December, 2019

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How Suppliers Can Use AI To Immunize Against The Retail Apocalypse

RTP blog

By Pijush Gupta, HighRadius More than 3,800 stores are expected to shutter their brick-and-mortar retail operations this year, most notably and recently the bankruptcies of Toys ‘R’ Us and Sears Holdings. But it’s not only stockholders and employees that are feeling the fallout. It’s also the suppliers — big and small — that rely on these retailers as a valuable sales channel.

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2020: The Year Of Digital Products

Forrester eCommerce

Is your firm ready for the roaring twenties? Nigel Fenwick predicts the winners in the next decade will be the businesses that master digital product management.

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The Ecommerce Guide for Marketing to Millennials: Stats, Tips, and Case Study

BigCommerce

Despite being a generation that is often stereotyped as ‘lazy, entitled, and narcissistic,’ numerous corporations recognize that millennials have tremendous buying power.

Marketing 448
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Google Ads Quality Score: Overhyped Metric or Holy Grail?

Store Growers

Many advertisers look at the quality score as the Holy Grail to making Google Ads work. As a result, they spend too much time obsessing over trying to optimize it. Others are skeptical and take everything they hear about it with a pinch of salt. So who is right? Today, we’re going to find out. So, by the end, you’ll have all the practical information about quality scores that you need to improve the performance of your Google Ads campaigns.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Nearly four-fifths of commerce leaders excited and “ready” for the future of commerce

Retail Technology Review

Amidst an uncertain and challenging landscape, commerce chiefs across the board are presenting a positive front; nearly four-fifths (79%) of digital commerce leaders feel ready to take advantage of the opportunities digital commerce has to offer, according to a study from Wunderman Thompson Commerce.

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Where Payment Processing Systems Are Headed In 2020

RTP blog

By Scott Paape, Talus Pay The U.S. market for payment systems is complex. We have over 21 million businesses, and every one of them needs some form of a payment processing solution. They rely on more than 10,000 financial institutions to make that happen. All told, it amounts to an $18 trillion economy. So, yes. Payment processing is complex. However, payment technology is perhaps the best it’s ever been.

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Shift happens: 7 factors that defined a decade of retail disruption

Steve Dennis

As far as I can tell, retail has always been pretty darn dynamic. Certainly the past 50 or 60 years brought some big changes: the rise of the suburban regional shopping center, the emergence of discount mass merchants and category killers, the advent of home shopping and warehouse clubs and so on. Yet few would dispute that during the past decade we have witnessed the most seismic changes of all, largely driven by the spread of digital technology.

Retail 117
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6 industries about to get disrupted by the Amazon-effect

GetElastic

Only a few organizations have had a significant impact on other sectors as Amazon. From entertainment to consumer products, cloud computing, ecommerce and media, Amazon has hands in nearly every facet of the economy. Only an army of experts can assess what opportunities and threats Amazon is likely to pose to other industries it is rumored or has promised to disrupt.

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How to Start an Ecommerce Business

SellBrite

In 2019, 1.92 billion people shopped online, and today, with the variety of marketplaces and free tools available, it’s easier than ever to start your own ecommerce business and get in on the online shopping action. But running a successful ecommerce business requires much more than just choosing a shop name and starting to sell products. If you want to learn how to start an ecommerce business, it involves several important steps that begin with what you’re selling. 1.

eCommerce 139
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How To Prove That Fixing Customer Experience Problems Cuts Costs

Forrester eCommerce

There’s an alternative approach to proving the economic value of CX, and it has some advantages: The math is simple and it’s hard to argue against. What’s more, you’ll be measuring something that executives like in good times and love in bad times: cost savings.

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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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4 Tests to Double eCommerce Conversion Rates

Groove

Although A/B and multivariate tests were once reserved for technical experts, Google's introduction of Google Optimize made testing widely accessible. This free tool integrates directly with Google Analytics and lets you conduct simple tests without coding. As a result, many companies are reaping the benefits of increased eCommerce marketing insights.

eCommerce 370
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Ecommerce Customer Experience: Creating a Truly Great Experience for Users in 2020

BigCommerce

When Exxel Outdoors’ mobile traffic started really taking off, they noticed that the revenue wasn’t following.

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Ubersuggest 7.0: The Ultimate Keyword Research Tool

Kissmetrics

Believe it or not, I’ve been working on Ubersuggest for almost 3 years now. I bought it on February 13, 2017 , for $120,000 dollars as a test to see if I could get more traffic from a tool than traditional content marketing or SEO. Since then the tool has come a long way, in which I’ve added tons of features that competitors charge $100 a month or even more for.

SEO 360
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How To Start A TShirt Business For Under 3 Dollars (And Make Sales Immediately)

My Wife Quit Her Job

In this post, you will learn how to start a tshirt business from complete scratch for less than $3 with a viable marketing strategy that requires no upfront costs. Because I teach a course on how to sell online, I’m often asked why I don’t launch more ecommerce stores and make infinite amounts of money:). While I love ecommerce and selling online, I prefer to diversify my businesses which is why I run an ecommerce store in addition to a top business podcast, a blog, and an annual eco

eCommerce 292
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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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How to Create Your Own Shopify Store in Less than 15 Minutes

Ecommerce Platforms

Are you ready to learn how to create your own Shopify store ? Maybe you just came up with a wonderful product idea and now you'd like to see if people are willing to buy it. Well, you're in luck, because you no longer have to be an experienced web developer to build a Shopify Store in less than 15 minutes. What is Shopify and how does it work? Shopify might be one of the best-known brands in the eCommerce world, but not everyone knows what this tool is, or how it works.

