Mon.Jun 17, 2024

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Building Custom CMS Templates with HubSpot

Groove

With HubSpot's Content Optimization System, or COS, users can create entire websites, blogs, landing pages and emails that are mobile-optimized out-of-box. These assets also integrate with HubSpot’s full suite of inbound marketing tools. Although HubSpot offers many pre-built templates and a basic Template Builder tool (no coding required), they also allow you to build templates using HubSpot Markup Language (HubL).

Customer 324
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Big Tech Will Not Solve Data Deprecation

Forrester eCommerce

In our most recent report on identity and measurement offerings from Google (Privacy Sandbox) and Apple (Private Click Measurement), we stumbled upon an ugly truth about data deprecation: Big tech will not solve this problem, and marketers shouldn’t wait any longer to test and identify practical in-market solutions.

Marketing 435
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TikTok Debuts Gen AI Tool to Create Digital Avatars, Forms AI Advisory Board

Retail TouchPoints

TikTok has unveiled two new generative AI tools that will help creators and brands make influencer content at scale that include digital avatars and AI-enabled translation dubbing. The social platform also has created an advisory board to help facilitate future gen AI development at the company and discuss responsible use. The new tools join a suite of gen AI-enabled ad solutions, under the banner name Symphony, unveiled in May at the annual TikTok World event.

Marketing 289
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Adapt Or Die: Banks Face An Extinction Event

Forrester eCommerce

Imagine a species that’s inflexible, stuck on behaviors suited to their ecological niche but unable to adapt — one that is slow, unintelligent, and unaware of its surroundings. Now, dramatically change their environment. Sounds like a recipe for extinction, right? Well, that’s how legacy, monolithic banking systems are: inflexible, siloed, and product-centric; closed, batch-based, unintelligent, and security-challenged — relics of a bygone era.

Banking 432
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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How Albertsons’ Digital Tools Help Relieve the ‘Cognitive Load’ of Food Shopping and Prep

Retail TouchPoints

People think about food an average of 226 times a day, according to research by Albertsons. Even accounting for food’s essential nature, that’s a lot of thoughts — but when you factor in everything that goes into the planning, shopping and preparing of all of the day’s meals, it starts to make a lot of sense. Albertsons’ Jill Pavlovich at CommerceNext.

eCommerce 279
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Customer Experience Quality In The US Falls To An All-Time Low

Forrester eCommerce

US consumer perceptions of CX quality are now at their lowest point since the inception of the Forrester Customer Experience Index (CX Index™). Read a few of the key takeaways from our just-launched report.

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US Health Insurer CX Quality Plummets To A Five-Year Low

Forrester eCommerce

There’s just no way to sugarcoat this: US Health Insurer CX Index ratings for 2024 have landed with a resounding thud. This is the second time since 2021 that the industry average rating had a statistically significant decline – and it’s easy to see why: Ten brands scored their lowest ratings in five years.

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Beyond Restructures Leadership, Again, as Lemonis Takes More Active Role

Retail TouchPoints

Beyond has reconfigured its C-suite, including recognition of an “increasingly active” role for Executive Chairman Marcus Lemonis. The company, which owns the Overstock, Bed Bath & Beyond and Zulily brands, also will eliminate its co-Chief Executive roles and dual Chief Merchant roles. Beyond has streamlined marketing and merchandising functions across all three of its brands under Dave Nielsen, who has been appointed President, overseeing marketing, merchandising and supply chain functions

Supplies 264
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eCommerce Tech Stack: Choosing the Right Fit for 2024 & Beyond

Groove

Introduction The eCommerce tech stack is the foundation of any successful online business. Choosing the right tech stack for your eCommerce store is crucial for ensuring a seamless user experience, scalability, and integration with other essential business processes. This comprehensive guide will provide an in-depth analysis of the key factor that impacts eCommerce merchants, including eCommerce technology stack, and explore the challenges associated with different approaches.

eCommerce 195
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Retailers: Why You Should Have FOMO About Card Linked Offers

Retail TouchPoints

Technology has permeated every aspect of customer loyalty, providing brand marketers with more tools to engage customers. Today, marketing programs are more comprehensive and measurable than ever, inclusive of apps, social media accounts, finely tuned promotions, influencer collabs, gift cards and more. With increased channels comes an increased pressure to prove return on ad spend, which is now more difficult due to an overload of data but unclear metrics to demonstrate success.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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The Impact of Synchronized Solutions on User Engagement

UpSellIt

In the ever-evolving ecommerce landscape, conversion rate optimization solutions have become the norm for the majority of brands. However, some choose to go with in-house solutions and plug-ins in an attempt to cut costs, only to find out that this strategy ends up being more expensive in the long run. Juggling multiple plug-ins that don’t integrate smoothly can ultimately result in lost conversions.

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Tractor Supply Leverages Pricing Optimization Solution

Retail TouchPoints

Tractor Supply Co. will deploy the Base Price and Markdown pricing solutions from Revionics , an Aptos Company , to help scale optimized pricing across its 2,200 stores and ecommerce site. The rural lifestyle retailer has been a Revionics customer since 2010. “Tractor Supply is focused on providing customers with what they need at the everyday low prices they deserve,” said Matt McGrath, VP of Pricing, Events and Presentation at Tractor Supply in a statement.

Supplies 264
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US Sues Adobe for Deceptive Subscription Practices

RetailWire

The U.S. government has initiated legal action against Adobe, alleging that the company has engaged in deceptive practices related to its subscription services. According to the Department of Justice (DOJ), Adobe has intentionally obscured the terms and fees associated with its subscriptions, making it difficult for consumers to cancel without incurring significant charges.

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WHP, Simon, Brookfield Unite Under Phoenix Retail Banner to Acquire Express

Retail TouchPoints

The new joint venture between brand management firm WHP Global and mall owners Simon Property Group , Brookfield Properties and Centennial Real Estate — formed for the purpose of buying beleaguered mall brand Express, Inc. — now has a name: Phoenix Retail. The partners came together in April 2024 with a buyout offer for the fashion retailer — which includes the Express , Bonobos and UpWest brands — following Express’ Chapter 11 bankruptcy filing.

Retail 259
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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British Empire Medals for Grenfell area postmaster and Trewoon postmistress

TalkingRetail

Portobello Road Postmaster Sellathurai Chandrakumar, better known as Chandra to customers, has been given Royal recognition for services to his West London community near Grenfell Tower.

Customer 105
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New Ecommerce Tools: June 17, 2024

Practical eCommerce

New tools this week include generative AI, chatbots, digital payments, social commerce, subscriptions, media networks, and cryptocurrencies. The post New Ecommerce Tools: June 17, 2024 appeared first on Practical Ecommerce.

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Express, Bonobos bought out of bankruptcy for $174M

RetailDive

A newly formed joint venture between WHP Global and mall owners Simon, Brookfield and Centennial will keep 450 stores open and 7,000 jobs intact.

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How to Monitor Google’s Updates

Practical eCommerce

Tracking the changes to Google's search algorithm takes work. These four tools can help. The post How to Monitor Google’s Updates appeared first on Practical Ecommerce.

eCommerce 104
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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Athleta buys first TV ad ahead of Paris Olympics, featuring Simone Biles

RetailDive

Biles and fellow Olympian Katie Ledecky, who are both members of Athleta’s Power of She collective, will also appear in digital and out-of-home creative.

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Integrating Sales Data for Smarter Strategy: A Guide for FMCG Brands

Wiser

In the competitive fast-moving consumer goods (FMCG) sector, leveraging integrated sales data is essential for crafting smarter, more responsive strategies. By synthesizing information from various sources, brands gain a comprehensive view of the marketplace, enabling them to make data-driven decisions that enhance performance and profitability. The Importance of Data Integration The integration of sales data involves combining information from multiple channels—such as point-of-sale (POS) syste

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Despite What You’ve Heard, Physical Retail Is Not Back

Steve Dennis

If you’ve been following the news you’ve likely noticed a lot of headlines that proclaim the return of brick-and-mortar retail. Earlier this week the New York Times even hailed the comeback of malls. There is only one problem. If you think physical retail is suddenly back, you’ve been ignoring what’s been true for nearly three years. As many of us will remember all too well, the depths of COVID crisis brought large scale shutdowns of stores for many weeks.

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Care/of is shutting down

RetailDive

The vitamin and supplement company said it no longer has the needed funding to operate and has canceled all existing subscriptions.

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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YouTube Tests Crowdsourced ‘Notes’ Feature

RetailWire

YouTube is rolling out a new experimental feature called "Notes," designed to allow users to add contextual information to videos.

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Skims opens first permanent store in Washington, DC’s Georgetown neighborhood

RetailDive

The Kim Kardashian-founded brand will open an additional four stores in 2024 and flagship locations in New York and Los Angeles at a future date.

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Etaily Launches AI-Powered Review Management Tool

Etaily

Etaily’s AI tool automates review responses, enhancing efficiency for over 70 brands in Singapore and the Philippines since September. The post Etaily Launches AI-Powered Review Management Tool appeared first on etaily.

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Beyond shakes up C-suite in quest for profitability

RetailDive

Bed Bath & Beyond CEO Chandra Holt has left after less than five months as the struggling e-retail conglomerate streamlines its leadership.

Retail 114
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Mastering E-commerce Strategies to Drive Growth in B2B Distribution

B2B distributors and wholesalers: this webinar is for you! Discover the game-changing potential of composable commerce—a flexible, modern approach to e-commerce—and explore the strategies and technologies transforming the B2B landscape. Learn how to create custom digital experiences for your business from the leaders at Orium , commercetools , and Contentful as they walk through real-world examples, providing actionable insights on how to future-proof your business, integrate new opportunities s

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American Airlines Passenger Sued for $81K by FAA After Duct-Tape Incident

RetailWire

The incident with the American Airlines passenger occurred in 2021.

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A year after marketing turmoil, a more subdued Pride Month

RetailDive

Quietest of all is Target, which took the brunt of protests in 2023, though the retailer says it stands behind the LGBTQ+ community in other ways.

Marketing 110
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Supreme Court Rules Against Starbucks Union in Landmark Case

RetailWire

The Supreme Court ruled against the Starbucks union.

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Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth

RetailDive

Clorox is among the first brands piloting the integration that is part of the growing push by retail media networks into offsite marketing channels.

Retail 106
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.