June, 2022

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7 Underhyped Trends to Level Up Your Ecommerce Business

BigCommerce

Needless to say, ecommerce is an industry of endless change.

eCommerce 419
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8fig Review: Ecommerce Funding for the Modern Business

Ecommerce Platforms

Ecommerce funding often starts by reaching into your finances, then maybe contacting friends and family, maybe crowdfunding, regular banks, or venture capitalists. It’s a seemingly endless process of pleading for support, when all you want to do is run your business. Luckily, we’ve discovered a way to obtain continuous cashflow for your online store, without all the hassles.

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Put Your Computer Vision Models In “The Matrix” With Synthetic Data

Forrester eCommerce

As artificial intelligence charges forward on many fronts, computer vision continues to be one of, if not the most, critical method of connecting the real and digital worlds. Computer vision is now well out of niche implementations and use-cases and has mass-market appeal across industries and applications. Despite its usefulness, computer vision is hamstrung by […].

Marketing 370
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Influencers: A Secret Weapon for Tackling Supply Chain Challenges

Retail TouchPoints

With supply chain challenges rampant worldwide, many brands and retailers are focusing on consistent, even proactive, communication to address the demand side of the equation. But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges.

Supplies 363
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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How to Optimize Your Online Storefront

Wiser

If your business is looking to optimize its online storefront, then it’s likely your team already has a lot of great products. Now, it’s all about figuring out how to get people to find and hopefully purchase those products. Maybe you’ve got some clicks coming in here and there, but they’re leaving too quickly to make an impact.

Mobile 148
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The Best Checkout Page Templates for Your Brand’s Website

FastSpring

The following article is a guest post written by Tony Minh Do, Marketing Manager at HubSpot. One of the most important parts of your store is the checkout page. Working with a website checkout page that will convert more visitors will help you increase sales. Knowing what to track and how to meet your guests’ concerns proactively is even better.

More Trending

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Shopify vs Wix vs WordPress (June 2022)

Ecommerce Platforms

Suppose you’re looking for the best website and ecommerce solution for your online business this year. In that case, you're practically spoiled for choice. Dozens of contestants are vying to be dubbed the best of the best, yet the ideal solution for one might not be the same for the next. So, in this article, we're looking at three of the most popular website builders and ecommerce platforms on the market: Shopify , Wix , and WordPress.

Shopify 211
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Lessons in B2B growth strategy that are literally out of this world 

Forrester eCommerce

I recently had the honor of taking on an exciting stretch project at Forrester, helping to create and launch our inaugural coverage of the spacetech sector. On paper this appeared to be quite a shift away from my regular day job covering Account-based marketing (ABM) in the B2B marketing practice. However, Space was my gateway […].

B2B 370
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Axonify Acquires Nudge to Enhance Frontline Training and Communication Capabilities

Retail TouchPoints

Employee training and communications software provider Axonify has acquired Nudge , an employee communication and execution platform. This combined company will aim to simplify frontline team enablement and offer best-in-class tools for frontline-devoted organizations. Financial terms of the deal were not disclosed. Axonify and Nudge will work together to deliver an integrated approach to learning, engagement and execution that leverages Axonify’s adaptive microlearning methodology with Nudge’s

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The Loss of Third-Party Data and How Marketers Can Respond

SheerID

Learn about the challenges of data deprecation and how you can overcome them by finding privacy-friendly ways of collecting and using data.

Marketing 158
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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5 Content Marketing Ideas for July 2022

Practical eCommerce

This installment of our long-running content ideas series suggests focusing on patriotic holidays, newsletters, culture, and more. The post 5 Content Marketing Ideas for July 2022 appeared first on Practical Ecommerce.

Marketing 128
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2022 Global Ecommerce Report: Fashion and Apparel

BigCommerce

Technological advances, a fading pandemic and returning confidence in the supply chain stand to make 2022 a banner year for…

Apparel 379
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GemPages Review: Is It Worth The Hype?

Ecommerce Platforms

Sometimes it feels like Shopify store owners have to wear a hundred different hats. At times, you have to be a salesperson; at other points, an SEO specialist, but to get things up and running, you need to be a web designer. Your store design is vitally important to the success of your online business, as it it's is one of the most powerful tools in your belt to stand out from the crowd and deliver a branded, unique user experience.

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Actionable Insights and Metrics That Unlock Channel Sales Growth

Forrester eCommerce

Importance Of Channel Sales Metrics Today, actionable insights are the backbone of channel sales organizations. Collecting the right data and transforming it into actionable insights enables channel sales leaders to spot risks, find opportunities for growth, and make smarter decisions. In other words, tracking the right metrics could mean the difference between hitting your channel […].

Channel 370
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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WWD: Sephora CEO Leaving After Less Than Two Years

Retail TouchPoints

Martin Brok, CEO and President of Sephora , is reportedly leaving the company at the end of June after a tenure of less than two years. He will be replaced by his predecessor, Chris de Lapuente, Chairman and CEO of the Selective Retailing division of LVMH Moet Hennessy Louis Vuitton , Sephora’s parent company. According to an internal release obtained by WWD , Brok’s departure is “due to a divergence of views.”.

POS 343
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Creating a Military Discount Program (and Our Favorite Examples)

SheerID

Check out some of our favorite ways companies use military discount programs to quickly get discounts and benefits to our troops.

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Here's what passage of the Fashion Act would mean for apparel companies

RetailDive

If passed, the Fashion Act will apply to global apparel and footwear companies with more than $100 million in revenue that do business in New York. In short, almost every big global brand.

Apparel 121
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Outsourcing Fulfilment to Save Time? Here’s Three Things Retailers Should Look For

365 Retail

For fast-scaling e-commerce retailers, saving time often ranks as a top reason for outsourcing the picking, packing and delivery of their shoppers’ orders. ‘Time-saving’ was also a key consideration for fulfilmentcrowd when it refreshed its customer app. . Uniquely, the international fulfilment provider wanted to improve its app so that e-commerce retailers actually used it less.

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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A Quick Hopps Review: What You Need to Know

Ecommerce Platforms

It's no exaggeration to say that SaaS or ‘software as a service', has become an everyday essential for doing business. From sales and marketing to accounting and finance, it’s hard not to join the SaaS bandwagon. With the incredible growth of these platforms, there's an increasing need for businesses to adopt these technologies. Yet little is mentioned about how teams can learn and implement this software to work best for their business. .

Live Chat 206
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What’s New In EMEA Mobile Banking

Forrester eCommerce

Mobile banking apps are a crucial component of the overall banking experience. To identify mobile banking best practices, we reviewed the mobile apps of 13 EMEA banking brands in March and April of 2022 for both functionality and user experience.

Banking 370
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Moving into the Metaverse: Growing Swath of Brands Test Out Virtual Experiences

Retail TouchPoints

Editor’s Note: Be sure to check out Part 1 of this series focusing on evolving consumer perceptions of the metaverse. If the first quarter of this year was consumed with existential questioning — What exactly is the metaverse? Do we need to be a part of it? — Q2 appears to be the moment of action, when companies that answered “yes” to the second question have started to make their moves.

Games 342
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Data To Help You Choose The Right ERP Implementation For Your Online SME Business?

RetailMinded

When an SME merchant experiences rapid growth its profit margins might go up – but its back office operations often go into meltdown. Spreadsheets get used to plug gaps between systems; mistakes and delays become commonplace, resulting in poor customer feedback; tedious manual workflows take up the time and energy of team members; and a lack of visibility hampers decision making.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Amazon launches virtual try-on for shoes

RetailDive

The new mobile feature, currently only available on iOS, allows customers to try on thousands of shoe styles from brands like Puma and Reebok.

Mobile 137
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Save money and the planet: O2 launches ‘Feel good shopping’

365 Retail

Virgin Media O2 has partnered with Kindred to launch ‘Feel good shopping’ a unique sustainable shopping service. The new retail shopping feature will help customers save money and support eco projects while shopping online. The exclusive ‘Feel Good Shopping’ feature is now live in the My O2 app giving customers discounts and deals at over 70% of the top UK online retailers and more than 20,000 retailers in total.

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29 Ecommerce Website Designs for Inspiration in 2022

eCommerce CEO

Nowadays, it doesn’t require a ton of technical skill to build a website. Because of the number of ecommerce platforms available today, you don’t have. Read more.

eCommerce 105
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Three Ideas To Make Your Messaging A Hit With Buyers

Forrester eCommerce

Enticing plot, captivating characters, and spellbinding world-building are all examples of what may come to mind when thinking about what we love most in a good television show. These elements are carefully crafted by screenwriters in the writer’s room, who meet and brainstorm how to deliver the most engaging experience. B2B marketers could learn a thing or two from these writers, especially when it comes to building and enabling effective messaging.

B2B 370
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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How the Fashion Industry Can Pave the Way for a Sustainable Future

Retail TouchPoints

For decades, there have been continued debates surrounding sustainability and the fashion industry’s position in implementing and maintaining a sustainable value chain, where renewable resources from the environment can be continually used and human rights are protected. Focus and blame generally turn to the manufacturing, production and distribution parts of the chain, but other aspects are not usually at the forefront of the mind, especially when it comes to the consumer standpoint.

Fashion 336
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Jones Soda rolling out cannabis-infused soft drinks

RetailWire

Jones Soda is launching the Mary Jones brand of cannabis-infused drinks featuring such flavors as Blue Bubblegum and Bug Juice. “It’s a real milestone,” Tim Dodd, co-founder and CEO of Sweet Flower dispensary chain, said. “It’s a remarkable move by Jones because it’s so intentional. They’re not doing it on the sly.”.

Article 98
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As consumers spend more on gas and food, a shadow looms over retail

RetailDive

The second half of the year will be tough for retailers as shoppers hunt for lower prices, opt for experiences and shift their loyalties.

Consumer 135
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Out and About: 365 Retail at ShopTalk Europe

365 Retail

Shoptalk launched its European debut at London’s Excel this week. Having launched just three years ago in the United States, organiser Hyve Group decided to bring the unique format across the pond. Claiming the title of Europe’s greatest retail show, they promised meaningful connections and world-class speakers. Over three days Shoptalk Europe welcomed over 3000 attendees from retailers, brands, startups, technology firms, investors, and real estate operators.

Retail 117
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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p