December, 2022

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The Ongoing Battle to Protect Consumer Payment Card Data

Retail TouchPoints

Buying goods online is second nature to most of us. Using our payment card whilst we shop online rarely gives us pause, and the many millions who buy online generally trust the system. However, the recent busy shopping season means it’s a good time to remind ourselves that there is an ongoing battle to make sure that the payment card data of your customers remains secure.

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What Marketing Automation Campaigns You Need to Start Doing ASAP

Kissmetrics

There are only so many hours in a day. 24, to be exact. And if you’re like me, you have a list of seemingly never-ending tasks to fill those hours. Social media posts, blog posts, SEO, PPC, financials, processes – you name it. But when you’re scaling and growing your small business, you need to start cutting time from as many tedious tasks as possible.

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Can You Price Below MAP Prices?

Wiser

If you work in the retail industry, you’ve likely heard of or encountered a MAP policy. Online shopping has exponentially increased the ease with which consumers can find products and compare prices between different retailers, so MAP has become a crucial aspect of product selling for many manufacturers. MAP policies can also help set an expectation for the price of certain products across the market, which is helpful for smaller businesses that are looking to sell products based on value

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Best Email Marketing Software for Ecommerce

Ecommerce Platforms

The best email marketing software for ecommerce companies has emerged as a must-have investment for many business leaders. As consumers spend more time shopping online, they have countless companies competing for not just their attention, but their loyalty. Email marketing software provides business leaders with the tools they need to engage potential customers, nurture prospects, and inspire repeat purchases.

eCommerce 197
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Delivering More Value Through Empowered Teams

Forrester eCommerce

Command, Control, And The Changing Workplace Organizational and people management has perennially been a favorite topic of writers and researchers. Even the Bible tells a story of how Moses’ father-in-law gave him advice about management and delegation of tasks! For much of the 20th century, a top-down, command-and-control style of management was favored, with a […].

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How This Nursery Increased Revenue 140% With HubSpot Email Marketing

Groove

Background. Groove Commerce initially partnered with Caragh Nursery to migrate them to HubSpot Service Hub & Marketing Hub. Following this successful project, Caragh Nursery realized the need for an ongoing eCommerce partnership with our agency – a team who understood their challenges and had the experience to overcome them. Wanting to take their marketing efforts to the next level using HubSpot, our team knew it was time for Caragh Nursery to add email marketing to their toolbox.

Marketing 327

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437: 5 Brain Dead Strategies To Boost Your Content Marketing Sales With Marcus Sheridan

My Wife Quit Her Job

Today I’m thrilled to have Marcus Sheridan on the show. Marcus runs the Sales Lion where he consults and teaches companies how to do inbound content marketing. He’s known as one of the premier thought leaders in the digital sales and marketing space. I’ve been following Marcus for years so it’s cool that we got to connect at Social Media Marketing World for a few minutes and that’s how he ended up here on the podcast.

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Getting Started with Behavioral Email Marketing

Kissmetrics

When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavioral triggers. Let’s dig a little bit into the numbers behind this. According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%.

Marketing 275
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US Legal Forms Review: Is This The Right Solution for You?

Ecommerce Platforms

As you probably know, each state has regulations and required forms that make processes like registering a business, creating a will, or filing a bill of sales confusing and expensive. This is where US Legal Forms comes in. US Legal Forms has a collection of over 85,000 state-specific forms that are easy to sift through according to category and state.

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Update Your Knowledge Management Practice With Three Agile Principles

Forrester eCommerce

Long-standing “waterfall” knowledge management (KM) practices are failing to meet the needs of the modern enterprise, and technology leaders must reassess their approach. Agile principles transform knowledge management within the enterprise from lengthy, delay-laden processes to lean practices that seek to make sharing knowledge easy and adaptable. For the same reasons that agile principles have […].

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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A Half Dozen Business Choices

Bryan Eisenberg

Every company has to make choices when it comes to how it markets and sells and, in some cases, who it is and what it sells. In an e-mail exchange, Tom Grimes, a great and brilliant friend, shared with me what he’s thinking about in terms of business choices. Based on his list, here’s my own list of many of the high-level choices businesses typically make every day.