Shopify 287
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Make Edge Computing A Key Investment for 2020

Forrester eCommerce

Traditional technologies are no longer addressing the growing needs of modern business, that’s why a massive quantity of tech and telecom vendors, and now a significant amount of enterprises & government agencies are all expanding their investments in Edge Computing for 2020. And why you should do the same. Verizon and Amazon Web Services announced a new partnership on December 3rd, 2019 – 5G […].

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BigCommerce Stencil: 5 Reasons to Make the Switch from Blueprint

Groove

If you’re on BigCommerce, chances are you’ve heard about Stencil, BigCommerce’s new approach to theme and front-end development. Here at Groove, we’ve had the opportunity to work with Stencil on a few websites, and our development team can’t say enough about it. Here are 5 reasons you and your developers will appreciate making the switch. Reasons to Switch to BigCommerce Stencil. 1) Handlebar Language Equals Greater Flexibility.

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Using BigCommerce and eBay Integration for Cross-Channel Management

BigCommerce

The eBay marketplace has been changing; no longer is it an auction-only site for consumer-to-consumer trading.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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How to Get More Organic Traffic Without Doing Any SEO (Seriously)

Kissmetrics

You all know SEO is a long-term game… at least when it comes to Google. And yes, who doesn’t want to be at the top of Google for some of the most competitive terms? But the reality is, we don’t all have the budget or time. So then, what should you do? Well, what if I told you there were simple ways to get more organic traffic and, best of all, you don’t have to do one bit of SEO?

SEO 339
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283: How To Segment Your Email List The Right Way With Alexandra Edelstein

My Wife Quit Her Job

Today, I’m thrilled to have Alexandra Edelstein on the show. Alexandra is a senior product manager at Klaviyo and she was also a speaker at my annual ecommerce conference The Sellers Summit. At Klaviyo, she’s known as the resident expert when it comes to email list segmentation. So today we’re going to talk about the right way to segment your email list to maximize revenue for your ecommerce store.

Books 292
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6 Success Factors For Marketing Measurement

RTP blog

By Nick Mangiapane, Commerce Signals The stakes are high for marketers in proving their ROI. More data, approaches and vendors exist than ever, but it’s difficult for even people working full time in marketing tech to keep up with the changing landscape. Furthermore, many of these companies use the same words to describe themselves making the marketer’s job to parse the differences even more challenging.

Marketing 195
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Mental Health…“The Not So Widely Talked About Problem” That Needs To Be On Every Company’s Agenda in 2020

Forrester eCommerce

We are experiencing a mental health crisis. 1 in 5 Americans manage a diagnosable mental health condition in any given year. Up to 80% of people will manage a diagnosable mental health condition in their lifetime. On average individuals must wait up to 25 days for a psychiatry appointment; and waiting comes at significant cost […].

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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5 Keys to Great Account Planning

Groove

From developers and graphic designers to marketing specialists and clients, there’s a lot of communication going on. It can be hard to keep everyone on track towards the same goals. You may find yourself wondering, “But wait. what were we trying to accomplish again? Did we define what ‘success’ for this campaign would be at the beginning?” The easiest way to prevent confusion is by following the most crucial step: Account Planning.

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CPG Ecommerce: How Companies are Selling Consumer Packaged Goods Online in 2020

BigCommerce

Digital disruptors like Amazon have forced more traditional brick-and-mortar businesses to rise up and adapt in a variety of ways.

Consumer 279
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The One Thing Every Marketer Should Do

Kissmetrics

Marketers tend to be very reactive. And it makes sense because every time a search engine or a social network changes their algorithm we jump as marketers. We are conditioned to be very reactive. Whether it’s your boss who is pissed that your traffic dips or even yourself… everyone hates when sales and income drop because of something you can’t fully control.

Marketing 307
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Postcard Marketing – Does Direct Mail Work And What’s The ROI?

My Wife Quit Her Job

Does postcard marketing work? Can direct mail generate sales at a positive ROI? I recently conducted a case study with my own ecommerce store that answers both of these questions. First off, I want to start out by saying that prior to this experiment, I was a huge postcard marketing skeptic. Whenever I receive promotional postcards in the mail, they always go straight into the trash.

Marketing 226
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5 Steps to Omnichannel E-Commerce Success

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Three Reasons To Take Your Contact Center Into The Cloud

RTP blog

By Anand Janefalkar, UJET In order to stay ahead in today’s highly competitive environment, the realization is that businesses must prioritize digital transformation or be passed by. For retailers, this has meant investing in cloud-based technologies and finding new ways to connect with their customers and expand their digital footprint. While there has been significant growth across e-Commerce, mobile apps, alternative payments options and much more, one area that is currently ripe for digital

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20 Mobile Trends for 2020

Forrester eCommerce

I have just published a post sharing some of our marketing predictions for 2020. It made me realize Forrester no longer publish dedicated “mobile” predictions. Why? Because, mobile has simply become a key driver and enabler of business transformation. Mobile is embedded everywhere. However, many brands wrongly think they have ticked the mobile box and […].

Mobile 389
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Best Practices for Email Marketing

Groove

It's easy to get caught up in the complexities of email marketing - such as the best email design to increase engagement and the latest email trends to look out for. So, we're going to take it back to the basics here. Let's take a step back and focus on general best practices for email marketing so that your email reaches that inbox and has high open rates.

Marketing 238
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Understanding the Rise of PWAs in Ecommerce: How Brands Can Benefit from a Progressive Frontend

BigCommerce

Up until a few years ago, it was hard to imagine when any technology could replicate the experience of a…

eCommerce 235
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.