Mon.Mar 25, 2024

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Younger Generations Are Shaking Up B2B Buying — Are You Prepared?

Forrester eCommerce

Millennials and Gen Zers now comprise nearly three-quarters of B2B buyers. To succeed, B2B marketing, sales, and product teams must understand these buyers’ preferences.

B2B 454
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3 Ecommerce Logistics Trends that are Changing Retail Right Now

Retail TouchPoints

The ecommerce industry has experienced rapid growth in recent years, with global sales reaching an estimated $5.8 trillion in 2023, according to research by Statista. The same study suggests this trend is only expected to continue: by 2027, the global retail ecommerce market is projected to grow by 39% and surpass the $8 trillion mark. As ecommerce sales continue to grow, so does the focus on logistics, enabling retailers to meet the rising demand for shipping.

eCommerce 312
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Three Takeaways From Forrester’s 2024 Evaluation Of AI Infrastructure Solutions

Forrester eCommerce

As AI gets bigger and better, it requires much more than mundane commodity compute, network, and storage infrastructure. GPUs are only one part of this — AI workloads demand a finessed optimization of raw compute, data throughput, and power consumption.

Consumer 273
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Staples Simplifies Battery Recycling with New At-Home Program

Retail TouchPoints

To mark Earth Month in April, Staples is launching a battery recycling program that has already seen recycling rates soar from less than 50 batteries per week to thousands per location in test stores. Beginning in April, the retailer will offer a free battery recycling box (while supplies last), in which consumers can collect batteries at home and return them to Staples for free recycling.

Supplies 298
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The DOJ And SEC Acknowledge That AI Amplifies Harm And Signal Stiffer Sentences

Forrester eCommerce

Building on US Securities and Exchange Commission (SEC) Chair Gary Gensler’s speech at Yale Law School on February 13 about AI misuse for fraudulent purposes, Department of Justice (DOJ) Deputy Attorney General Lisa Monaco, speaking at the University of Oxford, indicated stiffer sentences for offenses that are made significantly worse by the misuse of AI.

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NBCU Unveils New TV Commerce Capabilities Ahead of Summer Olympics

Retail TouchPoints

NBCUniversal has unveiled a series of new capabilities aimed at “bringing television advertising into the performance marketing future” and enhancing TV-enabled commerce opportunities as it readies for the kickoff of the Summer Olympics on July 26, 2024. NBCU’s new Virtual Concessions ad format. (Image courtesy NBCU) Just in time for the event, NBCU has rolled out a new commerce-led ad format called Virtual Concessions that will allow sporting events viewers (or folks settling in for a mov

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Execs from Macy’s, ThredUp, Google, DoorDash and More Cut Through the AI Hype

Retail TouchPoints

Amara’s Law posits that humans tend to overestimate the impact of new technologies in the short term but underestimate their impact in the long term. Over the past few decades, we humans have been presented with countless opportunities to test this theory, from the introduction of the internet and smartphones to our more recent encounter with the metaverse (short-term impact definitely overestimated, long-term…remains to be seen).

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20 Best Shopify Apps For Your eCommerce Store: Marketing, Customer Service, Shipping, Fraud, & More

Groove

Best Shopify Apps for Your Shopify Store: Dive into our eBook for top marketing, customer service, shipping, and fraud solutions in 2024.

Shopify 195
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Starbucks Names First North America CEO, Doubles Green Store Count as Growth Push Continues

Retail TouchPoints

Starbucks has reorganized its global leadership structure as it moves forward with its “Triple Shot Reinvention with Two Pumps” growth strategy , which includes plans to expand its global footprint to 55,000 locations by 2030. The company also is touting the increasing number of those new stores that fall into its Greener Stores model, with 6,091 such stores now open around the world.

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New Ecommerce Tools: March 25, 2024

Practical eCommerce

This week's rundown includes new tools for livestream commerce, cross-border transactions, logistics, omnichannel sales, customer experience, fraud prevention, and more. The post New Ecommerce Tools: March 25, 2024 appeared first on Practical Ecommerce.

eCommerce 145
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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

Are you ready to explore the evolved customer journey? The Retail TouchPoints team is reporting on all the news breaking before, during and after the Retail Innovation Conference & Expo , taking place June 4-6, 2024, at McCormick Place in Chicago. This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, community and commerce converge.

Retail 260
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Destination XL to open 9 stores this year

RetailDive

The company also has plans for future locations as it builds out a strategy to meet customers where they live, according to CEO Harvey Kanter.

Customer 122
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Lowe’s Adds Shipt to Same-Day Delivery Options

Retail TouchPoints

Lowe’s has added Shipt to its roster of same-day delivery options, joining DoorDash and Instacart. In July 2023 , Lowe’s also expanded its same-day delivery offerings in a partnership with OneRail. This new Lowe’s partnership, covering the retailer’s 1,200 stores across the country, is Shipt’s first foray into the home improvement space. “As Lowe’s continues its omnichannel journey, expanding same-day delivery options helps us meet our customers where they are,” said Neelima Sharma, SVP, Digital

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AI Platforms for Competitor Research

Practical eCommerce

Competitor research was once limited to enterprise brands with big budgets. No more. The post AI Platforms for Competitor Research appeared first on Practical Ecommerce.

eCommerce 119
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Flexing for the planet: How Walmart crushed its supplier emissions target

RetailDive

The retailer leaned on education, financing and recognition to get its supply chain on board with Project Gigaton, according to a Walmart executive.

Supplies 119
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The Power of Amazon Enhanced Brand Content: Elevating Your Brand Presence in the Digital Marketplace

Algopix

In the bustling world of e-commerce, where countless brands compete for consumer attention, establishing a distinctive identity is paramount. Amidst this digital cacophony, Amazon stands tall as a titan of online retail, connecting millions of sellers with eager shoppers worldwide. However, with great opportunity comes fierce competition, and merely listing products on Amazon’s platform is often insufficient to stand out in the crowd.

eCommerce 116
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Nike hires Tim Hamilton as vice president of men’s apparel design

RetailDive

The award-winning menswear designer was formerly at The North Face, where he helped orchestrate collaborations with brands including Gucci and Supreme.

Apparel 119
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Parents blame lack of ID checks at stores for rise in underage vaping

TalkingRetail

Research, combining focus groups, polling, and mystery shopping, demonstrates significant support for more comprehensive proposals to limit the use of vapour products by under 18s. Parents surveyed believe shops failing to check ID is main reason for sharp uptake in underage vaping.

Retail 116
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Kendra Scott expands fine jewelry offering with lab grown diamond collection

RetailDive

The jewelry company said it was a “natural category addition” that allows it to offer high-end jewelry at more affordable prices.

Jewelry 115
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China Bans Intel and AMD Chips in Government Computers

RetailWire

China has unveiled new guidelines aimed at removing Intel and AMD microprocessors from government computers and servers.

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Pacsun enlists emerging artists to promote festival collection

RetailDive

The teen clothing brand tapped its new Pacsun Collective to shape the music festival-centric campaign.

Clothing 111
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8 must-know retail markdown strategies with a pricing and promotions engine

Fabric

In the world of retail, markdowns are inescapable. When deciding which items to stock, buyers often rely on past sales data and their instincts to make educated guesses about future buys. But mistakes and miscalculations happen. Slight errors in demand forecasting can cause inventory levels to soar, leading to excess supply and declining profits. In fact, the amount of unsold stock in the U.S. recently reached record highs.

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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How to overcome 5 retail industry challenges

RetailDive

Discover tips and tricks to help you tackle some of the top HR pain points for stores and wholesale businesses.

Retail 109
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Boeing’s Biggest Labor Union Seeks a Seat on Its Board of Directors

RetailWire

Boeing Co., facing mounting quality concerns, is now confronted with a new demand from its largest labor union. The International Association of Machinists District 751, representing 32,000 Boeing workers in Washington state, is pushing for a seat on the company's board.

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Rhone taps Athleta vet for board slot as it preps to launch first women’s collection

RetailDive

Tess Roering spent five years at the women’s activewear brand, including as its first head of marketing. Also joining the board is ESPN Chairman Jimmy Pitaro.

Marketing 105
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Southwest Airlines To Begin Offering Red-Eye Flights

RetailWire

The flights should commence in two years.

Travel 98
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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Empowering your brand through everyday voices: Harnessing user-created content

RetailDive

When done right, social content can engage consumers, unlock sales and drive conversion. That’s what happened when Bazaarvoice worked with Petco and River Island on their social content strategy.

Consumer 104
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Leading FMCG Brand Achieves Perfect Store Strategy Challenges in Retail Execution

Wiser

A leading FMCG conglomerate faced significant challenges in sales performance, with a startling variance in store-level market share reporting 20 percent higher in top-performing stores compared to their bottom counterparts. This disparity highlighted the critical role of effective in-store execution and the need for a strategic approach to understand and optimize key drivers of sales performance at the store level.

Retail 78
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SheerID Launches “SheerID InStore” Providing Retailers First Digital Solution for Gated Offers and Promotions in Physical Stores

SheerID

The new offering expands SheerID solutions for Omnichannel retail to high-value communities like students, teachers, and more.

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Investment in Tech Now Critical to Retail in 2024 as Inflation Continues to Fall

365 Retail

“Fierce” competition for cash-strapped shoppers among retailers was cited by the British Retail Consortium (BRC) in February 2024 as one of the main reasons for the BRC-Nielsen Shop Price Index showing its lowest reading since March 2022. However, Retail Express SVP warns of retailer-supplier acrimony ahead unless AI and automation are used to transform legacy practices.

Retail 69
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.