Generative AI in a New Retail Era: 3 Areas to Focus on for Immediate Impact
Retail TouchPoints
OCTOBER 17, 2024
According to Cognizant’s recent study with Oxford Economics, generative AI is expected to have a $1 trillion impact on the economy by 2032. In particular, generative AI is revolutionizing the shopping landscape to create more personalized and memorable experiences for consumers. As retailers come to terms with the boundless potential of generative AI, Cognizant has identified three key areas where this technology will make the most significant and immediate impact: commerce, marketing and custom
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