BigCommerce

AUGUST 27, 2019

When was the last time you thought to yourself, “Oh look, I only have a few emails today!

eCommerce Marketing 322

eCommerce Marketing Marketing eCommerce 322

ESW

AUGUST 12, 2019

Unless you’ve been living under a bridge, you’ve probably come across the terms “KonMari” and “consumer minimalism” more than once. But you may not know what they mean. Ironically, if you have been living under a bridge, you probably understand both terms better than anyone else. KonMari and the wider consumer minimalism trend are changing the way that a significant portion of the western world thinks about shopping and consumerism in general.

Consumer 99

Consumer eCommerce Books Clothing 99

BigCommerce

AUGUST 13, 2019

When we are looking for recommendations, who do we go to?

Marketing 309

Marketing Recommendation eCommerce eCommerce Marketing 309

Forrester eCommerce

AUGUST 23, 2019

Social media has created customer groups that coalesce around a brand — in effect, a union. They collectively can and will change your corporate policy. With collective bargaining, business as usual is no longer acceptable. Are you ready for the empowered, technically savvy, and motivated customer? It’s the age of the customer: What are you […].

Customer 388

Customer Social Media Management 388

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Forrester eCommerce

AUGUST 16, 2019

A Giant In Trouble: Revlon Considers A Sale Cosmetic giant Revlon is exploring the sale of all or some of its business amid lackluster sales and a crushing debt of $3 billion. The iconic company’s 2016 acquisition of brand Elizabeth Arden apparently isn’t rescuing it from the Sephora and DTCs of the world. Revlon’s tale […].

Marketing 348

Marketing B2C Customer 348

Forrester eCommerce

AUGUST 13, 2019

My colleague Joe Cicman just published a new report (“The New Commerce Revolution: Off With Their Heads (Or Not!“) to help de-hype headless commerce. Much of that work is also very relevant to headless content management systems (CMSes), which we started covering over three years ago (“The Rise Of The Headless Content Management System“).

Management 339

Management Customer 339

GetElastic

AUGUST 12, 2019

Every marketing professional knows that an email open rate over 20% is above-average and click rates of over 3% are reserved for the most-engaged customers (sports fans, hobbies, etc). However, these metrics pale in comparison to SMS/text message engagement performance. Year-over-year for the past 10 years, SMS open rates have been over 97% within two minutes of receipt; and near 100% read over the course of 24 hours (though this might often be a user clearing their text messages out).

Marketing 148

Marketing Mobile Hobbies Article 148

Forrester eCommerce

AUGUST 22, 2019

Every business runs on thinking, mostly in two modes: divergent and convergent. I’ve been researching this and I just published my findings in a new report to help individuals, teams, and organizations tap both modes. Divergent thinking helps you create — generating many alternatives. Convergent thinking helps you decide — choosing among alternatives.

Customer 348

Customer 348

GetElastic

AUGUST 22, 2019

Publishing relevant and quality content is the easiest way to increase your website’s organic traffic. Also, enlisting effective search enginge optimization (SEO) techniques will influence ranking on various search engines. Websites that have higher rankings (i.e. presented higher in the search results) are identified to a larger number of people who will then visit those sites.

eCommerce 153

eCommerce Social Media SEO Presentation 153

Optimizely

AUGUST 20, 2019

Plants make people happy. Or at least that’s the notion behind The Sill , an online greenhouse that will ship a living plant to your door — a convenience any modern gardener will appreciate. Even if you relentlessly kill plants, The Sill’s easy-to-care-for indoor plants will bring out your nurturing side. But how well cultivated is their marketing?

Marketing 285

Marketing Workshop Outdoor Subscription 285

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

BigCommerce

AUGUST 29, 2019

Companies in the cannabis and hemp space that don’t take out CBD insurance coverage could face serious financial and legal…

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Kissmetrics

AUGUST 27, 2019

Ubersuggest started out as a tool that provided suggestions through Google Suggest. And although that’s great, everyone these days is using Google Suggest to come up with keyword ideas. There have to be more keyword ideas out there that get more search volume and aren’t competitive, right? Well, there are, and now with the new Ubersuggest , you’ll get access to them.

SEO 279

SEO Recommendation Blog Marketing 279

My Wife Quit Her Job

AUGUST 21, 2019

Today I’m really happy to have Amanda Wittenborn on the show. Not only is Amanda a student in my Create A Profitable Online Store Course but she was also a finalist in the 5 Minute Pitch, my Shark Tank like show, where she competed to win $50,000. Amanda started AmandaCreation.com where she makes over 60K/month selling children’s party supplies online.

Supplies 227

Supplies Books eCommerce Marketing 227

Forrester eCommerce

AUGUST 23, 2019

A lot has changed in the 25+ years I have spent in the technology channel. New technologies, partner business models, shifting demographics, expanding communication vehicles, and most recently, new technology buyers with different psychology, behavior, and journey have created a whirlwind of change for vendors, distributors, and partners alike. The one constant is the […].

Channel 419

Channel Marketing Technology Multichannel 419

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Ecommerce Platforms

AUGUST 14, 2019

Have you been swindled by the errands to churn out the easy peasy hacks to sell on Instagram with your Shopify store ? Believe me, I know what it takes, and how demanding it is, to make your brand or whatever niche you're into known to the most precise audience. This dire need follows the immense dominance of Instagram as a sales channel for most of the online retailers.

Shopify 155

Shopify eCommerce eCommerce Platforms Channel 155

Optimizely

AUGUST 28, 2019

The health and wellness marketing is crowded with buzzwords, but OWYN wants to put their money quite literally where their mouth is with plant-based and allergen-free protein shakes. OWYN stands for Only What You Need, and the brand goes the extra mile to create new processes and levels of transparency to validate that they are the cleanest beverage brand on the market.

Marketing 186

Marketing Information Social Media Consumer 186

BigCommerce

AUGUST 14, 2019

After meeting in a chatroom six years prior, Eddie Machalaani and Mitch Harper founded a company in 2009 with one…

BigCommerce 272

BigCommerce eCommerce 272

Kissmetrics

AUGUST 6, 2019

In case you missed it, Google just published advice for SEOs on how to continually do well throughout their algorithm changes. Now, what most people don’t know is Google doesn’t just push out a handful of algorithm changes per year. They publish substantially more. Just to give you an idea of how often Google changes, they had 3,200 algorithm changes in just 1 year.

SEO 276

SEO Mobile Information Magazine 276

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

My Wife Quit Her Job

AUGUST 14, 2019

Today, I’m excited to have Dan Shure on the show. Dan is the founder of a boutique SEO consultancy called Evolving SEO and he is an SEO expert with a fantastic reputation. He’s helped entrepreneurs like Nathan Chan of Foundr Magazine and Noah Kagan of Sumo.com with their SEO in addition to popular startups like Ring, and Hint Water. He also runs a popular podcast called Experts on The Wire.

Magazine 191

Magazine SEO eCommerce Books 191

Forrester eCommerce

AUGUST 7, 2019

Why Infrastructure Automation? I used to kid around with my research director, Glenn O’Donnell, that my previous Forrester Wave™ evaluation on configuration management was the “Wave no vendor wanted to be in.” The term, while valid, is old. Further, configuration management is one part of a larger infrastructure automation story. This led to an interesting […].

Management 415

Management Operations 415

GetElastic

AUGUST 13, 2019

2018 was unequivocally the “year of mobile holiday shopping.”. 51% of traffic came through mobile, driving 31% of revenue, up 55% YOY. 48% of orders were processed through mobile, up 19% YOY. Mobile drove 68% of traffic and 54% of orders on Thanksgiving, up 15% YOY. 67% of Black Friday traffic and 49% of orders came through mobile. Shoppers say half of their holiday purchases were made through mobile.

Mobile 165

Mobile Merchant Services SEO Shipping Costs 165

Ecommerce Platforms

AUGUST 28, 2019

Are you contemplating on how to furnish your business with an online store and upskill the checkout options? PinnacleCart has got some powerful tools to heighten your customers' shopping experience. If you're a newbie merchant in the e-commerce industry, you want to pick a platform whose features aren't tangled. The acute rivalry between 3rd party sales channels can't go unnoticed.

Merchant Services 138

Merchant Services eCommerce Payment Services Pinnacle Cart 138

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

BigCommerce

AUGUST 6, 2019

Drupal is among the most widely used open source content management systems around, hanging out with the likes of WordPress…

eCommerce 237

eCommerce Management eCommerce Technology Technology 237

Kissmetrics

AUGUST 20, 2019

Everyone thinks SEO is a long-term game… that you have to wait months if not years to see results. And, maybe that was the case a few years ago when content was still king. With Google making 3200 algorithm changes in just one year , their goal isn’t to make a website wait a year or two before they are able to achieve a top spot. Instead, they want to show the user the right site as quick as possible.

SEO 265

SEO Games Blog Other 265

My Wife Quit Her Job

AUGUST 26, 2019

Every week, I get at least 2 or 3 requests to write more online tutorials about Ebay dropshipping. And I can certainly understand why. On the surface, the Ebay dropshipping model is attractive because… You don’t need any money to begin. There is practically no upfront risk. You don’t need to worry about inventory. But if you peel back the onion, you’ll quickly realize that dropshipping on Ebay might make you a few bucks here and there but it is definitely not a good, sust

Definition 179

Definition Article eCommerce 179

Forrester eCommerce

AUGUST 13, 2019

It’s now just over 12 months since we first published research on Digital Supply Chain. Some Forrester clients have made progress with Integrated Business Planning and with Control Towers. And they are on the lookout for Blockchain opportunities. But the most common question we hear, is about the role of AI in Supply Chain. The […].

Supplies 415

Supplies Customer Consumer Management 415

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail

GetElastic

AUGUST 20, 2019

Statistics show 48% of shoppers abandon a brand’s website and move on to the competitor due to poor customer experience (CX). And 89% of consumers quit shopping from ecommerce sites after experiencing poor CX. The best way to solve this problem of high abandonment rate is to develop an effective customer journey map against your brand’s story that features desired CX.

eCommerce 153

eCommerce Customer Customer Retention Information 153

Ecommerce Platforms

AUGUST 20, 2019

Welcome to the only HubSpot Marketing Hub review you're going to need this year. Marketing isn't easy. It’s a game where the rules are continually changing, driven by evolution in customer demand and expectation, as well as new technology and innovations. Great marketers need more than just skill to get by these days; they need the right tools to help them stay ahead of the competition.

Marketing 134

Marketing Live Chat Social Media SEO 134

BigCommerce

AUGUST 29, 2019

Have you ever purchased an item by clicking on a link in an influencer’s blog post?

Marketing 255

Marketing Blog eCommerce Marketing eCommerce 255

Kissmetrics

AUGUST 12, 2019

O marketing B2B é essencial para que empresas que vendem para outras empresas consigam gerar leads qualificados que possam ser convertidos em clientes. Se você tem esse tipo de negócio e seu planejamento de marketing ainda deixa a desejar, siga com a leitura deste artigo. Implementar ações de marketing B2B é uma tarefa desafiadora, já que vender para outras organizações envolve muitos desafios.

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B2B B2C Marketing Vend 204

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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

eCommerce