Thu.Jul 18, 2024

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Sometimes Less Is More For Cloud-Powered Innovation: How Utilities And Telcos Are Rationalizing Their Clouds

Forrester eCommerce

Our latest report highlights how these linear asset intensive industries, although relatively late to public cloud, are now eagerly pursuing its potential.

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10+ eCommerce SEO Strategies To Rank #1 on Google

Groove

With frequent algorithm changes, new search engine feature updates and conflicting advice, many e-tailers are unsure of where to start with an eCommerce SEO strategy. That’s why we’re pulling back the curtain on a few of our tried-and-true eCommerce SEO strategies that can drive serious results for your business. When people open a website, they want the page to populate as quickly as possible.

SEO 279
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Planning Season Is Coming. Use Forrester’s Planning Guides To Cut Through Complexity.

Forrester eCommerce

Our Planning Guides will steer you toward budgeting decisions that set you up for success in 2025. Get a preview of what to expect when the guides launch on August 1.

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GlassesUSA.com Leverages AI to Bring Online Eyewear Recommendations into Focus

Retail TouchPoints

GlassesUSA.com has long deployed a range of technologies, including computer vision and AR try-on technology, to streamline product discovery and provide better recommendations. Now the retailer has added its proprietary AI engine to facilitate online eyewear purchases with the “Pairfect Match AI” solution, which helps customers find frames suited to their unique facial structure and draws on the retailer’s stock of more than 10,000 frame styles.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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T&I EMEA 2024: Staying Resilient in a Fluid Technology and Threat Landscape

Forrester eCommerce

“Resilience” an oft quoted and reasonable ideal that technology professionals and by extension, the businesses they serve strive for. However as anyone that works in the tech industry knows, our digital systems are often anything but and security threats loom like the sword of Damocles.

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Solutions Designed for Retail Associates Need to Keep the Customer Experience in Mind

Retail TouchPoints

In an industry still struggling with a tight labor market, choosing which technology to arm store associates with becomes a critical decision. Today’s retail workers almost need to have superpowers — moving as fast as The Flash would be helpful given how many different tasks a retail worker performs each day — but adaptable, multi-purpose solutions can provide that extra burst of needed speed.

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Prime Day Sales Top $14 Billion, with More Products Sold Than Ever Before

Retail TouchPoints

Amazon ’s 10th annual Prime Day was its biggest ever, with record-breaking sales over the 48 -hour member sales event and more items sold than on any previous Prime Day, according to the company. Helping to drive these banner results were millions of new Prime members worldwide, with a record-breaking number of customers signing up for Prime in the three weeks prior to the start of the sale on July 16, 2024, according to Amazon.

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Announcing The Forrester Wave™: Mobile Threat Defense Solutions, Q3 2024

Forrester eCommerce

Mobile devices are ubiquitous and an essential business platform for many organizations. Like early desktop PCs, the security of mobile devices was left to the OS manufacturers, and just as for desktops, this is no longer an adequate line of defense.

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From Boomers to Gen Z: How FMCG Brands can Engage Specific Generations with Events and Experiences

Retail TouchPoints

It’s no secret that the FMCG industry is fiercely competitive. From laundry detergents to packaged foods, consumers have countless options available to them, and a strong brand is critical to cut through the noise. Events are one of the most powerful tools a brand can use to build emotional connections with its audiences, boost loyalty and ultimately drive sales.

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La saison de la planification budgétaire a commencé

Forrester eCommerce

Utilisez les Planning Guides Forrester pour éliminer la complexité. Une nouvelle saison de planification débute et nous avons des raisons de faire preuve d’un optimisme mesuré. L’économie mondiale reste solide malgré les inquiétudes persistantes liées à l’inflation.

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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John Deere Rejects Support for ‘External Social or Cultural Awareness’ and ‘Diversity Quotas’

Retail TouchPoints

John Deere has joined fellow rural-oriented brand Tractor Supply in cancelling support for both progressive causes and diversity, equity and inclusion (DEI) principles. In a statement on X , the retailer said it would be auditing “all company-mandated training materials and policies to ensure the absence of socially motivated messages, while being in compliance with federal, state and local laws.

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Die Budgetplanungsphase 2025 steht an

Forrester eCommerce

Forresters Planning Guides werden Ihnen helfen, Ihre Budgetentscheidungen so zu treffen, dass Sie 2025 erfolgreich sein können. Erhalten Sie eine Vorschau darauf, was Sie erwartet, wenn die Leitfäden am 1. August erscheinen.

