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Last week I presented at my 10th, and final, Forrester B2B Summit North America. I say final not because the event is ending, but because I’m retiring from Forrester in June of this year.
Today’s consumers, especially Gen Z ( 73% ) and millennials ( 62% ), prefer to buy from a brand that offers interactive experiences that go beyond the standard ecommerce grid. And there’s no denying that video, whether live or recorded, is proving a powerful medium to create those experiences in digital environments. In fact, a study commissioned by real-time engagement platform Agora found that 61% of respondents under the age of 55 are interested in livestream shopping experiences, with
Have you ever been part of a team where everyone seemed to guard their knowledge from other teams, like treasure, fearing that sharing might diminish their worth? Or perhaps you’ve witnessed an environment where the pursuit of individual success overshadows common goals?
TikTok is taking cues from its competitors at Meta by implementing new standards for AI-generated content (AIGC). TikTok announced that will use Content Credentials from the Coalition for Content Provenance and Authenticity (C2PA) to automatically label AIGC when it’s uploaded from certain platforms — no additional details on which platforms were provided.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
As Forrester has reported, IoT devices are more exposed to cyberattacks, requiring security leaders to address the security vulnerabilities in this wide array of devices deployed across their organization. One area that many security professionals continue to overlook is the simple car, which to be honest is no longer so simple.
Skechers is bringing its brand to new audiences with a virtual store in Roblox aimed at younger consumers and a new co-branded collection with tractor brand John Deere designed for agricultural and construction professionals. Skechers Roblox Store Banks 3.4 Million Visits in First 5 Weeks Image courtesy Super League Skechers has opened its first virtual store in Livetopia’s Topia Mall on Roblox with the help of Super League and Century Games.
In many professions, education for a new employee’s role incorporates learning with doing. Educators must undergo a full semester of student teaching; surgeons develop by “watching, teaching, doing”; and aspiring electricians must deliver hundreds of hours as apprentices prior to licensure. Even most MLB stars spend years toiling in the minor leagues perfecting their skills.
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In many professions, education for a new employee’s role incorporates learning with doing. Educators must undergo a full semester of student teaching; surgeons develop by “watching, teaching, doing”; and aspiring electricians must deliver hundreds of hours as apprentices prior to licensure. Even most MLB stars spend years toiling in the minor leagues perfecting their skills.
Pour commencer votre parcours vers le high-performance IT, vous devez évaluer les besoins de votre entreprise, vos styles technologiques actuels et l'état de préparation de votre organisation à l'exécution. Commencez par découvrir les quatre étapes clés de l'évaluation de votre état de préparation à l'informatique de haute performance dans cet article.
Workers at an Apple store in Towson, Md. have authorized a strike, although a date has not yet been set for the action. The store was the first Apple location to unionize back in 2022 with more than 100 employees now represented by The International Association of Machinists and Aerospace Workers Coalition of Organized Retail Employees (IAM CORE). Now, after what IAM CORE described as over a year of negotiations, members have voted in favor of a strike amid frustration over “unresolved work issu
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
New AI tools can repurpose text into video — suitable for TikToks, Reels, YouTube Shorts, and more. The post AI Tools to Convert Articles into Videos appeared first on Practical Ecommerce.
The retailer also said “the majority” of remote workers and those at offices in Dallas, Atlanta and Toronto, must relocate — mostly to its Arkansas headquarters.
This week: shoppable video, digital payments, returns management, AI-powered pricing, generative-AI ad tools, and advertising for marketplace merchants. The post New Ecommerce Tools: May 14, 2024 appeared first on Practical Ecommerce.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
A combination of bricks and mortar expansion, e-commerce improvements and greater investment in marketing are key priorities this year for UK retailers in efforts to boost sales, according to new research from American Express. Amex’s research surveyed 500 senior decision makers across UK retail and hospitality businesses of all sizes, with at least one physical store, exploring their current challenges, investment priorities, and customer attraction strategies.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
The post Talk Commerce: Unraveling the Future with Fabric: The Composable Commerce Revolution with Mike Micucci on Apple Podcasts appeared first on fabric.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Loretta Choy, who also led client services, left Friday. The e-tailer has said it’s working on major changes to its merchandising and customer experience.
Walmart is set to lay off hundreds of its corporate staff members. The retail giant will also ask their remote workers to return to the office on a hybrid schedule.
Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Sometimes, good ideas need time to catch on — or at least a bit of tinkering right out of the box. Take Amazon’s first Prime Day in 2015: While initially touted as a blowout sale that could rival Black Friday, its debut was not quite a hit with consumers, per NBC News.
The virtual sale on Friday seemed to leave people with more questions than answers after organizer JPMorgan Chase didn’t describe the lot for sale and only entertained one bid.
In the competitive landscape of FMCG, securing prime retail space is crucial. Offering branded fridges to retailers, in exchange for exclusivity or a significant share of shelf, is a common strategy to secure this space. It not only enhances brand visibility but also drives impulse purchases. However, the crux of this strategy lies in effectively managing these assets.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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