May, 2020

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Data, Analytics And Insights Investments Produce Tangible Benefits. Yes, They Do.

Forrester eCommerce

If you set out to build a boil-the-ocean business case for why to invest in data, analytics and insights initiatives – stop. Use your precious time to instead focus on prioritizing the investment categories across where you are in your business insights maturity. Because they will yield tangible benefits – both top and bottom-line benefits. […].

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How to Turn Your Brick-and-Mortar Store into an Online Store

Ecommerce Platforms

Taking your brick and mortar store online, comes with short term and long-term benefits. In the short-term benefits is that you keep selling even with the present COVID-19 incidence. You’ll help your customers comply with physical distancing while meeting their needs. In the long term, moving your store online keeps you in business. Thousands of brick and mortar stores have closed down because shoppers are moving online.

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eBay Fees Too High? Here Are 5 Ways To Lower Them

SellBrite

eBay has a history of raising its fees. In the past two years alone, the online marketplace increased its listing upgrade fees and final value fees, and it also began hitting under-performing sellers with penalty fees. Despite this, eBay is still the third-most preferred online marketplace for U.S. sellers, and sellers ranked it as the top ecommerce site for profitability, according to a survey by EcommerceBytes.

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Why Selling On An Etsy Store Is A Bad Idea Compared To Running Your Own Shop

My Wife Quit Her Job

As part of my weekly ecommerce research routine, I like to read and participate in various small business forums and one of my favorites is the Etsy forum. For all of you who have never heard of Etsy, Etsy is a marketplace for do it yourself and handmade goods. Similar to Ebay, Etsy provides an easy way for talented crafters and artists to sell the fruits of their labor with an Etsy store.

eCommerce 390
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Why You Need to Offer Sustainable Packaging — and How to Do It Right

BigCommerce

Eco-friendly initiatives used to be quite novel in the business world.

Shipping 399
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Small Business Order Trends- A year-on-year growth comparision

TradeGecko

Over the past 2 months we’ve been looking at order trends across key industries to better understand which industries have been adversely impacted by the Covid-19 pandemic, which have seen growth week-on-week and where the opportunities lie for small companies looking to pivot and innovate.

More Trending

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Follow These 5 Steps to Optimize Your Google Product Categories

SellBrite

Those who know a little about ecommerce know that Google product categories are mostly optional. Those who know a lot about ecommerce, know they’re anything but. Google indexes billions of web pages comprising 100,000 terabytes of data. Without accurate or optimized category data, your product can disappear like a needle in a barnful of haystacks. Ecommerce retailers must not only become masters of Google’s taxonomy; they must fill out and optimize the data feed they’re sending to Google in orde

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How To Adjust Your Tech Budget To Survive Or Thrive In The Pandemic Recession

Forrester eCommerce

The old playbook for how CIOs can manage tech budgets through tough times will not work for today’s pandemic. While CIOs and their business partners are under intense pressure to cut tech budgets, technology plays a vital role in business survival and success during this recession. The coronavirus and efforts to contain its threats have […].

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Using HubSpot Topic Clusters To Improve SEO

Groove

With constant algorithm updates and conflicting advice from SEOs, creating a content strategy can leave brands with more questions than answers. It’s important to understand that the future of eCommerce search engine optimization is driven by the way humans search, and not by search engines. The shift from formal keywords to conversational search inquiries is revolutionizing how search engines index content.

SEO 342
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Ubersuggest Chrome Extension

Kissmetrics

Please note: Once you install the extension all you have to do is go to Google and perform a search. That is where you’ll see data. It’s been a long time coming. And now, it is finally here. Today, I want to introduce you to the Ubersuggest Chrome Extension. From being in the SEO industry for over 21 years now, I know that it would be more convenient to do your SEO research while you are browsing the web or searching Google than constantly having to come back to Ubersuggest.

SEO 363
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Preparing For The Next Era of Retail: How To Succeed In a World Without COVID-19

BigCommerce

The past six weeks have been inconceivable for retailers around the world.

Retail 473
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306: How My Student Angela Li Makes 6 Figures Selling Jewelry Without Advertising

My Wife Quit Her Job

Today I’m happy to have Angela Li on the show. Angela is a student in my Create A Profitable Online Store Course and she runs a 6 figure business selling jewelry over at AzuraJewelry.com. Jewelry is one of the hardest products to sell online because the internet is flooded with jewelry makers of all kinds. But Angela has managed to create a great jewelry brand.

Jewelry 295
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7 Easy Ways to Write Great Customer Service Emails

lateshipment

It’s normal that when you’re sending a lot of customer service emails to your clients, you might occasionally make a blunder like forgetting an attachment or addressing someone the wrong way. Here’s a checklist for you to ensure you’re writing great customer service emails and avoiding gaffes. 1. Use the customer’s name. You should be calling your customers by their name.

Customer 246
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The Promising Case Of Low-Code Testing

Forrester eCommerce

Low-code dev platforms have been around for 30 years, but in 2020, adoption has reached an inflection point. Today, a majority of developers report they are either planning on or have already implemented a low-code platform to build digital business applications (see figure). As proponents push into more mission-critical use cases and pro-dev shops look […].