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Petco Picks Five Below CEO as New Leader

Retail TouchPoints

Petco Health and Wellness Company has tapped retail industry veteran Joel Anderson as its new CEO. Anderson will take the reins from R. Michael Mohan, who has been serving as the interim CEO since the departure of Ron Coughlin in March 2024. Anderson was most recently CEO of Five Below , which has appointed Kenneth Bull as its interim President and CEO in the wake of Anderson’s departure.

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Everything You Don’t Know about eCommerce Ads

Groove

Organic traffic is critical to a successful marketing strategy, but your SEO efforts alone aren’t always enough to drive results. Supplementing with eCommerce ads helps increase your site traffic, click-through rates and conversions. In this guide, we’re breaking down the two most prominent avenues for eCommerce advertising: Google and social media. eCommerce Advertising With Google More than 80% of desktop searches happen on Google, so it's a logical place to start when advertising for eCommerc

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Where Shoppers Find 2024 Holiday Gift Inspiration | Salsify

Salsify

It’s not exactly breaking news that the holiday shopping season remains the most important time of the year for brands and retailers — with consistently growing potential year after year.

Gifts 158
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Shoppers find better deals this year as Prime Day fuels record $14.2B across e-commerce

RetailDive

Consumers avoided big-ticket purchases, but steep discounts drew in back-to-school shoppers and others — and not just at Amazon.

eCommerce 135
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KFC Announces Brand Partnership With Jamaican Olympic Athlete

RetailWire

KFC is sponsoring Jaydon Hibbert, a triple-jump Olympic athlete.

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Pacsun steps into men’s activewear category

RetailDive

The new collection follows last year’s brand expansion of women’s activewear, which included a dedicated storefront.

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Olive Garden Owner Darden Restaurants To Buy Chuy’s for $605M

RetailWire

The Tex-Mex chain restaurant will be added to Darden's large portfolio of brands.

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Allbirds names Salomon veteran VP of design

RetailDive

Jason Israel, previously global creative director of the sports equipment company, will report to Chief Design Officer Adrian Nyman.

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New Ecommerce Tools: July 18, 2024

Practical eCommerce

This week: AI-powered shopping assistants, crowdfunding, social commerce, big data, livestream shopping, subscriptions, app development, and cross-border payments. The post New Ecommerce Tools: July 18, 2024 appeared first on Practical Ecommerce.

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Bassett Furniture temporarily shuts down manufacturing facilities following cyberattack

RetailDive

Although customers can still place orders and purchase products, the furniture company’s ability to fulfill orders is currently impacted.

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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#BeautyTok: How the Beauty Sector has Nailed Social Media Marketing

365 Retail

If you want actual examples of social media shaping consumer interests, look no further than the beauty industry, or more specifically, the glossy world of #BeautyTok. The hashtag has 5.4 million posts on TikTok at the time of writing, allowing influencers to share tips and recommendations with newbies and enthusiasts alike. These digestible yet informative clips have given the sector a bold new look.

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VF sells Supreme for $1.5B

RetailDive

Luxury eyewear company EssilorLuxottica agreed to buy the brand, and the deal is expected to close at the end of the year.

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Bud Light Drops to No. 3 Beer Brand as It Fights To Recover From Boycott

RetailWire

Bud Light, once the U.S.’s longstanding beer sales leader, has dropped to No. 3 following a boycott of the brand that began last year.

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Former Five Below CEO to take the reins at Petco

RetailDive

Joel Anderson, who exited the discount company Wednesday, has been appointed as the pet retailer’s next chief as it looks to reposition itself.

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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Over-restriction of vape flavours could set Scotland’s health agenda back, says SGF

TalkingRetail

The drive to make Scotland smoke-free risks being set back if too many restrictions are placed on the flavours available to vapers, the Scottish Grocers’ Federation (SGF) fears.

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Ralph Lauren hires Levi’s exec as new tech chief

RetailDive

Christopher Conrad is taking over as chief digital and technology officer ahead of Janet Sherlock’s upcoming retirement.

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BISSELL Voluntarily Recalls 3.2 Million Steam Shot Cleaners

RetailWire

BISSELL is voluntarily recalling several models of its Steam Shot Handheld Steam Cleaner due to safety concerns.

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Global Voices Report: Growing International Markets

ESW

Countries in the Asia-Pacific and Latin American regions are some of the fastest growing markets in the world. As technology and logistics advance and gain larger and larger footholds in these areas, brands and retailers have massive opportunities to win and retain enthusiastic shoppers. In this Global Voices report, we focus in on what shoppers in key markets said about their expectations and what brands can do to meet them.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.