BigCommerce

APRIL 12, 2017

Does this sound familiar? I built a website, promoted it on Facebook and am getting a lot of visitors, but no one is buying. Yea, that happened to me, too. When I first launched my business on BigCommerce, I had the site up and running rather easily. It looked the way I wanted it to. It worked the way I wanted it to. All I had to do, I thought, was get traffic there and presto: I’d have revenue coming in.

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My Wife Quit Her Job

APRIL 24, 2017

Email marketing generates a substantial portion of my revenue for both my blog and my online store. As a result, I dedicate a significant amount of time building upon these 3 pillars of email success. I make sure that my emails convert into sales. I maximize the rate of email signups. I make sure that my email campaigns don’t end up in spam. (The topic of this post) Now up until this point, I’ve mainly blogged about increasing email conversions and boosting email signups.

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Bryan Eisenberg

APRIL 4, 2017

The post Social media are like windows inside your company’s walls… appeared first on Bryan & Jeffrey Eisenberg.

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Social Media 189

Optimizely

APRIL 3, 2017

Mobile apps provide marketers with a unique opportunity to creatively supplement the omnichannel shopping experience. Because mobile apps are structured differently than any other channel – even/especially when compared to browsing web via mobile – retailers who have apps can invite customers to interact with products and with branding in ways that can’t be done otherwise.

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Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Recommendation

RTP blog

APRIL 28, 2017

By Gina Ashe, ThirdChannel In response to declining foot traffic, competition from neighboring stores that carry similar products and other financial pressures among brick-and-mortar stores, many retail companies are closing stores to cut costs. In the first quarter of 2017 alone, Radio Shack , Payless and The Limited have each closed hundreds of locations.

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A Better Lemonade Stand

APRIL 24, 2017

These are the free & premium graphic design resources we use to create stand-out websites that are beautiful, optimized and attractive to our customers. The post 200+ Curated Graphic & Brand Design Resources appeared first on A Better Lemonade Stand.

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My Wife Quit Her Job

APRIL 19, 2017

Larry is the founder and CTO of Wordstream which is a service that develops online marketing software and helps companies optimize their PPC ad campaigns. He is considered one of the most influential PPC experts in the world and he’s a frequent blogger for Search Engine Land, MOZ, Search Engine Journal and other top business publications. In this episode, you will learn about how he started Wordstream and how to run profitable PPC campaigns the right way.

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Steve Dennis

APRIL 7, 2017

All too often we can find ourselves ruled by fear, both subtle and profound. Faced with going out on a limb , being vulnerable, trying something entirely new, it’s easy for The Resistance to take over, for the lizard brain to kick in, for us to tell ourselves the time isn’t right or that we aren’t quite ready. For many us, it’s not the least bit difficult to imagine the embarrassment, pain or all manner of calamities that might result from exposing our ideas to the world,

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Optimizely

APRIL 28, 2017

As shoppers move away from traditional brick-and-mortar stores and are increasingly found on digital channels , brands need to figure out how to best allocate their annual marketing budget to accommodate this surge. This is a task that’s only made more difficult for brands trying to compete with ecommerce giants like Amazon, who reportedly increased their marketing spend by a whopping 37.6% last year according to Internet Retailer.

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RTP blog

APRIL 17, 2017

By Jim Weaks, Cummins Allison With growing pressure to keep stores front-and-center in the minds of shoppers – especially given the growth and interest in non-traditional competitors – many grocers are looking for ways to differentiate through additional services. Self-service coin counting machines provide an opportunity to achieve competitive differentiation, retain and draw in new customers and increase the frequency of return visits – and purchases.

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Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

Fulfillment

A Better Lemonade Stand

APRIL 17, 2017

With this comprehensive guide learn to create a logo for your business that's unique & memorable. You can only make a first impression once so make it count. The post How to Create a Unique and Memorable Logo: The Comprehensive Guide appeared first on A Better Lemonade Stand.

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BigCommerce

APRIL 27, 2017

Email marketing is the number one most effective channel for ecommerce businesses. It drives direct traffic. It speaks to both existing customers and prospects. It engages. It builds brand loyalty. It increases AOV. It builds brand assets and, ultimately, grows your bottom line. The only reason anyone says email marketing is dead is because they aren’t very good at it.

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My Wife Quit Her Job

APRIL 17, 2017

When it comes to email marketing, your revenue potential is directly proportional to the number of people on your list. Size matters! And for my online store, the more emails I collect, the more money I make. It’s that simple and email accounts for over 20% of my sales. Email is also one of those mediums that can be tapped over and over again to attract repeat customers, establish your brand, and humanize your business.

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SellBrite

APRIL 17, 2017

Now that we’ve entered into Q2, it’s a good time to stop and briefly think about the specific actions you’ve taken to drive ecommerce sales so far this year, and what you’re going to do differently in the months ahead. With only a little over 8 months left in the year, you don’t have a lot of time to waste—you have to start compiling and working through a list of growth ideas that you can implement to fuel real growth and profits for your ecommerce business.

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B2C

Optimizely

APRIL 27, 2017

Internet Retailer recently published an article called “The Knowledge Gap” in their April 2017 issue. The article discussed how today’s top retailers are able to deliver more personalized messaging and gain an edge over their competitors in terms of how they acquire, communicate with, and retain customers. By segmenting their prospects early-on in their shopping journey, these retailers can better identify which prospects are close to making a purchase and are demonstrating signals of actionable

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RTP blog

APRIL 26, 2017

The Federal Trade Commission (FTC) wants to make sure consumers are aware of any commercial connections between brands and social media influencers. The Commission recently sent 90 letters reminding both influencers and marketers that such relationships should be clearly and conspicuously disclosed. The FTC even displayed technological savvy by noting that consumers using mobile devices typically only see the first three lines of an Instagram post, so these “material connection” warnings need to

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A Better Lemonade Stand

APRIL 4, 2017

If you’re interested in learning more about what it takes to start up one of these 11 industry-specific businesses then read on for our excerpts. The post Step-by-Step: How to Start 11 Different Types of Ecommerce Businesses appeared first on A Better Lemonade Stand.

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BigCommerce

APRIL 18, 2017

Checkout optimization is a frequently overlooked area for retailers looking for routes to increase online revenue. Instead, many online business owners and managers focus on optimizing for the front end of the website –– creating beautiful designs , site experiences and merchandising product to push customers down a purchase funnel. That makes sense.

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Electronics

My Wife Quit Her Job

APRIL 26, 2017

Today I’m thrilled to have both Jeff Cohen and Brandon Checketts on the show. Now Jeff has already been on the podcast in episode 120 where we talked about reviews and how to get ranked in Amazon. But today we are blessed to have Brandon Checketts on the show as well. Brandon is actually the founder of Seller Labs and was the original programmer and developer of Feedback Genius and Ignite.

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SellBrite

APRIL 30, 2017

Accessing valuable resources and information has become easier with smartphones, as well as mobile and desktop apps. One of the best ways to obtain information and learn from others is through podcasts. It’s convenient, easy to access, and can be listened to at your own convenience. Today, you can find plenty of podcasts surrounding the topic of ecommerce on iTunes and other podcast apps.

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eCommerce Merchant Services Recommendation Shopify 125

Optimizely

APRIL 21, 2017

Newsletters are a great way to promote current trends, advertise flash sales, offer advice in the forms of tips and tricks, and more. But sending all your customers the exact same newsletter content isn’t an effective way to engage each shopper, and could even be perceived as irrelevant. For example, a fitness brand we shopped with sent us a newsletter containing tips and tricks for how to “Get Bigger & Stronger” mere days after we’d browsed a series of weight-loss supplements.

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RTP blog

APRIL 25, 2017

By Adam Blair, Executive Editor Smartphones influenced 31% of the $3.39 trillion in total (online and offline) U.S. retail sales in 2016, according to Forrester Research. Not bad for a technology that’s little more than a decade old. But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 billion, or approximately 15% of the online sales total of $393.8 billion (and just 1% of total sales).

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Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Bryan Eisenberg

APRIL 23, 2017

My friend Geraldine DeRuiter ( @everywhereist ) is about to release her first book. The book will be released May 2nd. The reviews have been amazing so far. I am sure you will love her writing like I do. Comment below why you would love a copy of her book for a chance to win. All Over the Place: Adventures in Travel, True Love, and Petty Theft. The post Want a free book that will make you laugh?

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Books Travel 124

BigCommerce

APRIL 14, 2017

69.23% –– that’s the average percentage of online consumers who will put something in a cart on your site and then just up and leave without ever purchasing. 58.6% –– that’s the percentage of people who say they’ve abandoned a cart within the last 3 months because “I was just browsing / not ready to buy.” These people likely won’t ever even initiate your checkout flow.

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Shipping Costs Payments BigCommerce Payment Services 411

My Wife Quit Her Job

APRIL 12, 2017

Today, I’m really happy to have Noah Kagan back on the show. Now Noah was actually one of my very first guests way back in episode 7 and he took a chance on coming on a podcast that hadn’t even launched yet. Anyway since we last spoke, Noah has gone on to create an 8 figure company in the span of 3 years in Sumo.com and today we’re going to find out exactly how he did it.

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SellBrite

APRIL 9, 2017

Gone are the days when you needed a dedicated specialist or agency to handle all of your e-commerce stores’ marketing. With the rapid advancement of social media and email marketing platforms, anyone with an e-commerce store can get ads running and emails sending within a couple of hours. But while it’s easier than ever for stores to hand over their money and advertise their products on multiple channels, a number of factors make it increasingly challenging for stores to personalize their

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eCommerce eCommerce Marketing Recommendation Social Media 125

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eCommerce

Optimizely

APRIL 18, 2017

Flash sales are an ideal way to introduce new lines of merchandise, drive purchases in specific product categories, and reach customers with opportunities to shop during the times when they’re most likely to make a purchase. And when done correctly, they’re proven to generate over 2X the conversion rates of standard promotional campaigns. But a poorly-executed flash sale won’t merely result in a lack of sales, it could be the thing that loses you a customer.

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RTP blog

APRIL 24, 2017

By Tom Erskine, One Door The growth of e-Commerce and shifting demographics are requiring every retailer to adapt. Store closings are often the response, but retailers can’t shrink their way to success. Nor can they invest only in e-Commerce silos in an attempt to copy successful online-only models. Retailers must invest in differentiating their stores and fixing the fundamentals of the in-store experience.

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Ecommerce Platforms

APRIL 2, 2017

Finding a place to hire an ecommerce designer or developer is a little trickier than it might initially seem. You have the option to go with job boards, expert communities or cheap labor sites. I'm not about to directly recommend places like Upwork and Freelancer.com. Although I've had a few logos designed by people on Fiverr, we're talking about constructing and managing your ecommerce website.

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Store Growers

APRIL 25, 2017

Ever read one of those articles about a startup that blows up? Once the millions of venture funding pour in, the excesses start, things go downhill until there is nothing left to do but blow the last money on an all or nothing Superbowl ad. The details vary a little from story to story, but I’m always shaking my head in disbelief. What were the people in charge thinking?

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Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing