BigCommerce

AUGUST 1, 2018

Building your email list might not sound like a huge deal when you’re in the ecommerce space , but it can have a huge impact on your sales. According to a Marketo study , 96% of consumers who land on a website aren’t yet ready to buy. Capturing those leads’ email addresses allows you to nurture them toward a future purchase. If you don’t bother to collect email opt-ins, those consumers might buy from a competitor instead.

Presentation 410

Presentation Books Marketing Improvements 410

Optimizely

AUGUST 15, 2018

What’s coming next in ecommerce? Aaron Orendorff is uniquely positioned to say. As the Editor in Chief for Shopify Plus , Aaron has deep insights into the rapidly changing world of ecommerce — especially how new brands are building audiences of loyal and engaged customers. He’s keeping an eye on everything from augmented reality to China’s mobile-first ecomm infrastructure, and has an opinion on it all.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

Forrester eCommerce

AUGUST 14, 2018

Journey mapping can be an energizing and eye-opening exercise in customer empathy. As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”. The most common question we receive from executives is, “How do I ensure the journey mapping process is actionable and aligned […].

B2B 1004

B2B Marketing Customer Customer Experience 1004

Kissmetrics

AUGUST 7, 2018

Have you noticed that Google is constantly making algorithm changes ? And when they do, they rarely tell you the change they’ve made. They tend to keep it a bit vague, like this… So, do you want to know how got around this algorithm update? Well, before I tell you how, there are a few things you need to know. How Google works. Can you guess how many factors there are in Google’s algorithm?

SEO 278

SEO Blog Games Mobile 278

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

My Wife Quit Her Job

AUGUST 29, 2018

Today I’m thrilled to have Kevin Chen on the show. Kevin is someone who I randomly bumped into at Traffic and Conversions and I’m lucky to have met him. He runs Freedom Laser Therapy which is a company that sells a laser hair growth system to treat hair loss. Not only is the product cool but what’s even more cool is how he has successfully scaled to a 8 figure business in just 2 years.

eCommerce 244

eCommerce Books Other Marketing 244

Ecommerce Platforms

AUGUST 7, 2018

The question of how to start an online store is a trendy one these days. This is due to a couple of factors: First, small business owners and entrepreneurs simply want to market on the web because their customers are already here. Second, and perhaps more significantly, the modern tools that we have at our disposal today make the process very affordable and DIY-able (if that's a word).

Payment Services 207

Payment Services eCommerce WooCommerce Shopify 207

Optimizely

AUGUST 14, 2018

Passionate fan bases are common among sports teams, rock bands, even baby hippos. But it’s less common to come across enthusiastic fans of ecommerce brands—fans who would blindly follow certain companies and their products anywhere. . Yes, there are the Target aficionados, REI groupies, and Apple diehards that buck the trend. But few brands are lucky to attain the ranks of true customer loyalty.

Customer Loyalty 268

Customer Loyalty Customer Social Media Events 268

Forrester eCommerce

AUGUST 8, 2018

CX surveys are the butt of jokes in dinner party conversations and comedy sketches. On social media, people gleefully tweet examples of surveys gone wrong. Just type the three words CX, survey, and fail into a Twitter search… But this is no laughing matter if you are in a CX role. Bad CX surveys create […].

Social Media 840

Social Media Customer 840

Kissmetrics

AUGUST 14, 2018

Some of you who are reading this know who I am. And many of you don’t. So, for those of you who don’t… My name is Neil Patel, and I am the co-founder of an ad agency called Neil Patel Digital. I’ve also co-founded a few marketing technology companies. I blog about marketing at NeilPatel.com, and in the last 31 days, I was able to reach 1,701,486 people through my blog.

Blog 275

Blog SEO Marketing B2B 275

My Wife Quit Her Job

AUGUST 7, 2018

It was 11:00PM on a Saturday night in Ft Lauderdale, Florida. My ecommerce conference, the Sellers Summit, had just officially ended and I was hanging out at the closing party with all the attendees. It was open bar with drinks all around! Normally I’m not a drinker and I usually don’t touch any alcohol during the event itself. But once the conference ends, I like to kick back and have a good time.

Events 227

Events eCommerce 227

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Bootstrapping Ecommerce

AUGUST 28, 2018

In this post, we will show you 10 marketing and advertising ideas for your website that won't cost you a dime. Let’s check them out! The post Free Advertising Ideas: 10 Marketing & Advertising Ideas that Won’t Cost You a Dime appeared first on Bootstrapping Ecommerce.

Marketing 165

Marketing eCommerce 165

BigCommerce

AUGUST 17, 2018

Are you ready to bring your brick-and-mortar store into the world of online shopping? Building a virtual storefront from the ground up can feel like an overwhelming experience. You’ve probably noticed that there are dozens of SaaS products on the market claiming to ease your transition into ecommerce. But how do you navigate this experience and maximize your resources?

Payment Services 357

Payment Services Shipping Costs eCommerce Payments 357

Optimizely

AUGUST 10, 2018

Who doesn’t love a good TED Talk? They’re super informative, they focus on big ideas, and the best ones can completely change the way you think about doing business. Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites.

Consumer 225

Consumer Arts eCommerce Marketing eCommerce 225

Forrester eCommerce

AUGUST 8, 2018

Whether you’re responsible for software or are a business leader whose team uses software, you know this: You need customized software, and traditional software development can’t keep up with your demands. Conventional development methods take too long and require a special set of skills that are in short supply. This has been a problem for […].

Supplies 378

Supplies Customer 378

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Kissmetrics

AUGUST 28, 2018

I know what you are thinking, this isn’t impossible. Because the more content you have and the more links you have, the higher your rankings will be. Although that is true, it doesn’t mean that content marketing and link building are the only ways to increase your rankings. It doesn’t matter what update Google rolls out , I’ve found that there are a few hacks that consistently work to boost your rankings without creating more content or building more links.

SEO 255

SEO Magazine Social Media Blog 255

My Wife Quit Her Job

AUGUST 27, 2018

If you are looking to accept credit cards for your online store, you are probably considering one of the big three, Paypal, Authorize.net and Stripe. But the problem with choosing between these payment options is that all 3 services look similar on the surface. One, they all offer the same introductory rates with a transaction fee of 2.9% + $.30. And two, they all claim to provide a “robust integration with leading shopping cart providers” for all sized businesses.

PayPal 227

PayPal Payment Services Shopping Carts Payments 227

Bootstrapping Ecommerce

AUGUST 21, 2018

In this blog post, we’re going to discuss a number of different ecommerce pricing strategies you can use to help your business succeed. The post Ecommerce Pricing Strategies for Success: How to Price Your Products appeared first on Bootstrapping Ecommerce.

eCommerce 159

eCommerce Blog Conversion Optimization Operations 159

BigCommerce

AUGUST 13, 2018

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Buyers, on the other hand, have many touchpoints and paths to purchase, so it becomes necessary for retailers to branch out. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. It’s all about moving beyond your website and exploring channels such as marketplaces, social media, and comparison shopping engines.

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Multi-channel Channel Comparison Shopping Shipping Costs 263

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Optimizely

AUGUST 28, 2018

Data. As a marketer, you can never have enough of it. The more you have, the better you know your customers, and the more relevant you can make your campaigns. However, most marketers only have access to data that is specifically tied to marketing and ecommerce functions: email opens, social media interactions, average order value, and so on. Even if you’re lucky enough to have detailed analytics into customer lifetime value and repeat purchase rate, you still don’t have the whole picture.

Customer Loyalty 210

Customer Loyalty Improvements Customer Social Media 210

Forrester eCommerce

AUGUST 27, 2018

The European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018. It’s been a few months and the repercussions are yet to be fully realized, leaving practitioners anxious and wondering if they have fully prepared. So far, GDPR compliance efforts have largely targeted customer data management, digital marketing, and security.

