March, 2022

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Best Ecommerce Platform for Startups (Mar 2022)

Ecommerce Platforms

The best ecommerce platform for startups offers simple, yet intuitive functionality for companies ready to grow and sell. When you’re trying to innovate in your chosen market, you need an ecommerce environment that’s agile, and scalable – just like you. Unfortunately, choosing the ideal ecommerce platform is easier said than done. There are plenty of different options out there all claiming to be the best.

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How Pricing Mistakes Could Be Hurting Your Profits

Wiser

Pricing strategy is one of the hottest topics in the retail world, and rightly so. Having the right strategy keeps companies competitive and profitable. But, with so much information on price optimization floating around out there, and countless tips on increasing your profit margins, it can be difficult to know which strategies will actually help your bottom line.

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Announcing BigCommerce + Bolt One-Click Checkout

BigCommerce

Consumer expectations aren’t what they used to be.

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Marketing Growth Will Accelerate In The Post-Pandemic Era

Forrester eCommerce

Marketing’s shift to digital and its rising importance in a rapidly changing world will lead to an acceleration in marketing investment over the next five years. But growth will vary significantly by industry.

Marketing 370
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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How the Metaverse can Benefit Physical Retail Stores

Retail TouchPoints

With industries around the world showing interest in the metaverse, retail leaders are facing the exciting opportunity to follow suit and provide customers with the ease of online shopping without compromising the benefits of the physical experience. For example, Forever 21 is getting involved by collaborating with the popular online game Roblox, allowing users to customize virtual fashion stores using Forever 21 products and then purchase the physical equivalents on their website.

Retail 358
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397: Forget Research Tools! How Jason Found Profitable Products To Sell By Helping His Child

My Wife Quit Her Job

Today I’m really happy to have Jason Hsieh on the show. Jason is a student in my Create A Profitable Online Store Course and he runs a 6 figure ecommerce store (soon to be 7 figures) selling sensory tools for kids over at LakiKid.com. Jason’s story is extremely compelling because he started his business after his son Keanu was diagnosed with autism and ADHD at a young age.

eCommerce 296

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Tidio Chat Review: What Does This Software Have to Offer?

Ecommerce Platforms

If you're looking to run a successful online business (and we're assuming you do, that's what's brought you here), delivering first-rate customer experiences is vital. Needless to say, your website and what it has to offer plays a crucial role in ensuring prospects enjoy a positive first impression of your brand. Cue, live chat software. Of course, to offer decent chat functionality on your site, you'll need to use the right software.

Live Chat 211
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5 Top Reasons Ecommerce Carts Are Abandoned and How to Give Shoppers Checkout Confidence

BigCommerce

If there’s one silver lining about living in an era of wild uncertainty, it’s the surge in digital innovations, including…

eCommerce 387
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Design Leaders Reveal How To Build Inclusive And Diverse Design Teams — And Why That Matters

Forrester eCommerce

Does your organization want to create inclusive experiences for your customers? Are you following an inclusive design process? If the answer to both questions is “yes,” great! But if you’re like most companies we speak with, you’re missing an essential component for creating inclusive experiences: an inclusive and diverse design team. Having such a team […].

Customer 370
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As Malls Reinvent Themselves, Department Stores Will Need to Rethink and Redesign

Retail TouchPoints

It’s no secret that malls are struggling for relevancy. Once the “it” hangout spot for elderly mall walkers and teenyboppers alike, many malls have been left in the dust by rapid shifts in the way consumers live, work and shop. In mid-2021 Moody’s Analytics predicted that of the roughly 1,000 or so traditional malls left in the U.S., 20% would close or go through a “major repurposing” in the very near future, and other analysts have predicted closure rates closer to 30%.

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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Increasing a Fashion Brand’s Revenue by 50% with SEO

Groove

Cutter and Buck is an active lifestyle fashion brand, headquartered in Seattle, Washington. The company primarily sells apparel through its eCommerce website, which was established in 2005. Ten years later in 2015, the B2C brand partnered with Groove Commerce to enhance its online presence and overall eCommerce strategy. Since then, we’ve been working to streamline the process of purchasing online while growing eCommerce revenue.

SEO 195
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How To Use ImportYeti To Find Your Competitor’s Suppliers For Free

My Wife Quit Her Job

Every shipment that passes through a sea port in the United States is documented on the public record. And with a free tool like ImportYeti, you can access these records to find useful information about any company’s suppliers. With this data, you can… Research Your Competitor’s Suppliers – If you’re looking for a new factory, you can easily find and use the exact same manufacturers as your competition.

Document 194
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The 6 Best Mobile POS Systems For 2022

Ecommerce Platforms

Mobile POS systems are all the rage right now, and as we head into 2022, their adoption rate is only going to increase. The pandemic laid bare the problems with the conventional checkout process, and companies began looking at more efficient, and more hygienic, ways to process payments. Mobile POS systems aren’t new, but they have grown in popularity considerably in the past couple of years.

POS 197
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Make it Big Podcast: Forecasting Content Marketing Trends for 2022 with Ann Handley

BigCommerce

Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce.

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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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Forrester’s Q1 2022 Sales Operations Pulse Survey Results

Forrester eCommerce

The average computer monitor, with 1080p resolution, has a grand total of 2,073,600 pixels. Sure, you can still see the image if you’re missing a few thousand pixels, but the clarity isn’t as sharp. Each pixel matters. Similarly, each data point matters in order to give you the complete picture of a market or a […].

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How Brands Can Navigate the Social Platform Ecommerce Boom

Retail TouchPoints

Navigating the past two years of digital changes has been a challenging yet invigorating time for brands and social media users alike. From the large spike of social platform users and increased time spent online to measurement fluctuations, everyone has developed new behaviors and preferences within the social space. 2020’s lockdowns forced brands to get creative with their digital presence as well as how they service their customers.

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The Pros and Cons of Shopify vs Squarespace for Selling Online

Groove

Shopify and Squarespace are both popular and feature-rich tools for creating websites. The primary difference between the two services is what they were originally designed to accomplish - and what that means for each service offering today. Read on to learn which website creation and management tool is right for your needs when comparing Shopify vs Squarespace for eCommerce.

Shopify 195
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Web3 Isn’t Going To Fix The Shortcomings Of Today’s Web

Forrester eCommerce

Will Web3 deliver on its promise of allowing users to control their own data? Learn the three key tenets of the new vision.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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We Need To Understand The Emotions That Drive Customers To Make Sustainable Choices

Forrester eCommerce

(coauthored by Mélissa Chaudet) Many consumers want to act sustainably but struggle to do so, for both intrinsic (lack of motivation) and extrinsic (price, convenience) reasons. Embracing sustainability requires organizations to understand the emotions that drive customers to make sustainable choices and to contextualize sustainability in the customer journey to help customers bridge the gap […].

Customer 370
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Five Findings From FinovateEurope 2022

Forrester eCommerce

Read the key findings from FinovateEurope 2022, including thoughts on what's hot in fintech, sustainable finance, open finance, and digital transformation.

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B2B Sellers Must Reevaluate How They Build Trust With Buyers

Forrester eCommerce

B2B buyers are making decisions on behalf of their employer and must constantly balance not only the risk factors of their organization and the functions they represent but also their own professional risk factors. New Forrester research illustrates how complex this decision-making process can be and shows how risk avoidance and defensive decision-making often dominate […].

B2B 370
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The Great Resignation: The Reality Behind The Headlines

Forrester eCommerce

Far from a short-term talent crunch, the so-called “great resignation” has been 10 long years in the making. If you respond to it with short-term measures, you will miss the underlying drivers of today’s talent problems and leave yourself struggling to manage the future of work. In my new report, Unpacking The Hype About The […].

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Fix The Vulnerability Within: Break Gender Bias In Cybersecurity

Forrester eCommerce

Forrester predicts that in 2022, one in 10 experienced security pros will exit the industry. This brain drain is the result of a few dynamics colliding: poor financial and advancement incentives; general stress and burnout impacting security teams; and cybersecurity’s dirty little secret, workplace toxicity! And cybersecurity isn’t immune to the hidden epidemic impacting women’s ability […].

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Speaking Up For Ukraine: Consumers Want Businesses To Pull Out Of Russia

Forrester eCommerce

Forrester continues to cover the increasing collision of brands and politics. We’ve even predicted that, in 2022, 10 big brands will step in where governments fail to act. But the situation in Ukraine is different than other (past or present) issues on which companies have taken action. It’s not caught up in the current culture […].

Consumer 370
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There Is No Metaverse Today, But Be Prepared

Forrester eCommerce

Look Beyond The Hype To Uncover The Real Opportunities The metaverse has been a source of much promise, confusion, and speculation. Media headlines tout any extended reality (XR) experience as “the metaverse,” but it’s misleading: The metaverse doesn’t exist today; only a few precursors do. And we’re years away from the actualization of the internet’s […].

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Navigate China’s New Data and AI Regulations

Forrester eCommerce

Government-led data privacy and security consultations gave birth to new regulations over the past 6 months in China. While these are starting to be enforced, 2022 will see the launch of even more data-related regulations (Figure 1). Firms operating in China are looking for guidance on how to adjust their data-related policies as they need […].

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5 Steps to Omnichannel E-Commerce Success

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Introducing Experience Architecture: An Ecosystem Approach To Customer Obsession

Forrester eCommerce

Experience Architecture Is Fundamental To Customer Obsession Delivering the right customer experience is the number one priority for any business.

Customer 369
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Why Don’t Sales Leaders Care More About Seller Insights?

Forrester eCommerce

Advanced analytics are changing sports as teams collect data that provides insights about the opposing team, its players, and in-game opportunities. These insights only work, however, if the players take advantage of them during the game — in the moment. The three-point shot in the NBA is a great example. Obviously, scoring three points is […].

Games 370
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Planning a B2B hybrid event this year? Seven critical considerations

Forrester eCommerce

Hybrid is very much in vogue as marketing leaders look to develop an event mix which delivers audience flexibility, digital insight and improved engagement. Indeed, in a survey we ran late last year, 58% of respondents agreed that all flagship events would be hybrid within 24 months. But while there are many compelling reasons to […].

Events 369
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Five Tips For Justifying Your Business Case With The Help of TEI (For The Technology Decision-Maker)

Forrester eCommerce

As companies consider new investments, they are — to at least some extent — already “digital” in many ways. Every new investment is more and more intertwined with a complex web of other technologies to deliver unique, personalized outcomes for every use case.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.