November, 2020

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The Best Way To Find Wholesale Suppliers, Vendors And Products For Your Online Store

My Wife Quit Her Job

If you want to start an online store, you have to know where to find wholesale suppliers. Should you search on Google? Should you attend a tradeshow? Should you import from China? Where can you find drop ship suppliers, wholesalers or factories to manufacture your products? When my wife and I first started our online store, we had these exact same questions.

Drop Ship 358
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Bots Kept Jeff From Buying A PS5, And Sandy Had To Hear About It

Forrester eCommerce

It’s not that I’m not a gamer. I enjoy board games and card games: Trivial Pursuit, Settlers Of Catan, SET, Hive. I’m up to level 3056 in Two Dots. As a kid, I played Super Mario Land on my brother’s GameBoy and Sonic The Hedgehog on the family Sega Genesis. But I’ve never been one […].

Games 540
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How to Start an Online Store: The Help You Need To Get Yours Up and Running

BigCommerce

There are currently 7.1 million online retailers in the world with 1.8 million in the United States alone.

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How to Create Hyperlocal Ad Campaigns

Kissmetrics

In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses. So are there any digital marketing strategies for brick-and-mortar businesses? Yes, there are, and one of the most effective ones is hyperlocal marketing. What is Hyperlocal Marketing? As the name suggests, hyperlocal marketing is a marketing strategy that focuses on reaching customers in your vicinity.

Mobile 363
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Aetrex Worldwide Releases Voice-Enabled Foot Measuring Technology

Retail TouchPoints

Aetrex Worldwide has launched Albert 2, the next generation of the company’s 3D foot scanning technology. The omnichannel device is designed to be a fully integrated foot scanning system that can help shoppers find correctly fitting footwear and orthotics and provide an enhanced customer experience at retail. Customers step into the Albert 2, which can scan both feet in 20 seconds or less, to capture static and dynamic pressure as well as 3D measurements of the foot.

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6 of the Best Ecommerce Platforms and Solutions 2020: Wix vs Shopify vs Volusion vs BigCommerce vs Big Cartel vs 3dcart vs Ecwid

Ecommerce Platforms

The quest to discover the best ecommerce platform out there has been our ongoing goal here at ecommerce-platforms.com ever since the site was established. We invest real hours each week to test and examine each platform, all in an effort to find out how viable they are among the top ecommerce platforms in the market. We're doing all this testing so that you don't have to.

3dcart 272

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Black Friday “All Season Long?” Expect The Bots To Follow Suit.

Forrester eCommerce

I was scouring some of the Black Friday ads this week, and the trend seems to be less “Black Friday” than “Black November, and probably most of December too.” Best Buy is touting, ” Black Friday all season long.” Target offers weekly, “Black Friday Now” deals. Walmart? “Black Friday Deals for Days!

eCommerce 523
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How To Quickly Build An Email List That Generates Ecommerce Sales

BigCommerce

With dozens of social media channels to choose from, including Facebook, Instagram, Snapchat, Messenger and SMS, why should you focus…

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The Best Luxury Marketing Strategies

Kissmetrics

Have you ever seen a Facebook ad for Chanel? Or an Instagram ad for Lamborghini? Me neither. That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Selling to high-end consumers requires a different approach. But that doesn’t mean popular digital channels are off-limits. SEO, PPC, even some social media sites can drive online sales for your luxury brand.

Marketing 363
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Identifying the ‘Faces’ Behind Faceless Online Transactions

Retail TouchPoints

Consumer preference for online shopping continues to rise, as more purchases are being made online than in stores with each passing year. In 2019 , the total market share of online U.S. retail sales surpassed general merchandise sales for the first time in history. And as a result of the coronavirus pandemic, this trend is only increasing. According to McKinsey , ecommerce sales in apparel, department stores and beauty products have increased by nearly 10%, on average, since the onset of the pan

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Top 12 Shopify Alternatives (Nov 2020): Best Solutions Reviewed

Ecommerce Platforms

While we simply can't deny the fact that Shopify is at least one of the top ecommerce platforms for creating and managing online stores today, there can exist some reasons for which you wish to explore its alternatives. No matter why you wish to look at them, here are the top 12 Shopify alternatives for your ready reference, with my brief review of each.

Shopify 223
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Wabi-sabi

Steve Dennis

Wabi-sabi is a Japanese aesthetic concept that finds beauty in imperfec tion and the universe’s natural cycle of growth, decay, and death. Practicing wabi-sabi means eschewing the unnecessary, getting rid of the clutter, and valuing authenticity above all else. Wabi-sabi requires us to accept the reality that nothing lasts, nothing is finished, and nothing is perfect.

Books 190
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The DevOps Hypothesis Is Sound – Introducing The 2020 State of Modern Technology Operations survey

Forrester eCommerce

This year, I led my first custom survey research for Forrester, the 2020 State of Modern Technology Operations survey. We selected a random panel of 268 digital and IT professionals with day to day responsibility for operating digital systems. (We did *not* rule out developers, as long as they also had runtime responsibilities). We also […].

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Charting a New Path Forward: How to Plan Your Ecommerce Investments for the Future

BigCommerce

It’s not often that widespread change happens overnight, but that’s how it felt for much of the U.S.

eCommerce 441
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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How Using Emotional Marketing in Content Can Help Drive Way More Sales

Kissmetrics

Whether you care to admit it or not, the decisions you make today will be driven by your emotions. In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By leveraging common psychological triggers all people have,” you might hear, “you can drive more sales.”. While it may feel like we make decisions with our minds, using logic and reasoning, the “mental triggers” we hear about are tied more to emotion than anything else.

Marketing 363
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Dunkin’ Brands Acquired by Inspire Brands for $11.3 Billion

Retail TouchPoints

Inspire Brands will purchase Dunkin’ Brands , parent company of Dunkin’ and Baskin-Robbins , in a transaction valued at approximately $11.3 billion. Dunkin’ will join a restaurant portfolio of more than 11,000 locations, across brands including Arby’s, Buffalo Wild Wings, SONIC Drive-In and Jimmy John’s. The deal will nearly triple Inspire’s footprint, with the addition of more than 12,500 Dunkin’ and almost 8,000.

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Ecommerce strategy: How to Disrupt the Disruptors  

RetailMinded

There’s an unlikely contender for the eCommerce crown – the king of the physical retail space: Walmart. . It seems counterintuitive, but key to Walmart’s success in the eCommerce arena is its sheer physical presence on the ground. Walmart has placed a big emphasis on the opening of its brand-new Supercenters over the last couple of years and that focus has given the brand a huge network of stores it can now leverage for ‘click & collect’ (or buy online, pickup i

eCommerce 141
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We’re About to Begin Our Initial Descent

Steve Dennis

Last week a Wall Street Journal article suggested that perhaps store closings weren’t exactly great for most retail brands. No argument from me, as I’ve been pointing this out for several years and devoted an entire chapter in my new book to this topic. Below is a section titled “We’re About to Being Our Initial Descent” from Chapter 8 (“Optimizing to Extinction”) of Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption.

Books 174
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Drive More E-Commerce Revenue with Omnichannel Selling

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Trust In The Age Of The Customer

Forrester eCommerce

One of the best parts of being a Forrester analyst is having the time, space, and data to wrestle with abstract, complex concepts that inevitably influence business today and in the near future. For the past several months, I’ve been chipping away at a topic that is on the minds of leaders in just about […].

Customer 493
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BigCommerce vs Shopify vs Shopify Plus: Which Ecommerce Platform is Right for You?

BigCommerce

Selecting the right ecommerce platform for your business isn’t a decision you can make quickly.

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How to Tell if You’re Shadowbanned on Social Media

Kissmetrics

Suddenly you notice that none of your social media activity seems to be showing up at all. It’s like you don’t even exist on the site… Weird! Is it a bug? Every website suffers from them sometimes, and the interactive features can often be the first to go haywire. Server maintenance could also be the culprit. But another possibility is that you might have been “shadowbanned” (previously called ghostbanned).

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Is Black Friday Still Relevant in 2020?

Retail TouchPoints

There is no doubt that retailers have faced many struggles as a result of the pandemic. Brick-and-mortar stores were forced to shutter around the country, forcing retailers to amplify their ecommerce efforts, with varying levels of success. Many struggled to adapt, resulting in a record number of bankruptcies, and in some cases complete closures, including industry stalwarts like Neiman Marcus, Lord & Taylor and J.Crew.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Shopper behavior has changed. Should your shopper marketing strategy change, too?

RetailDive

Shoppers' behaviors are changing and will continue to do so. To stay connected with shoppers, brands must find new ways to connect with them, wherever they are.

Marketing 145
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10 Must-Use Social Media Marketing Strategies for eCommerce Marketers

Ecommerce Guru

The e-commerce market is more competitive by the day, and to develop a loyal customer base, e-commerce organizations need to understand innovative ways to establish relationships with their customers. Web traffic is the most important segment for any e-commerce sector, and yet it is the most challenging one. In the evolution of online shopping, social media marketing strategies for eCommerce plays a very important role today.

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Why YOU Should Care About Sustainability

Forrester eCommerce

Whether you are a producer of enterprise technology or a consumer of it, if you have sent an email, bought a cell phone, or ordered a nice little gift online, you should care.

Gifts 488
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Volusion Alternatives That May Be a Better Fit for Your Business

BigCommerce

Is it time to find an alternative to Volusion?

Volusion 418
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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How to Become a Successful Vlogger

Kissmetrics

If I told you that you could become a sucessful vlogger, would you believe me? Or do you think that there is too much competition? YouTube is saturated — 500 hours of video are uploaded to YouTube every minute. There are dozens of million-dollar YouTubers creating thousands of hours of video a year. How could you possibly break through the noise?

Blog 363
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Grupo Éxito Harnesses Tech Partnerships to Power Pricing and Promotion Offerings

Retail TouchPoints

South American food retailer Grupo Éxito has renewed its DemandTec Price Optimization subscription. The solution helps Grupo Éxito identify shopper behavior trends in order to generate the right price recommendations and improve its assortment by defining product roles by zone and division. “Our multi-year relationship with DemandTec exemplifies how science-based optimization enables us to deliver prices that are more relevant for customers,” said Jorge Vallejot, Technology Director at Grupo Éxi

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The power of YouTube in the era of COVID-19

RetailDive

Consumers are turning to new and unfamiliar retailers; YouTube, in particular, is uniquely positioned to help retailers connect with consumers and drive meangingful engagement.

Consumer 132
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Advice from a legacy publisher: How to boost your email strategy

Liveintent

Here are some impressive numbers for you: 25 million unique users per month 21 years in business 15% of revenue driven from email advertising 11 different subscriber and newsletter offerings 4 million subscribers reached each day. These are the stats behind Horoscope.com, the largest astrology media company in the world – and one of the biggest email senders in the media industry, according to Josh Jaffe, general manager of the site.

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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p