Mon.Jun 17, 2024

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Building Custom CMS Templates with HubSpot

Groove

With HubSpot's Content Optimization System, or COS, users can create entire websites, blogs, landing pages and emails that are mobile-optimized out-of-box. These assets also integrate with HubSpot’s full suite of inbound marketing tools. Although HubSpot offers many pre-built templates and a basic Template Builder tool (no coding required), they also allow you to build templates using HubSpot Markup Language (HubL).

Customer 335
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Big Tech Will Not Solve Data Deprecation

Forrester eCommerce

In our most recent report on identity and measurement offerings from Google (Privacy Sandbox) and Apple (Private Click Measurement), we stumbled upon an ugly truth about data deprecation: Big tech will not solve this problem, and marketers shouldn’t wait any longer to test and identify practical in-market solutions.

Marketing 435
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TikTok Debuts Gen AI Tool to Create Digital Avatars, Forms AI Advisory Board

Retail TouchPoints

TikTok has unveiled two new generative AI tools that will help creators and brands make influencer content at scale that include digital avatars and AI-enabled translation dubbing. The social platform also has created an advisory board to help facilitate future gen AI development at the company and discuss responsible use. The new tools join a suite of gen AI-enabled ad solutions, under the banner name Symphony, unveiled in May at the annual TikTok World event.

Marketing 289
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Adapt Or Die: Banks Face An Extinction Event

Forrester eCommerce

Imagine a species that’s inflexible, stuck on behaviors suited to their ecological niche but unable to adapt — one that is slow, unintelligent, and unaware of its surroundings. Now, dramatically change their environment. Sounds like a recipe for extinction, right? Well, that’s how legacy, monolithic banking systems are: inflexible, siloed, and product-centric; closed, batch-based, unintelligent, and security-challenged — relics of a bygone era.

Banking 432
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How Albertsons’ Digital Tools Help Relieve the ‘Cognitive Load’ of Food Shopping and Prep

Retail TouchPoints

People think about food an average of 226 times a day, according to research by Albertsons. Even accounting for food’s essential nature, that’s a lot of thoughts — but when you factor in everything that goes into the planning, shopping and preparing of all of the day’s meals, it starts to make a lot of sense. Albertsons’ Jill Pavlovich at CommerceNext.

eCommerce 279
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Customer Experience Quality In The US Falls To An All-Time Low

Forrester eCommerce

US consumer perceptions of CX quality are now at their lowest point since the inception of the Forrester Customer Experience Index (CX Index™). Read a few of the key takeaways from our just-launched report.

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US Health Insurer CX Quality Plummets To A Five-Year Low

Forrester eCommerce

There’s just no way to sugarcoat this: US Health Insurer CX Index ratings for 2024 have landed with a resounding thud. This is the second time since 2021 that the industry average rating had a statistically significant decline – and it’s easy to see why: Ten brands scored their lowest ratings in five years.

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Beyond Restructures Leadership, Again, as Lemonis Takes More Active Role

Retail TouchPoints

Beyond has reconfigured its C-suite, including recognition of an “increasingly active” role for Executive Chairman Marcus Lemonis. The company, which owns the Overstock, Bed Bath & Beyond and Zulily brands, also will eliminate its co-Chief Executive roles and dual Chief Merchant roles. Beyond has streamlined marketing and merchandising functions across all three of its brands under Dave Nielsen, who has been appointed President, overseeing marketing, merchandising and supply chain functions

Supplies 264
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eCommerce Tech Stack: Choosing the Right Fit for 2024 & Beyond

Groove

Introduction The eCommerce tech stack is the foundation of any successful online business. Choosing the right tech stack for your eCommerce store is crucial for ensuring a seamless user experience, scalability, and integration with other essential business processes. This comprehensive guide will provide an in-depth analysis of the key factor that impacts eCommerce merchants, including eCommerce technology stack, and explore the challenges associated with different approaches.

eCommerce 195
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Retailers: Why You Should Have FOMO About Card Linked Offers

Retail TouchPoints

Technology has permeated every aspect of customer loyalty, providing brand marketers with more tools to engage customers. Today, marketing programs are more comprehensive and measurable than ever, inclusive of apps, social media accounts, finely tuned promotions, influencer collabs, gift cards and more. With increased channels comes an increased pressure to prove return on ad spend, which is now more difficult due to an overload of data but unclear metrics to demonstrate success.

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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The Impact of Synchronized Solutions on User Engagement

UpSellIt

In the ever-evolving ecommerce landscape, conversion rate optimization solutions have become the norm for the majority of brands. However, some choose to go with in-house solutions and plug-ins in an attempt to cut costs, only to find out that this strategy ends up being more expensive in the long run. Juggling multiple plug-ins that don’t integrate smoothly can ultimately result in lost conversions.

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Tractor Supply Leverages Pricing Optimization Solution

Retail TouchPoints

Tractor Supply Co. will deploy the Base Price and Markdown pricing solutions from Revionics , an Aptos Company , to help scale optimized pricing across its 2,200 stores and ecommerce site. The rural lifestyle retailer has been a Revionics customer since 2010. “Tractor Supply is focused on providing customers with what they need at the everyday low prices they deserve,” said Matt McGrath, VP of Pricing, Events and Presentation at Tractor Supply in a statement.

Supplies 264
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How to Monitor Google’s Updates

Practical eCommerce

Tracking the changes to Google's search algorithm takes work. These four tools can help. The post How to Monitor Google’s Updates appeared first on Practical Ecommerce.

eCommerce 129
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WHP, Simon, Brookfield Unite Under Phoenix Retail Banner to Acquire Express

Retail TouchPoints

The new joint venture between brand management firm WHP Global and mall owners Simon Property Group , Brookfield Properties and Centennial Real Estate — formed for the purpose of buying beleaguered mall brand Express, Inc. — now has a name: Phoenix Retail. The partners came together in April 2024 with a buyout offer for the fashion retailer — which includes the Express , Bonobos and UpWest brands — following Express’ Chapter 11 bankruptcy filing.

Retail 259
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Express, Bonobos bought out of bankruptcy for $174M

RetailDive

A newly formed joint venture between WHP Global and mall owners Simon, Brookfield and Centennial will keep 450 stores open and 7,000 jobs intact.

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New Ecommerce Tools: June 17, 2024

Practical eCommerce

New tools this week include generative AI, chatbots, digital payments, social commerce, subscriptions, media networks, and cryptocurrencies. The post New Ecommerce Tools: June 17, 2024 appeared first on Practical Ecommerce.

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Care/of is shutting down

RetailDive

The vitamin and supplement company said it no longer has the needed funding to operate and has canceled all existing subscriptions.

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US Sues Adobe for Deceptive Subscription Practices

RetailWire

The U.S. government has initiated legal action against Adobe, alleging that the company has engaged in deceptive practices related to its subscription services. According to the Department of Justice (DOJ), Adobe has intentionally obscured the terms and fees associated with its subscriptions, making it difficult for consumers to cancel without incurring significant charges.

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Athleta buys first TV ad ahead of Paris Olympics, featuring Simone Biles

RetailDive

Biles and fellow Olympian Katie Ledecky, who are both members of Athleta’s Power of She collective, will also appear in digital and out-of-home creative.

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Supreme Court Rules Against Starbucks Union in Landmark Case

RetailWire

The Supreme Court ruled against the Starbucks union.

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Beyond shakes up C-suite in quest for profitability

RetailDive

Bed Bath & Beyond CEO Chandra Holt has left after less than five months as the struggling e-retail conglomerate streamlines its leadership.

Retail 119
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British Empire Medals for Grenfell area postmaster and Trewoon postmistress

TalkingRetail

Portobello Road Postmaster Sellathurai Chandrakumar, better known as Chandra to customers, has been given Royal recognition for services to his West London community near Grenfell Tower.

Customer 105
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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Skims opens first permanent store in Washington, DC’s Georgetown neighborhood

RetailDive

The Kim Kardashian-founded brand will open an additional four stores in 2024 and flagship locations in New York and Los Angeles at a future date.

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YouTube Tests Crowdsourced ‘Notes’ Feature

RetailWire

YouTube is rolling out a new experimental feature called "Notes," designed to allow users to add contextual information to videos.

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A year after marketing turmoil, a more subdued Pride Month

RetailDive

Quietest of all is Target, which took the brunt of protests in 2023, though the retailer says it stands behind the LGBTQ+ community in other ways.

Marketing 115
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American Airlines Passenger Sued for $81K by FAA After Duct-Tape Incident

RetailWire

The incident with the American Airlines passenger occurred in 2021.

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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth

RetailDive

Clorox is among the first brands piloting the integration that is part of the growing push by retail media networks into offsite marketing channels.

Retail 111
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Adidas Launches Large-Scale Bribery Probe in China

RetailWire

Adidas has launched the probe after a whistleblower report.

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Customers are choosing BNPL over credit cards — Here’s why

RetailDive

A recent survey reveals that while surveyed shoppers have access to other payment options, they still seek out BNPL.

Customer 105
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Integrating Sales Data for Smarter Strategy: A Guide for FMCG Brands

Wiser

In the competitive fast-moving consumer goods (FMCG) sector, leveraging integrated sales data is essential for crafting smarter, more responsive strategies. By synthesizing information from various sources, brands gain a comprehensive view of the marketplace, enabling them to make data-driven decisions that enhance performance and profitability. The Importance of Data Integration The integration of sales data involves combining information from multiple channels—such as point-of-sale (POS) syste

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.