December, 2020

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The New Seller’s Guide to Google Shopping Reviews

SellBrite

We’ve always known product reviews are important for building customers’ trust, but research shows they’re now more important than ever. 81% of consumers say a company’s trustworthiness matters more in 2020 than it did in 2019. To build shoppers’ trust, they need to be able to findall those great product reviews you have lurking on your store. You need to put those reviews front and center—and Google is the place to do it.

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It’s Time to Consider Ecommerce Subscriptions for Your Online Business

Optimizely

Ecommerce subscriptions are on the rise across all verticals, from Health & Beauty to Sports. (You’d be surprised to see how many fishing subscription boxes exist!) When Amazon introduced its convenient Subscribe & Save feature, news outlets quickly labeled it as the smartest way to save money, and consumers hailed it for its convenience. Today, if you want to keep up with Amazon, you need to consider transforming your brand’s selling strategies into subscriptions to meet your customers’

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Shopping as Unusual: How to Increase Holiday Sales in 2020

BigCommerce

Thanksgiving, Christmas, New Year’s Eve are the trifecta of most profitable holidays for retailers.

Retail 407
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It’s Time To Put Security And Privacy Front And Center For Virtual Care

Forrester eCommerce

(Written with Benjamin Corey, senior research associate at Forrester) Telehealth (virtual care) usage has skyrocketed during the pandemic. When you roll back the tape a few months, healthcare providers were able to (very quickly) stand up virtual care capabilities without having to go through the intensive HIPAA compliance protocols required in the healthcare industry.

Customer 545
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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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How Natural Language Processing Affects Digital Marketing

Kissmetrics

“Natural language processing” (NLP) sounds complicated, but its applications are simple. Chances are, you already use NLP dozens or even hundreds of times per day. For example: If you use predictive text on your phone, you’re using NLP. When you search for something on Google , you’re using NLP. If you ask a voice assistant like Alexa or Siri a question, you’re using NLP.

Marketing 363
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How We Created A Custom Product Configurator Using BigCommerce Stencil

Groove

Many businesses in the home improvement, building and remodeling industry have a tough time building an eCommerce store that's optimized for the user experience. Selling extremely complex and customizable products online requires a sustainable eCommerce platform and website, and oftentimes, requires a product configurator. Custom Product Configurator Using BigCommerce Stencil.

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Building a Scalable E-Commerce Data Model

Fabric

If selling products online is a core part of your business, then you need to build an e-commerce data model that’s scalable, flexible, and fast. Most off-the-shelf providers like Shopify and BigCommerce are built for small stores selling a few million dollars in orders per month, so many e-commerce retailers working at scale start to investigate creating a bespoke solution.

eCommerce 336
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How To Share Brand Mission and Ways to Give Back During the Holidays

BigCommerce

The holiday season always brings a unique merriment and nostalgia that encourages spirited fun, giving back, and meaningful time spent…

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IoT Solutions Power Safe, Speedy and Cold COVID-19 Vaccine Delivery

Forrester eCommerce

What do you do when you absolutely must get your vaccine to the destination on time and keep it very, very cold? Advances in Internet of Things technologies are make it possible to monitor temperatures of vaccine shipments in transit. On December 11, 2020 the US Food and Drug Administration gave its stamp of approval […].

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A Guide to Instagram SEO With Search by Interest

Kissmetrics

Instagram SEO is important for businesses and brand owners who are thinking about getting more eyes and more engagement on their Instagram posts. How can you optimize search for the posts you create? Initially, searching was limited to hashtags or user accounts. A later feature to Instagram is searching by interest, not just by hashtags or user accounts.

SEO 363
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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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Klaviyo vs. Bronto: Comparing Marketing Automation Tools

Groove

Looking to drive conversions with eCommerce marketing software ? You're in the right place! Whether your goal is to build customer relationships or drive revenue, the features and functionality of both Klaviyo and Bronto will allow your online business to do just that. Klaviyo vs. Bronto: Comparing Automation Platforms. In this blog, we're evaluating Klaviyo vs.

Marketing 334
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2020 has Seen an Irreversible Change in Consumer Behavior; Now is the Time to Adapt

Retail TouchPoints

2020 has been an exceptional year for the retail sector, with all businesses having to rapidly adapt in some way or another. Such a time of upheaval has led to a permanent, irreversible change in consumer behavior as shoppers embrace the convenience and security of ecommerce more readily. There is much for retail organizations to do to make themselves resilient to the incoming challenges, but enhancing omnichannel capabilities and building powerful ecommerce experiences will be crucial.

Consumer 342
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Paypal Alternatives For Ecommerce Store Owners

My Wife Quit Her Job

Ever since Paypal stopped returning fees from refunded transactions, the ecommerce community has been up in arms. If you find Paypal’s refund policies unfair, here are my favorite Paypal alternatives for ecommerce merchants. First off, here’s exactly what Paypal announced in late 2019. Taken verbatim from their press release, Paypal declared that… In line with industry practice and according to our updated policy, we will not charge a fee to process refunds, but the fees from t

PayPal 317
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Why to Offer 2-Day Delivery: Double Your Conversions and Reduce Ad Spend

BigCommerce

In 1858, a package traveling from St. Louis to San Francisco would take a lightning-fast 25 days.

Travel 519
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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The Age of Reinvention in Lending

Forrester eCommerce

The lending landscape is changing rapidly. While many of the drivers of change emerged over the past decade, COVID-19 has dramatically accelerated the pace of disruption. COVID-19 introduced massive business and operational challenges, turning lending risk assessment and management on its head. Borrowers’ expectations – applying for loans easily and quickly on digital touchpoints – […].

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The 10 Best Ways to Promote an Event Online

Kissmetrics

How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. Events like Inbound are already established enough to earn a certain level of attention. But if this is your first event, or your brand has yet to be seen as an online authority, you’re going to need every trick in the book to stand out.

Events 363
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Mobile eCommerce Trends & Strategies for 2021

Groove

Shopify reports that 82% of smartphone users consult their devices when making an in-store purchase. Add in the number of sales made exclusively on mobile devices and the importance of mobile optimization becomes unavoidable. The challenge for many businesses, however, is developing a mobile eCommerce strategy that makes sense for them. Ultimately, going through this prior to investing time and money can be the difference between success and failure.

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AI Go Debuts Hybrid Autonomous Shopping in Shanghai C-Store

Retail TouchPoints

The AI-powered autonomous shopping experience just got bigger, in the form of a 4,000-square-foot hybrid convenience market called AI Go in Shanghai. The store combines a manned checkout with the use of computer vision as part of checkout-free shopping powered by AiFi Solutions. Stocking 2,000 SKUs ranging from fresh meats to snacks, this store represents the largest deployment to date of the AiFi Autonomous Store Platform OASIS.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Amazon Alternatives – 14 Sites Like Amazon To Sell Products Online

My Wife Quit Her Job

If you’re tired of dealing with dirty sellers on Amazon or if you’re getting squeezed out by Amazon’s rising costs, here are 14 Amazon alternatives to consider for ecommerce business owners. Amazon is one of the world’s largest marketplaces, which makes it an attractive platform to sell physical products online. Amazon controls over 50% of the ecommerce pie and US-based small businesses (SMBs) sell more than 4,000 items per minute on the platform!

eCommerce 292
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Make it Big 2020 Spotlight: Sell Where Your Customers Are With a Social Commerce Strategy with Nathan Lam

BigCommerce

Social media has transformed the marketing space over the last decade, and now social commerce follows a similar narrative.

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The Big Acceleration

Forrester eCommerce

The Roaring '20s followed the pandemic of 1918/1919. The Big Acceleration, shifting society to digital, virtual, and experiences, could usher in the Roaring 2020's, a period of fast growth and dynamism.

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How to Use the Psychology of Color to Increase Website Conversions

Kissmetrics

Color wields enormous sway over our attitudes and emotions. When our eyes take in color, they communicate with a region of the brain known as the hypothalamus, which sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior.

eCommerce 363
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5 Steps to Omnichannel E-Commerce Success

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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How eCommerce Businesses Can Make Holiday Shopping Frictionless

lateshipment

In 2020, we are witnessing an explosive growth in the popularity of online shopping. According to Forrester’s brief , the volume of online commerce has grown by more than 18.5% over the past 12 months. It is primarily due to the introduction of quarantine precautions that have influenced buyers all over the world. Annually, business owners, marketers, and eCommerce business managers employ tailored strategies to guarantee frictionless holiday season shopping.

eCommerce 246
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Walgreens Accelerates Clinic Rollout with Plans for 40 Additional Locations by mid-2021

Retail TouchPoints

Walgreens Boots Alliance and VillageMD will open the next 40 Village Medical at Walgreens full-service primary care clinics by the end of summer 2021. The first markets slated for expansion include Houston, El Paso and Austin, Texas; Phoenix; and Orlando, Fla. The expansion is part of the large-scale rollout that will open 500 to 700 Village Medical at Walgreens clinics in more than 30 U.S. markets in the next five years.

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B2B Advertising With Google, Facebook & Instagram

Groove

Advertising on various platforms is a great way for businesses to increase visibility and brand awareness. Whether your goal is to increase sales or drive leads, an optimized B2B advertising strategy will help to drive engagement and website traffic. In this blog, we're sharing how you can leverage Google, Facebook and Instagram ads to promote your B2B eCommerce store.

B2B 231
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Debunking Myths of SaaS (+ Why Software-as-a-Service is a Viable Option for Enterprise Business)

BigCommerce

Inside San Francisco’s largest convention center one March day in 2000, Siebel CRM Systems was hosting a huge conference.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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What 2020 Taught B2B Sales Leaders And Teams

Forrester eCommerce

In a year when bright spots were hard to come by, several valuable, hard-won lessons emerged for sales organizations that will serve them well in the years to come.

B2B 528
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5 Alternatives to Wanelo

Kissmetrics

The e-commerce landscape is becoming more competitive by the day. As such, e-commerce store owners need to find innovative ways to stand out from the crowd. One platform that made this possible, especially for smaller players, was Wanelo. However, now that the online shopping giant is no longer operating, you might be interested in finding the best alternatives to Wanelo.

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[Holiday Season 2020] Social Commerce for eCommerce Businesses

lateshipment

Holiday season 2020 will differ from all previous holiday seasons. Due to COVID-19 pandemic, most people will stay away from crowded shopping malls. They will choose to shop online and will use social media websites to discover gift ideas. If you run an eCommerce business, you can greatly benefit from this trend. All you need to do is to increase your brand visibility and build an effective social commerce campaign.

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How AR-Powered Solutions Can Help Your Retail Enterprise Adapt in 2021

Retail TouchPoints

Retail businesses have faced myriad challenges in 2020. First came the COVID-19 outbreak, with a global recession close on its heels. Now, few experts have meaningful advice to offer beyond advising investment in ecommerce. Even so, online sales aren’t always enough to keep brick-and-mortar retailers out of bankruptcy. To future-proof your business, you need to think beyond social distancing precautions and reimagine the customer experience from the ground up.

Retail 312
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt