Optimizely

APRIL 3, 2018

This article originally appeared in MediaPost. What matters more to your B2C business — a new customer buying your product or the new marketing channel that brought in the new customer? It may seem like a tough question at first glance, but it isn’t really. The marketing channel is only important because it brought in that new customer. Your customer always will be your number one concern, and you should focus on his or her needs first and foremost.

Channel 327

Channel Marketing B2C Omnichannel 327

BigCommerce

APRIL 24, 2018

Meeting your business objectives isn’t easy – no matter how many Inc., Entrepreneur, Fast Company or Medium posts go viral within the executive community explaining why this or that strategy produced hockey stick growth. The truth of the matter is this: What makes your business successful is your dedication to customer experience, your market strategies, your operational efficiencies and the team of people you build.

eCommerce Platforms 419

eCommerce Platforms Payment Services eCommerce Shipping Costs 419

Forrester eCommerce

APRIL 24, 2018

Software eats the world, right? We’ve been saying that for how long now? (1997 in my case, I think.) And we’re still transforming? Yep. That’s taking so long is just an indication of just how hard it is for companies to change how they operate.

Operations 404

Operations 404

My Wife Quit Her Job

APRIL 9, 2018

If you are currently selling on Ebay, Etsy or Amazon and you want to start your own ecommerce store, you are probably overwhelmed by the vast number of options at your disposal. Should I pay for an all in one shopping cart solution? Which cart is the best? Should I run my store on WordPress with an ecommerce plugin? Which plugin is the best? Should I use a free open source cart and host my own website?

Shopping Carts 293

Shopping Carts Article Recommendation eCommerce 293

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Kissmetrics

APRIL 10, 2018

** Click here to check out Sherlock – our recently released product on Product Hunt now **. User engagement is the lifeblood of every SaaS business. Whether you run a light, freemium prosumer app; or a heavy, enterprise B2B app – the success of your business is dependent on the engagement level of your user base. This is because the business model of SaaS is based on retention.

Events 279

Events Definition B2B Social Media 279

Groove

APRIL 19, 2018

“No one will follow you if you don’t know where you are going,” – Jack Trout. The Importance of a Branding Strategy. Jack Trout was a revolutionary. You’ve probably never heard of him, but you've definitely heard his ideas. Trout was an advertising executive for General Electric who eventually started his own agency and developed the groundbreaking theory of product positioning and branding strategy.

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Reference Books Definition Games 203

BigCommerce

APRIL 6, 2018

If you’ve been contacted by your bank or financial institution lately only to discover that your credit card information has been compromised, then you’ve felt the growing frustration many consumers face today. Indeed, the situation with respect to credit card fraud is only getting worse. Card data stolen from 5 million Saks and Lord & Taylor’s customers in 2018. 56 million card numbers from Home Depot in 2014. 40 million card numbers from Target in 2013.

Merchant Services 419

Merchant Services Payment Services Payments Document 419

Forrester eCommerce

APRIL 19, 2018

In 2017, 92% of global B2B marketing decision makers said that improving the ROI of marketing or effectiveness of marketing would be among their top marketing initiatives over the 12 months that followed.

B2B 369

B2B Marketing Improvements 369

My Wife Quit Her Job

APRIL 23, 2018

Most people who start their own ecommerce stores are often hesitant to import their goods from overseas. And their fear is understandable. After all when you’re dealing with a vendor that is over ten thousand miles away, every little bit of miscommunication is magnified by 10X. And if you factor in the language and cultural barriers, it can be quite intimidating to pay a large sum of cash to someone in a completely different country.

eCommerce 227

eCommerce 227

Kissmetrics

APRIL 4, 2018

Remember Orkut? Or Friendster? How about MySpace and Classmates? Maybe you do, maybe you don’t, because social media platforms come and go faster than most of us can keep up. For every success like Snapchat, there are plenty of others that failed to gain any serious momentum, even if they were fun and innovative ideas. Are you familiar with Vero? You know Facebook, of course, and Twitter, Pinterest, Instagram, LinkedIn, and WhatsApp.

Social Media 229

Social Media Download Books Subscription 229

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Bryan Eisenberg

APRIL 16, 2018

On Demand Webinar : Moneyball: The Art of Winning an Unfair Game is about how Oakland A’s manager, Billy Beane, used data to level the playing field. With the right insights, he fought back against teams with far more money and resources to create a winning baseball organization. This won’t be a webinar about baseball though. It will focus on how AI can change the game for retailers to fight back against digital disruptors like Amazon.

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Webinar eCommerce Arts Games 154

Optimizely

APRIL 12, 2018

. We’re excited to share that we raised $30 million in a Series B investment led by Insight Venture Partners. Based in New York, Insight has backed companies like Shopify, ExactTarget, Twitter, Gainsight, Zenefits, and more — so we’re quite literally in good company. Our previous investors Matrix Partners , Underscore VC , and Leaders Fund also participated in the round, which brings our total funding to $50 million.

B2C 199

B2C Customer Customer Data Shopify 199

BigCommerce

APRIL 3, 2018

By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they crawl, render and rank the web. Even the “Mobilegeddon” update of 2015, which promoted “mobile friendly” sites in the search results, did not approach the importance of what’s about to happen.

Mobile 419

Mobile SEO Mobile eCommerce eCommerce 419

Forrester eCommerce

APRIL 26, 2018

Outage management is a defining moment for utilities and thus provides a great way to reimagine the relationship between utilities and their customers. Absent an outage, most consumers don’t give a whole lot of thought to their utility company – flip a switch and the expected happens. The outage – especially prolonged outages – changes […].

Management 362

Management Consumer Customer Customer Experience 362

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

My Wife Quit Her Job

APRIL 1, 2018

Every year, selling on Amazon continues to get more competitive and I don’t see it getting easier anytime soon. Whenever there’s an opportunity to make money that is simple to understand, the masses always jump in and flood the market. At some point, you have to know what you are doing in order to be successful and we’re pretty close to that point now.

eCommerce 227

eCommerce Marketing 227

Kissmetrics

APRIL 19, 2018

Every now and then, the overlords of the Internet decide to change things up in the digital marketing world. And with how fast things change, it can sometimes be easy to miss a noteworthy tidbit of news. One such tidbit recently came to light, and it’s definitely worth your attention. Namely, Facebook has started taking steps to change the Organic Reach of pages on their platform.

Social Media 227

Social Media Automotive Games Improvements 227

Ecommerce Platforms

APRIL 5, 2018

Influencer Marketing Strategy – An Introduction. Word of mouth has always been one of the best ways to get people to buy or at least consider buying from a particular business. While it is hard to get everyday people to talk about a particular product, getting a group of say 100 people to mention a product to the 500 or so combined people they interact with frequently is rather easy — it's traditional word of mouth.

Marketing 163

Marketing Social Media eCommerce Blog 163

Optimizely

APRIL 23, 2018

Data, data, data. You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Are you collecting the right information? How are you using it? Are you getting actionable insights that you can use to improve your B2C marketing efforts? And are you doing this in an efficient and effective way, or are you spending all day staring at an Excel spreadsheet wishing you’d paid a bit more attention in math class?

eCommerce 186

eCommerce Social Media Marketing Payments 186

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eCommerce

BigCommerce

APRIL 18, 2018

The most successful ecommerce and retail businesses are metrics obsessed. SpearmintLOVE got 62.48% of their Facebook Fanbase talking about them – and used the power of data (and re-targeting) to do it. The Stray Whisker was able to avoid a bad agency promising them a 2.3% conversion rate: “We already have a 4.6%…”. Rollie Shoes launched internationally based on their sales data, and saw 200% growth.

Download 418

Download eCommerce Social Media Shopping Carts 418

Forrester eCommerce

APRIL 11, 2018

We’ve just released a major new report, The CIO’s Guide To Automation, AI, And Robotics. We find that, to stay ahead, CIOs, CTOs, CDOs, and other executives integrating leading-edge technologies into their companies’ operations and business models must turn their attention to automation technologies, including intelligent machines, robotic process automation (RPA) bots, artificial intelligence, and physical […].

Technology 347

Technology Operations Other Information 347

My Wife Quit Her Job

APRIL 19, 2018

Today I’m thrilled to have Molly Pittman on the show. Molly is someone who I met at both Traffic and Conversions and Social Media Marketing World and she’s a digital marketing expert and educator. Over the years, Molly has personally spent over 8 million dollars on paid traffic while achieving a positive ROI. And right now, she is one of the foremost experts on Facebook Messenger chat bots which is the topic of today’s episode!

Social Media 200

Social Media Books Marketing Other 200

Kissmetrics

APRIL 11, 2018

The average person spends almost two hours on social every day. This comes out to five years and four months on social apps over the course of a lifetime. While this number may sound astounding, we all know how great social can be for connecting and engaging with friends, family, and brands we love. We can get the news, family updates, and current events we need to feel connected all in one place.

eCommerce 225

eCommerce Social Media Customer Improvements 225

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Ecommerce Platforms

APRIL 7, 2018

While planning the crowdfunding for my latest project Not A Factory I was faced with a dilemma when I went looking for a good crowdfunding platform. I wanted to I focussed mostly on the European market (I am from the Netherlands myself) so it needed to be in English, but also support multiple payment options. Because what most people don't know is that paying with creditcard isn't very popular at all in the Netherlands and Germany.

WooCommerce 159

WooCommerce Payment Services Banking PayPal 159

Bootstrapping Ecommerce

APRIL 3, 2018

Small business SEO can take your website to a whole new level. The most important thing is that you create & implement a strategy that works and never fail to make it better than that of your competitors. In this article, we give you the steps on exactly how to do that. The post Small Business SEO: How to Implement SEO for Small Businesses appeared first on Bootstrapping Ecommerce.

SEO 162

SEO Article eCommerce 162

BigCommerce

APRIL 26, 2018

On May 18th, Amazon released its Annual Report for the past fiscal year (2017). The Amazon Annual Report, which is made available to the public through the SEC, recapped the company’s remarkable year of growth. However, it also put a spotlight on some of the challenges and obstacles Amazon will face in the year ahead. From general Amazon growing pains to government regulation, part of the report took a hard look at some of the major issues and potential risks ahead that all ecommerce retailers n

Payment Services 417

Payment Services eCommerce Shipping Costs Payments 417

Forrester eCommerce

APRIL 11, 2018

Social selling is one of my B2B Marketing and Sales team’s top inquiry topics. We’ve also helped numerous clients plan and execute effective social selling programs. Given this and the recent report that Mary Shea just published, New Tech: B2B Social Selling Tools, Q1 2018, I thought now would be a great time to touch […].

B2B 341

B2B Marketing Social Media 341

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail

My Wife Quit Her Job

APRIL 11, 2018

Today I’m thrilled to have Casey Gauss on the show. Casey is the founder of Viral Launch which is both a software company and an Amazon product launch service. They have two main software tools called market intelligence and product discovery which help you find profitable products to sell on Amazon and their launch service has catapulted many clients onto the front page of Amazon search.

Marketing 196

Marketing 196

Kissmetrics

APRIL 10, 2018

Facebook Messenger currently has more than 1.3 billion monthly active users. Not only that, but 2 billion messages are sent back and forth between end users and businesses every month. This is a huge opportunity to move consumers through the sales funnel and to boost your sales. Now that Facebook Messenger has introduced the ability to purchase products directly through the app , the opportunity is even larger than before.

eCommerce 225

eCommerce Live Chat Shipping Costs Payment Services 225

Ecommerce Platforms

APRIL 18, 2018

Selling services online doesn't seem that difficult at first, until you start going through the entire process. You have to manage content, set up pricing, notify users when orders are made, retarget those users, and much more. Some services allow you to sell services online, but it's not too often you stumble upon one that covers every step of the customer lifecycle.

Payment Services 139

Payment Services Payments Books Document 139

Bootstrapping Ecommerce

APRIL 17, 2018

7 ecommerce automation hacks you can use to make your job easier as an ecommerce entrepreneur & make your website experience more streamlined for your customers. The post 7 Ecommerce Automation Hacks for Entrepreneurs & Marketers appeared first on Bootstrapping Ecommerce.

eCommerce 152

eCommerce Marketing Customer Conversion Optimization 152

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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

eCommerce