B2B 353

B2B Customer Data Management Marketing 353

Kissmetrics

AUGUST 21, 2018

Can you guess how many blog posts I have on NeilPatel.com? Well, if you guessed 4,784 you’re wrong. ??. Technically I just published this blog post, which makes it 4,785. That’s a lot of content! Especially considering that the blog has been around for roughly 4 years. That means that I am publishing an average of 3.27 blog posts per day. I know what you are thinking… seems a bit too much content for one person to write.

Blog 253

Blog SEO Marketing Social Media 253

My Wife Quit Her Job

AUGUST 14, 2018

I’ve been running profitable Google Shopping ads for almost 10 years now. In fact, I got started with Shopping even before Google started charging for the service. And you know what? Google Shopping ads have consistently outperformed all other advertising mediums that I’ve ever used for my online store. As of right now, I’m getting a 6-7X return on ad spend on my top Google Shopping campaigns.

Other 202

Other 202

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Retail Technology Review

AUGUST 9, 2018

MetaPack has reached an agreement with Stamps.com Inc., the provider of postage online and shipping software solutions, to sell the business in a deal worth approximately £175 million.

eCommerce 149

eCommerce Shipping Internet Retail Retail 149

BigCommerce

AUGUST 17, 2018

Want to grab a slice? You’ll find there are two basic options: Franchises: With franchises, just about anyone can use their smartphone, click a few buttons, and expect a hot pizza at their door. Neighborhood Pizzerias: You can head down to your local eatery for the hometown experience—but if you try to order via smartphone…good luck. The local pizzerias might have credibility within their neighborhoods, but when it comes to growing revenue and offering the convenience of the “big guys,” th

Supplies 263

Supplies Customer Loyalty Consumer Channel 263

Optimizely

AUGUST 21, 2018

This is a guest post from Digioh. As an ecommerce marketer, you’re never completely satisfied with your website’s conversion rate. You’re always looking for that small tweak that will help you eke out a slight increase in clicks. Especially for high-traffic sites, even a small increase in conversion rate can mean a big increase in revenue. But what should you optimize?

eCommerce 210

eCommerce Shipping Costs Shipping Webinar 210

Forrester eCommerce

AUGUST 26, 2018

Talk to 10 different customer experience (CX) professionals and you may get 10 different definitions of what a CX strategy is and what it does. One CX professional from a company with more than $65 billion of funds under management confided in us, “[When we started], we didn’t even know what a CX strategy was […].

Definition 351

Definition Customer Experience Management Customer 351

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail

SellBrite

AUGUST 16, 2018

When it comes to digital marketing we hear a lot about influencer marketing. With billions of users logging onto popular social media platforms every day, you have an unprecedented opportunity to get in front of a larger segment of your target audience than ever before. But what about affiliate marketing? It’s been around for a long time but is not nearly as widely discussed as influencer marketing.

Marketing 153

Marketing Social Media Payment Services Travel 153

My Wife Quit Her Job

AUGUST 16, 2018

Today I’m thrilled to have Edward Ruffin on the show. Edward is in charge of sponsored products ads over at Sellers Labs and he was one of the speakers at this past years Sellers Summit. During the event, I really got to know Edward well and I discovered that the man is truly a sponsored products ads fanatic and he lives and breathes it 24/7. So today, I brought Edward on the show to talk about the latest and greatest with Amazon ads.

Books 189

Books Events eCommerce Marketing 189

Ecommerce Platforms

AUGUST 14, 2018

Business as usual is coming to an end for many third-party Amazon sellers. Competition on Amazon U.S. is reaching new heights and it’s only going to get worse from here. Chinese sellers are flooding the marketplace thanks to preferential treatment from Amazon and the USPS. Because their costs are lower, Chinese sellers are underpricing and outselling U.S. competitors in their own backyard.

Shipping Costs 141

Shipping Costs Payment Services Shipping Multi-channel 141

BigCommerce

AUGUST 15, 2018

No matter how attentive to scalability, when a business grows it’s inevitable that product information becomes scattered, duplicated and siloed. The specifics depend on how things have needed to evolve as the company grows (e.g., operational workflows, staffing, system requirements, etc.). Data becomes stored in a variety of formats or is held captive by individual employees and systems.

Information 212

Information Management Merchant Services Multi-channel 212

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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

eCommerce