BigCommerce

FEBRUARY 28, 2020

In 1885, Mark Twain published the Adventures of Huckleberry Finn. Grover Cleveland was inaugurated as president of the United States.

Marketing 404

Marketing eCommerce 404

Optimizely

FEBRUARY 3, 2020

Your customer is already at the center of everything you do as a marketer. You think about how your customer will react to your product packaging, your website design, your email copy, your customer support experience, and so much more. It’s all built and designed to give them a warm and fuzzy feeling toward your brand. So if you eat, sleep, and breathe the customer experience, why don’t you have better data and insights into your customer behavior?

Customer Data 195

Customer Data Customer eCommerce Platforms Channel 195

PERQ

FEBRUARY 11, 2020

The post 20 Creative Ways to Follow Up With Leads appeared first on PERQ.

Retail 78

Retail Marketing 78

Email Audience

FEBRUARY 28, 2020

Bulk Email, you know what I mean. We all get bulk emails. Some emails (sent in bulk, but done right) can intrigue you. Others…. are delegated to the spam folder, no questions asked. Sending out bulk emails is an art, either it could be beautiful or just superbad. Let’s have a look at these bulk emails, what they are, and how they work well. Or is the age of bulk email over?

Events 104

Events Games Channel Webinar 104

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Omnisend

FEBRUARY 21, 2020

Quick, name a brand that you admire. Perhaps like many people, Apple might come to mind. As a matter of fact, according to Fortune, Apple is the most admired company on the planet. What if I asked you to name a few more? For me, brands such as Patagonia, Lululemon, Airbnb, and Who Gives a Read more The post 5 Key Questions To Build a Brand That People Admire appeared first on Ecommerce Marketing Automation | Omnisend.

eCommerce Marketing 152

eCommerce Marketing eCommerce Marketing 152

Forrester eCommerce

FEBRUARY 10, 2020

GetWhen I describe what customer experience management requires to be able to transform a CX vision into reality, I often hear from my audience: “this is interesting, but we are different“ The nature of that difference is then often stated as: we are operating in B2B, not B2C; or we operate in a heavily regulated […].

B2C 516

B2C B2B Customer Experience Operations 516

Kissmetrics

FEBRUARY 18, 2020

* Please read the whole post, I have some good news at the bottom, but it won’t make sense unless you read the whole post. Do you know why I got into SEO? Not many people know this, but I grew up in middle-class America, and I wanted a better life for me and my parents. When I was 16 years old, I worked at a theme park called Knotts Berry Farm where I picked up trash, cleaned restrooms, and swept up vomit every single day.

SEO 360

SEO Recommendation Blog Other 360

Groove

FEBRUARY 14, 2020

Designers create an eCommerce wireframe to use as a framework in the website design process. Although it is the designer's responsibility to build the outline, creating a wireframe requires team effort. Collaborative effort among team members ensures your website not only fulfills - but exceeds - every aspect of a client's needs. What Is An eCommerce Wireframe?

eCommerce 300

eCommerce Reference Fulfillment Consumer 300

My Wife Quit Her Job

FEBRUARY 19, 2020

Today I have my friend Mari Smith on the show. Mari is often referred to as the Queen of Facebook and is widely recognized as one of the world’s foremost experts on Facebook marketing. She’s a Forbes top Social Media Power Influencer, author of The New Relationship Marketing and co author of Facebook Marketing: An Hour A Day. She also teaches businesses and brands on how to properly monetize their social media efforts.

Social Media 288

Social Media Reference Books eCommerce 288

lateshipment

FEBRUARY 14, 2020

Introduction. Low prices, fast shipping, and free returns are three must-haves for an online business to make the cut in today’s market. With Amazon rewriting the eCommerce playbook and retailers having followed suit to stay competitive, the focus has now shifted to the quality of delivery experiences. In order for businesses to thrive in today’s highly competitive eCommerce landscape, owning and crafting a stellar delivery experience has become essential, hence the pressing need for

Customer Experience 260

Customer Experience Management Shipping Costs Customer 260

Advertisement

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

Forrester eCommerce

FEBRUARY 11, 2020

This modern suburban city outside Atlanta, Georgia is driving one of the most empowering and successful Smart City initiatives on the planet. Curiosity Lab, founded in 2019, is driving Open Innovation efforts with everyone from large corporations to early stage startups investing in edge computing, 5G, IoT, autonomous vehicles (see the image below), robotics and more.

Technology 503

Technology Management Information Operations 503

BigCommerce

FEBRUARY 27, 2020

To shop with online retailers or visit a physical store — this is the choice every consumer faces when making…

Online Retail 428

Online Retail Consumer Retail eCommerce 428

Kissmetrics

FEBRUARY 4, 2020

If you want to get traffic from Google, how would you go about it? Chances are you are either going to leverage SEO or pay for some ads. But what if there was another way to get traffic from Google? A way that didn’t take as long as SEO and didn’t cost money like paid ads. And no, I’m not talking about Google News… there is actually an easier way. It’s so effective that it drove 18,800 visitors to my site in the last 3 months.

SEO 346

SEO Mobile Channel Other 346

Groove

FEBRUARY 21, 2020

There are essentially two types of marketing: inbound marketing and outbound marketing. Though both are techniques used to attract customers to your brand, the two techniques vary. So, how do you know which is right for your business? Distinguishing between the two is a great place to start. Outbound marketing tends to be more focused on traditional forms of marketing, such as telemarketing, direct mail, television and radio advertisements, sales fliers, etc.

Marketing 295

Marketing Social Media Webinar Demo 295

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

Retail

My Wife Quit Her Job

FEBRUARY 17, 2020

This post will break down the pros and cons of Amazon dropshipping and why making money this way is inherently risky and not a good long term business model. Having been in ecommerce since 2007, I’ve seen many popular ecommerce business models crash and burn. And through all of the years that I’ve been doing this, one lesson always rings true.

eCommerce 257

eCommerce 257

Optimizely

FEBRUARY 11, 2020

So much attention and spend is put towards attracting net new shoppers (you’re welcome $FB and $GOOG). At the same time, customer loyalty grabs whitepaper headlines and dominates trade show breakout session discussions. But there is an all-too-overlooked group of shoppers that promises immediate impact. And you already know them. Every brand has a significant group of active non-buyers : a group of shoppers that are showing strong intent with your brand by viewing multiple products, adding some

Customer Loyalty 243

Customer Loyalty Consumer Customer Blog 243

Forrester eCommerce

FEBRUARY 5, 2020

Hong Kong (China) is one of the most sophisticated life insurance markets in the world which has attracted hundreds and thousands of customers from mainland China and many other places. In recent years, the emergence of digital-only insurers and tech giants brought new elements to the insurance fertile land and challenges much old thinking. Let […].

Marketing 475

Marketing Other Customer 475

BigCommerce

FEBRUARY 12, 2020

Very few shoppers expect to pay full price for products and services when purchased online.

Marketing 362

Marketing eCommerce Retail eCommerce Marketing 362

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

Shopify

Kissmetrics

FEBRUARY 25, 2020

There are a lot of tools out there and a ton of SEO reports. But when you use them, what happens? You get lost, right? Don’t worry, that’s normal (sadly). And maybe one day I will be able to fix that. But for now, the next best thing I can do is teach you how to grow your SEO traffic using Ubersuggest. This way, you know exactly what to do, even if you have never done any SEO.

SEO 338

SEO Blog Mobile Improvements 338

Groove

FEBRUARY 24, 2020

Think about yourself as a consumer. How do you recognize a poorly-designed, overly-cluttered website? Would you purchase from a website that doesn't appear to be trustworthy? Now, consider your eCommerce website. Is the homepage designed well enough to gain consumer trust? Would you feel comfortable, as a consumer, entering your credit card information on that site?

eCommerce 291

eCommerce Mobile Information Customer Retention 291

My Wife Quit Her Job

FEBRUARY 11, 2020

This article will compare Shopify vs Wix in the context of creating an online store that sells physical products online. Both platforms have their pros and cons which will be clearly illustrated below. First off, Shopify is well regarded as the industry leader in the ecommerce space. However, I’m often asked whether Wix is a viable ecommerce alternative.

