Mon.Apr 01, 2024

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10 Generative AI Prompting Tips for Ecommerce

Fastr

There is something to be said about the comfort of familiarity or fear of the unknown, but any wise ecommerce leader knows that stagnation is business suicide. Being innovative means being experimental and unafraid to not only do more and do better, but also to learn. However, when a technology tidal wave like AI floods the scene, even the most confidently creative and exploratory ecommerce teams may hesitate – wondering how to dive in, or which toe to use to test these new waters.

eCommerce 130
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Your Cloud Strategy Is Now Your AI Strategy, Too

Forrester eCommerce

Corporate cloud strategies that yesterday centered on the unglamorous transition of legacy apps from out of the data center, along with some new cloud-native apps, must now incorporate transformative technologies with radically different value propositions — all without breaking the IT budget.

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The Future of Retail is Multilingual

Retail TouchPoints

Imagine stepping into a store where no one speaks your language. You’d likely feel frustration, confusion and, ultimately, disappointment. This same barrier can exist for online shoppers navigating ecommerce sites in languages they don’t understand. Recent estimates forecast that nearly a quarter of global retail sales will come from online channels by 2027, so the ability to serve a multilingual customer base will be essential for businesses seeking global success.

Retail 320
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One Year Since Bud Light’s Marketing Blunder: What Did We Learn?

Forrester eCommerce

Yes, hindsight is 20/20. As we reach the anniversary of Bud Light’s marketing blunder, we’ve taken a look back into what really happened to fuel the iconic brand’s crisis. In the year following Bud Light’s cancellation, the company faced material backlash from both the LGBTQIA+ and conservative communities for their transgression of core brand values.

Marketing 433
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Rite Aid Restructuring Would Cut $2 Billion in Debt, Settle Opioid Claims

Retail TouchPoints

Rite Aid has filed a restructuring plan with the U.S. Bankruptcy Court , District of New Jersey that would cut more than $2 billion in debt and keep a large portion of the retailer’s store fleet operating. If approved, the plan would transfer ownership to the drugstore’s senior bondholders and settle certain opioid overprescribing lawsuits, according to the Wall Street Journal and other media outlets.

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Your Time To Shine: B2B Summit EMEA Award Submissions Are Open

Forrester eCommerce

EMEA B2B companies: If you have a cross-functional alignment success story or have achieved exceptional results within a single function, we want to hear from you. Learn more about Forrester’s B2B Summit EMEA Awards.

B2B 273

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Call For Entries: Forrester APAC B2B Marketing Awards 2024

Forrester eCommerce

APAC B2B companies: If you have a cross-functional alignment success story or have achieved exceptional results from a single function, we want to hear from you. Learn more about our B2B Summit APAC awards.

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Casper CEO’s Roadmap to Profitability: Control Costs, Expand Wholesale and Cater to Customers

Retail TouchPoints

Joe Megibow may be new to the CEO role at Casper , but he’s very much a known entity in the retail industry. This was on full display during an impromptu stroll across the Mandalay Bay resort at Shoptalk in Las Vegas last month, during which he was stopped repeatedly. Megibow credits his striking white hair for his recognizability, as well as the fact that “I’ve been in this industry for decades and I don’t make enemies,” he said.

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AI Will Transform Customer Service Interactions As A Collaborative Partner

Forrester eCommerce

Enterprise customer service solutions support customers over a breadth of channels, and manage inquiries to SLAs. Embedded AI will make agents more productive and effective.

Customer 221
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Shein’s Latest Pop-Up in Vancouver will Focus on Circularity Efforts

Retail TouchPoints

Shein will host a pop-up store Vancouver, B.C. from April 11-14 that will do more than showcase the fashion app’s latest collections. Shein also is looking to tamp down criticisms of its environmental impact, by highlighting its evoluSHEIN by Design sustainable collection and offering credits for customers who bring in clothing donations. The pop-up will feature an extensive selection of women’s clothing as well as men’s fashion, kids’ clothing, pet accessories, home items and

Clothing 260
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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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More than half of shoppers would use generative AI for clothing purchases: Adobe

RetailDive

Seventy-one percent of respondents said they think using the technology to try on products virtually would boost their buying confidence.

