August, 2022

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Transform Your Ecommerce Site with a User-Centric Approach

BigCommerce

At the heart of the web lies one important thing that it couldn’t run without: the user.

eCommerce 382
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The Best Loyalty Apps for Shopify to Boost Customer Relationships

Ecommerce Platforms

The best loyalty apps for Shopify are an excellent way for business leaders to improve the lifetime value of their customers. After all, returning customers are one of the most important assets an ecommerce company can have. Repeat customers are easier to sell to than new visitors on your ecommerce store, and they spend more too (up to 67% more ). Unfortunately, convincing clients to return to your business and keep spending their hard-earned cash isn’t always easy.

Shopify 210
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How brands are collapsing the e-commerce purchasing funnel with augmented reality

RetailDive

Brands are relying on WebAR to transform their e-commerce sites into powerful AR commerce destinations.

eCommerce 145
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44-Point Google Ads Audit For Ecommerce (+checklist)

Store Growers

Last Updated on August 5, 2022. If you’re using Google Ads, you will wonder at some point “how are my campaigns doing?”. You might know the big picture, whether the performance is good or bad. But to know whether things are really working inside of your Google Ads account, you need to look a lot closer. So in this article, I’ll guide you through how I conduct a Google Ads audit.

eCommerce 172
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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How Top Brands Use Market Segmentation to Reach Customers

SheerID

Learn about market segmentation and explore some of the common types of segmentation, and how different brands utilize it.

Marketing 165
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The State Of VSM: Five Things We Like

Forrester eCommerce

In 2020, Forrester’s Now Tech: Value Stream Management Tools, Q2 2020, report featured 12 vendors with a stand-alone or integrated VSM solution. Two years later, this market has nearly doubled: The Value Stream Management Landscape, Q3 2022, covers 22 fully featured VSM vendors. More vendors means more competition and more innovation, which is good for […].

More Trending

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Stacked by Suzie Makes a Fashion Statement with BigCommerce

BigCommerce

For Suzie Schleifer, CEO and owner of Stacked by Suzie, becoming an entrepreneur was never part of the plan.

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417: How To Make A Million Dollars Selling Bling With Natalie Mounter

My Wife Quit Her Job

Today, I’m thrilled to have Natalie Mounter on the show. Natalie is a member of both my courses and she runs TotallyDazzled.com which is a 7 figure business selling rhinestone accessories for weddings. She’s a regular at the Sellers Summit, one of my favorite people in the ecommerce space, a ball of energy and she really knows her stuff when it comes to marketing and sales.

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How to Change Languages on Shopify

Ecommerce Platforms

There’s one main reason to change languages on Shopify: your customers speak a different language than what’s offered by default. That default language is English, so you may find that your shoppers mainly speak German, French, or Chinese, making it essential to translate. Merchants also encounter the need to change languages on Shopify when they expand into other markets.

Shopify 210
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SheerID partners with BigCommerce to Provide Exclusive Offers and Discounts to Merchants

SheerID

BigCommerce merchants can now provide exclusive offers and discounts to valuable consumer communities like students, teachers, and the military to drive immediate sales Portland, OR—August 23, 2022 — SheerID, a global leader in identity marketing, has joined forces with BigCommerce (Nasdaq: BIGC) a leading Open SaaS ecommerce platform for fast-growing and established B2C […].

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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For Marketing Operations Leaders, 2023 Brings Opportunity Amid Uncertainty

Forrester eCommerce

Data-driven, actionable insights will be critical for weathering economic turbulence. Providing these insights ranks high among marketing operations teams’ priorities in the year ahead.

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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

Black Friday and Cyber Monday (BFCM) are right around the corner, and many ecommerce brands are already planning for another uncertain year. Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands.

Marketing 334
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Product-Led Growth in Commerce: Is it Different?

GetElastic

So many trends have led to the explosion in API-first companies. One of the biggest is the rise of end users as buyers, particularly software developers. OpenView Ventures aptly calls this trend the “ end user era.” In response, product-led growth (PLG) has emerged as a go-to-market (GTM) motion at these SaaS software companies, which in turn have become some of the largest companies in enterprise software.

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Top 17 Alibaba Alternatives To Find Wholesale Suppliers

My Wife Quit Her Job

As the world’s largest online business-to-business trading platform, Alibaba has helped many businesses connect with suppliers and customers around the world. But it’s not the only option out there and there are many Alibaba alternatives. In fact, many Chinese suppliers can not be found on Alibaba and you’re severely limiting your options by relying on Alibaba for all of your product sourcing needs.

Customer 296
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Horizons Review: Is This The Right International Hiring Solution for You?

Ecommerce Platforms

In 2022, organizations will continue to face unprecedented hiring challenges. Not least because the pandemic has changed how we work. For instance, many businesses now operate on a hybrid basis. I.e., employees' time is split between the office and home. On top of that, unemployment has fallen to a record low of 3.6% in the US. As a result, many businesses have struggled to fill vacancies during the year's first quarter.

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4 Benefits of Automated MAP Price Monitoring for Brands

Wiser

Retailers modify prices, costs, discounts, and more every single day. All these little pricing changes are integral if they want their eCommerce businesses to stay relevant. From a brand manufacturer perspective, however, these daily price changes can be a cause for concern. This is because price is directly correlated with brand value. Whether we as consumers acknowledge it or not, price definitely impacts our opinion of a product.

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What Happens To Trust In Times of Economic Volatility?

Forrester eCommerce

In times defined by extraordinary political and social instability, customers, employees, and partners increasingly turn to businesses they can believe in, and that give them confidence in their future actions based on a clear set of values.

Customer 370
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Bath & Body Works Rolls Out Loyalty Program Nationwide

Retail TouchPoints

Bath & Body Works has launched its loyalty program nationwide at the retailer’s 1,750+ locations following testing in select markets. The personal care and home fragrance retailer also debuted its My Bath & Body Works App, which allows shoppers to earn rewards points through any channel and provides exclusive content. Additionally, the in-app wallet stores rewards points, offers and gift cards to provide a convenient experience to customers.

Gifts 327
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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5 Content Marketing Ideas for September 2022

Practical eCommerce

This month's installment of ecommerce content ideas includes back-to-school suggestions, "ultimate guides," "Shut up and take my money," and more. The post 5 Content Marketing Ideas for September 2022 appeared first on Practical Ecommerce.

Marketing 135
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This is the last Sears for hundreds of miles. What can it tell us about the state of malls?

RetailDive

The department store in Maryland is sparsely merchandised and low on traffic. Senior Reporter Ben Unglesbee takes a look inside to see how retail has changed since the heyday of malls.

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Building a Zero-Party Data Strategy That Improves Customer Retention

SheerID

Learn more about how your business can leverage zero-party data to improve customer retention.

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Making the most of the online marketplace revolution

365 Retail

It is a great time to be a consumer – never before has there been so much online choice. One of the consequences of the pandemic is that ecommerce growth has been explosive. A report from McKinsey shows that the peak three months of Covid-19 saw the US e-commerce market gaining ten years’ worth of growth. Although this is terrific news for the economy, it presents time-critical challenges for brands who want to compete in this expanding sector.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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2022 AIOps NowTech Data Overview sheds light on current capabilities

Forrester eCommerce

The 2022 AIOps NowTech generated a wealth of data that has been captured in the AIOps Data Overview, Q2 2022 report about AIOps software vendor capabilities. Three items from the overview report; digital experience, OpenTelemetry, and audit trails are highlighted in this blog. Read the full data overview report to learn more about the other capabilities that it covers.

Blog 370
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How Spotify Helped Abercrombie & Fitch Drive True Digital Transformation 

Retail TouchPoints

Digital transformation is on pretty much every retailer’s to-do list these days. If it wasn’t deemed a priority before the pandemic, it most certainly is now with digital behaviors bred in lockdown now firmly entrenched. But like most buzzwords, there are many misconceptions about what digital transformation is, which is why Samir Desai, Chief Digital and Technology Officer at Abercrombie & Fitch Co. said he always starts off conversations on the topic by first defining what digital transfor

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The Cost of Living Crisis: How Online Retailers Can Weather The Storm

Frooition

The cost of living crisis caused by rising energy costs and the subsequent squeeze on household budgets will hit online retail businesses hard this winter. Not only will people have less money to spend on little luxuries and everyday essentials, but the cost of doing business will also soar as suppliers pass on ever-increasing expenses to their clients.

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Sears Holdings reaches $175M settlement with Lampert and company

RetailDive

The retailer entered bankruptcy in 2018. It has been stuck there ever since, as the company and its creditors pursued claims of “rank” self-dealing.

Retail 132
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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Selling on Multiple Marketplaces? You Need These 7 Tips

ChannelAdvisor

You hear it over and over again: “Diversify your channel mix” and “reach shoppers wherever they are.” But sometimes, that’s easier said than done. Joining new marketplaces comes with a number of challenges, from lack of channel-specific expertise to thinning profit margins. Plus, the e-commerce landscape is more competitive than ever. Yet, challenges like these shouldn’t stand in your way to multi-marketplace bliss.

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Tips On How To Build Customer Loyalty And Improve Retention

365 Retail

Successful businesses are established and supported by various factors. A solid business plan, idea, and funds help form the company’s foundation. The processes and tools used to deliver this service and a solid team of employees help develop the company’s backbone. These factors combined help to keep a company operating as an efficient business.

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Counting Down To Forrester’s Technology & Innovation APAC For 2022

Forrester eCommerce

Tech Execs: It Is Time To Take The Lead, Break Boundaries & Build The Future In today’s turbulent social and economic times, more is expected of business executives than ever before. But according to our research, most organizations have yet to unlock the full potential of technology. In fact, only 20% of organizations are currently […].

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Crate & Barrel Enhances Sustainability With Commitment to Eco-Friendly Products

Retail TouchPoints

Crate & Barrel Holdings Inc. (CBH) is digging deeper into sustainability via corporate responsibility and responsible design across its Crate & Barrel , CB2 , Crate & Kids and Hudson Grace brands. The company shared its plans for a holistic approach as multiple retail businesses, particularly in the home and interiors categories, increase their eco efforts.

Supplies 321
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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p