April, 2020

article thumbnail

How to Adapt Your Marketing During the Coronavirus (COVID-19)

Kissmetrics

It’s been roughly a month now since the Coronavirus started to flip our lives upside down. From having to practice social distancing and getting used to life without the outdoors to continually washing our hands and wearing masks and seeing loved ones and friends getting sick, the Coronavirus is something none of us expected. Even our businesses are suffering.

Marketing 357
article thumbnail

Entering The New Normal: How To Safely Bring Your Workforce Back

Forrester eCommerce

New Pandemic Management Protocols provide guidance on how to bring employees back to work safely and effectively.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Best Free WordPress Ecommerce Plugins (Apr 2020)

Ecommerce Platforms

Seeing as how the market is so large, we wanted to find out which free WordPress ecommerce plugins stand out. The conclusion is in: We believe WooCommerce serves as the best free WordPress ecommerce plugin. Throughout our research, over the past two weeks we narrowed the field down to eight, with Easy Digital Downloads (EDD) and Ecwid ranked right behind WooCommerce.

eCommerce 245
article thumbnail

What is Modified Broad Match?

Store Growers

Modified broad match is one of the 4 keyword match types in Google Ads. As the name implies, it is a slight variation of the broad match type. it is a little more restrictive (and a lot better ??). You can easily recognize a modified broad match keyword by the plus sign that’s added in front of the keyword: While that plus symbol might seem like a small tweak, it gives you a lot more control over which search terms your ads appear to.

Other 103
article thumbnail

State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

article thumbnail

7 Easy Steps To Master the Art of Newsletter Signup

BigCommerce

Email marketing is alive and well in 2020.

Arts 310
article thumbnail

Navigate a Shifting Market with Industry Insights

Optimizely

The more you know , the better able you are to navigate change and uncertainty. At Zaius, we are constantly working to make sense of the broader trends we are seeing, and to distill those insights into actionable next steps for our clients. Our goal is to help marketers take charge and feel in control of their brand, even while so much happening in the world is outside of their control.

More Trending

article thumbnail

The Biggest SEO Trend You’re Ignoring

Kissmetrics

The screenshot above is my Google traffic over the last 12 months. As you can see, my traffic is growing. And there are many reasons for that, but there is one trend that’s really caused the majority of my SEO growth. You might be thinking it is Ubersuggest because it makes up 22.4% of my traffic now. But Ubersuggest has been integrated into NeilPatel.com for years, so that’s not it.

SEO 360
article thumbnail

Boost Your Promotional Strategy (+ Online Sales) With Customer Discounts and Free Shipping

BigCommerce

Every consumer loves a good deal (myself included). So much so that 92% of consumers in the U.S.

Shipping 544
article thumbnail

Custom Channels Open the Door to Endless Integration Opportunities

Optimizely

Customer data is at the center of a successful Marketing strategy in the Customer Era. But, of course, the recipe for success is not that simple: The data, across all the platforms Marketers use, needs to exist in one place and be actionable for creating relevance for customers. The good news is that Zaius is built to provide Marketers with that single, unified place where all customer data is ready for analysis, segmentation, and activation.

Channel 195
article thumbnail

Data Proliferation Accelerates The Need For Data Literacy

Forrester eCommerce

With the onslaught of data and statistics about the pandemic, the world has seen an explosion of armchair virologists and policy pundits. Everyone has an insight to share, but not everyone gets it right. The World Health Organization, the European Commission, and national governments strive to harmonize data — a laudable effort, but the need […].

article thumbnail

AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

article thumbnail

Use These A/B Testing Tools To Run Your Next Test!

Groove

Successful eCommerce businesses that use the inbound marketing methodology to drive traffic to their websites are also A/B testing as often as possible. Whether it be click-through rates or open rates, there's always something that can be A/B tested on your website and emails. A/B testing is a great way to determine which marketing strategies produce higher results and which parts may need a refresh.

article thumbnail

302: How Restaurants Can Survive During A Pandemic With Hanson Li

My Wife Quit Her Job

Today I’m thrilled to have my friend Hanson Li on the show. Hanson is an old Stanford classmate of mine and he runs the Salt Partners Group, a development and investment company focused on the food and beverage industry. Hanson owns a bunch of restaurants and as you know, the entire restaurant industry has been hurting big time due to the shelter in place rules.

article thumbnail

3 Simple Steps to Get Your First 10,000 Visitors from Google

Kissmetrics

Today’s going to be fun. I’m going to make a bet with you that if you follow the 3 steps below, and you really follow them, you can get 10,000 visitors from Google. I promise it won’t be hard, but it will take time. And if you follow my steps and don’t get the results, hit me up and I will personally help you with your marketing. All I ask is you do it for 3 months straight.

Article 363
article thumbnail

16 Workflow Automation Ideas for Ecommerce Businesses

BigCommerce

The ecommerce industry is booming. According to Statista, it was worth $3.535 billion at the end of 2019.

eCommerce 523
article thumbnail

Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

article thumbnail

Best Online Learning Platforms 2020 – The Ultimate Guide

Ecommerce Platforms

Looking for the best online learning platforms? You’re in the right place. Teaching an online course is one of the best ways to develop a profitable business online. While creating an online store is still a popular option for those wanting to get involved in digital sales, online leaning is gaining steam at a rapid pace. The market is currently valued at around $190 billion USD, with an annual growth rate of 7%!

article thumbnail

Managing Mental Health And Burnout Is A Priority, Not A Nice-To-Have

Forrester eCommerce

The topic of CISO burnout has been something I’ve wanted to write about for a while. It is something I speak about to CISOs around the world regularly. Even before COVID-19, CISOs had a stressful job. They were already dealing with bureaucracy, internal politics, lack of organizational support, and the constant feeling that they would be […].

article thumbnail

4 Benefits Of Working With A HubSpot Agency Partner

Groove

Whether you have thought about hiring a digital marketing agency or are in the process of potentially partnering with one, we're here to provide you with several key reasons why you should consider making the move. As a Diamond HubSpot Partner Agency , Groove Commerce has the proven experience and in-house expertise to proactively deliver valuable insights, as well as the strategic execution needed to help clients reach their goals.

article thumbnail

Amazon Advertising: Is Hiring An Agency Worth It? (Case Study)

My Wife Quit Her Job

Should you hire an Amazon advertising agency or run your Amazon PPC ads by yourself? This post is a case study that I conducted with my own Amazon account to help you answer that exact question. A while back, I published an extremely comprehensive guide on how to run your own Amazon PPC ads. And in this guide, I compared notes with other 7 and 8 figure Amazon sellers to teach you the right way to setup and run your Amazon Sponsored Ad Campaigns.

PPC 246
article thumbnail

Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

article thumbnail

Do Headings Really Impact Rankings?

Kissmetrics

They say in SEO you need to use headings. Those can be H1, H2, or even H3 tags. But do they really impact your rankings? Sure, a lot of CMS systems put headings on each of your web pages by default. They do this with the title of the page (or blog post) and sometimes to sections within a page. But again, the real question is, do they help with rankings?

SEO 363
article thumbnail

Ecommerce Business Continuity Planning: 7 Steps to Assess Risk and Plan for the Unexpected

BigCommerce

In 2018, a ransomware attack hobbled the City of Atlanta.

eCommerce 522
article thumbnail

8 Steps To Creating Engaging Video Email Marketing Campaigns for Your Retail Business

lateshipment

Video email marketing is an efficient way to engage your users on a personal, individual level, and yet so many retail businesses don’t make the most of this email marketing strategy. This is important now more than ever at a time when online engagement is booming because of the COVID-19 pandemic. Video content marketing has been proved time and time again to engage users more than textual marketing, and video marketing content is also consistently shared more and ranked higher on social media a

Marketing 245
article thumbnail

We Evaluated Banks’ In-App Messaging On COVID-19: Five Brands Stood Out

Forrester eCommerce

What do consumers expect from their banks in response to the COVID-19 pandemic? We interviewed 40 customers of 14 banks to find out. We also asked them what they think of how their banks are handling the crisis so far. Their responses show that many banks are missing the mark by making COVID-19 content hard […].

Banking 504
article thumbnail

The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

article thumbnail

Sell More With The BigCommerce Amazon Integration

Groove

According to TechCrunch, Amazon sales make up 49.1% of all eCommerce sales and 5% of all retail sales within the United States. On top of that, 10 companies dominate 71% of the eCommerce space based on sales. As an Elite BigCommerce Partner Agency and full-service eCommerce agency, we've helped multiple clients navigate omni-channel selling. If you’re a BigCommerce customer, selling on Amazon is now significantly easier with the native BigCommerce Amazon Integration.

article thumbnail

Best Email Marketing for Shopify 2020 – Top 10 Apps Reviewed and Compared

Ecommerce Platforms

Are you looking for the best email marketing service for your Shopify store? Or perhaps, you’re looking to take your email marketing to the next level and use automations to get more sales in your online store? Whatever the case might be, you’re in the right place. In today’s post, we’ll go over the best email marketing providers for Shopify and explore their pros and cons.

Shopify 206
article thumbnail

Discover New One-Click Integrations

Optimizely

Get started connecting your brands’ systems in seconds. The ability to pull together your brands’ most important data is essential to building a single view of the customer. Activating Data out of Zaius is as simple as a single click and it’s what makes us the best Activated CDP in the marketplace. As of today, all of our customers have access to our new App Directory , where Zaius users will find dozens of new integrations that can be installed with a single click.

Shopify 195
article thumbnail

See, Believe, Buy: The Selling Power of Social Proof

BigCommerce

The ways people find, research, and purchase products have evolved drastically over the last few decades.

article thumbnail

Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

article thumbnail

eCommerce Fraud Trends Every Online Store Owner Should Know

lateshipment

More than in almost any other industry, fraud is overwhelmingly present in eCommerce. It negatively affects sales, profits, and brand reputation, and can significantly harm your business if you don’t have active fraud prevention measures. This is all the more important at a time when a global recession as a result of the COVID-19 pandemic looms large.

article thumbnail

Managing Your Company Through The Coronavirus Pandemic

Forrester eCommerce

To navigate the next stage of the coronavirus pandemic, governments and companies must design and enforce Pandemic Management Protocols (PMPs) — a set of procedures and processes by which people will go to the office, go to school, congregate in public, eat in restaurants, travel, and move without causing unmanageable new outbreaks of the virus.

article thumbnail

5 Ways To Increase AdWords Conversions

Groove

Whether you’re spending three or six figures a month on search ads, every profitable Google AdWords campaign begins with a solid foundation. If you don't know where to start, we're here to help your business increase AdWords conversions. How to Increase AdWords Conversions: If you're looking to improve performance, drive more leads and increase AdWords conversions, we recommend following the tips below: Create a mobile-friendly landing page.

PPC 240
article thumbnail

Gorgias Review – How To Cut Customer Service Costs By 30%

My Wife Quit Her Job

This post will provide you with a comprehensive Gorgias review and detailed examples of how Gorgias has reduced my customer service costs by over 30% for my ecommerce store. When it comes to running a successful online business, word of mouth is crucial. And the best way to increase your sales by word of mouth is by providing excellent customer service.

Customer 194
article thumbnail

The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!