April, 2022

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4 Ways to Differentiate Your Emerging Ecommerce Brand

BigCommerce

Your new company features a great product and there’s genuine hope and excitement among your team about the days ahead.

eCommerce 429
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How to Choose the Best Ecommerce Platform for SEO (Apr 2022)

Ecommerce Platforms

It’s no secret that search engine optimization is essential to find new customers, increase conversions, and build your ecommerce brand. Over 37% of all traffic sent to ecommerce stores starts at a search engine, and more than two-thirds of all clicks go to the top five results on the page, so it’s rather important to optimize your online store. But what about the foundation of your store?

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Take A Pragmatic Approach to B2B Conversation Design to Avoid Dystopian Dialogue

Forrester eCommerce

From their interactions as consumers, B2B buyers and customers are already accustomed to receiving relevant information curated by algorithms and delivered at the right time in dynamic and digestible formats. Across channels, devices, and interfaces, these audiences ask for what they want. They’re also aware of how their behavior drives the algorithmic co-creation of interest-based […].

B2B 370
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Beyond the Transaction: How PayPal is Helping Remove Friction Across the Commerce Experience

Retail TouchPoints

PayPal has come a long way from the days when it was known primarily as the way to pay on eBay. Since spinning off from eBay and going public for a second time in 2015, PayPal has expanded its reach well beyond that one digital marketplace to more than 30 million merchants worldwide. “Mobile technology is transforming payments, making it easier, safer and more affordable for people to move and manage their money than ever before,” said Dan Schulman, President and CEO of PayPal at the time of the

PayPal 361
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

It’s time to surge past the uncertainty and wariness caused by the pandemic and charge ahead with confidence that you’re making the right moves to grow your business. That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year.

Marketing 172
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API-first or Dressed-Up Middleware

GetElastic

How to Know if Your Commerce Platform is Truly API-first? In case you missed it, last week I covered what it means to be API-first , and how that’s different from a code-first approach. In this piece, I’ll write more about what API-first means for commerce, and why it’s not as hard to implement as you may think. The lingua franca amongst commerce vendors in 2022 is composable and API-first.

Demo 148

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How to Change Themes on Shopify (And Transfer Most Of Your Content)

Ecommerce Platforms

A significant advantage of Shopify over the competition is its library of beautiful, modern, responsive themes. You can choose from hundreds of themes, with designs made for industries like fashion, sporting goods, outdoor adventure, blogging, electronics, and more. But many users encounter the question of how to change themes in Shopify. After all, new Shopify installations already come with a default theme, so you'll have to change out that one if it doesn't work for your brand.

Shopify 223
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You’re Probably Greenwashing, But You Don’t Know It

Forrester eCommerce

Alongside the COP26 Conference, many businesses communicated their green pledge and how much they are acting to protect the environment. Expect more of this to happen this week, with Earth Day falling on Friday, April 22 — and get ready to see many brands accused of greenwashing. Greenwashing — when a business is perceived to […].

B2C 370
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The Future of Shopping: What to Expect in 2032

Retail TouchPoints

Over the last two years, the retail industry evolved faster than we could’ve imagined. Ecommerce, along with other digital channels, took center stage as new shopping habits formed and expectations drastically shifted. While we won’t be traveling in flying cars to our favorite stores anytime soon, we’re still on the fast track to a transformed shopping experience.

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What is Return on Ad Spend (ROAS)?

Omniconvert

Return on Ad Spend (ROAS) helps you measure an advertising campaign’s performance. Learn how to calculate and improve ROAS for your eCommerce store. The post What is Return on Ad Spend (ROAS)? appeared first on Omniconvert Ecommerce Growth Blog.

Blog 147
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Shoptalk 2022 Recap: What We Heard and Saw in Vegas

GetElastic

Shoptalk was back in 2022, a four-day event that's has been dubbed the 'biggest retail conference of the year.' Considering the years we all spent in various states of separation, getting back to in-person events was a welcome change of pace. It was full of long-overdue meetings between old friends and colleagues in the industry, a chance to make new connections, and be inspired by the passion, dedication, and ingenuity of the players in the industry.?.

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5 Key Business Challenges Behind Your Merchandising Strategy

Wiser

Merchandising is obviously an essential part of retail, but keeping your strategy up-to-date and profitable is difficult in a growing competitive market. There is a number of merchandising challenges that retailers are facing. Finding the right mix of time, budget, pricing, displays, and customer experience can be a big challenge when forming a successful merchandising strategy.

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Vanga Shopify App Review (Apr 2022)

Ecommerce Platforms

If you’re looking to scale your Shopify store, increasing revenue is likely one of your key priorities. Of course, everybody loves bringing in more cash, but the question is: how can you earn more ? It’s well known that upsells are an excellent place to start. As much as 10-30% of all eCommerce revenue is generated through upsells. Furthermore, 60% of salespeople used upselling and cross-selling in 2021 as part of their sales strategy.

Shopify 211
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Two Steps To Reduce Your Carbon Footprint With Smart Devices, IoT, And A Bit Of Patience 

Forrester eCommerce

Earth Day is Upon Us! Earth Day is this Friday, April 22nd. As such, I wanted to take a break from my normal IT service management/knowledge management cover to discuss my own journey to reduce my carbon footprint using smart technologies: I have lived in California for over 20 years, and every month I get […].

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Why Two Cannabis Retailers are High on In-Store Tech and Innovative Design

Retail TouchPoints

The legal cannabis market was valued at $12.81 billion worldwide in 2020, and thanks to a 27.25% compound annual growth rate, the budding industry (no pun intended) is expected to reach $54.41 billion globally by 2026. To capitalize on this expected growth, cannabis retailers are focused on building trust and, most of all, standing out. For approximately two decades, Cookies and Dr.

Retail 354
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New eCommerce Strategies to Grow your Business

Omniconvert

Discover new eCommerce strategies that help your online business grow sustainably in a world where customer experience is crucial. The post New eCommerce Strategies to Grow your Business appeared first on Omniconvert Ecommerce Growth Blog.

eCommerce 147
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SheerID Partners With Brands to Reward Teachers During Teacher Appreciation Week

SheerID

Brands in numerous industries partner with SheerID for Teacher Appreciation Month to provide exclusive offers to the 6.7 million educators in the US.

Marketing 158
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Why You Should Respond to Customer Reviews—And How to Do It Right

Wiser

Potential customers can look up reviews for any product they may come across either online or in-store. For many, what they find in those reviews could be the deciding factor in making their purchase. It’s in your company’s best interest to ensure that these reviews are managed respectfully, as your responses help build credibility and preserve your public image.

Customer 142
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Shopify POS vs Square POS: Which is Best?

Ecommerce Platforms

Making the right choice between Shopify POS vs Square POS isn’t always easy. Shopify and Square stand among some of the better-known all-in-one merchant solutions for business leaders today. These tools can both support business leaders in taking payments offline, building relationships with customers, and even building an online presence. Both Shopify and Square have a lot of amazing features to offer to help you sell.

POS 211
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Five Notable Fintech Attributes And Companies

Forrester eCommerce

[This post was coauthored by Christy Lano.] Forrester’s latest report on the state of fintech shows that funding for fintech companies not only rebounded (from a decidedly down year in 2021) but has skyrocketed to new, historic heights. To dive deeper into this research, we’re looking at specific fintech companies and — more importantly — […].

Customer 370
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UNIQLO Parent Plans 300-Store Global Expansion with Focus on North America

Retail TouchPoints

Fast Retailing , parent company of brands including UNIQLO and Theory , revealed major global expansion plans — including opening at least 300 new stores — in its FY2023, which ends in July 2023. As reported in WWD , Daisuke Tsukagoshi, CEO of UNIQLO USA, said that due to the booming North America market, the company plans to open 30 new stores per year and increase its total doors to 200 in the region within five years.

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How Headless Commerce Supports the D2C Customer Journey

Kibo

Direct-to-consumer (D2C) retail is a selling approach that bypasses the use of traditional middlemen and third-party suppliers. D2C businesses like Warby Parker, Allbirds, and Birchbox are manufacturers and retailers rolled into one. They create (or source), market, and sell their products directly to customers. D2C brands connect with customers using primarily digital channels and touchpoints like social media, eCommerce websites, mobile apps, SEO/paid search and email.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Independent Study: 99% of Marketers are Actively Responding to Data Deprecation

SheerID

A new survey by Forrester Consulting shows the impact of 3rd party data deprecation and how marketers are responding by investing in zero-party data.

Marketing 158
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Snapchat: 92% of Gen Z want to use AR for shopping

RetailDive

In a study, the social network also found the demographic was more likely than other generations to buy a product they had experienced in AR.

Other 141
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A Practical Guide to Ethical Website Analytics – Top Solutions Reviewed

Ecommerce Platforms

As technology evolves, so does the power of digital surveillance. One area in which this has become particularly prominent is web analytics. A website that isn’t using ethical website analytics will collect data on where you are, how you use the site, and how often. If the website uses Google Analytics, for example, that data will then be sold to other businesses.

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Observations On The Atlassian Outage

Forrester eCommerce

What Is Going On? One of our less pleasant responsibilities here at Forrester is commenting on serious business, security, or technical failures in the digital and IT industry. Due to its duration and the implications for a subset of the user base, the current Atlassian outage rises to that level. Atlassian is staking its future […].

Customer 370
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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Supply Chain Challenges Have Introduced a New Concept into Ecommerce — Inventory Pacing

Retail TouchPoints

Supply chain management is the heart of retail management and has the ability to inform the overall health of a business. As a result, businesses looking to gain a competitive advantage in the global marketplace are investing more heavily in supply chain management. Investment in the proper technologies needed to build a strong supply chain not only enables prompt replenishment of products in inventory, but also optimizes planning capabilities in rapidly evolving business ecosystems while minimi

Supplies 329
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Setting Up A Pop-Up Store: 5 Tips To Make It Successful

RetailMinded

Starting a brick-and-mortar business is a very big pursuit. Not only is the risk quite big, but there’s also the capital involved in coming up with your business. To that end, many budding entrepreneurs are finding it convenient and beneficial to do a trial run. This can be done by setting up a pop-up store. . What Is A Pop-Up Store? A pop-up store is a retail establishment opened for short-term sales.

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Upselling & Cross-selling in retail and how a retail management solution can help

iVend

Increasing customer lifetime value, driving up profitability and offering a personalised service that shoppers love – sounds like a retailer’s dream wish list. Which is why the twin strategies of cross sell up sell continue to be an essential element of a thriving retail business. The notion of upselling and cross-selling is as old as retail itself, but today’s retailers have the advantage of technology to help them.

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Out-of-stocks led to $175M in lost sales at Bed Bath & Beyond

RetailDive

Executives were "disappointed" in the retailer's fourth quarter results, blaming falling sales on industrywide supply chain challenges.

Supplies 144
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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p