BigCommerce

AUGUST 27, 2019

When was the last time you thought to yourself, “Oh look, I only have a few emails today!

eCommerce Marketing 322

eCommerce Marketing Marketing eCommerce 322

RTP blog

AUGUST 30, 2019

By Sampo Parkkinen, Revieve Beauty is one of the most personal verticals of all of retail, if not the most personal. After all, in beauty, we are talking about products that you as the consumer put on your face, quite literally. In physical brick-and-mortar stores, the personal nature of the beauty industry is clearly evident in the important role the in-store beauty consultant plays in helping consumers discover, evaluate, try on and ultimately purchase beauty products.

Customer Retention 150

Customer Retention Department Stores Customer Experience Fashion 150

ESW

AUGUST 12, 2019

Unless you’ve been living under a bridge, you’ve probably come across the terms “KonMari” and “consumer minimalism” more than once. But you may not know what they mean. Ironically, if you have been living under a bridge, you probably understand both terms better than anyone else. KonMari and the wider consumer minimalism trend are changing the way that a significant portion of the western world thinks about shopping and consumerism in general.

Consumer 99

Consumer eCommerce Books Clothing 99

BigCommerce

AUGUST 13, 2019

When we are looking for recommendations, who do we go to?

Marketing 309

Marketing eCommerce Recommendation eCommerce Marketing 309

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Recommendation

Retail Technology Review

AUGUST 13, 2019

By Alex Mills, Sales & Marketing Director, ProSKU. If you’re running a growing e-retail businesses your main priority is to market your products, win customers and satisfy their orders. So until order volumes hit a certain point you probably don’t need to worry about a great deal else, except of course your bank overdraft! And for most growing e-retail businesses getting orders out of the door isn’t usually the biggest problem.

Retail 70

Retail Banking Marketing Customer 70

Forrester eCommerce

AUGUST 23, 2019

Social media has created customer groups that coalesce around a brand — in effect, a union. They collectively can and will change your corporate policy. With collective bargaining, business as usual is no longer acceptable. Are you ready for the empowered, technically savvy, and motivated customer? It’s the age of the customer: What are you […].

Customer 388

Customer Social Media Management 388

RTP blog

AUGUST 9, 2019

By Gary Saarenvirta, Daisy Intelligence Today, offering WiFi access is so ubiquitous that seeing an ad for it seems odd. But check out the window of your local coffee shop and you might still see an old, fading sign that says, “WE OFFER FREE WiFi!” Exclamation point and everything. By now, merchants know WiFi is an expectation, not a value add. But when WiFi was first introduced, it represented a new form of retail one-upmanship.

Merchant Services 150

Merchant Services eCommerce Technology Mobile 150

Forrester eCommerce

AUGUST 13, 2019

My colleague Joe Cicman just published a new report (“The New Commerce Revolution: Off With Their Heads (Or Not!“) to help de-hype headless commerce. Much of that work is also very relevant to headless content management systems (CMSes), which we started covering over three years ago (“The Rise Of The Headless Content Management System“).

Management 339

Management Customer 339

Kissmetrics

AUGUST 13, 2019

You’re probably already familiar with Google My Business. If you aren’t, as a quick recap, Google My Business is a simple way to claim your office address or storefront on Google. That way, when someone searches for your business, you’ll show up on the right side of a Google search like the image above. Or better yet, when someone searches for a product or service you’ll offer, you’ll show up in the local pack.

Payment Services 272

Payment Services Social Media Download Customer 272

GetElastic

AUGUST 12, 2019

Every marketing professional knows that an email open rate over 20% is above-average and click rates of over 3% are reserved for the most-engaged customers (sports fans, hobbies, etc). However, these metrics pale in comparison to SMS/text message engagement performance. Year-over-year for the past 10 years, SMS open rates have been over 97% within two minutes of receipt; and near 100% read over the course of 24 hours (though this might often be a user clearing their text messages out).

Marketing 148

Marketing Mobile Hobbies Article 148

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

Fulfillment

Forrester eCommerce

AUGUST 22, 2019

Every business runs on thinking, mostly in two modes: divergent and convergent. I’ve been researching this and I just published my findings in a new report to help individuals, teams, and organizations tap both modes. Divergent thinking helps you create — generating many alternatives. Convergent thinking helps you decide — choosing among alternatives.

Customer 348

Customer 348

GetElastic

AUGUST 22, 2019

Publishing relevant and quality content is the easiest way to increase your website’s organic traffic. Also, enlisting effective search enginge optimization (SEO) techniques will influence ranking on various search engines. Websites that have higher rankings (i.e. presented higher in the search results) are identified to a larger number of people who will then visit those sites.

eCommerce 153

eCommerce Social Media SEO Customer 153

BigCommerce

AUGUST 19, 2019

It’s not every day that a product manages to grasp the attention of a global consumer market within such a…

Marketing 66

Marketing Management Consumer eCommerce Marketing 66

Optimizely

AUGUST 20, 2019

Plants make people happy. Or at least that’s the notion behind The Sill , an online greenhouse that will ship a living plant to your door — a convenience any modern gardener will appreciate. Even if you relentlessly kill plants, The Sill’s easy-to-care-for indoor plants will bring out your nurturing side. But how well cultivated is their marketing?

Marketing 285

Marketing Workshop Outdoor Subscription 285

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Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

B2C

Kissmetrics

AUGUST 27, 2019

Ubersuggest started out as a tool that provided suggestions through Google Suggest. And although that’s great, everyone these days is using Google Suggest to come up with keyword ideas. There have to be more keyword ideas out there that get more search volume and aren’t competitive, right? Well, there are, and now with the new Ubersuggest , you’ll get access to them.

