August, 2023

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The Death Spiral of Discounting

Smile.io

Discounts seem like a good business strategy, right? Well, it depends on how often you run discounts. Ever since Google first started tracking search results in 2004, the number of searches made for terms like “discount code,” “coupon,” and “online sale” have been steadily increasing, showing that from the time people started shopping online customers have been trying to get the most out of every dollar they spend.

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10 Powerful Ecommerce Targeting Tactics to Boost Your Sales in 2023

UpSellIt

Personalization has become a key element for ecommerce brands to stand out and create meaningful connections with their customers. With ever-evolving technologies and shifting consumer behaviors, it’s crucial to implement effective targeting tactics to maximize your sales potential. The realm of personalization is evolving at a rapid pace, empowering brands to deliver tailored experiences that drive engagement and boost conversions.

eCommerce 133
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Brand Lists In Google Ads: What Are They And How To Use Them

Store Growers

Last Updated on August 3, 2023 Ever since Performance Max campaigns came out, advertisers had been asking Google for a way to add negative keywords. Google said to wait because they were cooking up something. And Brand Lists are the result of that. The interesting thing is that the application of Brand lists is not just limited to Performance Max campaigns not.

Article 171
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Elevating Ecommerce User Experience (UX) for Brands and More | Salsify

Salsify

Global ecommerce sales reached $5.7 trillion in 2022 and are expected to cross the $6 billion mark, according to data from eMarketer. In addition to rising sales volumes, online shopping options have now outpaced brick-and-mortar stores as consumers’ preferred purchasing destinations. As noted by 2022 research from Raydiant , 55.4% of customers would rather shop online than in-store.

eCommerce 148
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Price Positioning: What It Is and How It Affects Customer Behavior

Wiser

Understanding your product’s position in the market is crucial for success, especially when it comes to price. But what exactly is price positioning, and how does it impact a product’s success in the marketplace? Price positioning refers to the process of determining where a product or service fits in relation to other offerings in the market, based on its price.

Customer 148
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The Best 15 eCommerce Podcasts for Sellers in 2023

Algopix

In today’s fast-paced digital landscape, staying ahead in the eCommerce industry requires continuous learning and adaptation. As an eCommerce seller, you’re undoubtedly familiar with the abundance of information available online, but have you considered the untapped potential of podcasts as a valuable resource for your growth? This comprehensive guide will delve into the significance of eCommerce podcasts, how they facilitate the exchange of information, the advantages of diversifyin

eCommerce 108

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How Are Retailers Driving Shopper Retention and Loyalty?

Retail TouchPoints

Nearly two-thirds of consumers ( 65% ) say they “love” fewer than three brands, according to a U.S.-based survey conducted by Dynata. Moreover, nine in 10 proclaim they do not love nor are loyal to a single brand. With customer behaviors and expectations changing so rapidly, it’s difficult to pinpoint what truly drives this lack of brand love and loyalty.

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Ten competitive strategies of successful retailers

iVend

Retail is one of the most highly competitive sectors in the business world* – it’s a tough environment, with constant industry changes. Retail trends show that every year increasing numbers of retailers shut their doors for the last time**, impacting hundreds of stores and thousands of employees. Success in retail certainly doesn’t come easy. Retailers to succeed iVend has helped thousands of retailers to succeed Learn more about our smart retail technology platform.

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Leveraging Competitive Analytics to Boost Sales for eCommerce Brands

Digital Doughnut

The eCommerce landscape is getting fiercely competitive and evolving rapidly with immense potential. It has become imperative for brands to stay on top of their eCommerce game with effective strategies, and keep a close eye on every move of the competition. That is where brands need to leverage competitive intelligence and analysis to give them that edge over the competition.

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Saying Goodbye To MQLs: Accounts, Buying Groups, Opportunities, Oh My! How Is It All Connected?

Forrester eCommerce

Accounts, buying groups, opportunities, oh my! Find out how they’re all connected in this week’s Saying Goodbye to MQLs blog.

