Tue.Jul 23, 2024

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RAG Is All The Rage — Retrieval-Augmented Generation, Demystified

Forrester eCommerce

Enterprises experimenting with generative AI (genAI) are prioritizing use cases that enable internal and external users to better retrieve information they need, be it data, how-to pages, corporate policies, or return policies. Retrieval-augmented generation (RAG) is now the most common underlying approach for building this type of large language model (LLM)-based enterprise knowledge-retrieval application.

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Google’s Anti-Cookie Effort Crumbles; Privacy Efforts in Flux

Retail TouchPoints

After more than four years of efforts to deprecate third-party cookies on its Chrome browser, Google has essentially given up the fight. In a July 22 blog , the VP of Google’s Privacy Sandbox Anthony Chavez acknowledged the pushback Google has received from publishers, brands and regulators as it sought to remove the online trackers. “In light of this, we are proposing an updated approach that elevates user choice,” Chavez wrote.

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GitLab Customers Hope To Stay Out Of The Doghouse If Acquired By Datadog

Forrester eCommerce

GitLab is a leading platform for version control, continuous integration and delivery (CI/CD), and collaboration. With its robust features and security focus, GitLab has gained a loyal user base and has become a go-to solution for enterprise developers worldwide.

Customer 413
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Amazon Teams with Better Business Bureau to Sue Fake Review Site

Retail TouchPoints

Amazon and the Better Business Bureau (BBB) have jointly filed a lawsuit seeking to shut down ReviewServiceUSA.com, a site that allegedly attempted to sell fake positive reviews for Amazon product listing pages or BBB business profiles. The suit, filed in King County Superior Court, is the latest effort by Amazon to stem the tide of fake reviews. On its own, Amazon blocked more than 250 million suspected fake reviews on its ecommerce site in 2023.

eCommerce 290
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Even GenAI-Trained Execs Are Confused About It (Our Survey Shows) — So Give Them Better Training

Forrester eCommerce

Do executives understand generative AI (genAI) better than consumers do? Nope — apparently not. Our research shows that among consumers, generative AI is poorly understood or not at all (see The State Of Consumer Usage Of Generative AI, 2024).

Consumer 284
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How FedEx Leverages its Data and Expertise to Help Merchants Win Post-Purchase

Retail TouchPoints

Not too long ago, if you wanted to get a package somewhere there were three primary choices — FedEx , UPS and USPS. But times have changed — both customers and merchants can now choose from a range of same-day delivery offerings in addition to traditional mail carriers. Not to mention that many retailers ( Amazon , Walmart , Target and American Eagle Outfitters , to name a few) have cut out the middle man and are handling the last mile themselves.

More Trending

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Solving the Challenges of All-AI Ecommerce Search with a Hybrid Approach

Retail TouchPoints

Once the purview of science fiction, artificial intelligence (AI) has now permeated our everyday lives — from the home devices that recommend songs for our playlists, to the apps we use to monitor commuter traffic, to the chatbots that pop up to ask if we need any help. Unbeknownst to many consumers, AI has become a powerful force steering online searches — serving up search results that, ideally, match exactly what we’re looking for.

eCommerce 278
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Don’t Wait For A Crisis To Act

Forrester eCommerce

The recent CrowdStrike incident that affected over eight million Microsoft systems, including those in hospitals, banks, emergency response centers, and airports, is likely to be the largest IT outage in history.

Banking 259
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Top 2024 Trends & Predictions Check-In

Retail TouchPoints

In December 2023, Retail TouchPoints unveiled its latest Industry Trends & Predictions Report , a multi-media experience featuring insights from 15 of the industry’s top analysts, futurists and thought leaders. Now that we’re halfway through the year, we thought it would be an ideal time to revisit some of the report’s top predictions and conduct a status update of sorts, by asking: Have certain trends taken shape and influenced industry progress?

Consumer 264
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Insights From The 25th Accenture SAP Leadership Council

Forrester eCommerce

From June 10th to 12th Accenture hosted clients, consultants, analysts and SAP staff in Cannes for the 25th Accenture SAP Leadership Council. The event was focused on the EMEA region as this represents the largest segment of Accenture’s global SAP practice.

Events 259
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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Lids Revamps Loyalty Program to Give Members More Control, Personalization

Retail TouchPoints

Headwear brands Lids has introduced a refreshed rewards program that gives members more control over their membership experience. New benefits of the Lids Access Pass program include: An updated online portal that makes it easier for members to manage their account; Members can now tailor their experience by selecting their favorite teams, checking rewards balances and upgrading their membership with a simple click; and Premium members now earn double points, get a birthday gift and enjoy early

Gifts 264
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Introducing AI Alignment: A Technology Point Of View

Forrester eCommerce

Before 2022, software development primarily focused on reliability and functionality testing, given the predictable nature of traditional systems and apps. However, with the rise of generative AI models, the concept of model and AI alignment has become increasingly crucial.

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Best Buy Shifts Focus from Offering Expertise to Aiding Discovery

Retail TouchPoints

Best Buy has unveiled a sweeping set of changes to its brand identity and strategy that include new branding and a new holographic spokes “person,” as well as tech and store experience enhancements. “Our customers are at the heart of all we do, and the role they want us to play in their lives and with technology has evolved,” explained the retailer in a statement. “ They don’t always need us to be the expert anymore.

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Trusted AI Begins And Ends With Alignment

Forrester eCommerce

What do discrimination, harmful content, unexpected outcomes, and catastrophic business failure have in common? They are all potential consequences of misaligned AI. They are also largely avoidable. Misaligned AI erodes trust among employees, customers, government and other stakeholders, and trusted AI will hold the key to enterprise AI success.

Other 259
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Levi’s Ecommerce Revamp Already Driving Improvements as Brand Moves Toward Becoming DTC-First

Retail TouchPoints

Levi Strauss & Co. (LS&Co) has shared details of its progress in becoming a DTC-first business, a big part of which has been improving the retailer’s ecommerce experience. Levi’s first announced the pivot in 2022 , and since that time ecommerce has been growing at “a healthy pace,” according to a company blog post. Ecommerce sales were up 13% last year and are up 19% as of the second quarter of this year.

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Das Zeitalter der Agents bricht an

Forrester eCommerce

Kommen die personal genAI-Agenten also wirklich und wie werden sie sich auf das Verbraucherverhalten auswirken? In diesem Beitrag erhalten Sie Updates und Einblicke in das „Zeitalter der Agents“.

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How To Sell Food & Drinks Online: eCommerce Rules & Requirements

Groove

In recent years, consumer comfort in ordering perishable goods has exponentially increased. As eCommerce becomes mainstream in this vertical, merchants have a unique opportunity to capitalize on increased demand. In this blog, we will be describing the rules and requirements that eCommerce merchants need to follow before sending their perishables items directly to their customers’ front doors.

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Entfesselung der B2B-Revolution: Das große Potenzial des E-Commerce

Forrester eCommerce

Dank meiner persönlichen Erfahrungen und meiner Leidenschaft für E-Commerce habe ich einige Erkenntnisse gewonnen, von denen ich Ihnen erzählen möchte. Ich werde Ihnen überzeugende Gründe und effektive Strategien aufzeigen, die B2B-Organisationen beherzigen sollten. So können sie diesen Vermarktungsweg zum Vorantreiben ihres Unternehmenswachstums nutzen.

eCommerce 259
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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4 BigCommerce Speed Optimization Solutions For A Faster Loading Site

Groove

The evolving eCommerce landscape is making it increasingly easier for merchants to accommodate to the tech-savvy consumer. With this instant gratification at our fingertips, how do you ensure the products on your BigCommerce store are seen? The short answer: show up! You can't expect customers to purchase something that fails to load on your website.

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The Global Digital Economy Will Reach $16.5 Trillion And Capture 17% Of Global GDP By 2028

Forrester eCommerce

Digital transformation is a cornerstone of innovation and sustainable growth. The World Economic Forum estimates more than two-thirds of new value creation over the next decade could come from digitally enabled platforms.

eCommerce 243
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Summit Spotlight: How Enhanced Content Engages Customers | Salsify

Salsify

Check out some highlights from the Digital Shelf Summit on how enhanced content helped digital leaders at Samsonite and The Legacy Companies.

Customer 158
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Conn’s to close over 70 stores amid bankruptcy speculation

RetailDive

The closures represent about 13% of its store fleet and come amid a Bloomberg report that the home retailer is prepping to file for bankruptcy.

Retail 128
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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Most Retail Brands Ignore X, per Study

Practical eCommerce

Chanel, Macy's, and H&M are example brands that have left X. Yet the platform remains popular, with high engagement. The post Most Retail Brands Ignore X, per Study appeared first on Practical Ecommerce.

Retail 127
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Belk shrinks debt load by nearly $1B

RetailDive

The Southern department store is also collecting about $485 million in new financing, and some of its lenders will have controlling stakes.

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15 Custom GPTs for Productivity

Practical eCommerce

Get more done with Custom GPTs for coding, presentations, Excel spreadsheets, research, much more. The post 15 Custom GPTs for Productivity appeared first on Practical Ecommerce.

Customer 125
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Dunkin’ National Drive-Thru Day Offerings Are Here

RetailWire

Dunkin has announced its National Drive-Thru Day offerings, and they range from free doughnuts to free Padres tickets.

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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Best Buy updates brand with new tagline, hologram spokesperson

RetailDive

As part of a refresh, the company updated its color palette to include magenta, teal and red, and is emphasizing personalized discovery and support.

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Krispy Kreme Sold Its Majority Ownership of Insomnia Cookies. Here’s Why

RetailWire

Krispy Kreme sold off its majority ownership of Insomnia Cookies.

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Walmart to pay $2.5M to settle class-action wage claims for pre-shift COVID-19 screening

RetailDive

The amount the employees recovered was “substantial,” according to the federal court that approved the settlement.

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Wiz Rejects Historic Bid From Google

RetailWire

Following Google's bid to buy the tech company, Israeli cybersecurity firm Wiz rejected the monumental $23 billion acquisition offer from Google's parent company Alphabet.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.