Retail TouchPoints
DECEMBER 30, 2022
Buying goods online is second nature to most of us. Using our payment card whilst we shop online rarely gives us pause, and the many millions who buy online generally trust the system. However, the recent busy shopping season means it’s a good time to remind ourselves that there is an ongoing battle to make sure that the payment card data of your customers remains secure.
Kissmetrics
DECEMBER 9, 2022
There are only so many hours in a day. 24, to be exact. And if you’re like me, you have a list of seemingly never-ending tasks to fill those hours. Social media posts, blog posts, SEO, PPC, financials, processes – you name it. But when you’re scaling and growing your small business, you need to start cutting time from as many tedious tasks as possible.
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Wiser
DECEMBER 12, 2022
If you work in the retail industry, you’ve likely heard of or encountered a MAP policy. Online shopping has exponentially increased the ease with which consumers can find products and compare prices between different retailers, so MAP has become a crucial aspect of product selling for many manufacturers. MAP policies can also help set an expectation for the price of certain products across the market, which is helpful for smaller businesses that are looking to sell products based on value
Ecommerce Platforms
DECEMBER 6, 2022
The best email marketing software for ecommerce companies has emerged as a must-have investment for many business leaders. As consumers spend more time shopping online, they have countless companies competing for not just their attention, but their loyalty. Email marketing software provides business leaders with the tools they need to engage potential customers, nurture prospects, and inspire repeat purchases.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Forrester eCommerce
DECEMBER 27, 2022
Command, Control, And The Changing Workplace Organizational and people management has perennially been a favorite topic of writers and researchers. Even the Bible tells a story of how Moses’ father-in-law gave him advice about management and delegation of tasks! For much of the 20th century, a top-down, command-and-control style of management was favored, with a […].
My Wife Quit Her Job
DECEMBER 26, 2022
Today I’m thrilled to have Marcus Sheridan on the show. Marcus runs the Sales Lion where he consults and teaches companies how to do inbound content marketing. He’s known as one of the premier thought leaders in the digital sales and marketing space. I’ve been following Marcus for years so it’s cool that we got to connect at Social Media Marketing World for a few minutes and that’s how he ended up here on the podcast.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Kissmetrics
DECEMBER 11, 2022
When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavioral triggers. Let’s dig a little bit into the numbers behind this. According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%.
Omnisend
DECEMBER 21, 2022
Reading Time: 8 minutes. What worked in the last few years of ecommerce is not going to work going forward. That’s what Maurice Prüßner, CEO of ecommerce marketing agency Invisible Brands , says when asked what the ecommerce landscape of 2023 is going to look like. The old tricks no longer work. “The easy times, with people saying ‘I have some Facebook ads and I get an 8 or 10 ROAS and I’m profitable’ — that time is over,” he says.
Ecommerce Platforms
DECEMBER 13, 2022
Wix is one of Australia's easiest-to-use and most popular website builders. In fact, in 2021, the platform had over 200 million users worldwide, making it a go-to place for millions of entrepreneurs starting their online businesses, blogs, and stores. Within hours, Australian merchants can have a beautiful online store up and running. Interested? If so, this article is for you.
Forrester eCommerce
DECEMBER 19, 2022
Long-standing “waterfall” knowledge management (KM) practices are failing to meet the needs of the modern enterprise, and technology leaders must reassess their approach. Agile principles transform knowledge management within the enterprise from lengthy, delay-laden processes to lean practices that seek to make sharing knowledge easy and adaptable. For the same reasons that agile principles have […].
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
My Wife Quit Her Job
DECEMBER 8, 2022
Finding the right ecommerce platform for your online store can be overwhelming. Shopify is among the most popular, preferred by millions of businesses worldwide. But how do you know if Shopify is right for your business? In this Shopify Review, I cover everything you need to know: how Shopify works, their pros and cons, key features, pricing, and more. .
Retail TouchPoints
DECEMBER 16, 2022
Lowe’s has unveiled a new solution, developed in its Innovation Labs division, designed to combat retail theft in way that is invisible to customers through the use of RFID chips and the blockchain. Called Project Unlock , the new technology combines low-cost RFID chips and IoT sensors to activate power tools at the point of purchase while also creating a secure, publicly accessible and anonymized record of legitimate purchases on the blockchain.
GetElastic
DECEMBER 9, 2022
Those who are looking to continuously innovate and improve their customer’s commerce experiences are probably already familiar with the term “headless”. But what is Headless Commerce ? How does it differ from a traditional monolith platform ? And, which approach is right for your business? This post will help to answer those questions so that you can decide what type of commerce solution is right for your business.
Omnisend
DECEMBER 1, 2022
Reading Time: 9 minutes. The New Year is just around the corner. And that makes it a great time to start sending out New Year emails to your customers to engage and convert them. So, if you’re looking for New Year email examples for inspiration, you’ve come to the right place. Whether you want to promote a new product or service or just share a celebratory message, New Year emails could help build a strong relationship with your customers.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Ecommerce Platforms
DECEMBER 12, 2022
As you probably already know, your web hosting provider plays a crucial role in maintaining your website’s stability, speed, and cybersecurity. But with so many hosting solutions, it’s hard to know where to get the best deal. ScalaHosting is one such cloud hosting company aimed at businesses, individuals, and developers alike. It offers various hosting packages, from prices as low as $6.95 a month, inclusive of a wide range of features and a team of experts behind them.
Forrester eCommerce
DECEMBER 20, 2022
“You haven’t defined what story is,” said the voice of experience that afternoon, September 16, 2022. “That’s odd,” I thought. “What am I missing?” We were discussing my first leadership storytelling report, Master Storytelling For Impactful Leadership, intended to explain the “what?” and “why?” of leadership storytelling. In the report, I describe the three-arc structure […].
My Wife Quit Her Job
DECEMBER 5, 2022
Today I have my friend Zach Mitchem on the show. Zach runs a YouTube consultancy called We Are Video Makers and manages the YouTube channels for many famous creators with millions of subscribers. As you guys probably know, I recently hit 100K subs on YouTube and it took me about 2.5 years to get there. But since then, Zach has been helping me with my channel and I have grown about 50k more subs in a span of just 2.5 months.
Retail TouchPoints
DECEMBER 16, 2022
Amazon Web Services (AWS) , Meta , Microsoft and mapping and location solution TomTom are the founding members of a new collaborative effort to develop a set of shared, open and interoperable map data in order “to create a living digital record of the physical world.”. Some might argue that record already exists in the form of Google Maps , but that is largely the point of the new initiative — to take control of this important tool (used by billions of businesses and consumers every day for a mu
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
FastSpring
DECEMBER 16, 2022
Finding the right tools to streamline your sales processes can be key to running a more successful and profitable sales operation. One popular solution for managing and automating parts of the sales process is by using CPQ (Configure, Price, Quote) Software. However, what is a CPQ and what are its primary benefits? And most importantly, does your business need it?
Omniconvert
DECEMBER 23, 2022
This article will get you through NPS benchmarking, the factors affecting NPS benchmarks, and the NPS benchmarking by industry. Eliminate every last doubt about NPS benchmarking. The post NPS Benchmarks – understanding where you stand in the world of NPS appeared first on Omniconvert Ecommerce Growth Blog.
Ecommerce Platforms
DECEMBER 5, 2022
Writing product descriptions can seem like doing a puzzle. Between balancing bullet points, your need to show up in the search engines, and optimizing for conversion rate , it’s less like writing than it is assembling various jigsaw pieces together. But fortunately, a good product description for your online store doesn’t have to be as long as your product pages, and it doesn’t have to feel like some SEO exercise, either.
Forrester eCommerce
DECEMBER 19, 2022
The Forrester Wave™: Artificial Intelligence For IT Operations, Q4 2022 evaluated 11 vendors on 35 different capabilities. Read the report to see the vendor that came out on top with the highest-ranked capabilities for the broadest set of organizations.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Salsify
DECEMBER 6, 2022
The Salsify Certification program launches the Salsify Enhanced Content Certification to equip partners and customers with the knowledge they need to build engaging shopping experiences for the digital shelf.
Retail TouchPoints
DECEMBER 1, 2022
BJ’s Wholesale Club has become the latest retailer to launch a media network, offering brands a comprehensive advertising solution to connect with its members. The new program, called BJ’s Media Edge , is being launched in partnership with Microsoft’s PromoteIQ solution. “We are thrilled to collaborate with Microsoft and offer brand partners a highly effective, omnichannel approach in order to increase brand exposure to our members,” said Rachael Vegas, EVP and Chief Merchandising Office
FastSpring
DECEMBER 7, 2022
Chargebee is a robust subscription management platform. However, there are certain aspects of collecting recurring payments that you would still be responsible for when using Chargebee, such as: Connecting to payment gateways manually. While Chargebee supports several different payment gateways, you have to set up and configure each one. Remitting taxes at the end of the year.
365 Retail
DECEMBER 21, 2022
Rising inflation, supply chain disruptions, and a rocky economic outlook for 2023 may have retailers feeling spooked this year, especially as companies are still recovering from the pandemic. . But there is plenty of opportunity for brands to use technology to innovate and thrive in the new year. Here’s an overview of the most important trends every retailer needs to pay attention to in 2023.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
Ecommerce Platforms
DECEMBER 15, 2022
TikTok statistics offer an interesting insight into the meteoric rise of the platform. TikTok has quickly emerged as one of the most popular apps of all time in the social media space. Almost without warning, this social sensation captured the hearts and minds of a generation, by allowing them to share videos quickly and easily with their peers. Though the channel has experienced some controversy throughout the years, being banned in various countries, and threatened with banning elsewhere, this
Forrester eCommerce
DECEMBER 6, 2022
As we head into another year of economic uncertainty, panic and fear seem to be gripping many organizations. From mass layoffs in the tech sector to hiring freezes, the world of CX has a right to be concerned. However, given the shifts in design awareness and transitions over the last decade from “what it looks like” to “how it works” we predict that designers and the experience design community will be more important than ever.
Liveintent
DECEMBER 13, 2022
Since Google first announced it would deprecate third-party cookies in Chrome back in January 2020, the industry has been busy finding new ways to solve for identity, addressability, and attribution in preparation for a cookieless world. However, since then, Google has delayed deprecation twice. Some may find themselves frustrated by the continual hold up, but the delay presents an opportunity for brands of all sizes to better prepare themselves for the tremendous disruption ahead.
Retail TouchPoints
DECEMBER 9, 2022
Prada Group has hired Andrea Guerra as CEO, with the official appointment scheduled to be made during in January 2023. Miuccia Prada will remain in the roles of Creative Director of Miu Miu and Prada and as a member of the board. Prada will continue to share the lead creative role of her family’s namesake luxury brand with Raf Simons. Guerra will step into the role Current CEO Patrizio Bertelli has been appointed Chairman of the Board of Directors of Prada S.p.A.
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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p
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