Forrester eCommerce

DECEMBER 31, 2019

Is your firm ready for the roaring twenties? Nigel Fenwick predicts the winners in the next decade will be the businesses that master digital product management.

Management 397

Management Information Customer 397

BigCommerce

DECEMBER 5, 2019

Despite being a generation that is often stereotyped as ‘lazy, entitled, and narcissistic,’ numerous corporations recognize that millennials have tremendous buying power.

Marketing 448

Marketing eCommerce eCommerce Marketing 448

Store Growers

DECEMBER 11, 2019

Many advertisers look at the quality score as the Holy Grail to making Google Ads work. As a result, they spend too much time obsessing over trying to optimize it. Others are skeptical and take everything they hear about it with a pinch of salt. So who is right? Today, we’re going to find out. So, by the end, you’ll have all the practical information about quality scores that you need to improve the performance of your Google Ads campaigns.

Improvements 103

Improvements Recommendation Mobile Article 103

RTP blog

DECEMBER 30, 2019

By Scott Paape, Talus Pay The U.S. market for payment systems is complex. We have over 21 million businesses, and every one of them needs some form of a payment processing solution. They rely on more than 10,000 financial institutions to make that happen. All told, it amounts to an $18 trillion economy. So, yes. Payment processing is complex. However, payment technology is perhaps the best it’s ever been.

Payment Services 195

Payment Services Merchant Services Cryptocurrencies Mobile Payments 195

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

BigCommerce

DECEMBER 17, 2019

Often seen as one of the cornerstone platforms for online selling, eBay found its roots in 1995.

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Steve Dennis

DECEMBER 31, 2019

As far as I can tell, retail has always been pretty darn dynamic. Certainly the past 50 or 60 years brought some big changes: the rise of the suburban regional shopping center, the emergence of discount mass merchants and category killers, the advent of home shopping and warehouse clubs and so on. Yet few would dispute that during the past decade we have witnessed the most seismic changes of all, largely driven by the spread of digital technology.

Retail 117

Retail eCommerce Channel Home Shopping 117

SellBrite

DECEMBER 31, 2019

In 2019, 1.92 billion people shopped online, and today, with the variety of marketplaces and free tools available, it’s easier than ever to start your own ecommerce business and get in on the online shopping action. But running a successful ecommerce business requires much more than just choosing a shop name and starting to sell products. If you want to learn how to start an ecommerce business, it involves several important steps that begin with what you’re selling. 1.

eCommerce 133

eCommerce Social Media Shipping Costs Shopify 133

Forrester eCommerce

DECEMBER 1, 2019

There’s an alternative approach to proving the economic value of CX, and it has some advantages: The math is simple and it’s hard to argue against. What’s more, you’ll be measuring something that executives like in good times and love in bad times: cost savings.

Customer Experience 501

Customer Experience Customer 501

Groove

DECEMBER 12, 2019

Although A/B and multivariate tests were once reserved for technical experts, Google's introduction of Google Optimize made testing widely accessible. This free tool integrates directly with Google Analytics and lets you conduct simple tests without coding. As a result, many companies are reaping the benefits of increased eCommerce marketing insights.

eCommerce 370

eCommerce Definition eCommerce Marketing Recommendation 370

Kissmetrics

DECEMBER 17, 2019

Believe it or not, I’ve been working on Ubersuggest for almost 3 years now. I bought it on February 13, 2017 , for $120,000 dollars as a test to see if I could get more traffic from a tool than traditional content marketing or SEO. Since then the tool has come a long way, in which I’ve added tons of features that competitors charge $100 a month or even more for.

SEO 360

SEO Mobile Reference Marketing 360

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

BigCommerce

DECEMBER 18, 2019

When Exxel Outdoors’ mobile traffic started really taking off, they noticed that the revenue wasn’t following.

Customer Experience 403

Customer Experience Outdoor Customer eCommerce 403

My Wife Quit Her Job

DECEMBER 4, 2019

Today, I’m thrilled to have Alexandra Edelstein on the show. Alexandra is a senior product manager at Klaviyo and she was also a speaker at my annual ecommerce conference The Sellers Summit. At Klaviyo, she’s known as the resident expert when it comes to email list segmentation. So today we’re going to talk about the right way to segment your email list to maximize revenue for your ecommerce store.

Books 292

Books eCommerce Management Marketing 292

Ecommerce Platforms

DECEMBER 5, 2019

Are you ready to learn how to create your own Shopify store ? Maybe you just came up with a wonderful product idea and now you'd like to see if people are willing to buy it. Well, you're in luck, because you no longer have to be an experienced web developer to build a Shopify Store in less than 15 minutes. What is Shopify and how does it work? Shopify might be one of the best-known brands in the eCommerce world, but not everyone knows what this tool is, or how it works.

Shopify 287

Shopify Payment Services Merchant Services Payments 287

Forrester eCommerce

DECEMBER 16, 2019

Traditional technologies are no longer addressing the growing needs of modern business, that’s why a massive quantity of tech and telecom vendors, and now a significant amount of enterprises & government agencies are all expanding their investments in Edge Computing for 2020. And why you should do the same. Verizon and Amazon Web Services announced a new partnership on December 3rd, 2019 – 5G […].

Technology 420

Technology Customer 420

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Groove

DECEMBER 10, 2019

If you’re on BigCommerce, chances are you’ve heard about Stencil, BigCommerce’s new approach to theme and front-end development. Here at Groove, we’ve had the opportunity to work with Stencil on a few websites, and our development team can’t say enough about it. Here are 5 reasons you and your developers will appreciate making the switch. Reasons to Switch to BigCommerce Stencil. 1) Handlebar Language Equals Greater Flexibility.

BigCommerce 370

BigCommerce Mobile Customer Experience Improvements 370

Kissmetrics

DECEMBER 10, 2019

You all know SEO is a long-term game… at least when it comes to Google. And yes, who doesn’t want to be at the top of Google for some of the most competitive terms? But the reality is, we don’t all have the budget or time. So then, what should you do? Well, what if I told you there were simple ways to get more organic traffic and, best of all, you don’t have to do one bit of SEO?

SEO 339

SEO Article Information Blog 339

BigCommerce

DECEMBER 17, 2019

The eBay marketplace has been changing; no longer is it an auction-only site for consumer-to-consumer trading.

BigCommerce 360

BigCommerce Channel Management Consumer 360

My Wife Quit Her Job

DECEMBER 7, 2019

In this post, you will learn how to start a tshirt business from complete scratch for less than $3 with a viable marketing strategy that requires no upfront costs. Because I teach a course on how to sell online, I’m often asked why I don’t launch more ecommerce stores and make infinite amounts of money:). While I love ecommerce and selling online, I prefer to diversify my businesses which is why I run an ecommerce store in addition to a top business podcast, a blog, and an annual eco

eCommerce 292

eCommerce Blog Marketing 292

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

RTP blog

DECEMBER 27, 2019

By Nick Mangiapane, Commerce Signals The stakes are high for marketers in proving their ROI. More data, approaches and vendors exist than ever, but it’s difficult for even people working full time in marketing tech to keep up with the changing landscape. Furthermore, many of these companies use the same words to describe themselves making the marketer’s job to parse the differences even more challenging.

Marketing 195

Marketing eCommerce Outdoor B2C 195

Forrester eCommerce

DECEMBER 8, 2019

I have just published a post sharing some of our marketing predictions for 2020. It made me realize Forrester no longer publish dedicated “mobile” predictions. Why? Because, mobile has simply become a key driver and enabler of business transformation. Mobile is embedded everywhere. However, many brands wrongly think they have ticked the mobile box and […].

