strategies were uncovered, and actionable takeaways were highlighted. But there were a handful of common threads between speakers – key themes that attendees couldn’t ignore at the event and shouldn’t ignore as they lead their brands through 2024.

Presentation 147

Presentation Events Retail 147

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Retail TouchPoints

MARCH 7, 2024

Abercrombie & Fitch has launched “The A&F Wedding Shop” both online and in stores. The collection of more than 100 items for brides, bachelorettes and guests has been designed not just for the wedding itself but also for wedding-related events and celebrations. “The A&F Wedding Shop’s pieces collectively tell the story of the modern wedding experience, — from bridal shower and bachelorette party to wedding day prep, ceremony, reception, brunch and even the honeymoon,” said Corey Robi

Events 257

Events Marketing Customer 257

FastSpring

MARCH 7, 2024

Every year on March 8th, the world unites to celebrate International Women’s Day (IWD). It’s a day to acknowledge the incredible achievements of women, reflect on the challenges they still face, and recommit ourselves to building a future where equality truly reigns. At FastSpring, we know this day didn’t blossom overnight. It’s a culmination of decades of struggle, resilience, and unwavering determination.

Events 153

Events Social Media 153

Retail TouchPoints

MARCH 7, 2024

Foot Locker will launch its first “store of the future” in Willowbrook, N.J. next month, with an additional three stores planned for later in 2024. “These immersive experiences bring to life a unique differentiated store environment with powerful brand storytelling and informed by our customer insights,” said Mary Dillon, CEO of Foot Locker during a call discussing the retailer’s Q4 and full-year financial results.

Operations 162

Operations Marketing Information Retail 162

Fabric

MARCH 7, 2024

“You’ve got to start with the customer experience and work back toward the technology, not the other way around.” – Steve Jobs One critical aspect that retailers can often neglect is the post-purchase experience for customers. In retail, it’s not uncommon for companies to adopt the latest shiny tech to wow customers , yet what happens after a sale is arguably more impactful on long-term business success.

Customer Loyalty 130

Customer Loyalty Customer Merchant Services Shipping Costs 130

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Retail TouchPoints

MARCH 7, 2024

Discount grocer Aldi will invest more than $9 billion over the next five years on its national expansion plan, which includes adding 800 stores to its U.S. fleet by the end of 2028. To reach that number, the value-priced retailer will use a combination of new store openings and conversions of stores purchased as part of Aldi’s August 2023 acquisition of Southeastern Grocers (SEG).

Customer 147

Customer Retail Marketing Customer Experience 147

Salsify

MARCH 7, 2024

Picture this scenario: It’s 1995. You’re riding your bike around your neighborhood with friends. One wrong move, and suddenly you’re on the ground, cradling a scraped knee. You bravely hold back tears as your friends help you to your feet.

eCommerce Marketing 114

eCommerce Marketing Consumer eCommerce Marketing 114

Store Growers

MARCH 7, 2024

Last Updated on March 7, 2024 Recommendations play a key role in Google Ads. They’re a way for Google to flag potential improvements to advertisers. And while a lot of them are solid “improvements” some are very harmful to the profitability of your Google Ads campaigns. So in this article, I want to go through all the Google Ads recommendations and show you which ones to trust, and which ones to stay away from.

Recommendation 91

Recommendation Improvements Definition Other 91

RetailWire

MARCH 7, 2024

The FDA has issued a public health alert, cautioning against the purchase of certain ground cinnamon products available at retailers like Family Dollar and Dollar Tree due to elevated lead levels.

Retail 105

Retail 105

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

Practical eCommerce

MARCH 7, 2024

Industry research finds correlations between site elements and Helpful Content impacts. The post Helpful Content Recovery, per Studies appeared first on Practical Ecommerce.

eCommerce 96

eCommerce SEO 96

RetailWire

MARCH 7, 2024

As of today, a new competition law has come into force, affecting European users of major tech platforms like Apple and Google, among others.

Other 111

Other 111

TalkingRetail

MARCH 7, 2024

Rockstar Energy is launching a new addition to its no-sugar range with Blueberry – a popular flavour with Rockstar’s energy boost. The in-demand variant will be rolling out in a PMP format from mid-March across convenience and wholesale.

Retail 95

Retail 95

Wiser

MARCH 7, 2024

With the global pandemic acting as a catalyst for change, retailers have been thrust into a new realm of challenges and opportunities. The acceleration in the adoption of digital tools and strategies has become a lifeline for many, enabling them not only to survive but to thrive amidst unprecedented conditions. A recent panel hosted by Wiser Solutions shed light on these critical developments, bringing together top retail leaders across the industry.

Retail 78

Retail Technology Customer Experience Operations 78

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

RetailDive

MARCH 7, 2024

The company also said it is transitioning its in-house brand away from gender-specific merchandise “where it makes sense.

Apparel 114

Apparel 114

RetailWire

MARCH 7, 2024

Despite the vegan trend reportedly fading, Oscar Mayer has introduced its first-ever plant-based hot dogs.

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RetailDive

MARCH 7, 2024

As part of the deal, Resident co-founders and co-CEO’s, Eric Hutchinson and Ran Reske, will remain in their current positions.

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107

RIS News

MARCH 7, 2024

ALDI will invest more than $9 billion over the next five years on its national expansion, adding new locations across the country.

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B2B distributors and wholesalers: this webinar is for you! Discover the game-changing potential of composable commerce—a flexible, modern approach to e-commerce—and explore the strategies and technologies transforming the B2B landscape. Learn how to create custom digital experiences for your business from the leaders at Orium , commercetools , and Contentful as they walk through real-world examples, providing actionable insights on how to future-proof your business, integrate new opportunities s

eCommerce

RetailDive

MARCH 7, 2024

The collaboration, which features footwear, activewear and accessories, will be available at select retailers and via both brands’ e-commerce sites.

eCommerce 98

eCommerce Accessories Retail 98

Forrester eCommerce

MARCH 7, 2024

Bien qu’ils accordent rarement la priorité à l’environnement dans leurs habitudes d’achat, les consommateurs français sont de plus en plus soucieux des enjeux écologiques. Pour suivre le mouvement, les distributeurs et les marques françaises doivent prendre au sérieux leur engagement en matière d’environnement et la façon dont ils le démontrent à leurs clients.

Customer Experience 79

Customer Experience B2C Customer Marketing 79

TalkingRetail

MARCH 7, 2024

Discount stores have become the greatest threat to independent retailers amid the cost-of-living crisis and rising food prices, says one of the UK’s top wholesalers. John Kinney, managing director at buying group Unitas Wholesale (pictured, right), told TalkingRetail.

Channel 69

Channel Management Retail 69

RetailDive

MARCH 7, 2024

CEO Bruce Thorn also said the retailer is expanding its assortment of bargain merchandise, which is expected to account for 75% of sales in 2024.

Retail 92

Retail 92

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion