April, 2022

article thumbnail

4 Ways to Differentiate Your Emerging Ecommerce Brand

BigCommerce

Your new company features a great product and there’s genuine hope and excitement among your team about the days ahead.

eCommerce 429
article thumbnail

How to Choose the Best Ecommerce Platform for SEO (Apr 2022)

Ecommerce Platforms

It’s no secret that search engine optimization is essential to find new customers, increase conversions, and build your ecommerce brand. Over 37% of all traffic sent to ecommerce stores starts at a search engine, and more than two-thirds of all clicks go to the top five results on the page, so it’s rather important to optimize your online store. But what about the foundation of your store?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Headless Commerce Is A Pain In The Neck

Forrester eCommerce

It’s not your fault you don’t understand “headless commerce.” Great products have great names that express what they are and why they’re good. Like “doghouse” or “sugar-free gum.” But headless commerce … that’s confusing, and it’s poorly messaged. Let’s run two tests to illustrate this. (Full disclosure: This is a roast of headless commerce.) Round […].

B2B 195
article thumbnail

Beyond the Transaction: How PayPal is Helping Remove Friction Across the Commerce Experience

Retail TouchPoints

PayPal has come a long way from the days when it was known primarily as the way to pay on eBay. Since spinning off from eBay and going public for a second time in 2015, PayPal has expanded its reach well beyond that one digital marketplace to more than 30 million merchants worldwide. “Mobile technology is transforming payments, making it easier, safer and more affordable for people to move and manage their money than ever before,” said Dan Schulman, President and CEO of PayPal at the time of the

PayPal 361
article thumbnail

State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

article thumbnail

We Increased Email Revenue 126% With Our Signature Klaviyo Jumpstart

Groove

Shambhala Publications, Inc. is a premier independent publishing company of written books, audiobooks and immersive courses that strive to improve physical and spiritual wellbeing. With genres such as Buddhism, Christianity, Mindfulness, Wisdom Traditions, Health, Yoga, Martial Arts and more, Shambhala Publications aims to publish meaningful content that enlightens society.

article thumbnail

Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

It’s time to surge past the uncertainty and wariness caused by the pandemic and charge ahead with confidence that you’re making the right moves to grow your business. That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year.

Marketing 172

More Trending

article thumbnail

How to Change Themes on Shopify (And Transfer Most Of Your Content)

Ecommerce Platforms

A significant advantage of Shopify over the competition is its library of beautiful, modern, responsive themes. You can choose from hundreds of themes, with designs made for industries like fashion, sporting goods, outdoor adventure, blogging, electronics, and more. But many users encounter the question of how to change themes in Shopify. After all, new Shopify installations already come with a default theme, so you'll have to change out that one if it doesn't work for your brand.

Shopify 223
article thumbnail

Take A Pragmatic Approach to B2B Conversation Design to Avoid Dystopian Dialogue

Forrester eCommerce

From their interactions as consumers, B2B buyers and customers are already accustomed to receiving relevant information curated by algorithms and delivered at the right time in dynamic and digestible formats. Across channels, devices, and interfaces, these audiences ask for what they want. They’re also aware of how their behavior drives the algorithmic co-creation of interest-based […].

B2B 370
article thumbnail

The Future of Shopping: What to Expect in 2032

Retail TouchPoints

Over the last two years, the retail industry evolved faster than we could’ve imagined. Ecommerce, along with other digital channels, took center stage as new shopping habits formed and expectations drastically shifted. While we won’t be traveling in flying cars to our favorite stores anytime soon, we’re still on the fast track to a transformed shopping experience.

article thumbnail

SMS Marketing: The Comprehensive Guide to Strategic Text Messaging

Groove

What is SMS Marketing? It’s 2022, and people are using their cell phones now more than ever before. With this uptick in cellular device usage, SMS marketing is a hot topic for eCommerce marketers. So, what exactly is SMS marketing ? SMS marketing stands for Short Message Service 一 or text messaging. Brands are now using text messaging to send promotional messages, updates, company announcements and more to consumers that provide consent.

article thumbnail

AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

article thumbnail

Amazon Seller Insurance Requirements And The Top Providers

My Wife Quit Her Job

Amazon requires sellers with gross sales over $10,000 a month to have product liability insurance in order to sell on Amazon. If you hold a valid insurance policy, Amazon will pay for legal claims under $1000 for personal injury and product damage on the sellers behalf. In this post, you’ll learn… The exact Amazon insurance requirements How much insurance you need to purchase The best Amazon insurance providers for your business The easiest way to get Amazon seller insurance Why Do A

156
156
article thumbnail

11 Mistakes Emerging Ecommerce Brands Make and How to Avoid Them

BigCommerce

You have a great idea, a great product and all signs point to your new company moving past being an…

eCommerce 345
article thumbnail

Vanga Shopify App Review (Apr 2022)

Ecommerce Platforms

If you’re looking to scale your Shopify store, increasing revenue is likely one of your key priorities. Of course, everybody loves bringing in more cash, but the question is: how can you earn more ? It’s well known that upsells are an excellent place to start. As much as 10-30% of all eCommerce revenue is generated through upsells. Furthermore, 60% of salespeople used upselling and cross-selling in 2021 as part of their sales strategy.

Shopify 211
article thumbnail

You’re Probably Greenwashing, But You Don’t Know It

Forrester eCommerce

Alongside the COP26 Conference, many businesses communicated their green pledge and how much they are acting to protect the environment. Expect more of this to happen this week, with Earth Day falling on Friday, April 22 — and get ready to see many brands accused of greenwashing. Greenwashing — when a business is perceived to […].

B2C 370
article thumbnail

Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

article thumbnail

Why Two Cannabis Retailers are High on In-Store Tech and Innovative Design

Retail TouchPoints

The legal cannabis market was valued at $12.81 billion worldwide in 2020, and thanks to a 27.25% compound annual growth rate, the budding industry (no pun intended) is expected to reach $54.41 billion globally by 2026. To capitalize on this expected growth, cannabis retailers are focused on building trust and, most of all, standing out. For approximately two decades, Cookies and Dr.

Retail 354
article thumbnail

HubSpot vs Mailchimp: Comparing Platforms

Groove

A Comparison of HubSpot vs Mailchimp. Finding the right eCommerce marketing platform for your company’s needs is a huge decision that requires a ton of research and consideration. Researching the similarities and differences between HubSpot vs Mailchimp is a great first step in the right direction. Let’s get right into it! 1. Pricing. HubSpot. HubSpot has numerous pricing structures based on tiers.

article thumbnail

402: How To Stop The Counterfeiters And CopyCats In Their Tracks With Steven Weigler

My Wife Quit Her Job

Today I have Steven Weigler on the show. Steven is the founder of Emerge Counsel, which is a law firm that specializes in intellectual property protection. If you sell on Amazon, you know that counterfeits and knock-offs are still a very serious problem on the platform. In this episode, Steve and I talk about low-cost ways to protect your IP from evil Amazon sellers.

Books 156
article thumbnail

Women in Tech: A Candid Conversation with BigCommerce Women Leaders

BigCommerce

Women’s History Month serves as a dedicated time to honor generations of trailblazing women.

article thumbnail

Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

article thumbnail

Shopify POS vs Square POS: Which is Best?

Ecommerce Platforms

Making the right choice between Shopify POS vs Square POS isn’t always easy. Shopify and Square stand among some of the better-known all-in-one merchant solutions for business leaders today. These tools can both support business leaders in taking payments offline, building relationships with customers, and even building an online presence. Both Shopify and Square have a lot of amazing features to offer to help you sell.

POS 211
article thumbnail

Two Steps To Reduce Your Carbon Footprint With Smart Devices, IoT, And A Bit Of Patience 

Forrester eCommerce

Earth Day is Upon Us! Earth Day is this Friday, April 22nd. As such, I wanted to take a break from my normal IT service management/knowledge management cover to discuss my own journey to reduce my carbon footprint using smart technologies: I have lived in California for over 20 years, and every month I get […].

article thumbnail

UNIQLO Parent Plans 300-Store Global Expansion with Focus on North America

Retail TouchPoints

Fast Retailing , parent company of brands including UNIQLO and Theory , revealed major global expansion plans — including opening at least 300 new stores — in its FY2023, which ends in July 2023. As reported in WWD , Daisuke Tsukagoshi, CEO of UNIQLO USA, said that due to the booming North America market, the company plans to open 30 new stores per year and increase its total doors to 200 in the region within five years.

article thumbnail

How To Use Klaviyo Abandoned Cart Flows

Groove

What Is An Abandoned Cart Email? An abandoned cart email is an email that eCommerce merchants send to contacts in their database or CRM to remind them that they’ve left a product behind in their online shopping cart. People who shop online, add one or more products to their shopping cart but do not complete the purchase are considered cart abandoners.

X-cart 195
article thumbnail

The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

article thumbnail

How To Use Amazon Posts To Grow Your Sales

My Wife Quit Her Job

Amazon Posts is a social media platform for ecommerce sellers and shoppers. Similar to Instagram and Facebook, you can post images and captions to promote your entire product line in Amazon’s product feeds. In addition, customers can “follow” you on Amazon which allows you to increase your brand’s visibility and build an audience.

article thumbnail

Shoptalk 2022: BigCommerce Joins the Year’s Biggest Retail Reunion

BigCommerce

In late March 2022, more than 10,000 retail thought leaders, branded manufacturers, startups, investors, media and analysts descended into the…

article thumbnail

Shopify POS vs Clover POS (Apr 2022): Which is Best?

Ecommerce Platforms

The debate of Shopify POS vs Clover POS can be more complex than it seems. Both of these tools have a lot of benefits to offer the average ecommerce seller. With both Clover and Shopify, you can sell products online and offline, manage payments from a multitude of different sources, track your inventory and so much more. While Clover POS is most commonly associated with payment processing and merchant accounts, Shopify is more likely to be the solution you look at if you’re planning on expanding

POS 209
article thumbnail

Five Notable Fintech Attributes And Companies

Forrester eCommerce

[This post was coauthored by Christy Lano.] Forrester’s latest report on the state of fintech shows that funding for fintech companies not only rebounded (from a decidedly down year in 2021) but has skyrocketed to new, historic heights. To dive deeper into this research, we’re looking at specific fintech companies and — more importantly — […].

Customer 370
article thumbnail

Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

article thumbnail

Supply Chain Challenges Have Introduced a New Concept into Ecommerce — Inventory Pacing

Retail TouchPoints

Supply chain management is the heart of retail management and has the ability to inform the overall health of a business. As a result, businesses looking to gain a competitive advantage in the global marketplace are investing more heavily in supply chain management. Investment in the proper technologies needed to build a strong supply chain not only enables prompt replenishment of products in inventory, but also optimizes planning capabilities in rapidly evolving business ecosystems while minimi

Supplies 329
article thumbnail

The Solutions Behind The Best B2B Websites

Groove

The Tools Behind The Scenes of The Best B2B Websites. Creating a beautiful B2B eCommerce website takes a lot of work. There are many tools that go into creating a seamless back end experience and positive front end experience for customers. In this blog, we’re sharing a few of the eCommerce solutions that some of the best B2B websites leverage so that your online store can compete with the best of the best.

B2B 195
article thumbnail

401: How To Make $1.5 Million Per Month Investing In Real Estate With Brandon Turner

My Wife Quit Her Job

Today, I have my long time friend Brandon Turner on the show. Brandon was the former VP of Bigger Pockets before he left to start his own real estate fund over at Open Door Capital. He has 2 successful books on investment property and the man makes $1.5 million per month with his 3 thousand plus properties. In this episode, we’re going to talk about what it takes to become a real estate entrepreneur.

Books 156
article thumbnail

Observations On The Atlassian Outage

Forrester eCommerce

What Is Going On? One of our less pleasant responsibilities here at Forrester is commenting on serious business, security, or technical failures in the digital and IT industry. Due to its duration and the implications for a subset of the user base, the current Atlassian outage rises to that level. Atlassian is staking its future […].

Customer 370
article thumbnail

The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!