Forrester eCommerce
MAY 18, 2020
If you set out to build a boil-the-ocean business case for why to invest in data, analytics and insights initiatives – stop. Use your precious time to instead focus on prioritizing the investment categories across where you are in your business insights maturity. Because they will yield tangible benefits – both top and bottom-line benefits. […].
Ecommerce Platforms
MAY 21, 2020
Taking your brick and mortar store online, comes with short term and long-term benefits. In the short-term benefits is that you keep selling even with the present COVID-19 incidence. You’ll help your customers comply with physical distancing while meeting their needs. In the long term, moving your store online keeps you in business. Thousands of brick and mortar stores have closed down because shoppers are moving online.
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SellBrite
MAY 19, 2020
eBay has a history of raising its fees. In the past two years alone, the online marketplace increased its listing upgrade fees and final value fees, and it also began hitting under-performing sellers with penalty fees. Despite this, eBay is still the third-most preferred online marketplace for U.S. sellers, and sellers ranked it as the top ecommerce site for profitability, according to a survey by EcommerceBytes.
My Wife Quit Her Job
MAY 24, 2020
As part of my weekly ecommerce research routine, I like to read and participate in various small business forums and one of my favorites is the Etsy forum. For all of you who have never heard of Etsy, Etsy is a marketplace for do it yourself and handmade goods. Similar to Ebay, Etsy provides an easy way for talented crafters and artists to sell the fruits of their labor with an Etsy store.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
BigCommerce
MAY 1, 2020
Eco-friendly initiatives used to be quite novel in the business world.
Store Growers
MAY 14, 2020
Exact match is the most restrictive keyword match type. When you add a keyword using exact match, Google Ads will only show your ads for keywords that are almost identical to the one you provide. And because you know the search query, it allows you to create an advertisement and pick a landing page that perfectly matches the intent of the visitor. This does wonders for the CTR and CPC, which will improve the overall results of your Search campaigns.
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Retail Technology Review
MAY 19, 2020
The world as we once knew it has transformed and consumers are experiencing rapid changes to the way they live, work and shop. To examine these changes, CommerceHub surveyed more than 1,500 consumers of various age groups to gauge consumer confidence and identify changing shopping patterns amid COVID-19 disruptions.
Steve Dennis
MAY 29, 2020
It’s anyone’s guess how quickly retail will mount any semblance of a meaningful rebound from the COVID-19 crisis. Yet, regardless of the pace and distribution of potential outcomes from such a recovery, five major forces are revealing themselves. I suspect few sectors will be untouched by their impact. #1: Bifurcation 2.0. As I touched on in a Forbes piece earlier his month, the retail world of the past decade or so has been characterized by a great bifurcation, where success has been found at
SellBrite
MAY 12, 2020
Those who know a little about ecommerce know that Google product categories are mostly optional. Those who know a lot about ecommerce, know they’re anything but. Google indexes billions of web pages comprising 100,000 terabytes of data. Without accurate or optimized category data, your product can disappear like a needle in a barnful of haystacks. Ecommerce retailers must not only become masters of Google’s taxonomy; they must fill out and optimize the data feed they’re sending to Google in orde
Forrester eCommerce
MAY 20, 2020
Low-code dev platforms have been around for 30 years, but in 2020, adoption has reached an inflection point. Today, a majority of developers report they are either planning on or have already implemented a low-code platform to build digital business applications (see figure). As proponents push into more mission-critical use cases and pro-dev shops look […].
Speaker: Becky Parisotto and John Vurdelja
Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever
BigCommerce
MAY 12, 2020
The past six weeks have been inconceivable for retailers around the world.
Kissmetrics
MAY 26, 2020
Please note: Once you install the extension all you have to do is go to Google and perform a search. That is where you’ll see data. It’s been a long time coming. And now, it is finally here. Today, I want to introduce you to the Ubersuggest Chrome Extension. From being in the SEO industry for over 21 years now, I know that it would be more convenient to do your SEO research while you are browsing the web or searching Google than constantly having to come back to Ubersuggest.
Groove
MAY 19, 2020
With constant algorithm updates and conflicting advice from SEOs, creating a content strategy can leave brands with more questions than answers. It’s important to understand that the future of eCommerce search engine optimization is driven by the way humans search, and not by search engines. The shift from formal keywords to conversational search inquiries is revolutionizing how search engines index content.
My Wife Quit Her Job
MAY 27, 2020
Today I’m happy to have Angela Li on the show. Angela is a student in my Create A Profitable Online Store Course and she runs a 6 figure business selling jewelry over at AzuraJewelry.com. Jewelry is one of the hardest products to sell online because the internet is flooded with jewelry makers of all kinds. But Angela has managed to create a great jewelry brand.
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lateshipment
MAY 21, 2020
It’s normal that when you’re sending a lot of customer service emails to your clients, you might occasionally make a blunder like forgetting an attachment or addressing someone the wrong way. Here’s a checklist for you to ensure you’re writing great customer service emails and avoiding gaffes. 1. Use the customer’s name. You should be calling your customers by their name.
Forrester eCommerce
MAY 19, 2020
The old playbook for how CIOs can manage tech budgets through tough times will not work for today’s pandemic. While CIOs and their business partners are under intense pressure to cut tech budgets, technology plays a vital role in business survival and success during this recession. The coronavirus and efforts to contain its threats have […].
BigCommerce
MAY 18, 2020
As consumer behaviors change, so must retailers.
Kissmetrics
MAY 12, 2020
On May 4th, Google started to roll out a major update to its algorithm. They call it a “core” update because it’s a large change to their algorithm, which means it impacts a lot of sites. To give you an idea of how big the update is, just look at the image above. It’s from SEMrush Sensor , which monitors the movement of results on Google. The chart tracks Google on a daily basis and when it shows green or blue for the day, it means there isn’t much movement going on.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Groove
MAY 20, 2020
There are a multitude of factors that contribute to a consumer's online purchase decision. During the process of building, designing and launching an eCommerce website, businesses must decide how to inspire customers to make a purchase. To be successful in the competitive eCommerce world, there are strategies to follow and activities to avoid. In order to see an increase in your eCommerce conversion rate, start by improving the customer experience within your site.
Ecommerce Platforms
MAY 12, 2020
Starting your own business is easier today than it has ever been. You don’t need to buy a brick and mortar store to get selling anymore. All you need is the right attitude, a good set of ideas, and an internet connection. With countless website builders to choose from, and a host of amazing tools for things like membership sites and digital product sales, you’re already set.
lateshipment
MAY 15, 2020
When you ship through FedEx or UPS, most packages make it to their destinations intact and on time. But, what do you do during those rare occurrences when a package is lost in transit? Who exactly is to be blamed when this happens? The seller or the shipper? Hey @amazon thanks for ruining Christmas and losing my brother's Christmas present. What's the point in 2 day shipping if you lose the package?
Forrester eCommerce
MAY 13, 2020
We are excited to launch the new vision report for our social marketing playbook. It might be controversial, but we are here to give companies permission to break up with social media. Yes, you read that right. Social media is a quagmire, and marketers contributed to the mess. Companies are the party crashers that social […].
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
BigCommerce
MAY 22, 2020
With online retail sales showing no signs of slowing, the opportunity for business growth is monumental.
Kissmetrics
MAY 5, 2020
I learned SEO by starting my own website and just testing a lot of different tactics out. Some of these tactics worked well and others didn’t. But the way I’ve learned SEO isn’t right for everyone. Some people prefer learning by practicing like me. Others prefer learning by reading dozens of different strategies and tactics. And if you don’t have the time, you can learn SEO by creating a project on Ubersuggest.
Retail TouchPoints
MAY 27, 2020
Walmart continues its mission to elevate its reputation in fashion with its new ThredUP partnership, which gives e-Commerce shoppers access to secondhand merchandise across the full spectrum of prestige — from luxury names such as Chanel and Prada to middle-market Ann Taylor LOFT and Lands’ End to affordable Old Navy and fast-fashion leader H&M.
Groove
MAY 15, 2020
This new reality has sprung upon us many changes to our everyday lives. Businesses are losing significant revenues during this shut down, and some brick-and-mortar stores don't know who to turn to for help. If you're wondering how COVID-19 is impacting eCommerce , we're sharing an eCommerce success story on how we helped one of our clients navigate and adapt her business to this new and uncertain environment.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
lateshipment
MAY 28, 2020
Online shoppers are clear with their order delivery expectations. They want it free. They want it NOW. And they hate delays. How much, you ask? Read on to be truly astounded! The Human Cost of Late Deliveries. How would you feel if you were affected by any of the following situations? Critical medicines being delivered late. A birthday gift you send reaching the destination a day after the birthday.
Forrester eCommerce
MAY 8, 2020
The current COVID-19 has crisis upended CMO priorities and budgets, leaving many scrambling for alternate revenue sources, and all asking: what in the world to I plan for now? To develop guidance in response to this question, Forrester forecast how CMOs would spend over the next two years on media and advertising, marketing technology, marketing […].
BigCommerce
MAY 26, 2020
Gone are the days of set-it-and-forget-it web design.
Ecommerce Platforms
MAY 27, 2020
Are you a budding entrepreneur ready to take that all-important step and launch your online business? If so, we have a treat in store for you today… that will save you loads of time and money! And, hopefully, provide the enthusiasm and motivation you need to get going with your new Shopify ecommerce store! This is your chance to build a top-notch online business for FREE!
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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