November, 2019

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Retail apocalypse? Maybe it’s time to worry about a disruptor meltdown?

Steve Dennis

As much as “retail apocalypse” continues to show up in the headlines, by now most people that take the time to look at the facts know it’s nonsense. The truth is while much of retail is definitely different–in some cases radically–it’s far from dead. Physical retail continues to grow, lots of stores are opening and brands like Target and Best Buy, which were once thought to be made increasingly irrelevant by the massive growth of Amazon, are doing just fine, thank you.

eCommerce 128
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Mythbusters Ecommerce Edition: Debunking the Misconceptions of Running an Ecommerce Site

BigCommerce

Running a successful ecommerce website isn’t easy, but it’s made harder by a few myths — some of which are deeply…

eCommerce 294
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Common click fraud tactics and how to prevent them

GetElastic

We know that click fraud is a costly threat source facing advertisers. The question we’re left to ask, though, is “why?”. What is the motivation behind these fraudsters’ actions? How do they translate clicks into cash? And, most importantly, what can we do to insulate the market against risk in the face of ever-increasing numbers of attacks? How & Why Online Advertising Works.

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My 6-Step Content Marketing Formula That Drives 3,549 Visitors

Kissmetrics

Writing a blog post is easy. If you don’t write often, you may feel otherwise, but just follow this. and you’ll be good to go when it comes to writing. Or, you can just watch the video below. But still, you write a blog post and then what do you do? Well, I’ll tell you this… most people forget the “marketing” in content marketing. Most people write content but don’t do a great job of promoting it.

Marketing 269
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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A slightly better version of mediocre is not Macy’s salvation

Steve Dennis

On one level, I get the attention paid to retailers’ quarterly reports. So when Macy’s missed on sales expectations and cut its full-year profit outlook recently, it wasn’t surprising that many analysts glommed on to how it was the iconic retailer’s first same-store sales decline in seven quarters, or to CEO Jeff Gennette’s lame weather-related excuses.

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How to Improve Amazon Conversion Rates and Drive Sales

SellBrite

It’s frustrating to have great products on Amazon but sales numbers that say otherwise. When your numbers aren’t where you want them to be, you can even find yourself questioning the product, wondering if it’s great after all. While it’s easy to fall into this trap, it’s important you first examine your Amazon conversion rate to determine what the problem is.

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What To Do About Holiday Outages

RTP blog

By Mahesh Ramachandran, OpsRamp It’s that time of year again. Forget turkey, cranberries and pesky in-laws: it’s time to get your shopping on. For IT organizations at retailers and e-Commerce companies, it’s an exciting time and also one where every detail matters. So far, predictions are robust for sales, with eMarketer forecasting that this will be the first-ever trillion-dollar holiday season in the United States.

eCommerce 195
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Stripe vs Square: Summarizing Your Options for 2020

Ecommerce Platforms

Not sure how to choose between Stripe vs Square? You're not alone. At first glance, both Stripe and Square seem pretty similar. Both of these tools are market leaders in the payment industry, with features that have transformed the way that we pay for the things that we need. What's more, both Stripe and Square are on the cutting edge of payment technology, giving businesses access to more efficient and reliable ways of accepting and managing their transactions.

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Holiday Shoppers Adjust To An Evolving Online Shopping Experience

RTP blog

By Brian Byer, Blue Fountain Media It’s no question that consumers have embraced online holiday shopping. This year, for the first time, they’re expected to do more shopping online than at the mall and other brick-and-mortar retailers. Our own recent survey on holiday shopping confirms this, with almost 30% of respondents claiming they’d do all their gift shopping online this season, not setting a foot inside traditional retail outlets.

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Marketing to Gen Z: Your Guide To Converting The Most Politically Active, Environmentally Conscious and Influencer-Driven Generation Yet

BigCommerce

As a younger Millennial, I’ll be honest — I thought I knew everything there was to know about Gen Z.

Marketing 319
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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B2B Marketing And Sales: Combat Digital Sameness With Video

Forrester eCommerce

Video has incredible power for B2B marketing and sales to deliver lots of information in a small, engaging package. Join me and my colleague Cheri Keith at TechX for our session, “Switched On: Four Must-Have Video Technologies,” to find out how to supercharge your campaigns. The session will: Help you understand the various technologies and […].

B2B 484
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An Inside Look at Google’s Future Plans

Kissmetrics

Everyone talks about algorithm updates, but Google does a whole lot more than adjust algorithms. Some of the moves they are making are really going to impact your marketing efforts. So, what are these non-algorithm changes? Well before I get into them, keep in mind that you aren’t going to like some of them, and that’s ok. Instead, I want you to focus your energy on how you can leverage these changes before your competition.

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How To Increase Online Sales: 10 Killer Ideas

Groove

We often get asked during presentations and webinars about how to increase online sales fast. With eCommerce sales growing over 15% in 2018, it’s a very valid question. In this blog, we are going to break down 10 ways you can begin to increase your online sales. Understand your ideal buyer profile and buyer personas. Use automation to email while you sleep.

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5 tips to improve web UX for maximum conversions

GetElastic

Usability. Efficiency. Accessibility. All these terms converge to give life to UX design. Good UX fully utilizes web elements and offers a clear and intuitive interface, hence encouraging the conversion rates. Most of the time, UX revolves around enhancing the experience consumers have when interacting with your product. It’s about making sure they find value in what you’re offering.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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A Wrap-Up Of Singles Day 2019

RTP blog

By Franklin Chu , Azoya USA. Today’s e-Commerce market is oversaturated and many players are losing steam and losing money. Yet Chinese e-Commerce giant Alibaba recorded a whopping $38.4 billion in GMV this year, a 26% jump from last year’s Singles Day. While growth is slowing, it remains strong and impressive for a company as large as Alibaba.

eCommerce 195
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Improve WordPress Page Speed in 2019 (w/ Plugin Tips)

BigCommerce

How to Speed Up WordPress Sites: 6 WP Plugins That Help Keeping your WordPress web pages loading at blazing fast…

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Enterprise Security Vendors Need An Infusion Of Open Source Culture

Forrester eCommerce

This week, I attended IBM’s fifth annual Security Summit in New York City, an exclusive event for a who’s who of IBM’s security customers. This is my third year attending, and I always look forward to going for a few reasons: 1) This is a small, targeted half-day security conference — perfect for a forced […].

Events 478
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Marketing Trends for 2020: Here’s What Will Happen That Nobody is Talking About

Kissmetrics

The new year is right around the corner. And I know you are already prepared because you read this blog and tons of other marketing blogs, right? But here is the thing: I also read most of the popular marketing blogs, follow all of the marketing YouTube channels, and listen to the same podcasts you do. And I’ve noticed that very few people are talking about what’s really going to happen in 2020.

Marketing 279
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Snapchat eCommerce: How To Sell Products on Snapchat

Groove

By 2021, mobile eCommerce will account for 54% of total online sales. Companies like Snapchat are cashing in on this opportunity by offering eCommerce companies the tools they need to succeed. To help merchants like you, we’ve created this blog to cover: Different Snapchat ad formats. Buying habits of users. An exemplary success story. Metrics. Influencer marketing and tips.

eCommerce 229
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Sellerly Review: Free and Simple Amazon A/B Testing

Ecommerce Platforms

Are you selling products on Amazon as a secondary source of income next to your online store? Or, are you strictly an Amazon seller without an ecommerce site? It seems like an Amazon seller account is a must-have if you plan on expanding your reach and locating new customers. It turns out that over 1.7 million sellers are currently peddling products on Amazon, with hundreds of thousands of new third-party merchants being added each year.

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The Best Ecommerce Platform: Top Five Solutions For Web Building in 2020

Omnisend

Have a plan for online business and looking for the best ecommerce platform? You’ve landed on the right site. In this article, we’ll review five popular ecommerce platforms. They all are high-end solutions, but at the same time, they cover different merchants’ needs and require different levels of technical readiness. For easier comparison, we’ve highlighted Read more The post The Best Ecommerce Platform: Top Five Solutions For Web Building in 2020 appeared first on Ecommerce Marketing Automatio

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6 Magento Alternatives That May Be a Better Fit for Your Business (and Cost Less)

BigCommerce

Magento, an open-source platform, is a longstanding giant in the ecommerce space.

Magento 227
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Finding “Friendlies” And Other Tips For Data Insights Leaders  

Forrester eCommerce

In a recent inquiry, a new Chief Data Officer asked where to start. And, wanted to know how to build a community around data and analytics, particularly with a limited budget to hire. Finding “Friendlies” My first suggestion was to look at the case study I did a few years ago on Seattle Children’s Hospital. […].

Other 418
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I Need Your Help With Ubersuggest

Kissmetrics

It’s been more than a year since I launched the “new” Ubersuggest. And over the last 12 months, I have made a lot of progress. Just as a quick recap: Ubersuggest went from a basic keyword research tool to now containing backlink data, rank tracking, content ideas, site audit reports, and many more features. If you haven’t played with Ubersuggest in the past few months, give it a try.

SEO 255
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Pros and Cons of HubSpot: Choosing the Right Tool

Groove

What is HubSpot? If you’re reading this blog, you’ve already heard of HubSpot. But are you familiar with everything it has to offer? HubSpot is a cloud-based, software-as-a-service company that offers a full stack of marketing, sales, and service software for your business. Based out of Boston, HubSpot has continued to grow over the last few years after going public in mid-2014.

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Tips for responding to negative reviews [infographic]

GetElastic

Today’s average customer is online and connected and every individual has a voice and a platform to share their experiences and opinions of the businesses they engage with — and these perspectives matter. In fact, 86 percent of consumers report reading reviews for businesses and most read up to 10 reviews before trusting a local business. Now, no two customers perceive an experience the same way and some customers are rarely, if ever, completely satisfied with a product or service.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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Tableau Case Study: Chaoly unleashes Chinese Social & eCommerce Analytics

Canonicalized

A look behind the scenes at how we helped Chaoly use Tableau to bring data to life. The Goal Clients of Chaoly will be able to get valuable insights into their China e-commerce strategy and make smart decisions. The tool of choice: Tableau. People will be able to log in to their accounts and use […]. The post Tableau Case Study: Chaoly unleashes Chinese Social & eCommerce Analytics appeared first on Canonicalized.

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4 Ways To Master Your Holiday Email Templates in 2019

Omnisend

I bet that, apart from kids, ecommerce retailers are the only ones on planet Earth who wait for Christmas the most. And when it finally comes, your email campaigns may make or break your holiday success. One of the biggest challenges is to find a design solution for all promotional material, including emails, that would Read more The post 4 Ways To Master Your Holiday Email Templates in 2019 appeared first on Ecommerce Marketing Automation | Omnisend.

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Benchmark Omnichannel Retail And Digital Store Capabilities In Singapore

Forrester eCommerce

We just published two retail benchmark reports for Singapore, assessing retailers’ omnichannel retail capabilities and digital store capabilities, respectively. For both evaluations, we selected six multichannel retailers that operate both online and offline stores and provide “buy online, pick up in store” services in Singapore: Charles & Keith, Decathlon, Harvey Norman, Marks & Spencer, Uniqlo, […].

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How To Setup WooCommerce Store: A Complete Guide

MakeWebBetter

Non-store retail sales last month accounted for 11.813 percent of the total, compared with 11.807 percent for general merchandise. ? CNBC Reports The online market is outracing the physical stores. Although the rumors spread across claims that many Brick & Mortar stores have shifted slightly to online retail sales as well through the small WooCommerce […].

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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p