Clothing 130
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Abercrombie Unveils New Wedding Collection in LA Pop-Up with Pinterest

Retail TouchPoints

Guests enjoyed getting glam in all the best from Rare Beauty in the Ceremony Day Prep Parlor. (Photo Credit: Aleks Zagozda) Guests perused the collection’s 100+ pieces uniquely designed for all this season’s wedding moments. (Photo Credit: Aleks Zagozda) Pinterest ‘Trend Inspiration’ was woven into the event experience. (Photo Credit: Aleks Zagozda) A guest snaps a mirror selfie amid Abercrombie’s bachelorette party pieces.

Jewelry 258
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AI Tools for Meeting Notes, Recaps, To-dos

Practical eCommerce

Reviewing meeting recordings for takeaways and action items used to take hours. No more. The post AI Tools for Meeting Notes, Recaps, To-dos appeared first on Practical Ecommerce.

eCommerce 129
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DoorDash Continues Push Beyond Food Delivery with Addition of Lowe’s

Retail TouchPoints

DoorDash will now offer on-demand delivery from over 1,700 Lowe’s stores nationwide, marking the platform’s first foray into the home improvement category as it pursues its goal of expanding beyond restaurants to become the “ local commerce company.” While the platform began as a tool to get fast food delivery from local eateries, DoorDash now has more than 150,000 non-restaurants on its marketplace and platform, up from 100,000 a year ago.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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The future of e-commerce is video: 5 undeniable consumer stats

RetailDive

Consumers want more product videos and they want them now. It’s time to start thinking video-first.

eCommerce 124
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10 New Ecommerce Books for Spring 2024

Practical eCommerce

This installment of our quarterly rundown includes titles on digital marketing, team development, content marketing, AI, launching a startup, and more. The post 10 New Ecommerce Books for Spring 2024 appeared first on Practical Ecommerce.

Books 120
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Walmart hikes return shipping rates for seller-fulfilled orders

RetailDive

The retailer didn't disclose the extent of the increase, which it attributed to "changing market conditions.

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Delta Boeing 737 Makes Emergency Landing at Minneapolis Airport

RetailWire

This latest incident is one in a string of issues plaguing the airline.

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Guess announces $200M share repurchase program

RetailDive

The board also approved the restructuring of its debt — the third time the apparel retailer has taken such move in 12 months.

Apparel 119
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April Fools’ Day Food Deals Announced

RetailWire

As we celebrate April Fools’ Day, restaurants and food brands across the nation are dishing out deals to mark the occasion.

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Fabletics launches third collection with Khloé Kardashian

RetailDive

The collection, dubbed Khloé V3, features 26 pieces — including, for the first time, compression swimwear.

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Parents Cash in on Target’s Generous Returns Policy for Cat & Jack Kids Clothes

RetailWire

Some parents have been taking advantage of Target's generous returns policy on its Cat & Jack kids' items to save money.

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Skims clones Kim Kardashian for first TV push

RetailDive

Created with Wieden + Kennedy, the cinematic effort looks to launch the shapewear brand for a national audience with a bold but playful story.

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Google Settles Incognito Mode Lawsuit

RetailWire

Google has agreed to get rid of or make anonymous billions of records of web browsing data collected from its private browsing "Incognito mode." This move comes as part of a proposed class action settlement filed Monday in the Brown v. Google case.

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Why offer label-free and package-free returns?

RetailDive

Customers want to shop — and return — how they want. Consider offering label-free and package-free returns.

Customer 105
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Minimum Wage Increase in California for Fast-Food Workers Starts Today

RetailWire

California fast-food workers can now enjoy a minimum wage increase of over $20 per hour as of April 1, 2024.

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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Walmart announces second class of beauty accelerator program

RetailDive

The retailer is also investing in beauty in other ways, including bringing back a Beauty Glow Up savings event and expanding virtual try-on.

Events 105
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Korea Superconducting Tokamak Advanced Research Sets Record, 7x Hotter Than the Sun

RetailWire

The Korea Superconducting Tokamak Advanced Research (KSTAR) has broken its own record, again. This time, the fusion reactor managed to keep things as hot as 100 million degrees Celsius (180 million degrees Fahrenheit) for a whopping 48 seconds.

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Dillard’s, Caelynn Bell team up on capsule collection for spring and summer

RetailDive

The assortment of dresses, separates and footwear is part of the department store's exclusive women's label Gianni Bini.

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AT&T Resets Account Passcodes After Big Leak of Millions of Customer Records Online

RetailWire

The telecommunications giant AT&T is resetting millions of customer account passcodes due to a huge leak of records online earlier this month.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.