Thu.Mar 07, 2024

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Relationships, Leadership, And Communication: Advancing Cybersecurity Via Soft Skills

Forrester eCommerce

Relationships matter. As a security leader, you need to be seen by customers, colleagues, C-level execs, and the cybersecurity community as helpful, trustworthy, fair, and with a good dose of empathy. Recently, I had the honor of speaking with the latest cybersecurity cohort at a local program for underprivileged, underserved students.

Customer 458
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Klaviyo Email Marketing: 5 Reasons They Stand Out in 2024

Groove

In 2024, email marketing is far from dead. Contrary to popular belief, it continues to evolve. Email subscribers now expect interactive experiences such as surveys, quizzes, polls, and more, all from their inbox. Personalization has always been one of the most important concerns with Klaviyo email marketing, and it's going to continue getting more granular.

Marketing 300
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CMOs Need A Measurement Strategy That Connects To Business Outcomes

Forrester eCommerce

All CMOs are under intense pressure to demonstrate the impact of marketing efforts on business outcomes. However, a cohesive marketing measurement strategy is often hindered by the complexity of data, the proliferation of touchpoints, and varying levels of marketing initiatives.

Marketing 447
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How AI is Ushering in the Future of Interactive Commerce

Retail TouchPoints

Quiet luxury, coastal grandmother, and cottagecore are just a few fashion trends that have emerged from the TikTok era. If you’re like me, you wouldn’t even know where to begin finding an outfit to fit some of these. Is there a coastal grandfather option? Should I resign myself to the annals of the formerly presentable? In truth, Gen Z’s are pushing the boundaries of more than just fashion, influencing digital commerce as we know it.

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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Are You Ready For It? The SEC’s Climate-Related Disclosures Dropped.

Forrester eCommerce

The long-awaited SEC Climate-Related Disclosures ruling is finally here. The big theme of the rule is to enable investors to compare the environmental impact of publicly traded companies with not only what is reported but reporting frequency. It applies to publicly traded companies with business in the US.

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Michaels Puts Makers in the Spotlight for New Ad Campaign, In-Store Selling Pilot

Retail TouchPoints

Michaels has launched a new brand campaign and in-store selling activation to shine a spotlight on its MakerPlace by Michaels online marketplace. MakerPlace by Michaels was designed to be an Etsy challenger of sorts, creating a space for “makers” to connect with shoppers and sell their handmade goods. It also serves as a destination for sellers and shoppers alike to access classes and how-to’s — a digital iteration of Michaels’ interactive in-store experience.

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Beyond Acquires Zulily, Plans to Revive Brand in Q2

Retail TouchPoints

Beyond, Inc. — parent company of Bed Bath & Beyond and Overstock.com — has acquired the intellectual property of defunct flash-sale retailer Zulily , following that platform’s abrupt wind-down of its business in late 2023. Newly appointed Beyond, Inc. Executive Chairman Marcus Lemonis said the acquisition is aimed at strengthening Beyond’s position in the off-price market.

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Don’t Let Customer Journeys Be Misunderstood

Forrester eCommerce

The plea of the song “Don’t let me be misunderstood” is spot on for customer journeys: In the sixty years since the track was written, a variety of artists are still creating their own versions.

Customer 415
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Nordstrom to Launch Third-Party Marketplace in April

Retail TouchPoints

Nestled among its Q4 2023 earnings was the news that Nordstrom plans to add a third-party marketplace to the Nordstrom.com website in April. “By reimagining the way we work with our brand partners, we’ll grow our curated online assortment to serve more customers on even more occasions through increasing our use of unowned inventory,” said CEO Erik Nordstrom on the earnings call.

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Environnement & comportements d’achat des consommateurs français

Forrester eCommerce

Bien qu’ils accordent rarement la priorité à l’environnement dans leurs habitudes d’achat, les consommateurs français sont de plus en plus soucieux des enjeux écologiques. Pour suivre le mouvement, les distributeurs et les marques françaises doivent prendre au sérieux leur engagement en matière d’environnement et la façon dont ils le démontrent à leurs clients.

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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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Abercrombie Debuts Wedding-Themed (and Wedding-Adjacent) Collection

Retail TouchPoints

Abercrombie & Fitch has launched “The A&F Wedding Shop” both online and in stores. The collection of more than 100 items for brides, bachelorettes and guests has been designed not just for the wedding itself but also for wedding-related events and celebrations. “The A&F Wedding Shop’s pieces collectively tell the story of the modern wedding experience, — from bridal shower and bachelorette party to wedding day prep, ceremony, reception, brunch and even the honeymoon,” said Corey Robi

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Celebrating History, Embracing Progress: International Women’s Day 2024

FastSpring

Every year on March 8th, the world unites to celebrate International Women’s Day (IWD). It’s a day to acknowledge the incredible achievements of women, reflect on the challenges they still face, and recommit ourselves to building a future where equality truly reigns. At FastSpring, we know this day didn’t blossom overnight. It’s a culmination of decades of struggle, resilience, and unwavering determination.

