Fri.May 31, 2024

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Data-Driven Insights And AI: Informing And Automating Complex Decisions

Forrester eCommerce

I recently attended the CCC Intelligent Solutions (CCIS) conference in Atlanta, where it showcased its data and AI-enabled capabilities in auto claim administration to its stakeholders—insurers, OEM players, ecosystem partners, and industry analysts.

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Rakuten Launches Paid Membership Program Focused on Designer Brands

Retail TouchPoints

This fall, online marketplace Rakuten will debut the platform’s first paid membership offering: Rakuten+. The program is structured to connect designer brands with Rakuten’s most highly engaged, loyal and active shoppers, who will earn at least 10% cash back on participating brands and retailers year-round. Rakuten did not provide any information on how much membership in the paid program would cost.

Fashion 272
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How Rowan Curran Helped Forrester Stake A Bold Claim In GenAI Research

Forrester eCommerce

Senior Analyst Rowan Curran returned to Forrester at just the right time. Here, he reflects on what led him to Forrester, lessons learned in the public sector, and the wild ride that is generative AI.

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Why Retailers are Prioritizing Human-Machine Collaboration over Full Warehouse Automation

Retail TouchPoints

Integrating advanced technology into retail operations is becoming increasingly crucial as market demands evolve. Consumers now expect next-day delivery, click-and-collect, swift returns and near-flawless accuracy as the new norm. To meet these growing demands, retailers are turning to advanced technologies that enhance efficiency, optimize productivity and navigate the volatility of the current labor market.

Retail 261
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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2024 B2C Marketing Priorities And Challenges

Forrester eCommerce

B2C marketing decision-makers have many conflicting short- and long-term priorities while facing increasingly tough challenges. Welcome to marketing, right? Improving brand perception and customer experience (CX) while achieving a positive ROI is a particularly daunting task in 2024 because: A turbulent economy makes it tough to improve marketing’s ROI.

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Tastemade Turns ‘Viewers into Doers’ with New Shoppable TV Activation

Retail TouchPoints

Lifestyle media company Tastemade has partnered with Shopsense AI to cook up shoppable TV experiences for its U.S. audiences. The partnership will debut with Tastemade’s new series, Kitchen Glow Up , with viewers able to shop items for their kitchens, pantries and cooking spaces in real time, from every episode, via a dedicated page on shop.tastemade.com.

Games 261

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Dollar General Beefs Up Retail Media Offering with Criteo Integration

Retail TouchPoints

Dollar General has teamed up with Criteo to enhance its retail media offerings with onsite sponsored ads as well as plans to add additional ad formats later in the year. While the majority of Dollar General purchases happen in stores, the company receives a significant amount of web traffic from customers who build their lists online before making their weekly purchases.

Retail 259
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Top Ecommerce Tactics: Enriching Personalized Shopping Experiences with Quizzes

Fastr

Holding the attention of ecommerce shoppers is a challenge – and a mounting one at that. C onsumers nowadays expect personalization , relevancy, and to find what they need without a hitch. Couple those heightened demands with the culture of instant gratification and information overload, and the hurdles multiply.

eCommerce 147
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Instant Pot Brands names new chief commercial officer

RetailDive

The kitchen appliance brand also announced a leader of marketing, e-commerce and consumer care as it carves a path post-bankruptcy.

eCommerce 117
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Retailer 2BigFeet Shifts to DTC

Practical eCommerce

For years Brandon Eley's online shoe company prospered by reselling prominent brands. But the profit margins narrowed as did the sources for large footwear sizes. The post Retailer 2BigFeet Shifts to DTC appeared first on Practical Ecommerce.

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Bark taps former exec for chief DTC officer

RetailDive

Meghan Knoll, who was previously the CEO of Cat Person, will return to the pet retailer to oversee its DTC efforts.

Retail 111
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How to Get Started with Ecommerce Conversion Rate Optimization

eCommerce CEO

All ecommerce sites need conversions. Without them, you’ve just got a site that might be great-looking and even fun to visit but absolutely no use.

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The Flying Kestrel speed car is back

TalkingRetail

Kestrel Beer has announced that its land speed record car, The Flying Kestrel, is returning to the track with the aim of reaching 200mph.

Retail 52
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Workforce Management Solutions: A Day in the Life of a Fully Optimized Store Employee

iQmetrix

iQmetrix’s workforce management partners integrate seamlessly with our retail management system, creating a great experience for your store associates (and ultimately the customer)—here’s how.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Old El Paso launches new street food-inspired soft taco kits

TalkingRetail

The Street Vibes range includes the brand’s first ever two-person meal kit, offering street-style soft tacos in two variteties. Street Vibes will include soft taco kits, sauces, and spice mixes.

Retail 52
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Seabrook reveals new on-pack promo

TalkingRetail

Seabrook has launched a new promotion called Seabrook Seaside Adventures that will see ten shoppers win a UK seaside break in one of six seaside locations - Blackpool, Isle of Wight, Scotland, Scarborough, Cornwall and Wales.

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