Blog 447
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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Is Farfetch Legit? My Review Of This Luxury Brand Platform

My Wife Quit Her Job

Farfetch has been an online luxury shopping destination for women and men since the early 2000s. The premier platform offers an optimal solution for those seeking upscale brands while living far from luxury boutiques. But is Farfetch legit? Are their products authentic? In this Farfetch review, I’ll share everything you need to know about the platform, including how to initiate returns and ways to earn rewards while shopping.

Fashion 296
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How to Increase Website Speed: An eCommerce Guide

Groove

With countless studies having emphasized website speed’s impact on various aspects of user experience and business metrics, it's time we delve into how to optimize your site for speed and ensure a successful online presence. At Groove Commerce, we provide expert insights into enhancing your eCommerce experience on platforms like BigCommerce and Shopify.

eCommerce 195
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Arity PMP Helps Customize Ads Based on Consumer Driving Behaviors

Retail TouchPoints

As privacy regulations ramp up, brands and retailers are looking for ways to personalize marketing efforts without relying on cookies — and brick-and-mortar retailers are always looking for effective ways to entice people to visit their stores. To help solve both challenges, the Arity Private Marketplace (PMP) enables marketers to leverage driving behavior data to understand where and when consumers are driving and to reach them with relevant messaging before they even get behind the wheel.

Consumer 289
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The Beginners Guide to Google Ads

Store Growers

Last Updated on September 1, 2023 Google makes it very easy to run your first ad. Fill in your business details, link a credit card, add some text and maybe an image, and boom, your ad goes in front of thousands or millions of people. But after a while, you realize that Google is charging you for each click, but you’re not seeing any returns. Maybe some traffic, but no sales and certainly no revenue to pay for those ads.

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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FASTR Frontend: Holiday Campaign Countdown Timers

Fastr

In this short video tutorial , you'll see how FASTR Frontend enables you to create countdown timers that display deadlines, create a sense of urgency, and drive sales.

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The Top Five Priorities For A New Revenue Enablement Leader

Forrester eCommerce

The sales and revenue enablement space has seen a wildly dynamic 2023, with many casualties of layoffs impacting the profession but also plenty of new opportunities opening up. At the same time, enablement leaders have had to adapt to changing priorities while continuing to deliver tangible, quantifiable value to the C-suite.

Customer 418
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487: Student Story – Making 6 Figures Selling Card Games And Board Games With Jesse Funk

My Wife Quit Her Job

Today, I’m thrilled to have Jesse Funk on the show. Jesse has been a student in my Create a Profitable Online Store Course for nine years. He runs two e-commerce stores, one selling children’s games over at Davinci’s Room, and a body care brand called Solpri. And he’s been running these businesses, generating a full time income for about eight years.

Games 296
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BigCommerce vs Shopify: Everything You Need to Know - 2023 Edition

Groove

From detailed functionality and features to honest pros and cons, this guide reveals all you need to know about BigCommerce and Shopify.

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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How AI Can Help You Create Human-Centric Retail Experiences

Retail TouchPoints

Generative AI may be generating buzz, but for tech-savvy retailers, AI is not a new technology. Conversational AI has been foundational to many customer experience technologies we now take for granted. Chatbots, Interactive Voice Response (IVR) and intent analysis can be used to collect information, accelerate responses, automate self-service options and augment an agent’s capabilities, while still other AI models have been in use to recognize trends and patterns in data that would be too massiv

Retail 278
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Managing Brand Equity: Essential Strategies for Brand Leaders

Wiser

Understanding and managing your brand equity is a powerful strategy for businesses in today’s competitive market landscape. Brand equity refers to the value of your brand in the minds of your consumers, and it’s a key asset that can drive your business’s growth and profitability. Building strong brand equity requires thoughtful planning and strategic execution.

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Why TestDome Considers FastSpring a Real Partner for Selling Software Online (Plus: Is Using AI Cheating?)

