How to Track the B2B Ecommerce Metrics That Matter
BigCommerce
JUNE 2, 2021
Within the B2B market, there are several metrics you can measure, analyze and compare.
BigCommerce
JUNE 2, 2021
Within the B2B market, there are several metrics you can measure, analyze and compare.
Ecommerce Platforms
JUNE 3, 2021
Suppose you’re looking for the most effective way to sell tickets to an upcoming event. Any event organizer will tell you that offering early bird rates, discount codes, referral codes, and group booking rates is a no-brainer. And they’re right – a well-implemented marketing strategy never fails. But where should you start? . If you’re not planning to use an event management solution, you’re setting yourself up for a big headache and an organizational nightmare.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
RetailDive
JUNE 28, 2021
By making it easy to connect anytime, anywhere, retailers can build better customer loyalty and relationships.
Forrester eCommerce
JUNE 14, 2021
Social, mobile, big data and cloud are mainstream. What is next? These technologies helped startups become multibillion-dollar enterprises and led to an AI revival. Today, however, only about ¼ of efforts gets past pilot phase with AI. Is implementing AI in production going to trigger new waves of change? Will the pattern be similar to […].
Advertisement
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
My Wife Quit Her Job
JUNE 24, 2021
More than half the battle of starting a successful online store involves finding the right products to sell online. And as a result, I receive between 4-5 emails per day from readers asking me for niche ideas. I am sooo ready to start my own online business but I have no idea what to sell. Can you just give me 2 or 3 good niches and I’ll do all the work from there.
Kissmetrics
JUNE 25, 2021
When it comes to building a conversion rate and search engine optimized website, speed is crucial. If you don’t have a fast website, people will bounce faster than you can say “conversions.”. However, speeding up your website is no easy task. Your problem could be anything from code that’s written poorly to images or large page elements. You need to fix those issues fast, because Google will ding your website if you don’t.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
BigCommerce
JUNE 23, 2021
Data, analytics and business intelligence are common topics in the business world.
Ecommerce Platforms
JUNE 2, 2021
Ecommerce marketers and business owners weighed down with growing their business while retaining customers typically turn to AI (Artificial Intelligence) to make demanding eMarketing tasks easier. Entrepreneurs using ecommerce platforms like WooCommerce, Shopify or PrestaShop want to automate some of their processes and access reliable data to forecast sales and manage their stock.
Forrester eCommerce
JUNE 7, 2021
Forrester’s latest research on digital business maturity shows that business leaders now consider accelerating the shift to digital business the most critical priority in 2021. It should come as no surprise that COVID-19 has widened the digital business gap between digitally advanced firms and firms that were caught off guard by the pandemic. Less obvious […].
Omnisend
JUNE 4, 2021
Reading Time: 4 minutes. Any business owner that operates in the ecommerce space knows that success can depend heavily on a solid marketing strategy. Connecting with customers, generating conversations, and making sales are the foundations of a successful online business. Many traditional marketing efforts center around social and email marketing platforms.
Advertisement
Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
Kissmetrics
JUNE 22, 2021
Link building sucks. It’s time consuming and hard. But as an SEO, you have no choice but to build links… assuming you want to rank on Google. So, today I am announcing a new Ubersuggest feature, that makes link building faster and easier. Here’s how…. What is the easiest way to get links? What if you could only focus your link building efforts on sites that are highly likely to link to you?
Retail TouchPoints
JUNE 28, 2021
Walmart is responding to the unique challenges out-of-stocks create in grocery ecommerce through the application of AI. While shoppers can’t choose their own substitutes when an item in an online order is unavailable, the solution aims to predict what they would have selected to help pickers make the right choice. “For example, imagine you’re a personal shopper looking for cherry yogurt for an online grocery order,” said Srini Venkatesan, EVP, Walmart Global Tech in a statement.
MakeWebBetter
JUNE 22, 2021
Shopping is one of the many activities that we do online. In fact, in 2021 there were over 2.14 billion people worldwide that bought goods and services online. The overall web can be sloppy content but as an online store owner you cannot afford this, therefore, you need to consider the smallest of the tweaks […]. The post Infinite Scrolling: What Your Ecommerce Page Design Is Lacking?
Ecommerce Platforms
JUNE 7, 2021
The latest blockchain craze is non-fungible tokens, more commonly known as NFTs, however there’s begun to be some pushback from the artistic community that does many of the NFT designs. While there are still many who are enthralled by the profit potential of these new digital artworks, there are others who have begun telling the tale of an earth-killing monster.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Forrester eCommerce
JUNE 3, 2021
Revenge Of The SaaS: Mandiant Dumps FEYE In a cybersecurity divorce that had fewer leading indicators than the dissolution of Kim and Kanye, Mandiant has finally untangled itself from FireEye (FEYE) by selling the product portion of the firm to Symphony Technology Group (STG) for $1.2 billion. FireEye’s history as the most “almost acquired vendor” […].
Omnisend
JUNE 11, 2021
Reading Time: 5 minutes. On June 7, Apple released news of its upcoming updates for iOS 15. These updates are causing quite a stir in the email marketing community since Apple users will now be able to: Turn off open tracking Hide their IP addresses Hide their email addresses. Of course, you can understand the brouhaha that this is causing, since the biggest takeaway is that open rates will most likely be turned off by the users.
Kissmetrics
JUNE 7, 2021
On June 2 nd Google released a core update. And in July there will be another one. During the first few days, most of us marketers and SEOs saw little to no changes in our rankings or search traffic. But on Sunday June 6th, many of started noticing shake ups. Some of my friends saw declines and others saw gains. Remember, when someone drops in rankings, someone else takes their spot.
Retail TouchPoints
JUNE 2, 2021
Due to the pandemic, the food retail sector has experienced an incomparable boost. Flexibility in both large and small commercial spaces in the food (as well as the non-food) sector is becoming an ever-more important asset. Agile store interiors allow for seasonal events, pop-ups, subletting of certain areas to third-party partners and altering the positioning of interior elements — all ways to create entertaining spaces where customers like to linger.
Advertisement
Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
TalkingRetail
JUNE 23, 2021
Nisa retailers are today (23 June) introducing a new £5 frozen deal. The offer is supported by dedicated in-store POS, as well as activity on Nisa’s consumer-facing website and social media pages. The deal includes a Goodfella’s Stone Baked Pizza 452g, McCain Lightly Spiced Wedges 650g, Co-op Garlic Baguettes 2 pk, Birds Eye Wholegrain Nuggets. This story continues at Nisa retailers introduce new £5 frozen deal.
Ecommerce Platforms
JUNE 21, 2021
Considering BigCommerce alternatives? You’re in the right place. Choosing the right eCommerce platform is complicated. With so many options out there, including both open source and hosted services, it’s difficult to know which solution is best. Whether you’re looking for a tool with inventory management and SEO functionality, or you just want to add a shopping cart to your existing site, there’s no shortage of solutions.
Forrester eCommerce
JUNE 28, 2021
The first half of 2021 has been anything but quiet for cyberinsurance! Forrester has seen a steady flow of client inquiries on the topic, with questions coming in not just from the private but also the public sector. Some are trying to navigate acquiring a cyberinsurance policy for the first time, while others are struggling […].
Omnisend
JUNE 14, 2021
Reading Time: 9 minutes. NFTs, or non-fungible tokens, have garnered a lot of attention this year. With the NFT artwork Everydays: The First 5000 Days selling on legendary auctioneer Christie’s for nearly $70 million , NFTs have caused a great amount of awe, shock, and skepticism. Is it all just a fad, a quick buck for snake oil salesmen? Not at all, says David Menard, CEO and Founder of Real Items , a company that uses NFTs to fight fraud.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Kissmetrics
JUNE 7, 2021
Are you dreaming of getting 1,000 organic clicks a day to your website? How about 10,000, or perhaps even more? These numbers are possible, and plenty of websites achieve it (I’ve grown my site to x visitors per day using these techniques), but if you’re going to reach these numbers, then you’re going to have to rank your blog in Google’s top 10 search results.
Retail TouchPoints
JUNE 10, 2021
Beauty brand Lancôme has upped its experiential retail game, launching an augmented reality (AR) experience at its flagship store located on the famous Champs-Elysées in Paris. L’Oréal Group , which owns Lancôme, selected the landmark store (which saw 30,000 visitors monthly pre-COVID) for the experiential offering that blends the physical and digital worlds.
TalkingRetail
JUNE 4, 2021
Nisa has unveiled its latest frozen deal, which offers five branded products for £5, providing a savings of up to £9.28 off the RRP. The deal, which is available now in participating stores until 22 June, comprises Birds Eye Battered Fish Extra Large Fillets 2pk, Birds Eye Crispy Batter Fish Fingers 8pk, McCain Naked Oven. This story continues at Nisa partners introduce new £5 frozen deal.
RetailDive
JUNE 3, 2021
The key is adding data into the mix — from all places and in as real time as possible — so retailers can make better, more informed decisions, writes Deloitte's Christina Bieniek.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
Forrester eCommerce
JUNE 30, 2021
The telecommunications sector is at a crucial juncture in its sustainability story. Many organizations are finding their ground in setting the right targets, penetrating the supply chain, and addressing their customers’ questions on sustainability. We spoke with R. Scott Herren, Cisco’s executive vice president and chief financial officer, and Francine (Fran) Katsoudas, executive vice president […].
eCommerce CEO
JUNE 1, 2021
Competition in the ecommerce space is fierce – especially when it comes to Amazon. But that doesn’t mean you can’t be successful with it. I’ve written this guide to help you start your Amazon empire the right way. And, I’ve worked with 22 top Amazon experts to offer real advice – not just the same … How To Sell On Amazon: 7 Step Beginner’s Guide Read More ».
Kissmetrics
JUNE 28, 2021
Do you remember when only celebrities and major companies had personal brands? Actors, musicians, Fortune 100 businesses, and athletes got all the attention and dominated the airwaves. Now, nearly anyone willing to put in the time and effort can become a “thought leader” in a specific niche. It won’t happen overnight, of course. You only need to do a quick Google search to see that ordinary people from all over the world are using new personal branding tools, particularly social media, to craft
Retail TouchPoints
JUNE 9, 2021
According to Coresight Research ’s Inside the World of Amazon’s Private Label Offering report, Amazon now has over 22,617 products from 111 private label brands across nearly every category — three times the number of brands they had in 2018. While Amazon states that private label represents less than 1% of its total sales, when drilling down to specific categories, the picture is much different.
Advertisement
The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p
Let's personalize your content