Mobile 389

Mobile Marketing Customer Experience B2C 389

Groove

DECEMBER 12, 2019

From developers and graphic designers to marketing specialists and clients, there’s a lot of communication going on. It can be hard to keep everyone on track towards the same goals. You may find yourself wondering, “But wait. what were we trying to accomplish again? Did we define what ‘success’ for this campaign would be at the beginning?” The easiest way to prevent confusion is by following the most crucial step: Account Planning.

Management 358

Management Document Information Marketing 358

Kissmetrics

DECEMBER 3, 2019

Marketers tend to be very reactive. And it makes sense because every time a search engine or a social network changes their algorithm we jump as marketers. We are conditioned to be very reactive. Whether it’s your boss who is pissed that your traffic dips or even yourself… everyone hates when sales and income drop because of something you can’t fully control.

Marketing 307

Marketing SEO Social Media Blog 307

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

BigCommerce

DECEMBER 9, 2019

Digital disruptors like Amazon have forced more traditional brick-and-mortar businesses to rise up and adapt in a variety of ways.

Consumer 279

Consumer eCommerce eCommerce Marketing Marketing 279

Optimizely

DECEMBER 17, 2019

The foundation of the relationship between brand and shopper is product. Sure, great brands connect emotionally with customers, but the relationship is sealed with product. Brands are truly matchmakers that connect shoppers with product. . Knowing your products is essential to success. The top 10% of the product catalog drives 55% of all revenue for a brand.

Customer 195

Customer Blog 195

RTP blog

DECEMBER 23, 2019

By Anand Janefalkar, UJET In order to stay ahead in today’s highly competitive environment, the realization is that businesses must prioritize digital transformation or be passed by. For retailers, this has meant investing in cloud-based technologies and finding new ways to connect with their customers and expand their digital footprint. While there has been significant growth across e-Commerce, mobile apps, alternative payments options and much more, one area that is currently ripe for digital

Payment Services 195

Payment Services eCommerce Payments Mobile 195

Forrester eCommerce

DECEMBER 30, 2019

In October 2019, our team published its Predictions 2020: B2B Marketing And Sales, and in late December we recorded Webinar: B2B Marketing And Sales Predictions 2020: A Conversation With The Analysts Who Made Them. In the waning hours of 2019, Caroline Robertson and I took the opportunity to double-click into our sales enablement predictions. What […].

B2B 387

B2B Webinar Marketing Customer 387

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail

Groove

DECEMBER 14, 2019

It's easy to get caught up in the complexities of email marketing - such as the best email design to increase engagement and the latest email trends to look out for. So, we're going to take it back to the basics here. Let's take a step back and focus on general best practices for email marketing so that your email reaches that inbox and has high open rates.

Marketing 251

Marketing Blog Information eCommerce 251

My Wife Quit Her Job

DECEMBER 16, 2019

Does postcard marketing work? Can direct mail generate sales at a positive ROI? I recently conducted a case study with my own ecommerce store that answers both of these questions. First off, I want to start out by saying that prior to this experiment, I was a huge postcard marketing skeptic. Whenever I receive promotional postcards in the mail, they always go straight into the trash.

Marketing 226

Marketing Blog eCommerce 226

BigCommerce

DECEMBER 20, 2019

Up until a few years ago, it was hard to imagine when any technology could replicate the experience of a…

eCommerce 235

eCommerce Technology eCommerce Technology 235

Ecommerce Platforms

DECEMBER 30, 2019

So far, it's a verifiable fact that drop shipping never comes along with newbies pretty easily. Not even with a mere blueprint of how ShopBase works. Yet at the same time, with existing e-commerce channels striving for a fairly good dominance in the market, it’s hard to find an all-in-one platform that's honed to perfection. One that centrally manages drop shipping, white labels, and print-on-demand orders, concurrently.

eCommerce 190

eCommerce Drop Ship Shipping Costs Merchant Services 190

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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

eCommerce