Tue.Jul 23, 2024

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RAG Is All The Rage — Retrieval-Augmented Generation, Demystified

Forrester eCommerce

Enterprises experimenting with generative AI (genAI) are prioritizing use cases that enable internal and external users to better retrieve information they need, be it data, how-to pages, corporate policies, or return policies. Retrieval-augmented generation (RAG) is now the most common underlying approach for building this type of large language model (LLM)-based enterprise knowledge-retrieval application.

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Amazon Teams with Better Business Bureau to Sue Fake Review Site

Retail TouchPoints

Amazon and the Better Business Bureau (BBB) have jointly filed a lawsuit seeking to shut down ReviewServiceUSA.com, a site that allegedly attempted to sell fake positive reviews for Amazon product listing pages or BBB business profiles. The suit, filed in King County Superior Court, is the latest effort by Amazon to stem the tide of fake reviews. On its own, Amazon blocked more than 250 million suspected fake reviews on its ecommerce site in 2023.

eCommerce 281
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GitLab Customers Hope To Stay Out Of The Doghouse If Acquired By Datadog

Forrester eCommerce

GitLab is a leading platform for version control, continuous integration and delivery (CI/CD), and collaboration. With its robust features and security focus, GitLab has gained a loyal user base and has become a go-to solution for enterprise developers worldwide.

Customer 391
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Solving the Challenges of All-AI Ecommerce Search with a Hybrid Approach

Retail TouchPoints

Once the purview of science fiction, artificial intelligence (AI) has now permeated our everyday lives — from the home devices that recommend songs for our playlists, to the apps we use to monitor commuter traffic, to the chatbots that pop up to ask if we need any help. Unbeknownst to many consumers, AI has become a powerful force steering online searches — serving up search results that, ideally, match exactly what we’re looking for.

eCommerce 258
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How To Drive Retail Results With Integrated Tech And UX Design

Speaker: Jennifer Wright and Nick Barron

Navigating the complexities of e-commerce requires more than just the right technology - It demands a holistic strategy that aligns platform capabilities with customer- centric design and marketing. This webinar will provide a roadmap for building a robust e-commerce strategy, guiding you through key decisions from platform selection to creating user experiences that convert, and leverage digital marketing to reach and retail customers.

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Even GenAI-Trained Execs Are Confused About It (Our Survey Shows) — So Give Them Better Training

Forrester eCommerce

Do executives understand generative AI (genAI) better than consumers do? Nope — apparently not. Our research shows that among consumers, generative AI is poorly understood or not at all (see The State Of Consumer Usage Of Generative AI, 2024).

Consumer 256
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Google’s Anti-Cookie Effort Crumbles; Privacy Efforts in Flux

Retail TouchPoints

After more than four years of efforts to deprecate third-party cookies on its Chrome browser, Google has essentially given up the fight. In a July 22 blog , the VP of Google’s Privacy Sandbox Anthony Chavez acknowledged the pushback Google has received from publishers, brands and regulators as it sought to remove the online trackers. “In light of this, we are proposing an updated approach that elevates user choice,” Chavez wrote.

More Trending

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Lids Revamps Loyalty Program to Give Members More Control, Personalization

Retail TouchPoints

Headwear brands Lids has introduced a refreshed rewards program that gives members more control over their membership experience. New benefits of the Lids Access Pass program include: An updated online portal that makes it easier for members to manage their account; Members can now tailor their experience by selecting their favorite teams, checking rewards balances and upgrading their membership with a simple click; and Premium members now earn double points, get a birthday gift and enjoy early

Gifts 247
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Don’t Wait For A Crisis To Act

Forrester eCommerce

The recent CrowdStrike incident that affected over eight million Microsoft systems, including those in hospitals, banks, emergency response centers, and airports, is likely to be the largest IT outage in history.

Banking 234
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Best Buy Shifts Focus from Offering Expertise to Aiding Discovery

Retail TouchPoints

Best Buy has unveiled a sweeping set of changes to its brand identity and strategy that include new branding and a new holographic spokes “person,” as well as tech and store experience enhancements. “Our customers are at the heart of all we do, and the role they want us to play in their lives and with technology has evolved,” explained the retailer in a statement. “ They don’t always need us to be the expert anymore.

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Insights From The 25th Accenture SAP Leadership Council

Forrester eCommerce

From June 10th to 12th Accenture hosted clients, consultants, analysts and SAP staff in Cannes for the 25th Accenture SAP Leadership Council. The event was focused on the EMEA region as this represents the largest segment of Accenture’s global SAP practice.

Events 234
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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

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Levi’s Ecommerce Revamp Already Driving Improvements as Brand Moves Toward Becoming DTC-First

Retail TouchPoints

Levi Strauss & Co. (LS&Co) has shared details of its progress in becoming a DTC-first business, a big part of which has been improving the retailer’s ecommerce experience. Levi’s first announced the pivot in 2022 , and since that time ecommerce has been growing at “a healthy pace,” according to a company blog post. Ecommerce sales were up 13% last year and are up 19% as of the second quarter of this year.

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Introducing AI Alignment: A Technology Point Of View

Forrester eCommerce

Before 2022, software development primarily focused on reliability and functionality testing, given the predictable nature of traditional systems and apps. However, with the rise of generative AI models, the concept of model and AI alignment has become increasingly crucial.

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Top 2024 Trends & Predictions Check-In

Retail TouchPoints

In December 2023, Retail TouchPoints unveiled its latest Industry Trends & Predictions Report , a multi-media experience featuring insights from 15 of the industry’s top analysts, futurists and thought leaders. Now that we’re halfway through the year, we thought it would be an ideal time to revisit some of the report’s top predictions and conduct a status update of sorts, by asking: Have certain trends taken shape and influenced industry progress?

