October, 2023

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Nearly half of Gen Z will buy holiday gifts on social media, survey finds

RetailDive

Many in the generation expect to spend more than last year and will shop earlier if retailers introduce discounts sooner, according to a Shopify report.

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With Supply Chain Still in Flux, Executives Focus on Sustainability, Automation

Retail TouchPoints

For almost as long as retail has existed, the supply chain has contentedly operated behind the curtain. But that all changed with the COVID pandemic, the ripple effects of which brought supply chains into the spotlight. Now the supply chain is a top consideration not just for retail executives but consumers as well. As geopolitical disputes and fragile infrastructures continue to disrupt the global flow of goods, sustainability and automation topped the list of topics among supply chain professi

Supplies 328
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Predictions 2024: Technology Infrastructure Addresses A Tumultuous Environment

Forrester eCommerce

Dynamic changes are occurring in the technology infrastructure landscape, impacting the data center, remote work, edge environments, and connectivity. Learn more in our 2024 technology infrastructure predictions.

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A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

It’s time to say goodbye to cookies. A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. And yet there’s a successional gap. Nobody seems to know what to do next. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I think everyone’s talking about it but not many people are actually doing a lot of preparation yet,” says one anonymous advertising executive quoted in the study.

Marketing 331
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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US Holiday Retail Sales Will Reach $969 Billion In 2023

Forrester eCommerce

Despite diminishing pandemic-related excess savings, rising interest rates, and the resumption of student loan payments, US retail sales will continue their growth in the 2023 holiday season. Read more of Forrester Principal Forecast Analyst, Jitender Miglani's insight in this blog.

Retail 418
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ChatGPT Plus Streamlines Features in Major Update

RetailWire

OpenAI, a leading innovator in artificial intelligence, has announced a significant upgrade to its ChatGPT Plus.

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NOT Your Dad’s Supply Chain: 4 Trends Every Retail Exec Should Know for 2024

Retail TouchPoints

In 2024, it won’t be your dad’s supply chain. Shoppers’ retail preferences will be unlike anything we’ve seen even just a year ago. More fluid. Less predictable. Highly distributed! These four emerging trends elevate the urgency for supply chain execs to move distributed order management (DOM) to the top of their lists. #1: Retailers are testing brands, hiding the parent brand.

Supplies 306
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Top 5 Things You Need To Know About How Generative AI Is Used In Security Tools

Forrester eCommerce

We just released a huge new report: How Security Tools Will Leverage Generative AI with collaboration across the entire Forrester Security and Risk team. This report looks at how generative AI will affect six different security domains: detection and response, Zero Trust, security leadership, product security, privacy and data protection, and risk and compliance.

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UK’s first digital proof of age card set to be trailed at c-stores

TalkingRetail

The UK’s first digital proof of age card has been launched by digital identity platform Luciditi with convenience stores set to be part of a testing programme. Age Proof has been designed to safeguard young people needing to verify their age and is accredited by the Home Office-endorsed Proof of Age Standards Scheme (PASS). The.

Retail 122
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25 Free Affiliate Programs That Pay Out The Most Money

My Wife Quit Her Job

Affiliate marketing is one of the best ways to earn passive income. Your website acts as a virtual salesman, allowing you to make money without having to manage a product or deal with fulfillment. In this article, I’ll list the top 25 free affiliate programs, and provide a brief overview of each to help you earn money from your promotions. Brevo Brevo, formerly known as Sendinblue, is a Software as a Service (SaaS) marketing platform that helps businesses communicate with customers through

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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3 eCommerce Email Marketing AI Tools That Online Merchants Will Love

Groove

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. Enter the era of artificial intelligence (AI) - a groundbreaking wave of technology that is revolutionizing the way email campaigns are strategized, executed, and optimized.

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Unique Holiday Marketing Ideas for Ecommerce brands with Examples

lateshipment

Ho Ho Ho! The holiday season is upon us and it’s time for brands to wipe the dust off the box, get in it and think outside of that box to bring in some quality holiday traffic. Holiday marketing could be very different from marketing throughout the year. Brands need to get all in with their tricks and tactics to pull off a successful and profitable holiday season.

eCommerce 244
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Integrate Pricing, Promotions and Markdowns to Drive Profitability

Retail TouchPoints

Despite a positive job market and a stabilized economic environment, most consumers ( 96% ) are looking to save money in the short term, according to a recent study from PwC. But at the same time merchants’ margins are being squeezed, making intelligent pricing and promotions strategies even more critical for success. Lifecycle pricing , which integrates base pricing, promotions and markdowns into one holistic strategy, can help merchants optimize their approach — especially as they strive to lo

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Predictions 2024: Exploration Generates Progress 

Forrester eCommerce

Our message to clients for 2024 is simple: Don’t wait. Read Predictions 2024 to discover why you need to move on genAI now, plus our takes on dozens of other critical topics.

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Why You Need FULL Funnel CRO Right Now

FastSpring

Dave Gowans loves that testing allows opinions and preconceptions about conversion to be set aside in favor of numbers and measurability. And what is one of the key conversion factors he uses those numbers to measure? Love. As wild as that sounds, it makes perfect sense. Dave, Founder and Director of Conversion at conversion optimization agency Browser to Buyer , explains that there are two fundamentals underlying the research his agency does for clients: barriers and motivators.

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502: How To Make Your First $1000 Dollars On Shopify (The Easy Way) – Family First Friday

My Wife Quit Her Job

In this Family First episode, I walk you through everything you need to know in order to get your first sales on Shopify without spending a lot of money. Enjoy! What You’ll Learn The Bare Minimum That You Need To Have On Your Site A Simply Traffic Strategy That Works The Method Of Quickly Generating Repeat Sales The post 502: How To Make Your First $1000 Dollars On Shopify (The Easy Way) – Family First Friday appeared first on MyWifeQuitHerJob.com.

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The 5 Best AI and SEO Tools for eCommerce Website Strategy

Groove

In the vast digital landscape, where visibility is paramount, the science and art of Search Engine Optimization (SEO) hold the key to unlocking online success. As search engines continue to evolve, so too must our strategies to ensure optimal visibility and organic traffic. Enter the realm of artificial intelligence (AI), a disruptive force that is revolutionizing the field of SEO.

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6 Steps for Demonstrating Digital Ad Spend ROI | Salsify

Salsify

Attention spans are shortening, and ad blockers are on the rise, which means it’s crucial for brands to know exactly where their money’s going.

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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What Gen Z Expects from In-Store Experiences: Shared Values and Community Connections

Retail TouchPoints

Even though “digitally native” is on the short list for describing Gen Z, its members are most certainly in-store shoppers as well, albeit with their own set of priorities and expectations. New research from MG2 confirms that Gen Z is looking for curated visual merchandising experiences and for brand values to shine through in these physical environments, along with a focus on wellbeing and community connections.

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Go Beyond The Hype: What B2B CMOs Should Do About GenAI Now

Forrester eCommerce

B2B marketing is especially fertile ground for the early adoption of generative AI (genAI) technologies and has already become a beachhead for use cases that span content operations to customer engagement. The problem is that B2B CMOs and their teams lack a process for understanding genAI’s impact, assessing organizational readiness, and prioritizing adoption areas.

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How GenAI Will Reshape CRM’s Value

Forrester eCommerce

Are we right to expect the same superpowers and natural dialogue that J.A.R.V.I.S., the AI assistant, brings to Iron Man as what generative AI (genAI) will bring to CRM?

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Meet Izola: Accelerating Forrester’s GenAI Future

Forrester eCommerce

Izola synthesizes Forrester’s research to enable clients to move faster on their top priorities and have more informed conversations with Forrester experts who apply and contextualize Forrester insights to their business-critical initiatives.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Anti-Predictions: Here’s What Won’t Happen In 2024   

Forrester eCommerce

Before our full predictions for 2024 launch on Tuesday, October 24, read our "anti-predictions." Here's what won’t happen in 2024.

Consumer 459
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Will Generative AI Replace Frontline B2B Marketers?

Forrester eCommerce

What if your CMO said that you could hire 500 new frontline marketers for your B2B organization? What would you be able to accomplish with such an infusion of resources? Maybe you should ask ChatGPT.

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Go-To-Market Strategy: Three Steps To Connecting Buyer Needs To Ideal Offerings

Forrester eCommerce

This blog post dives into the Buyer Strategy layer of the Forrester Go-To-Market Architecture Model. This layer details a go-to-market strategy approach that aligns the needs of a particular buying audience with the best solution that will meet those needs.

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Predictions 2024: CX Teams Should Buckle Up For A “Fun” Ride

Forrester eCommerce

In 2024, we expect that CX leaders will continue to navigate variable footing, in some cases finding themselves caught in the crossfire between new tech and old policies. Prepare yourself for the new year with a preview of our 2024 predictions.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Align AI By Design (Or Risk Decline)

Forrester eCommerce

As my colleague Brian Hopkins pointed out in his blog Demystifying AI Risks: A Practical Solution for Better Business, the challenge of alignment in artificial intelligence is one that we cannot afford to ignore.

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Embrace Storymaking To Change Your Sustainability Brand Narrative

Forrester eCommerce

In 1994, when he was CEO of Pixar, Steve Jobs said: “The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.” Fast-forward almost 30 years later, storytelling is still incredibly powerful.

Marketing 448
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Adobe’s GenAI Acceleration Bodes Well For Your Company’s Creativity

Forrester eCommerce

With generative AI expanding the ways that companies can create better customer experiences, Adobe last week reinforced its leadership position in genAI for business at its annual event for its core “creator” customer base, Adobe MAX.

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Can Store Fulfillment Tech Help Solve The Retail Theft Crisis?

Forrester eCommerce

Retailers' solution to increased shrink may already be a tool in their arsenal. Learn from Emily Pfeiffer on OMS tech solutions for retail theft.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!