April, 2020

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How to Adapt Your Marketing During the Coronavirus (COVID-19)

Kissmetrics

It’s been roughly a month now since the Coronavirus started to flip our lives upside down. From having to practice social distancing and getting used to life without the outdoors to continually washing our hands and wearing masks and seeing loved ones and friends getting sick, the Coronavirus is something none of us expected. Even our businesses are suffering.

Marketing 357
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Entering The New Normal: How To Safely Bring Your Workforce Back

Forrester eCommerce

New Pandemic Management Protocols provide guidance on how to bring employees back to work safely and effectively.

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The Best Free WordPress Ecommerce Plugins (Apr 2020)

Ecommerce Platforms

Seeing as how the market is so large, we wanted to find out which free WordPress ecommerce plugins stand out. The conclusion is in: We believe WooCommerce serves as the best free WordPress ecommerce plugin. Throughout our research, over the past two weeks we narrowed the field down to eight, with Easy Digital Downloads (EDD) and Ecwid ranked right behind WooCommerce.

eCommerce 245
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7 Easy Steps To Master the Art of Newsletter Signup

BigCommerce

Email marketing is alive and well in 2020.

Arts 310
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Amazon Associates – How To Start An Amazon Affiliate Store For Less Than $3

My Wife Quit Her Job

The post will teach you how to leverage the Amazon Associates program to create an Amazon affiliate store (for less than $3) and validate your niche before you invest any money on inventory. The biggest reservation most people have when starting an ecommerce business is the upfront cost. After all, it can take a significant investment of your time and effort to launch a store without knowing whether your products will sell.

eCommerce 326
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The Biggest SEO Trend You’re Ignoring

Kissmetrics

The screenshot above is my Google traffic over the last 12 months. As you can see, my traffic is growing. And there are many reasons for that, but there is one trend that’s really caused the majority of my SEO growth. You might be thinking it is Ubersuggest because it makes up 22.4% of my traffic now. But Ubersuggest has been integrated into NeilPatel.com for years, so that’s not it.

SEO 360

More Trending

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Data Proliferation Accelerates The Need For Data Literacy

Forrester eCommerce

With the onslaught of data and statistics about the pandemic, the world has seen an explosion of armchair virologists and policy pundits. Everyone has an insight to share, but not everyone gets it right. The World Health Organization, the European Commission, and national governments strive to harmonize data — a laudable effort, but the need […].

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Use These A/B Testing Tools To Run Your Next Test!

Groove

Successful eCommerce businesses that use the inbound marketing methodology to drive traffic to their websites are also A/B testing as often as possible. Whether it be click-through rates or open rates, there's always something that can be A/B tested on your website and emails. A/B testing is a great way to determine which marketing strategies produce higher results and which parts may need a refresh.

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8 Steps To Creating Engaging Video Email Marketing Campaigns for Your Retail Business

lateshipment

Video email marketing is an efficient way to engage your users on a personal, individual level, and yet so many retail businesses don’t make the most of this email marketing strategy. This is important now more than ever at a time when online engagement is booming because of the COVID-19 pandemic. Video content marketing has been proved time and time again to engage users more than textual marketing, and video marketing content is also consistently shared more and ranked higher on social media a

Marketing 245
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302: How Restaurants Can Survive During A Pandemic With Hanson Li

My Wife Quit Her Job

Today I’m thrilled to have my friend Hanson Li on the show. Hanson is an old Stanford classmate of mine and he runs the Salt Partners Group, a development and investment company focused on the food and beverage industry. Hanson owns a bunch of restaurants and as you know, the entire restaurant industry has been hurting big time due to the shelter in place rules.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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3 Simple Steps to Get Your First 10,000 Visitors from Google

Kissmetrics

Today’s going to be fun. I’m going to make a bet with you that if you follow the 3 steps below, and you really follow them, you can get 10,000 visitors from Google. I promise it won’t be hard, but it will take time. And if you follow my steps and don’t get the results, hit me up and I will personally help you with your marketing. All I ask is you do it for 3 months straight.

Article 363
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16 Workflow Automation Ideas for Ecommerce Businesses

BigCommerce

The ecommerce industry is booming. According to Statista, it was worth $3.535 billion at the end of 2019.

eCommerce 523
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Managing Mental Health And Burnout Is A Priority, Not A Nice-To-Have

Forrester eCommerce

The topic of CISO burnout has been something I’ve wanted to write about for a while. It is something I speak about to CISOs around the world regularly. Even before COVID-19, CISOs had a stressful job. They were already dealing with bureaucracy, internal politics, lack of organizational support, and the constant feeling that they would be […].

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4 Benefits Of Working With A HubSpot Agency Partner

Groove

Whether you have thought about hiring a digital marketing agency or are in the process of potentially partnering with one, we're here to provide you with several key reasons why you should consider making the move. As a Diamond HubSpot Partner Agency , Groove Commerce has the proven experience and in-house expertise to proactively deliver valuable insights, as well as the strategic execution needed to help clients reach their goals.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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eCommerce Fraud Trends Every Online Store Owner Should Know

lateshipment

More than in almost any other industry, fraud is overwhelmingly present in eCommerce. It negatively affects sales, profits, and brand reputation, and can significantly harm your business if you don’t have active fraud prevention measures. This is all the more important at a time when a global recession as a result of the COVID-19 pandemic looms large.

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Best Online Learning Platforms 2020 – The Ultimate Guide

Ecommerce Platforms

Looking for the best online learning platforms? You’re in the right place. Teaching an online course is one of the best ways to develop a profitable business online. While creating an online store is still a popular option for those wanting to get involved in digital sales, online leaning is gaining steam at a rapid pace. The market is currently valued at around $190 billion USD, with an annual growth rate of 7%!

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Do Headings Really Impact Rankings?

Kissmetrics

They say in SEO you need to use headings. Those can be H1, H2, or even H3 tags. But do they really impact your rankings? Sure, a lot of CMS systems put headings on each of your web pages by default. They do this with the title of the page (or blog post) and sometimes to sections within a page. But again, the real question is, do they help with rankings?

SEO 363
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How to Create an Effective Ecommerce Inbound Marketing Strategy

BigCommerce

Whether you’re new to inbound marketing or are looking to enhance your ecommerce strategy, let’s start by answering this question: Why should…

eCommerce 422
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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We Evaluated Banks’ In-App Messaging On COVID-19: Five Brands Stood Out

Forrester eCommerce

What do consumers expect from their banks in response to the COVID-19 pandemic? We interviewed 40 customers of 14 banks to find out. We also asked them what they think of how their banks are handling the crisis so far. Their responses show that many banks are missing the mark by making COVID-19 content hard […].

Banking 504
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Sell More With The BigCommerce Amazon Integration

Groove

According to TechCrunch, Amazon sales make up 49.1% of all eCommerce sales and 5% of all retail sales within the United States. On top of that, 10 companies dominate 71% of the eCommerce space based on sales. As an Elite BigCommerce Partner Agency and full-service eCommerce agency, we've helped multiple clients navigate omni-channel selling. If you’re a BigCommerce customer, selling on Amazon is now significantly easier with the native BigCommerce Amazon Integration.

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COVID-19: The Retail eCommerce Picture & What You Can Do

lateshipment

Sitting at my home desk, I’ve never seen business conditions change as rapidly as they have now. And they continue to change. Even as you read this article. These are abnormal circumstances where “social distancing,” “self-quarantine,” and “lockdown” are words we hear more often than a pleasant “good morning” or “good day.” In a matter of weeks, the Coronavirus outbreak has swept across the globe and dramatically shifted the way we live our lives.

eCommerce 239
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Best Email Marketing for Shopify 2020 – Top 10 Apps Reviewed and Compared

Ecommerce Platforms

Are you looking for the best email marketing service for your Shopify store? Or perhaps, you’re looking to take your email marketing to the next level and use automations to get more sales in your online store? Whatever the case might be, you’re in the right place. In today’s post, we’ll go over the best email marketing providers for Shopify and explore their pros and cons.

Shopify 206
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Wired For Connection

Steve Dennis

The following is an excerpt from my new book , which will be released on Tuesday. Most people strive for connection. From our earliest years we take comfort (if we are fortunate) in our families, seek out friendships, and join classes, teams, and social groups. The urge for companionship is powerful, and at some point, the desire to find a romantic partner becomes strong.

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Marketing Through Coronavirus: How to Pivot Your Ecommerce Marketing Plan in Times of Crisis

BigCommerce

Good marketing, at its core, has to include a deep understanding of your target market — their day-to-day lives, their challenges,…

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Managing Your Company Through The Coronavirus Pandemic

Forrester eCommerce

To navigate the next stage of the coronavirus pandemic, governments and companies must design and enforce Pandemic Management Protocols (PMPs) — a set of procedures and processes by which people will go to the office, go to school, congregate in public, eat in restaurants, travel, and move without causing unmanageable new outbreaks of the virus.

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Financial Steps eCommerce Businesses Can Take Now to Weather the COVID-19 Downturn

Inflow Insights

COVID-19 has completely changed consumers’ lives and their buying habits, which has created a lot of uncertainty for consumer-based eCommerce businesses. In recent posts, we’ve shared what other eCommerce businesses are doing to get through this challenging time and what marketing strategies you should consider for your eCommerce business during this crisis.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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LateShipment.com: Integrations for a Better Last Mile

lateshipment

If you run an eCommerce retail business, you probably leave no stone unturned to ensure shoppers have a great user experience on your site. You use the best possible images for your product listings, make navigation to checkout a breeze , and do everything it takes to make loading times fast. However, once a shopper checks out and you hand over their package to your shipping partner for delivery, the situation moves out of your control.

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The Best Website Builder On the Market in 2020 (Top 10 Reviewed and Compared)

Ecommerce Platforms

So you’re ready to build a website and start carving out your place on the internet. That’s a big step. So, unsurprisingly, there are many things you need to consider. But, luckily, these days, building and hosting websites isn't as much of a challenge as it was a decade ago. Recently, website building software has exploded, so now, there are tons of companies offering easy-to-use drag-and-drop website builders at affordable prices.

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Mike Tyson, Covid-19 And Getting Back On Your Board

Steve Dennis

Famed business strategist Mike Tyson once said “everybody has a plan until they get punched in the mouth.” Whether the epic health and economic crisis brought on by the coronavirus is a true Black Swan event is debatable, but it’s clear no business was truly ready for it. Just about everyone’s plan has come undone–including mine.

Events 172
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How Shoppers Can Support Small Businesses (And Why We Should)

BigCommerce

As we’re still in the midst of social distancing, shut-downs, and shelter-in-place or stay home orders across the country and…

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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p