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PwC surveyed U.S. operations and supply chain executives on tech investments — plans and outcomes. The post Charts: Investment Trends in Operations Q1 2024 appeared first on Practical Ecommerce.
The IT services industry is often overlooked, even though it captures more than a third of annual global tech spend — some four times the annual spend on computer equipment. Forrester forecasts that by 2028, annual spend on IT services will reach $2 trillion.
Retail is in the midst of a significant transformation. With ecommerce reshaping the landscape, physical stores have a unique opportunity to borrow a few strategies from tourist destinations and become experiences beyond the mundanity of walking up and down aisles. Over half of U.S. brands plan to increase investments in immersive technologies — think interactive displays for increased visual impact, carefully curated playlists and thoughtfully crafted scents that tap into nostalgia.
Nearly two-thirds of marketing leaders say that they don’t believe their measurement and analytics are well aligned with organizational objectives. A continued focus on marketing sourcing is emblematic of the problem.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Popular shopping app Shein has expanded its partnership with Forever 21 to allow its customers to return orders at Forever 21’s more than 300 U.S. stores, powered by Happy Returns. Last fall Shein and Forever 21, which is owned by brand management firm Authentic Brands Group , announced a joint venture that has included the sale of Forever 21 gear on Shein, and Shein pop-ups at Forever 21 stores.
We like to practice what we preach at Forrester — when you’ve got valuable content, share it in as many audience-centric ways as you can muster. In this case, the core content is our just-published report, The Forrester Campaign Content Strategy.
Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger , powered by 84.51° — are teaming up to bring Kroger’s first-party, purchase-based audiences to the Yahoo Demand-Side Platform (DSP). Yahoo DSP advertisers can now activate KPM’s audiences to reach targeted consumers with their advertising and measure campaign results.
Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger , powered by 84.51° — are teaming up to bring Kroger’s first-party, purchase-based audiences to the Yahoo Demand-Side Platform (DSP). Yahoo DSP advertisers can now activate KPM’s audiences to reach targeted consumers with their advertising and measure campaign results.
Touted as its biggest private label launch in 20 years, Walmart has introduced Bettergoods , a line of 300 food products priced up to $15 , with most products available for under $5. Many of the Bettergoods items — which span categories including frozen, dairy, snacks, beverages, pasta and chocolate — are unique to Walmart rather than serving as lower-priced alternatives to national brands.
The RSA Conference is upon us again, and many are planning their travel to San Francisco next week and determining which talks to attend (including talks from our own Heidi Shey, Jinan Budge, Jeff Pollard, and Joseph Blankenship).
Pottery Barn Teen has upgraded its digital tools and added design services for young shoppers figuring out how to furnish their college rooms. New features of the Pottery Barn Dorm platform include the “Build My Bed” Visualizer, which guides customers through a 3D rendering of each layer of their Twin XL bed, using proprietary AR technology that allows customers to spin and zoom in on true-life imagery prior to purchase.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Forrester announces the opening call for our annual Security & Risk Enterprise Leadership Award. This award recognizes organizations that have transformed the security, privacy, and risk management functions into capabilities that fuel the organization’s long-term success. Learn more about the award and how to apply here.
Customer service is an important aspect of running a successful business. Whether you are selling products through your e-commerce website or a marketplace, effective customer service that is 24*7 is beneficial can be beneficial to boost sales and acquire loyal customers. 96% of customers admitted that customer service is an important factor in determining their loyalty towards a brand.
This week, at the Tableau Conference 2024, I had the privilege of sharing insights about the dynamic world of mobile dashboards (twice). For those who couldn’t make it fear not! I’ve compiled the essence of the session into this blog post, including a recording of the presentation itself. In the session titled “Mobilize Your Data,” […] The post Mobilize Your Data: Creating Mobile-Friendly Dashboards in Tableau appeared first on Canonicalized.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Shaftesbury Capital has unveiled plans for a new pop-up store in Soho for LABRUM, the British African menswear brand that gained attention at London Fashion Week in February. LABRUM is set to occupy an 800 sq ft space at 35 Marshall Street, marking its inclusion in one of the UK’s most renowned neighbourhoods. 2023 marks a significant milestone for LABRUM , celebrating its 10th anniversary and building on the momentum from receiving last year’s Queen Elizabeth II Award for British Design.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
The brand embarked on an ambitious strategy to boost impulse purchases and drive higher sales by displaying half-priced chocolates across multiple in-store locations. Each location was designated a Minimum Display Quantity (MDQ) believed to maximize the return on investment from these promotional efforts. However, despite the appealing nature of the promotion, the anticipated sales uplift remained elusive.
Is your Magento store stuck on search engine page two? Languishing in the land of forgotten content pieces and yesterday's trends? Not cool! That is to say, this Magento SEO guide is your SEO jetpack, blasting you past the competition and straight to the top of search results. Get ready to watch customers flock to [.] The post Magento SEO Guide: Boost Your Online Visibility appeared first on MakeWebBetter.
Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Russell & Bromley has inaugurated its latest boutique in Hampstead, London, revealing a new look developed in collaboration with their long-standing design partner, Shed. This store introduction enhances the Russell & Bromley brand’s distinct identity, aiming to celebrate the exceptional in the everyday. The interiors of the new Hampstead store have been designed to highlight the store’s products while preserving the architectural integrity of the building.
Having delivered its largest innovation showcase in the event’s history, the Retail Technology Show welcomed over 12,500 retail professionals to its iconic two-day event, an increase of attendee numbers by +28% year-on-year. A show-stopping innovation showcase Described by Charles Tyrwhitt’s Nick Wheeler OBE as “eye-opening”, the RTS delivered its biggest innovation showcase to date, with 400+ technology providers and innovators exhibiting across two buzzing exhibition halls.
Price is the top deciding factor for UK shoppers when making purchase decisions, ahead of any other European nation surveyed, according to new research from Accenture. 40% of Brits ranked price as the number one decider, ahead of Germany (35%), France (32%) and Spain (28%).
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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