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Lowe’s Employs RFID, Blockchain to Combat Retail Theft

Retail TouchPoints

Lowe’s has unveiled a new solution, developed in its Innovation Labs division, designed to combat retail theft in way that is invisible to customers through the use of RFID chips and the blockchain. Called Project Unlock , the new technology combines low-cost RFID chips and IoT sensors to activate power tools at the point of purchase while also creating a secure, publicly accessible and anonymized record of legitimate purchases on the blockchain.

Retail 355
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436: Do This Now Or Else ChatGPT Will Replace You

My Wife Quit Her Job

This isn’t going to be a rah rah ChatGPT episode. Instead, I’m going to provide my thoughts on how AI will disrupt jobs and content businesses worldwide and what you can do to stay relevant in the next 5-10 years. Enjoy the episode! What You’ll Learn How ChatGPT is disrupting major industries How to combat the impending flood of regurgitated content What you must do now to stay relevant Other Resources And Books Take My Free 6 Day Mini Course Sponsors Postscript.io – Post

Books 59
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Survey Questions for Market Research – with Examples

Kissmetrics

Are you wasting time and money because you don’t really know your customers? Creating products that your customers don’t want just doesn’t make sense. In any business, before you can meet your customers’ needs, you have to know: What are their problems? What solutions do they want? How can you introduce those solutions to them? So, do you know your customers’ needs?

Marketing 166
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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A Wix Review Australia Complete with Wix Pricing

Ecommerce Platforms

Wix is one of Australia's easiest-to-use and most popular website builders. In fact, in 2021, the platform had over 200 million users worldwide, making it a go-to place for millions of entrepreneurs starting their online businesses, blogs, and stores. Within hours, Australian merchants can have a beautiful online store up and running. Interested? If so, this article is for you.

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Forecasting The Future: Five Seismic Shifts That We Saw Coming

Forrester eCommerce

As Forrester approaches its 40th anniversary, we reflect on a few of the monumental changes that we correctly predicted.

Customer 370
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Ecommerce marketing in 2023 will separate the good brands from the poor ones

Omnisend

Reading Time: 8 minutes. What worked in the last few years of ecommerce is not going to work going forward. That’s what Maurice Prüßner, CEO of ecommerce marketing agency Invisible Brands , says when asked what the ecommerce landscape of 2023 is going to look like. The old tricks no longer work. “The easy times, with people saying ‘I have some Facebook ads and I get an 8 or 10 ROAS and I’m profitable’ — that time is over,” he says.

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AWS, Meta, Microsoft Join Forces to Challenge Google’s Mapping Dominance

Retail TouchPoints

Amazon Web Services (AWS) , Meta , Microsoft and mapping and location solution TomTom are the founding members of a new collaborative effort to develop a set of shared, open and interoperable map data in order “to create a living digital record of the physical world.”. Some might argue that record already exists in the form of Google Maps , but that is largely the point of the new initiative — to take control of this important tool (used by billions of businesses and consumers every day for a mu

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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LightInTheBox Review: Is It Legit And Safe To Buy From?

My Wife Quit Her Job

If you look at LightInTheBox reviews online, you'll often find customers complaining about late deliveries and poor-quality merchandise. But does that mean that LightInTheBox isn't a good place to source products? In this LightInTheBox review, I'll let you know if LightInTheBox is safe and reliable, and I'll share some tips for a smoother LightInTheBox buying experience.

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How to Overcome Writer’s Block with Ubersuggest

Kissmetrics

You’re staring at your screen. Your screen’s staring back at you. Only one of you can win this writer’s block contest (and believe me—I’m rooting for you). You’re not the only one who experiences writer’s block. In the blogosphere, 70 million posts are published monthly on WordPress alone. Their authors all likely hit a wall somewhere in their content creation process.

Mobile 152
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Scala Hosting Review: Will Scala Hosting Be Your New Web Host?

Ecommerce Platforms

As you probably already know, your web hosting provider plays a crucial role in maintaining your website’s stability, speed, and cybersecurity. But with so many hosting solutions, it’s hard to know where to get the best deal. ScalaHosting is one such cloud hosting company aimed at businesses, individuals, and developers alike. It offers various hosting packages, from prices as low as $6.95 a month, inclusive of a wide range of features and a team of experts behind them.

Live Chat 197
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Leaders Must Understand “The Meaning Of Stories” To Create “Meaning From Stories”

Forrester eCommerce

“You haven’t defined what story is,” said the voice of experience that afternoon, September 16, 2022. “That’s odd,” I thought. “What am I missing?” We were discussing my first leadership storytelling report, Master Storytelling For Impactful Leadership, intended to explain the “what?” and “why?” of leadership storytelling. In the report, I describe the three-arc structure […].

Customer 370
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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15 New Year email examples for your next email campaign

Omnisend

Reading Time: 9 minutes. The New Year is just around the corner. And that makes it a great time to start sending out New Year emails to your customers to engage and convert them. So, if you’re looking for New Year email examples for inspiration, you’ve come to the right place. Whether you want to promote a new product or service or just share a celebratory message, New Year emails could help build a strong relationship with your customers.

Customer 155
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BJ’s Joins the Fast-Growing Retail Media Club

Retail TouchPoints

BJ’s Wholesale Club has become the latest retailer to launch a media network, offering brands a comprehensive advertising solution to connect with its members. The new program, called BJ’s Media Edge , is being launched in partnership with Microsoft’s PromoteIQ solution. “We are thrilled to collaborate with Microsoft and offer brand partners a highly effective, omnichannel approach in order to increase brand exposure to our members,” said Rachael Vegas, EVP and Chief Merchandising Office

Retail 330
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435: From 0 to 3.2M Subs On YouTube: Philip Wang Reveals How He Grew WongFu Productions

My Wife Quit Her Job

Today I have a special guest on the show, Philip Wang Of WongFu Productions. If you’re Asian, you probably know exactly who Philip is and he’s one of the OG YouTubers on the Internet. The WongFu YouTube channel has over 3.2 million subscribers with billions of views. WongFu’s films have been featured in a number of international film festivals like the LA Film Festival, the San Diego Film Festival, and the Cannes Film Festival.

Channel 59
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What is CPQ (Configure, Price, Quote)? Does your business need it?

FastSpring

Finding the right tools to streamline your sales processes can be key to running a more successful and profitable sales operation. One popular solution for managing and automating parts of the sales process is by using CPQ (Configure, Price, Quote) Software. However, what is a CPQ and what are its primary benefits? And most importantly, does your business need it?

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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How to Write Product Descriptions for Your Ecommerce Store

Ecommerce Platforms

Writing product descriptions can seem like doing a puzzle. Between balancing bullet points, your need to show up in the search engines, and optimizing for conversion rate , it’s less like writing than it is assembling various jigsaw pieces together. But fortunately, a good product description for your online store doesn’t have to be as long as your product pages, and it doesn’t have to feel like some SEO exercise, either.

eCommerce 197
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‘Tis The Season To Be Messaging

Forrester eCommerce

We look at a few ways that retailers can use messaging to support customers through the holidays and beyond.

Customer 370
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Headless Commerce vs. Traditional Commerce Platforms

GetElastic

Those who are looking to continuously innovate and improve their customer’s commerce experiences are probably already familiar with the term “headless”. But what is Headless Commerce ? How does it differ from a traditional monolith platform ? And, which approach is right for your business? This post will help to answer those questions so that you can decide what type of commerce solution is right for your business.

Magento 148
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Bloomberg: Party City Reaches Out to Creditors for More Liquidity

Retail TouchPoints

Party City is reportedly renewing talks with creditors to acquire liquidity with help from existing advisers, people familiar with the situation told Bloomberg. The retailer had about $121.5 million of liquidity available at the end of Q3 2022, including about $92 million of availability under asset-based credit lines, against nearly $1.8 billion in debt.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!