Consumer 233
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Trusted AI Begins And Ends With Alignment

Forrester eCommerce

What do discrimination, harmful content, unexpected outcomes, and catastrophic business failure have in common? They are all potential consequences of misaligned AI. They are also largely avoidable. Misaligned AI erodes trust among employees, customers, government and other stakeholders, and trusted AI will hold the key to enterprise AI success.

Other 234
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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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4 BigCommerce Speed Optimization Solutions For A Faster Loading Site

Groove

The evolving eCommerce landscape is making it increasingly easier for merchants to accommodate to the tech-savvy consumer. With this instant gratification at our fingertips, how do you ensure the products on your BigCommerce store are seen? The short answer: show up! You can't expect customers to purchase something that fails to load on your website.

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Das Zeitalter der Agents bricht an

Forrester eCommerce

Kommen die personal genAI-Agenten also wirklich und wie werden sie sich auf das Verbraucherverhalten auswirken? In diesem Beitrag erhalten Sie Updates und Einblicke in das „Zeitalter der Agents“.

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Summit Spotlight: How Enhanced Content Engages Customers | Salsify

Salsify

Check out some highlights from the Digital Shelf Summit on how enhanced content helped digital leaders at Samsonite and The Legacy Companies.

Customer 132
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Entfesselung der B2B-Revolution: Das große Potenzial des E-Commerce

Forrester eCommerce

Dank meiner persönlichen Erfahrungen und meiner Leidenschaft für E-Commerce habe ich einige Erkenntnisse gewonnen, von denen ich Ihnen erzählen möchte. Ich werde Ihnen überzeugende Gründe und effektive Strategien aufzeigen, die B2B-Organisationen beherzigen sollten. So können sie diesen Vermarktungsweg zum Vorantreiben ihres Unternehmenswachstums nutzen.

eCommerce 234
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Loyalty 101: How To Turn Browsers Into Buyers For Lasting Engagement

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.

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Conn’s to close over 70 stores amid bankruptcy speculation

RetailDive

The closures represent about 13% of its store fleet and come amid a Bloomberg report that the home retailer is prepping to file for bankruptcy.

Retail 126
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The Global Digital Economy Will Reach $16.5 Trillion And Capture 17% Of Global GDP By 2028

Forrester eCommerce

Digital transformation is a cornerstone of innovation and sustainable growth. The World Economic Forum estimates more than two-thirds of new value creation over the next decade could come from digitally enabled platforms.

eCommerce 222
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Most Retail Brands Ignore X, per Study

Practical eCommerce

Chanel, Macy's, and H&M are example brands that have left X. Yet the platform remains popular, with high engagement. The post Most Retail Brands Ignore X, per Study appeared first on Practical Ecommerce.

Retail 107
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Belk shrinks debt load by nearly $1B

RetailDive

The Southern department store is also collecting about $485 million in new financing, and some of its lenders will have controlling stakes.

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Optimizing Frontend Delivery in Composable Commerce: The Buy vs Build Decision

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15 Custom GPTs for Productivity

Practical eCommerce

Get more done with Custom GPTs for coding, presentations, Excel spreadsheets, research, much more. The post 15 Custom GPTs for Productivity appeared first on Practical Ecommerce.

Customer 104
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Dunkin’ National Drive-Thru Day Offerings Are Here

RetailWire

Dunkin has announced its National Drive-Thru Day offerings, and they range from free doughnuts to free Padres tickets.

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Caramac is back

TalkingRetail

Nestlé’s Caramac brand is available again for a limited time. Caramac was discontinued after 64 years in November 2023, a decision that reached headline news.

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Best Buy updates brand with new tagline, hologram spokesperson

RetailDive

As part of a refresh, the company updated its color palette to include magenta, teal and red, and is emphasizing personalized discovery and support.

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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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Successful Flash Sales: The Quick-Start Guide

ESW

A successful flash sale capitalises on FOMO (fear of missing out) to drive traffic, increase sales and move inventory. By utilising limited-time, cannot-be-missed deals, flash sales effectively attract new customers while rewarding existing ones. This here-today, gone-tomorrow tactic generates exceptional results in the ecommerce space. But is a flash sale the right strategy for your business?

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Welcome to the Wiser Platform and Data Science Blog Series

Wiser

Hello and Welcome! I’m Paul Turner, a member of the Wiser Leadership team, and I’m thrilled to introduce you to our new platform and data science blog series. This series aims to bridge curiosity and knowledge, offering insights and opinions on a wide range of topics that we’re deeply passionate about. What to Expect In this series, we will delve into various fascinating and impactful areas within the realms of data science and e-commerce.

Blog 78
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Chick-fil-A Fans Demand Nationwide ‘Tropical’ Menu Items

RetailWire

Chick-fil-A customers have discovered that there are "tropical" themed menu items available in only one restaurant nationwide, and they want to try them.

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Birkenstock opens first owned store in France ahead of Olympics

RetailDive

The two-level space includes a community event area and is one of several stores the brand plans to open in key European cities in the coming years.

Events 91
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Composable Commerce Reference Architecture 2024 Edition

Achieve more with your commerce with the help of Orium’s Composable Commerce Reference Architecture 2024 Edition. Presented in partnership with commercetools, Contentstack, and Google Cloud, this edition is packed with new insights and practical examples to help you navigate changes in digital commerce and construct an adaptable tech stack optimized for efficiency and scalability.