How to Track the B2B Ecommerce Metrics That Matter
BigCommerce
JUNE 2, 2021
Within the B2B market, there are several metrics you can measure, analyze and compare.
BigCommerce
JUNE 2, 2021
Within the B2B market, there are several metrics you can measure, analyze and compare.
Ecommerce Platforms
JUNE 3, 2021
Suppose you’re looking for the most effective way to sell tickets to an upcoming event. Any event organizer will tell you that offering early bird rates, discount codes, referral codes, and group booking rates is a no-brainer. And they’re right – a well-implemented marketing strategy never fails. But where should you start? . If you’re not planning to use an event management solution, you’re setting yourself up for a big headache and an organizational nightmare.
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RetailDive
JUNE 28, 2021
By making it easy to connect anytime, anywhere, retailers can build better customer loyalty and relationships.
Forrester eCommerce
JUNE 14, 2021
Social, mobile, big data and cloud are mainstream. What is next? These technologies helped startups become multibillion-dollar enterprises and led to an AI revival. Today, however, only about ¼ of efforts gets past pilot phase with AI. Is implementing AI in production going to trigger new waves of change? Will the pattern be similar to […].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Kissmetrics
JUNE 25, 2021
When it comes to building a conversion rate and search engine optimized website, speed is crucial. If you don’t have a fast website, people will bounce faster than you can say “conversions.”. However, speeding up your website is no easy task. Your problem could be anything from code that’s written poorly to images or large page elements. You need to fix those issues fast, because Google will ding your website if you don’t.
Retail TouchPoints
JUNE 3, 2021
Two years ago, online retail’s market share was sitting at 13.6% , according to eMarketer. This year, it’s projected to reach 21.8% by 2024 — an astonishing 60% increase in half a decade. As eyes and dollars continue to shift to digital channels, the playbook for acquiring, engaging and retaining customers is being rewritten. Ecommerce University was developed to dig into the new, emerging and evolving trends driving this exciting era of retail.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
My Wife Quit Her Job
JUNE 24, 2021
More than half the battle of starting a successful online store involves finding the right products to sell online. And as a result, I receive between 4-5 emails per day from readers asking me for niche ideas. I am sooo ready to start my own online business but I have no idea what to sell. Can you just give me 2 or 3 good niches and I’ll do all the work from there.
Groove
JUNE 9, 2021
The right content. The right audience. The right time. Many eCommerce marketers struggle with this concept. What was once a burden ? providing the right content to the right people at the right time in the shopper's journey ? no longer needs to be! With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time.
Forrester eCommerce
JUNE 7, 2021
Forrester’s latest research on digital business maturity shows that business leaders now consider accelerating the shift to digital business the most critical priority in 2021. It should come as no surprise that COVID-19 has widened the digital business gap between digitally advanced firms and firms that were caught off guard by the pandemic. Less obvious […].
Kissmetrics
JUNE 22, 2021
Link building sucks. It’s time consuming and hard. But as an SEO, you have no choice but to build links… assuming you want to rank on Google. So, today I am announcing a new Ubersuggest feature, that makes link building faster and easier. Here’s how…. What is the easiest way to get links? What if you could only focus your link building efforts on sites that are highly likely to link to you?
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Retail TouchPoints
JUNE 28, 2021
Walmart is responding to the unique challenges out-of-stocks create in grocery ecommerce through the application of AI. While shoppers can’t choose their own substitutes when an item in an online order is unavailable, the solution aims to predict what they would have selected to help pickers make the right choice. “For example, imagine you’re a personal shopper looking for cherry yogurt for an online grocery order,” said Srini Venkatesan, EVP, Walmart Global Tech in a statement.
BigCommerce
JUNE 11, 2021
Effective decision making starts with data.
Ecommerce Platforms
JUNE 2, 2021
Ecommerce marketers and business owners weighed down with growing their business while retaining customers typically turn to AI (Artificial Intelligence) to make demanding eMarketing tasks easier. Entrepreneurs using ecommerce platforms like WooCommerce, Shopify or PrestaShop want to automate some of their processes and access reliable data to forecast sales and manage their stock.
lateshipment
JUNE 11, 2021
Major carriers such as FedEx and UPS offer shippers such as yourself the option to claim refunds when they commit a service failure. Claiming refunds for service failures is a must-do to ensure that you’re not overpaying your shipping carrier. Given that over 15% of parcels shipped through them face service failures and delivery issues (P.S it becomes 2x or even 3x during busy seasons such as holidays).
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Forrester eCommerce
JUNE 3, 2021
Revenge Of The SaaS: Mandiant Dumps FEYE In a cybersecurity divorce that had fewer leading indicators than the dissolution of Kim and Kanye, Mandiant has finally untangled itself from FireEye (FEYE) by selling the product portion of the firm to Symphony Technology Group (STG) for $1.2 billion. FireEye’s history as the most “almost acquired vendor” […].
Kissmetrics
JUNE 7, 2021
On June 2 nd Google released a core update. And in July there will be another one. During the first few days, most of us marketers and SEOs saw little to no changes in our rankings or search traffic. But on Sunday June 6th, many of started noticing shake ups. Some of my friends saw declines and others saw gains. Remember, when someone drops in rankings, someone else takes their spot.
Retail TouchPoints
JUNE 2, 2021
Due to the pandemic, the food retail sector has experienced an incomparable boost. Flexibility in both large and small commercial spaces in the food (as well as the non-food) sector is becoming an ever-more important asset. Agile store interiors allow for seasonal events, pop-ups, subletting of certain areas to third-party partners and altering the positioning of interior elements — all ways to create entertaining spaces where customers like to linger.
BigCommerce
JUNE 15, 2021
Santa Monica Seafood was officially founded back in 1939 on the Santa Monica Pier.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Ecommerce Platforms
JUNE 7, 2021
The latest blockchain craze is non-fungible tokens, more commonly known as NFTs, however there’s begun to be some pushback from the artistic community that does many of the NFT designs. While there are still many who are enthralled by the profit potential of these new digital artworks, there are others who have begun telling the tale of an earth-killing monster.
Omnisend
JUNE 4, 2021
Reading Time: 4 minutes. Any business owner that operates in the ecommerce space knows that success can depend heavily on a solid marketing strategy. Connecting with customers, generating conversations, and making sales are the foundations of a successful online business. Many traditional marketing efforts center around social and email marketing platforms.
Forrester eCommerce
JUNE 28, 2021
The first half of 2021 has been anything but quiet for cyberinsurance! Forrester has seen a steady flow of client inquiries on the topic, with questions coming in not just from the private but also the public sector. Some are trying to navigate acquiring a cyberinsurance policy for the first time, while others are struggling […].
Kissmetrics
JUNE 7, 2021
Are you dreaming of getting 1,000 organic clicks a day to your website? How about 10,000, or perhaps even more? These numbers are possible, and plenty of websites achieve it (I’ve grown my site to x visitors per day using these techniques), but if you’re going to reach these numbers, then you’re going to have to rank your blog in Google’s top 10 search results.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Retail TouchPoints
JUNE 10, 2021
Beauty brand Lancôme has upped its experiential retail game, launching an augmented reality (AR) experience at its flagship store located on the famous Champs-Elysées in Paris. L’Oréal Group , which owns Lancôme, selected the landmark store (which saw 30,000 visitors monthly pre-COVID) for the experiential offering that blends the physical and digital worlds.
Groove
JUNE 28, 2021
Your blog post Gone are the days of living project to project. When you offer inbound services your agency or service provider is able to provide a continuous stream of repeatable services that drive real business results for your clients. As you show the value of your services, it becomes easy to package additional services into each client engagement. content here….
Ecommerce Platforms
JUNE 21, 2021
Considering BigCommerce alternatives? You’re in the right place. Choosing the right eCommerce platform is complicated. With so many options out there, including both open source and hosted services, it’s difficult to know which solution is best. Whether you’re looking for a tool with inventory management and SEO functionality, or you just want to add a shopping cart to your existing site, there’s no shortage of solutions.
Omnisend
JUNE 11, 2021
Reading Time: 5 minutes. On June 7, Apple released news of its upcoming updates for iOS 15. These updates are causing quite a stir in the email marketing community since Apple users will now be able to: Turn off open tracking Hide their IP addresses Hide their email addresses. Of course, you can understand the brouhaha that this is causing, since the biggest takeaway is that open rates will most likely be turned off by the users.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Forrester eCommerce
JUNE 30, 2021
The telecommunications sector is at a crucial juncture in its sustainability story. Many organizations are finding their ground in setting the right targets, penetrating the supply chain, and addressing their customers’ questions on sustainability. We spoke with R. Scott Herren, Cisco’s executive vice president and chief financial officer, and Francine (Fran) Katsoudas, executive vice president […].
Kissmetrics
JUNE 28, 2021
Do you remember when only celebrities and major companies had personal brands? Actors, musicians, Fortune 100 businesses, and athletes got all the attention and dominated the airwaves. Now, nearly anyone willing to put in the time and effort can become a “thought leader” in a specific niche. It won’t happen overnight, of course. You only need to do a quick Google search to see that ordinary people from all over the world are using new personal branding tools, particularly social media, to craft
Retail TouchPoints
JUNE 9, 2021
According to Coresight Research ’s Inside the World of Amazon’s Private Label Offering report, Amazon now has over 22,617 products from 111 private label brands across nearly every category — three times the number of brands they had in 2018. While Amazon states that private label represents less than 1% of its total sales, when drilling down to specific categories, the picture is much different.
Groove
JUNE 15, 2021
Maintain consistent website traffic, reach potential new customers and drive conversions with PPC advertising. In this blog, we’re sharing five tips to boost your ad campaigns and increase performance. What Is PPC Advertising? Pay-per-click (PPC) advertising , is a form of advertising where businesses only pay when their advertisement is clicked. Advertisers use PPC advertising networks, such as Google Ads, to bid on keywords for clicks to their website and the opportunity to advertise sponsored
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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