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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10 Tips To Increase eCommerce Conversion Rate

Groove

There are a multitude of factors that contribute to a consumer's online purchase decision. During the process of building, designing and launching an eCommerce website, businesses must decide how to inspire customers to make a purchase. To be successful in the competitive eCommerce world, there are strategies to follow and activities to avoid. In order to see an increase in your eCommerce conversion rate, start by improving the customer experience within your site.

eCommerce 336
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Google’s May 2020 Core Update: What You Need to Know

Kissmetrics

On May 4th, Google started to roll out a major update to its algorithm. They call it a “core” update because it’s a large change to their algorithm, which means it impacts a lot of sites. To give you an idea of how big the update is, just look at the image above. It’s from SEMrush Sensor , which monitors the movement of results on Google. The chart tracks Google on a daily basis and when it shows green or blue for the day, it means there isn’t much movement going on.

SEO 363
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How Big Data is Improving Inventory Management

BigCommerce

With online retail sales showing no signs of slowing, the opportunity for business growth is monumental.

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Walmart Dives Into Hot Resale Market With ThredUP Partnership

Retail TouchPoints

Walmart continues its mission to elevate its reputation in fashion with its new ThredUP partnership, which gives e-Commerce shoppers access to secondhand merchandise across the full spectrum of prestige — from luxury names such as Chanel and Prada to middle-market Ann Taylor LOFT and Lands’ End to affordable Old Navy and fast-fashion leader H&M.

Marketing 232
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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How to Handle FedEx/ UPS/ DHL/ USPS Lost Packages?

lateshipment

When you ship through FedEx or UPS, most packages make it to their destinations intact and on time. But, what do you do during those rare occurrences when a package is lost in transit? Who exactly is to be blamed when this happens? The seller or the shipper? Hey @amazon thanks for ruining Christmas and losing my brother's Christmas present. What's the point in 2 day shipping if you lose the package?

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Don’t Succumb To Social Media Stockholm Syndrome

Forrester eCommerce

We are excited to launch the new vision report for our social marketing playbook. It might be controversial, but we are here to give companies permission to break up with social media. Yes, you read that right. Social media is a quagmire, and marketers contributed to the mess. Companies are the party crashers that social […].

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Best Print on Demand Companies for 2020

Ecommerce Platforms

Starting your own business is easier today than it has ever been. You don’t need to buy a brick and mortar store to get selling anymore. All you need is the right attitude, a good set of ideas, and an internet connection. With countless website builders to choose from, and a host of amazing tools for things like membership sites and digital product sales, you’re already set.

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Welcome to SEO Unlocked: Your Free SEO Training Course

Kissmetrics

I learned SEO by starting my own website and just testing a lot of different tactics out. Some of these tactics worked well and others didn’t. But the way I’ve learned SEO isn’t right for everyone. Some people prefer learning by practicing like me. Others prefer learning by reading dozens of different strategies and tactics. And if you don’t have the time, you can learn SEO by creating a project on Ubersuggest.

SEO 363
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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The Secret to Mastering Your?Omnichannel Strategy: Inventory Management

BigCommerce

As consumer behaviors change, so must retailers.

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Retailers In The Eye Of The Storm During Twin Cities Unrest

Retail TouchPoints

On May 29, morning news reports aired scenes of fire crews dousing the smoldering remains of a Family Dollar and a Foot Locker. in south Minneapolis. These were two among dozens of retail establishments in Minneapolis and twin city St. Paul that had been damaged, looted and/or burned down after three nights of demonstrations erupted into widespread destruction.

Retail 226
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The Real Impact of Late Deliveries & How to Handle Them

lateshipment

Online shoppers are clear with their order delivery expectations. They want it free. They want it NOW. And they hate delays. How much, you ask? Read on to be truly astounded! The Human Cost of Late Deliveries. How would you feel if you were affected by any of the following situations? Critical medicines being delivered late. A birthday gift you send reaching the destination a day after the birthday.

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How The COVID-19 Crisis Will Impact Marketing Spend Between Now And 2022

Forrester eCommerce

The current COVID-19 has crisis upended CMO priorities and budgets, leaving many scrambling for alternate revenue sources, and all asking: what in the world to I plan for now? To develop guidance in response to this question, Forrester forecast how CMOs would spend over the next two years on media and advertising, marketing technology, marketing […].

Marketing 507
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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Win 12 Months of Advanced Shopify and SendinBlue Premium plus Free Enterprise-level Implementation Service from ShipBob, Worth $2900+

Ecommerce Platforms

Are you a budding entrepreneur ready to take that all-important step and launch your online business? If so, we have a treat in store for you today… that will save you loads of time and money! And, hopefully, provide the enthusiasm and motivation you need to get going with your new Shopify ecommerce store! This is your chance to build a top-notch online business for FREE!

Shopify 211
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Retail’s Great Bifurcation 2.0

Steve Dennis

It was nearly 10 years ago when I first started to notice the bifurcation of retail. More and more, success was being found at either end of the shopping spectrum. Retailers, whether brick & mortar dominant or predominantly online, that offered great prices and fantastic convenience were experiencing growth that significantly outpaced the industry overall.

Books 193
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Learning From COVID-19 to Look Ahead: How to Give Your Shoppers a Compelling Digital Experience

BigCommerce

In times of crisis — be it small or large — leaders have two responsibilities: to lead through it and to lead…

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Is COVID-19 Rewriting The Rules For Retail Personalization?

Retail TouchPoints

Add To Calendar. COVID-19 means retailers must go back to basics in many areas, including their personalization efforts, according to Brendan Witcher, Principal Analyst for Digital Business Strategy for Forrester. That requires retailers to put themselves in their customers’ shoes, asking consumers what they need (and want) right now from retailers — and being aware that these answers are likely to change dramatically as the pandemic proceeds.

Retail 225
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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p