FastSpring

When TestDome was created, CEO and co-founder Mario Zivic knew the pre-employment testing software company wouldn’t be able to rely on domestic sales to succeed. “As a startup with only two or three people, it would be absolutely impossible to go international without this kind of platform.” Since choosing FastSpring as their merchant of record provider, TestDome has seen a lot — including steady growth around 30-40% per year pre-pandemic, hiring market fluctuations in the last few years, and in

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Pricing Optimization Solutions Are Becoming the Key to Revenue Maximization

Forrester eCommerce

Competition, economic conditions, and globalization are pushing companies to investigate ways and means to maximize their revenue and profitability. They are trying to achieve these objectives by reducing costs and increasing profits through revenue growth. Revenue growth is complex as it companies need to understand and balance multiple parameters to make it work.

Retail 396
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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486: Easy 5 Step Guide To Starting A Dropshipping Business (The Legitimate Way) – Family First Friday

My Wife Quit Her Job

In this Family First Friday Episode, I show you the right way to start a dropshipping online store step by step. I’ll unpack the essentials of dropshipping, help you identify a profitable niche, and guide you to select reliable suppliers. You’ll also learn how to set up a compelling online store and make your first sales. What You’ll Learn How Dropshipping Works The Easiest Way To Find A Legit Dropship Supplier Types Of Dropshipping Businesses That You Should Avoid At All Costs

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How To Drive Growth With CRM in Ecommerce | Salsify

Salsify

If you work in ecommerce, you know that one bad customer experience can spread like wildfire. The customer who had the bad experience could tell a dozen people about it. Online, that number might go even higher — where one bad review can reach hundreds of potential buyers.

eCommerce 147
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How Verizon Personalizes CX, from Engagement to Post Purchase

Retail TouchPoints

Today’s consumers rely on their smartphones for, well, just about everything, and Verizon recognizes just how important that connection is. That’s why the retailer and mobile service provider uses multiple technology solutions to create a personalized shopping experience at scale. And it’s a very large scale: on an annual basis, Verizon gets 48 million visits to its stores, 66 million visits to its call centers and engages in 22 million chats with customers, and the company employs 14,000 associ

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How to Build a Better Retail Assortment Strategy

Wiser

A well-curated retail assortment bridges the gap between customer preferences and demand for the products offered, ensuring that each item in your inventory adds value to the customer and your business. Moreover, an effective assortment strategy allows retailers to stand out in the fiercely competitive retail landscape, providing a unique and memorable shopping experience.

Retail 146
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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What is Multi-Local Commerce and Why is it Essential for Growing Global Sales

ESW

The world’s best-loved brands all have one thing in common: They deliver superior customer experiences. Regardless of product or industry, dominant brands prioritise and execute next-level online customer experiences in every market. These experiences don’t happen by accident. Rather, every detail of the shopper journey – from demand generation to last-mile delivery – is part of a multi-local commerce implementation.

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The Forrester Wave™: Commerce Search And Product Discovery, Q3 2023, Surfaces The Challenges Of AI Unchecked

Forrester eCommerce

Our just-published Forrester Wave™ delivers the first evaluation of the commerce search and product discovery market, featuring the 10 leading vendors in the space.

Marketing 370
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How To Make $5000 A Month: 13 Ways To Make More Money

My Wife Quit Her Job

If you have the right skills in today’s market, you can easily increase your monthly income or create a new source of passive income. In this post, I share 13 ways on how to make $5000 a month that are free or need less than $100 to start. Each side hustle idea on this list is in high demand and offers many benefits, such as low startup and overhead costs.

Marketing 296
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Essential Ecommerce Metrics for Growth | Salsify

Salsify

How can you gauge if your ecommerce business is successful? The obvious answer is if you’re making money from it. But how can you be sure that you’re making as much money as you reasonably can? And that the money you’re spending on your business is giving you a good return?

eCommerce 147
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!