Events 149
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Foot Locker Plans 4 ‘Store of the Future’ Locations in 2024

Retail TouchPoints

Foot Locker will launch its first “store of the future” in Willowbrook, N.J. next month, with an additional three stores planned for later in 2024. “These immersive experiences bring to life a unique differentiated store environment with powerful brand storytelling and informed by our customer insights,” said Mary Dillon, CEO of Foot Locker during a call discussing the retailer’s Q4 and full-year financial results.

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Takeaways from eTail Palm Springs 2024

Fastr

Last week, the retail industry’s top minds gathered in California for eTail Palm Springs 2024. Across the multiple days packed with presentations and panel discussions, insights were shared, strategies were uncovered, and actionable takeaways were highlighted. But there were a handful of common threads between speakers – key themes that attendees couldn’t ignore at the event and shouldn’t ignore as they lead their brands through 2024.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Aldi Plans to Add 800 New U.S. Stores by 2028

Retail TouchPoints

Discount grocer Aldi will invest more than $9 billion over the next five years on its national expansion plan, which includes adding 800 stores to its U.S. fleet by the end of 2028. To reach that number, the value-priced retailer will use a combination of new store openings and conversions of stores purchased as part of Aldi’s August 2023 acquisition of Southeastern Grocers (SEG).

Customer 147
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Post-Purchase Experience: Building brand trust and customer loyalty

Fabric

“You’ve got to start with the customer experience and work back toward the technology, not the other way around.” – Steve Jobs One critical aspect that retailers can often neglect is the post-purchase experience for customers. In retail, it’s not uncommon for companies to adopt the latest shiny tech to wow customers , yet what happens after a sale is arguably more impactful on long-term business success.

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Helpful Content Recovery, per Studies

Practical eCommerce

Industry research finds correlations between site elements and Helpful Content impacts. The post Helpful Content Recovery, per Studies appeared first on Practical Ecommerce.

eCommerce 126
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REI releases first nongendered apparel collection for adults

RetailDive

The company also said it is transitioning its in-house brand away from gender-specific merchandise “where it makes sense.

Apparel 119
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Characteristics of the Most Trusted Brands | Salsify

Salsify

Picture this scenario: It’s 1995. You’re riding your bike around your neighborhood with friends. One wrong move, and suddenly you’re on the ground, cradling a scraped knee. You bravely hold back tears as your friends help you to your feet.

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Ashley Home acquires Nectar mattress owner Resident Home

RetailDive

As part of the deal, Resident co-founders and co-CEO’s, Eric Hutchinson and Ran Reske, will remain in their current positions.

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Europe’s New Competition Law Shifts the Landscape for Apple, Google, and Other Tech Giants

RetailWire

As of today, a new competition law has come into force, affecting European users of major tech platforms like Apple and Google, among others.

Other 111
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Merrell, Sweaty Betty to launch women’s hiking collection

RetailDive

The collaboration, which features footwear, activewear and accessories, will be available at select retailers and via both brands’ e-commerce sites.

eCommerce 105
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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FDA Alert: Lead in Cinnamon Products

RetailWire

The FDA has issued a public health alert, cautioning against the purchase of certain ground cinnamon products available at retailers like Family Dollar and Dollar Tree due to elevated lead levels.

Retail 105
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Big Lots’ cost-cutting efforts helped it ‘maintain liquidity through a challenging period’

RetailDive

CEO Bruce Thorn also said the retailer is expanding its assortment of bargain merchandise, which is expected to account for 75% of sales in 2024.

Retail 103
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Oscar Mayer’s First Vegan Hot Dogs Are Here

RetailWire

Despite the vegan trend reportedly fading, Oscar Mayer has introduced its first-ever plant-based hot dogs.

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Rockstar launches new Blueberry flavour

TalkingRetail

Rockstar Energy is launching a new addition to its no-sugar range with Blueberry – a popular flavour with Rockstar’s energy boost. The in-demand variant will be rolling out in a PMP format from mid-March across convenience and wholesale.

Retail 95
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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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The Home Depot leans on distribution centers to deliver pro orders

RetailDive

Not shipping from stores helps reduce the amount of time associates have to spend picking, packing and staging items, Senior EVP Ann-Marie Campbell said.

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Which Google Ads Recommendations Can You Trust?

Store Growers

Last Updated on March 7, 2024 Recommendations play a key role in Google Ads. They’re a way for Google to flag potential improvements to advertisers. And while a lot of them are solid “improvements” some are very harmful to the profitability of your Google Ads campaigns. So in this article, I want to go through all the Google Ads recommendations and show you which ones to trust, and which ones to stay away from.

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Beyond Inc. acquires Zulily brand for $4.5M

RetailDive

The Overstock and Bed Bath & Beyond parent company purchased the online discount retailer to further position itself in the off-price market.

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ALDI Opening 800 New Stores by 2028

RIS News

ALDI will invest more than $9 billion over the next five years on its national expansion, adding new locations across the country.

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5 Steps to Omnichannel E-Commerce Success

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.