Shopify 236

Shopify eCommerce Article Shopping Carts 236

lateshipment

FEBRUARY 26, 2020

Picture this : You’re a retailer based in Chicago, dealing in apparel and your loyal customer John has ordered a tux for his high-school reunion from your store. If anything, John’s like me, a last-minute shopper and he’d need his tux in exactly two days. You pick it, pack it, and ship it via an expedited service from your shipping partner.

Customer Experience 233

Customer Experience Customer Shipping Costs Shipping 233

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Forrester eCommerce

FEBRUARY 10, 2020

In the three years since publishing our first report on the customer success discipline’s relationship to customer experience management, I’ve had many conversations with Forrester clients about bringing customer success management into a business. While the topics of these discussions have ranged from nuts and bolts organizational questions (e.g. where should the program report) to […].

Customer 470

Customer Customer Experience Management B2B 470

BigCommerce

FEBRUARY 6, 2020

Now, more than ever, quality shipping and handling has become not only fast — within two business days or even next-day delivery…

Shipping 362

Shipping Fulfillment 362

Kissmetrics

FEBRUARY 11, 2020

Just like any marketer, we all fear what we can’t control. And sadly, for years, a lot of our future is being determined by algorithms. From social sites to search engines… they all have algorithms. Heck, you even have to deal with them with things like email. When you send marketing emails, you can bet that there is a good chance that they will end up in the “Promotions tab.” Now sometimes these algorithms do adjust in your favor, but we all know that’s rare in the long run.

Channel 310

Channel SEO Blog Shopify 310

Groove

FEBRUARY 20, 2020

The biggest mistake in the website design process is rushing to complete the design and failing to respect the process. Whether you don't understand the process or simply are rushed by external circumstances, taking the time to complete your website design is critical in its success. Failing to carefully plan out the requirements of each step in the website design process results in lost time and rework down the line.

SEO 267

SEO Web Design Information Document 267

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Omnisend

FEBRUARY 17, 2020

It’s that time of year again: the 2020 Omnichannel Statistics Report is live! This year, we deliver the same marketing automation and timing statistics as we did in 2019. However this year, we decided to do something a little different. With the rise of SMS marketing across the ecommerce industry, including among our own marketers, Read more The post What We Can Learn from Omnichannel Statistics for 2020 appeared first on Ecommerce Marketing Automation | Omnisend.

Omnichannel 210

Omnichannel eCommerce Marketing eCommerce Marketing 210

Optimizely

FEBRUARY 28, 2020

In the highly crowded and competitive athleisure market, brand differentiation is a massive challenge. The list of athleisure brands is lengthy and constantly growing, with names like Outdoor Voices, Lululemon, and Athleta leading the pack (among many, many others). With so many options available to consumers, entering the space may not be difficult, but succeeding is a serious challenge.

Outdoor 195

Outdoor Customer Experience Social Media Clothing 195

Forrester eCommerce

FEBRUARY 26, 2020

This morning, InMoment announced that it will be acquiring fellow Utah-based customer feedback management (CFM) vendor MaritzCX. For InMoment, this acquisition will do more than increase its customer base — it moves the vendor from being classified as a medium-sized voice-of-the-customer (VoC) vendor to a large one sitting along with Cisco Webex XML, Medallia, NICE, […].

Technology 93

Technology Management Customer Customer Experience 93

BigCommerce

FEBRUARY 13, 2020

Based on statistics from the National Retail Federation on Valentine’s Day celebrations, 2019 was a bad year for love.

Marketing 353

Marketing Retail eCommerce Marketing eCommerce 353

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Customer