SEO 279

SEO Recommendation Blog Marketing 279

My Wife Quit Her Job

AUGUST 21, 2019

Today I’m really happy to have Amanda Wittenborn on the show. Not only is Amanda a student in my Create A Profitable Online Store Course but she was also a finalist in the 5 Minute Pitch, my Shark Tank like show, where she competed to win $50,000. Amanda started AmandaCreation.com where she makes over 60K/month selling children’s party supplies online.

Supplies 227

Supplies Books eCommerce Marketing 227

Forrester eCommerce

AUGUST 23, 2019

A lot has changed in the 25+ years I have spent in the technology channel. New technologies, partner business models, shifting demographics, expanding communication vehicles, and most recently, new technology buyers with different psychology, behavior, and journey have created a whirlwind of change for vendors, distributors, and partners alike. The one constant is the […].

Channel 419

Channel Marketing Technology Multichannel 419

GetElastic

AUGUST 13, 2019

2018 was unequivocally the “year of mobile holiday shopping.”. 51% of traffic came through mobile, driving 31% of revenue, up 55% YOY. 48% of orders were processed through mobile, up 19% YOY. Mobile drove 68% of traffic and 54% of orders on Thanksgiving, up 15% YOY. 67% of Black Friday traffic and 49% of orders came through mobile. Shoppers say half of their holiday purchases were made through mobile.

Mobile 165

Mobile Merchant Services SEO Shipping Costs 165

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

BigCommerce

AUGUST 19, 2019

Within the next five years, the global hemp-derived CBD (referred to throughout as “CBD”) market is expected to bring in…

Reference 56

Reference Marketing 56

Optimizely

AUGUST 21, 2019

MarTech Cube. The post Zaius Joins Magento Technology Partner Program appeared first on Zaius.

Magento 43

Magento Technology 43

Kissmetrics

AUGUST 6, 2019

In case you missed it, Google just published advice for SEOs on how to continually do well throughout their algorithm changes. Now, what most people don’t know is Google doesn’t just push out a handful of algorithm changes per year. They publish substantially more. Just to give you an idea of how often Google changes, they had 3,200 algorithm changes in just 1 year.

SEO 276

SEO Mobile Information Magazine 276

My Wife Quit Her Job

AUGUST 14, 2019

Today, I’m excited to have Dan Shure on the show. Dan is the founder of a boutique SEO consultancy called Evolving SEO and he is an SEO expert with a fantastic reputation. He’s helped entrepreneurs like Nathan Chan of Foundr Magazine and Noah Kagan of Sumo.com with their SEO in addition to popular startups like Ring, and Hint Water. He also runs a popular podcast called Experts on The Wire.

Magazine 191

Magazine SEO eCommerce Books 191

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Forrester eCommerce

AUGUST 7, 2019

Why Infrastructure Automation? I used to kid around with my research director, Glenn O’Donnell, that my previous Forrester Wave™ evaluation on configuration management was the “Wave no vendor wanted to be in.” The term, while valid, is old. Further, configuration management is one part of a larger infrastructure automation story. This led to an interesting […].

Management 415

Management Operations 415

Ecommerce Platforms

AUGUST 14, 2019

Have you been swindled by the errands to churn out the easy peasy hacks to sell on Instagram with your Shopify store ? Believe me, I know what it takes, and how demanding it is, to make your brand or whatever niche you're into known to the most precise audience. This dire need follows the immense dominance of Instagram as a sales channel for most of the online retailers.

Shopify 155

Shopify eCommerce eCommerce Platforms Channel 155

BigCommerce

AUGUST 14, 2019

After meeting in a chatroom six years prior, Eddie Machalaani and Mitch Harper founded a company in 2009 with one…

BigCommerce 272

BigCommerce eCommerce 272

Optimizely

AUGUST 28, 2019

The health and wellness marketing is crowded with buzzwords, but OWYN wants to put their money quite literally where their mouth is with plant-based and allergen-free protein shakes. OWYN stands for Only What You Need, and the brand goes the extra mile to create new processes and levels of transparency to validate that they are the cleanest beverage brand on the market.

Marketing 186

Marketing Information Social Media Consumer 186

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Kissmetrics

AUGUST 20, 2019

Everyone thinks SEO is a long-term game… that you have to wait months if not years to see results. And, maybe that was the case a few years ago when content was still king. With Google making 3200 algorithm changes in just one year , their goal isn’t to make a website wait a year or two before they are able to achieve a top spot. Instead, they want to show the user the right site as quick as possible.

SEO 265

SEO Games Blog Other 265

My Wife Quit Her Job

AUGUST 26, 2019

Every week, I get at least 2 or 3 requests to write more online tutorials about Ebay dropshipping. And I can certainly understand why. On the surface, the Ebay dropshipping model is attractive because… You don’t need any money to begin. There is practically no upfront risk. You don’t need to worry about inventory. But if you peel back the onion, you’ll quickly realize that dropshipping on Ebay might make you a few bucks here and there but it is definitely not a good, sust

Definition 179

Definition Article eCommerce 179

Forrester eCommerce

AUGUST 13, 2019

It’s now just over 12 months since we first published research on Digital Supply Chain. Some Forrester clients have made progress with Integrated Business Planning and with Control Towers. And they are on the lookout for Blockchain opportunities. But the most common question we hear, is about the role of AI in Supply Chain. The […].

Supplies 415

Supplies Customer Consumer Management 415

GetElastic

AUGUST 20, 2019

Statistics show 48% of shoppers abandon a brand’s website and move on to the competitor due to poor customer experience (CX). And 89% of consumers quit shopping from ecommerce sites after experiencing poor CX. The best way to solve this problem of high abandonment rate is to develop an effective customer journey map against your brand’s story that features desired CX.

eCommerce 153

eCommerce Customer Customer Retention Information 153

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing