BigCommerce

NOVEMBER 5, 2018

In ecommerce, glitz and glam matter – a lot.

eCommerce 388

eCommerce 388

Optimizely

NOVEMBER 14, 2018

Branding can be tough to define. It’s the sum of everything that helps you stand out in a crowded market. It creates a personality and helps your buyers connect on a more personal level with your company. Branding is tough for any B2C business, but is even more challenging in the fast-growing cannabis industry. Newly legal in Canada and a few states in the US, this new space is facing a unique branding challenge.

Marketing 323

Marketing B2C Social Media Arts 323

RTP blog

NOVEMBER 30, 2018

By Trevor Sumner, PERCH With the holidays just around the corner, retailers face a considerable number of challenges as they aim to catch the consumer’s eye. As shoppers enter stores in droves attempting to find the perfect gift, retailers need to be prepared for the influx of customers while also delivering a seamless and enjoyable shopping experience.

Retail 150

Retail eCommerce Toys Social Media 150

Forrester eCommerce

NOVEMBER 21, 2018

(CLICK FOR HIGH RES) The channel technology stack is a group of technologies that brands leverage to manage and improve their indirect sales process and partner programs. Often, the focus of channel technologies is to make difficult processes easier, automate workflows, measure multi-tier activities, and drive more efficient spending, coverage, and partner communication.

Channel 419

Channel Multi-channel Technology Management 419

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

My Wife Quit Her Job

NOVEMBER 19, 2018

Over the years, I’ve become increasingly disgusted with the multitude of Amazon scams that plague the Amazon marketplace. Everyday, honest merchants are getting ripped off by unscrupulous buyers and sabotaged by dirty sellers. What’s especially frustrating is that Amazon never takes corrective action unless they receive enough negative press coverage.

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Kissmetrics

NOVEMBER 20, 2018

In the past, I broke down the most vital SEO strategy I learned , which came from a Google employee. This time, I thought I would do something similar and share the 7 biggest SEO lessons that I learned from a Google employee. Some of these things you may already know, but most you probably aren’t too familiar with. And of course, I am not telling you anything that would jeopardize my relationship with or the career of the Google employee.

SEO 273

SEO Mobile Games Article 273

Optimizely

NOVEMBER 27, 2018

Marketing personalization isn’t as simple as it used to be. Today, personalizing an email is a lot more than just saying “Hi, [YOUR NAME]” at the start of the message. Your buyers likely expect that, and you have to step up your game to the next level. Deep personalization in ecommerce relies on a combination of dynamic segmentation , smart product recommendations , triggers based on customer behavior, and much more.

Customer Data 366

Customer Data B2C Subscription Channel 366

Ecommerce Platforms

NOVEMBER 9, 2018

Figuring out how to sell online all on your own can be intimidating. I mean, there's just so many questions; Where do you sell? How to convince people to buy? Where to market your products? How to actually receive money from people and process payments? How to handle credit card info? And so on. Don't worry, though, we're here to answer these questions for you, and help you learn how to sell online in an effective manner – aka in a way that convinces people to buy!

Shipping Costs 218

Shipping Costs Live Chat Shipping SEO 218

Forrester eCommerce

NOVEMBER 8, 2018

Our Predictions 2019 guide, “Transformation Goes Pragmatic,” is live. What do we mean by pragmatism? A sense of realism, practical steps, a desire for tangible outcomes. It’s a good description for what we are seeing in a market that carried ambitious strategies into 2018 but ran afoul of internal headwinds. Don’t get me wrong, the […].

Marketing 419

Marketing Customer Experience Technology Customer 419

My Wife Quit Her Job

NOVEMBER 11, 2018

I always get crazy looks whenever I tell people that I started studying for the SATs in 4th grade. Or when I attended nerd camp in the 7th grade and completed Geometry, Algebra and Trigonometry in the span of 3 weeks. “Man, you must have had the worst childhood ever. Did you have any fun as a kid?” Looking back, I’m proud to say that my parents did an awesome job raising my brother and I despite the perceptions from the outside.

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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

Kissmetrics

NOVEMBER 6, 2018

Have you heard the saying, “content is king?”. Well, of course, you have. But creating more content won’t necessarily get you more search traffic. You’ve heard people like me mention stats like the average piece of content that ranks on page one of Google contains 1,890 words. But that doesn’t mean writing in-depth content that is 1,890 words will automatically get you more search traffic.

Marketing 267

Marketing SEO Blog Article 267

BigCommerce

NOVEMBER 9, 2018

Did you know that customers who stick with your brand over time will spend 67% more than new customers?

Customer Retention 379

Customer Retention eCommerce Marketing Customer Marketing 379

Optimizely

NOVEMBER 1, 2018

Think about the last time you bought a toothbrush. How long did it take you to decide which toothbrush to buy? Did you research the best toothbrush, read reviews, ask friends and family for their opinion, try the product in-store, and then finally look for the best deal online? Probably not. You likely just picked up a new toothbrush when you were standing in line at the store.

B2C 354

B2C Marketing B2B Article 354

Ecommerce Platforms

NOVEMBER 16, 2018

There are tons of resources and tips out there to help you make the most of one of the most popular ecommerce platforms on the market in Shopify. This blog has touched on tips and resources for ecommerce users before. Maybe you remember this list of 293 general tips for ecommerce websites that we put together a while back. In this article, we are going to list the top 10 resources and tips specifically for Shopify users.

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Shopify Shipping Costs Web Design Article 207

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

Retail

Forrester eCommerce

NOVEMBER 2, 2018

Maturing Into A Horizontal Channel Management Platform Aligned With CRM and Marketing Automation. Channel and alliance leaders are known to be good jugglers. With the average partner program containing over 90 distinct components, encouraging channel growth while mediating conflict is a complex undertaking. Partner relationship management (PRM) connects the dots between partner planning, recruitment, […].

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Management Channel Marketing Multichannel 417

My Wife Quit Her Job

NOVEMBER 26, 2018

If you’re a struggling entrepreneur, then this article will provide you with a set of guidelines to follow on how to succeed in business. In fact, these are the exact principles that I teach all of the students in my Create A Profitable Online Store Course to help them consistently make forward progress. Now I’ve been running my class for 7+ years now and I’ve come to learn that much of success is mental.

Article 257

Article 257

Kissmetrics

NOVEMBER 27, 2018

You’ve seen me and thousands of other marketers talk about how to make a blog popular. But if you don’t set up your blog correctly, you won’t do well no matter what kind of marketing you do. And no, I am not talking about the technical setup of your blog. I am talking about the foundation. From what you are blogging about, to how you structure your content… there are a lot of basics people get wrong.

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Blog White Paper Article Marketing 263

BigCommerce

NOVEMBER 16, 2018

There are plenty of online articles out there – heck, we even ran one – where industry experts and influencers…

Article 363

Article eCommerce 363

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

Shopify

Optimizely

NOVEMBER 28, 2018

Last week, The Empowered Marketer went to a very special event: the Maker’s Mixer in Portsmouth, New Hampshire. Unlike big ecommerce events we’ve attended in the past, this was a smaller, more intimate event with some really exciting brands all based in the New England area. In this special episode, we talk to the owners and marketers at niche brands that grew from their basements and backyards into full-fledged businesses.

Marketing 302

Marketing Workshop Social Media Accessories 302

Ecommerce Platforms

NOVEMBER 1, 2018

Running a successful e-commerce store is a heck of a lot easier when you have the right plugins installed. This is where Dropship.me comes into its own. In light of this, we've put together a comprehensive Dropship.me review- so you can decide whether this resource is right for your business. Let's dive in! Dropship.me Review: What's Dropship.me? You can easily spend hours researching potential products to dropship from your e-commerce store, to then realize further down the line the product's a

eCommerce 203

eCommerce Shipping Costs Download WooCommerce 203

Forrester eCommerce

NOVEMBER 6, 2018

Automation will be central to the next phase of digital transformation, driving new levels of customer value such as faster delivery of products, higher quality and dependability, deeper personalization, and greater convenience. Last year, Forrester predicted that automation would reach a tipping point — altering the workforce, augmenting employees, and driving new levels of customer value.

Operations 416

Operations Customer Information Technology 416

My Wife Quit Her Job

NOVEMBER 2, 2018

When it comes to manufacturing your own private label products, you are likely to come across the term MOQ. MOQ stands for minimum order quantity and it’s the least amount of product that a manufacturer is willing to produce for you per production run. Why do manufacturers have a MOQ (Minimum Order Quantity)? When it comes to working with factories, it doesn’t make sense for a manufacturer to produce items for you unless they can make a decent profit on the transaction.

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Advertisement

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Kissmetrics

NOVEMBER 13, 2018

Everyone’s saying it… video is the future of content marketing! But is it really? Similar to you, I noticed that trend over a year ago, and I decided to listen to everyone who told me to focus on videos instead of just text-based content. I even wrote a blog post about how I was shifting my content marketing budgets over to podcasting and videos. But, as you know, opinions don’t really matter in marketing.

B2C 260

B2C B2B Channel Social Media 260

BigCommerce

NOVEMBER 29, 2018

Cyber Week is officially over.

Mobile 337

Mobile eCommerce 337

Optimizely

NOVEMBER 6, 2018

The online food market represents a massive opportunity for ecommerce brands. Forecasts for the future suggest that 70% of US shoppers could be buying groceries online by as early as 2022. Sounds exciting right? But let’s put that number in context within the overall food industry. Food ecommerce is expected to account for just 2.5% of total US food and beverage retail sales this year.

Food and Beverages 268

Food and Beverages eCommerce Marketing Social Media 268

Groove

NOVEMBER 29, 2018

Cutter & Buck, Scullcandy, Sharp, Avery Dennison…they all made the move to BigCommerce. Why? Because BigCommerce is one of the leading eCommerce platforms in the industry. With over 120 countries served and $17 billion in merchant sales, BigCommerce works with a wide range of successful eCommerce companies and well-known brands. Their platform offers a variety of advanced features designed to help eCommerce stores across the spectrum grow online.

BigCommerce 191

BigCommerce Payment Services Merchant Services Multi-channel 191

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Forrester eCommerce

NOVEMBER 5, 2018

Let’s face it: 2018 was not a fabulous year for customer experience. On average, CX quality was flat, with Customer Experience Index (CX Index™) scores showing little movement for the third year in a row. And what little movement that did happen was toward the middle of our scale, where 62% of brands bunched up in […].

Customer Experience 415

Customer Experience Customer 415

My Wife Quit Her Job

NOVEMBER 14, 2018

Today I’m really excited to have Kenric Hwang on the show. Kenric is someone who I’ve known for a very long time we both got started in ecommerce at around the same time. Many years ago, he started a successful outdoor products company, sold it and then started another company called Max & Neo which sells dog collars and accessories online. Now Max & Neo is no ordinary dog collar company and Kenric has managed to get tons of attention on social media and the press because of one key va

Supplies 228

Supplies Outdoor Social Media Accessories 228

Ecommerce Platforms

NOVEMBER 20, 2018

This WP Engine review comprehensively evaluates its features and functionalities, including the overall WP Engine pricing. This should help you determine its relevance to your business. Let’s be honest. While the phenomenal growth the hosting industry has seen lately is largely beneficial, it also introduces a whole new complex twist. It’s essentially not single-faceted anymore.

Management 167

Management eCommerce Platforms eCommerce Operations 167

BigCommerce

NOVEMBER 30, 2018

As an ecommerce brand, email can be your highest ROI sales channel.

Channel 333

Channel eCommerce Improvements Marketing 333

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Customer