December, 2021

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The future of ecommerce and how to win the fight to stand out

RetailDive

Optimizing marketing methods to cope with the rising surge of ecommerce business.

eCommerce 145
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Email marketing trends for 2022

Omnisend

Reading Time: 6 minutes. While the digital marketing landscape changes dramatically every year, email has continued to be one of the most effective channels for ecommerce marketers. In fact, recent data indicates that each dollar spent on email leads to an average of 4200% ROI. Whether you’re a fledgling startup or a major enterprise, you probably already rely on email to stay in touch with leads and move them through your sales funnel.

Marketing 190
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99 eCommerce Acronyms

GetElastic

If you've ever found yourself scratching your head at a 3-letter acronym in an ecommerce related article or document, this post is for you. We've compiled 99 of the most common 3 letter acronyms you'll find in online business, from a wide range of functions including IT, marketing, web development, SEO, web analytics, web design and logistics. Roll over any acronym to see its title, or click its link to see a full definition.

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Neil Patel Shares Breakthrough Digital Marketing Strategies at Make it Big 2021

BigCommerce

Your ecommerce strategy’s foundation lies in three areas: attracting, converting and retaining your customers.

Marketing 452
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Five Areas B2B Sales Leaders Are Prioritizing In 2022: Straight From The Source

Forrester eCommerce

Talking with sellers is like measuring weather patterns; you find out quickly which way the wind is blowing. And the topics Forrester clients ask about often reveal emerging trends. So what’s top of mind for B2B sales teams? I created a list of the top five topics revenue leaders asked me about in my first […].

B2B 370
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A Marketer’s Guide to the Metaverse

Kissmetrics

Technology is ever-changing and, because of that, so is marketing. The evolution of the metaverse is just one recent development in the world of technology, but one that will have a huge impact on the human experience as we know it. While digital marketing has seen many advances over the last few decades, the metaverse is one that has stumped many companies and marketers.

Games 363

More Trending

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A Complete Sana Commerce Review

Ecommerce Platforms

B2B eCommerce and B2C businesses acting as manufacturers, distributors, or wholesalers face many challenges, the most important of which is ensuring their customers are happy. To help leave a smile on your customer's face, using the right eCommerce software platform for your business is imperative. One such platform is Sana Commerce. So in this Sana Commerce review, we’re taking a deep dive into what this eCommerce solution has to offer.

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Building With Shopify Plus: What You Need to Know

Groove

As mid-market and enterprise eCommerce merchants know, choosing an eCommerce platform for your business can set you up for success (or failure). There are many platform options available on the market today that offer cloud-based website hosting to fit a variety of needs. Among them, Shopify Plus stands out as an industry leader that caters to mid-market and enterprise retailers.

Shopify 195
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What Small Ecommerce Sellers Need to Know About Economic Nexus

BigCommerce

Not long ago, small ecommerce sellers were in a pretty sweet spot when it came to sales tax because they…

eCommerce 373
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The Next Decade of Healthcare Is Primed For Seismic Disruption By Hospital-At-Home

Forrester eCommerce

Starting in the 1800s, house calls from physicians were the norm. Traveling was too difficult for sick patients and house calls eliminated most of the healthcare costs of a standard visit. Until the 1940s, house calls were the primary modality of care. Physicians would travel with their medical supplies on foot or by horseback to […].

Travel 370
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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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The Ultimate Guide to Bing SEO

Kissmetrics

When we talk about SEO, Google comes to mind for most search engine marketers. It makes sense. If you can please the search giant, other search engines will follow along and send traffic to your website. Right? Most marketers don’t consider Bing (the second most used search engine) a lucrative channel, but it can be if you’ve optimized your site for Bing SEO. .

SEO 363
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4 Imperatives for Impactful Store Design

Retail TouchPoints

The pandemic has changed the in-store experience, possibly forever. After spending months with home delivery and curbside pickup as the norm, shoppers have developed a greater taste for convenience than ever before, which in turn has changed how retailers need to look at their stores. Omnichannel is no longer just about connecting digital and physical offerings but about removing friction from the entire operation, from the warehouse to the front of the store.

POS 328
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HTML & XML Sitemaps for eCommerce Websites

Inflow Insights

Your eCommerce site’s goal should be to match shoppers to products as seamlessly as possible. In order to accomplish this, you’ll need to consider an important SEO file: the sitemap. Your sitemap (or, more likely, sitemaps) helps search engines understand the pages on your site and all of the products you offer — so they can better show your pages to searchers.

eCommerce 182
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BigCommerce Support: How To Optimize Your Store

Groove

So, your eCommerce store runs on BigCommerce , a SaaS eCommerce platform used by over 60,000 merchants and 2,000+ mid-market businesses. First of all, great choice! In our 14+ years as a full-service eCommerce agency, Groove Commerce has been an advocate for BigCommerce. We’ve found the platform to be ideal for growing brands looking to consolidate technical resources with SaaS.

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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How to Sell More with Google: Your Guide to Success

BigCommerce

Since launching in 1998, Google has evolved from a leading search engine to a powerful sales and marketing channel that…

Channel 370
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Targeting Truth In The Misinformation Age

Forrester eCommerce

Gen Z schools America once again. 23-year old Peter McIndoe from Memphis started a movement that went viral: Birds Aren’t Real. The movement propagated a conspiracy theory that the US government replaced all birds with drones sent to spy on its citizens. The movement drew thousands of followers, including 75K on Twitter, 360K on Instagram, […].

B2C 370
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How to Optimize Your Anchor Text Strategy For SEO

Kissmetrics

The early days of SEO were like the Wild, Wild West. Blackhat SEO experts were doing everything imaginable to rank their sites on Google. That included keyword stuffing and creating spammy backlinks on a regular basis. Admittedly, for a time, it totally worked. These days, Google’s SERP Algorithm has really cracked down on content quality – and those older SEO hacks have long crumbled to dust.

SEO 362
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4 Omnichannel Myths Keeping You From Success

Retail TouchPoints

Omnichannel is a buzzword in the world of retail customer experience. But despite its popularity, there is a lot of misinformation about what it actually means and how to create an omnichannel strategy that works for your business. This article will give you a better understanding of what omnichannel is, and four myths that are standing in the way of it benefiting your brand.

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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How To Find And Fix Toxic Backlinks For Your Website?

MakeWebBetter

Cleaning up suspicious and “unnatural” backlinks is a healthy habit of every white hat specialist: link building is the heart of off-site SEO. Give your websites some love. Think of their long-term success and search rankings. Even if you have been true to white hat SEO practices throughout your career, a sudden influx of spam […]. The post How To Find And Fix Toxic Backlinks For Your Website?

SEO 181
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Klaviyo Email: How to Increase Engagement & Revenue

Groove

Email Marketing is the process of building a list of interested contacts, and sending them engaging content related to your products or services. Getting a website visitor to share their contact information with your brand can be difficult, but once you have gained their trust you will want to keep them engaged. In this blog we will discuss why you may not being seeing the results you were expecting with your email marketing efforts, and how Klaviyo's vast library of tools and integrations can h

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How to Supercharge Your Ecommerce Conversions with Buy Now, Pay Later

BigCommerce

Does this sound familiar? You’ve got tons of traffic, conversion-optimized product pages, and a sleek and seamless checkout process.

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Meet Your New Technology, Architecture, & Delivery Analyst

Forrester eCommerce

When did you join Forrester? I began my latest career adventure with Forrester in November, 2021. The Forrester “Bold at Work” values will be core drivers for my research with the intent of enabling clients and technology vendors to also be “bold at work”. Together, we’ll accomplish great things. I have always focused on delivering […].

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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23 Low Budget Online Marketing Strategies for Small Businesses

Kissmetrics

If you’re reading this, I assume you’ve heard of the Internet. Most people have. At the time of writing this, InternetLiveStats shows that over 5 billion people are using the Internet. That’s a lot of people! The user base is steadily growing. That’s why eMarketer estimated that digital ad spending will grow to $191.01 billion which is a 25.5 percent increase from last year.

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Shopping Center Outlook: Why Open Air, Mixed Use and Tech-First Locations Are Hot

Retail TouchPoints

The pandemic has been a challenging time for shopping centers, and even as vaccination rates climb and shoppers return to old habits, retailers are finding that many of their shopping preferences have permanently shifted. As the new year approaches, retailers need to think about what their expansion plans will look like and how their stores can best serve customers.

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5 email campaign ideas for your post-holiday sales

Omnisend

Reading Time: 7 minutes. The holiday season is a hectic and productive period for ecommerce retailers. With this in mind, it’s natural for many businesses to take their foot off the gas as the New Year dawns and things start to settle down. However, post-holiday sales offer a great opportunity to keep the good times rolling. With the right campaigns set up and ready to go, it’s your chance to build on the buzz and momentum created during the holidays and enjoy long-lasting benefits for your bran

Gifts 159
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Is A China Sourcing Agent Worth The Money? Read This Before You Use One

My Wife Quit Her Job

Are you looking to sell private label products online? Are you having problems finding reliable suppliers in China? If so, then using a China sourcing agent can save you both money and time. A sourcing agent is a specialist that connects you with factories in China to produce your products. They can also help you with… Packaging your products Shipping your products Quality control Price negotiation A good sourcing agent typically lives in China and acts as your trusted advisor on the groun

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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CBDistillery Talks Conquering High-Risk Verticals with Influencer Marketing at Make It Big 2021

BigCommerce

High-risk verticals like CBD are constantly faced with many unique challenges, one of the biggest being how to successfully advertise…

Marketing 337
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Divide And Conquer: Rapid Response To The Apache Log4j Vulnerability

Forrester eCommerce

It’s been … a weekend for security pros. The Apache Log4j vulnerability (CVE-2021-44228) affects somewhere between 0 and 3 billion-plus of the devices currently running Java. Luckily, a metric ton of amazing advice exists on #InfoSecTwitter right now. It’s a lot to consume at once, which is why we‘ve put together three parallel workstreams you […].

Consumer 370
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An In-Depth Guide to Google Analytics 4

Kissmetrics

When it comes to website analytics, Google Analytics is second to none. With the rollout of the latest release, Google Analytics 4 (GA4), the same can now be said of applications analytics, too. Google Analytics 4 was designed to be the latest generation of web analytics platforms—providing a base for marketers around the world to effectively analyze important customer usage metrics.

Events 339
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Why Ecommerce Retailers Need an Open Relationship with Their Shippers this Holiday Season

Retail TouchPoints

Let’s face it — a monogamous relationship with a national shipping company ain’t cutting it anymore. The performance of each of the three main national carriers — FedEx, UPS and USPS — has steadily declined due to structural issues, including poor earnings, wage pressures and constrained labor. If you are a retailer stuck in a single-carrier relationship, it’s time to open it up, especially with holiday shopping underway.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!