This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Does this sound familiar? I built a website, promoted it on Facebook and am getting a lot of visitors, but no one is buying. Yea, that happened to me, too. When I first launched my business on BigCommerce, I had the site up and running rather easily. It looked the way I wanted it to. It worked the way I wanted it to. All I had to do, I thought, was get traffic there and presto: I’d have revenue coming in.
Email marketing generates a substantial portion of my revenue for both my blog and my online store. As a result, I dedicate a significant amount of time building upon these 3 pillars of email success. I make sure that my emails convert into sales. I maximize the rate of email signups. I make sure that my email campaigns don’t end up in spam. (The topic of this post) Now up until this point, I’ve mainly blogged about increasing email conversions and boosting email signups.
Mobile apps provide marketers with a unique opportunity to creatively supplement the omnichannel shopping experience. Because mobile apps are structured differently than any other channel – even/especially when compared to browsing web via mobile – retailers who have apps can invite customers to interact with products and with branding in ways that can’t be done otherwise.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
By Gina Ashe, ThirdChannel In response to declining foot traffic, competition from neighboring stores that carry similar products and other financial pressures among brick-and-mortar stores, many retail companies are closing stores to cut costs. In the first quarter of 2017 alone, Radio Shack , Payless and The Limited have each closed hundreds of locations.
Now that we’ve entered into Q2, it’s a good time to stop and briefly think about the specific actions you’ve taken to drive ecommerce sales so far this year, and what you’re going to do differently in the months ahead. With only a little over 8 months left in the year, you don’t have a lot of time to waste—you have to start compiling and working through a list of growth ideas that you can implement to fuel real growth and profits for your ecommerce business.
Get Advice from the Industry's Landing Page Leader. Bounce Exchange is the 7th fastest growing business in the U.S. And landing pages are their secret weapon. Sign up for their webinar on May 2 to get the insider tips on how to sell more, more strategically. After analyzing billions of impressions, with the people-based approach to landing page optimization, BounceX has found that brands see a 10-15% lift in conversion rate, on average.
Get Advice from the Industry's Landing Page Leader. Bounce Exchange is the 7th fastest growing business in the U.S. And landing pages are their secret weapon. Sign up for their webinar on May 2 to get the insider tips on how to sell more, more strategically. After analyzing billions of impressions, with the people-based approach to landing page optimization, BounceX has found that brands see a 10-15% lift in conversion rate, on average.
Larry is the founder and CTO of Wordstream which is a service that develops online marketing software and helps companies optimize their PPC ad campaigns. He is considered one of the most influential PPC experts in the world and he’s a frequent blogger for Search Engine Land, MOZ, Search Engine Journal and other top business publications. In this episode, you will learn about how he started Wordstream and how to run profitable PPC campaigns the right way.
These are the free & premium graphic design resources we use to create stand-out websites that are beautiful, optimized and attractive to our customers. The post 200+ Curated Graphic & Brand Design Resources appeared first on A Better Lemonade Stand.
As shoppers move away from traditional brick-and-mortar stores and are increasingly found on digital channels , brands need to figure out how to best allocate their annual marketing budget to accommodate this surge. This is a task that’s only made more difficult for brands trying to compete with ecommerce giants like Amazon, who reportedly increased their marketing spend by a whopping 37.6% last year according to Internet Retailer.
By Jim Weaks, Cummins Allison With growing pressure to keep stores front-and-center in the minds of shoppers – especially given the growth and interest in non-traditional competitors – many grocers are looking for ways to differentiate through additional services. Self-service coin counting machines provide an opportunity to achieve competitive differentiation, retain and draw in new customers and increase the frequency of return visits – and purchases.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
All too often we can find ourselves ruled by fear, both subtle and profound. Faced with going out on a limb , being vulnerable, trying something entirely new, it’s easy for The Resistance to take over, for the lizard brain to kick in, for us to tell ourselves the time isn’t right or that we aren’t quite ready. For many us, it’s not the least bit difficult to imagine the embarrassment, pain or all manner of calamities that might result from exposing our ideas to the world,
Email marketing is the number one most effective channel for ecommerce businesses. It drives direct traffic. It speaks to both existing customers and prospects. It engages. It builds brand loyalty. It increases AOV. It builds brand assets and, ultimately, grows your bottom line. The only reason anyone says email marketing is dead is because they aren’t very good at it.
When it comes to email marketing, your revenue potential is directly proportional to the number of people on your list. Size matters! And for my online store, the more emails I collect, the more money I make. It’s that simple and email accounts for over 20% of my sales. Email is also one of those mediums that can be tapped over and over again to attract repeat customers, establish your brand, and humanize your business.
With this comprehensive guide learn to create a logo for your business that's unique & memorable. You can only make a first impression once so make it count. The post How to Create a Unique and Memorable Logo: The Comprehensive Guide appeared first on A Better Lemonade Stand.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Internet Retailer recently published an article called “The Knowledge Gap” in their April 2017 issue. The article discussed how today’s top retailers are able to deliver more personalized messaging and gain an edge over their competitors in terms of how they acquire, communicate with, and retain customers. By segmenting their prospects early-on in their shopping journey, these retailers can better identify which prospects are close to making a purchase and are demonstrating signals of actionable
The Federal Trade Commission (FTC) wants to make sure consumers are aware of any commercial connections between brands and social media influencers. The Commission recently sent 90 letters reminding both influencers and marketers that such relationships should be clearly and conspicuously disclosed. The FTC even displayed technological savvy by noting that consumers using mobile devices typically only see the first three lines of an Instagram post, so these “material connection” warnings need to
Accessing valuable resources and information has become easier with smartphones, as well as mobile and desktop apps. One of the best ways to obtain information and learn from others is through podcasts. It’s convenient, easy to access, and can be listened to at your own convenience. Today, you can find plenty of podcasts surrounding the topic of ecommerce on iTunes and other podcast apps.
Checkout optimization is a frequently overlooked area for retailers looking for routes to increase online revenue. Instead, many online business owners and managers focus on optimizing for the front end of the website –– creating beautiful designs , site experiences and merchandising product to push customers down a purchase funnel. That makes sense.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Today I’m thrilled to have both Jeff Cohen and Brandon Checketts on the show. Now Jeff has already been on the podcast in episode 120 where we talked about reviews and how to get ranked in Amazon. But today we are blessed to have Brandon Checketts on the show as well. Brandon is actually the founder of Seller Labs and was the original programmer and developer of Feedback Genius and Ignite.
If you’re interested in learning more about what it takes to start up one of these 11 industry-specific businesses then read on for our excerpts. The post Step-by-Step: How to Start 11 Different Types of Ecommerce Businesses appeared first on A Better Lemonade Stand.
Newsletters are a great way to promote current trends, advertise flash sales, offer advice in the forms of tips and tricks, and more. But sending all your customers the exact same newsletter content isn’t an effective way to engage each shopper, and could even be perceived as irrelevant. For example, a fitness brand we shopped with sent us a newsletter containing tips and tricks for how to “Get Bigger & Stronger” mere days after we’d browsed a series of weight-loss supplements.
By Adam Blair, Executive Editor Smartphones influenced 31% of the $3.39 trillion in total (online and offline) U.S. retail sales in 2016, according to Forrester Research. Not bad for a technology that’s little more than a decade old. But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 billion, or approximately 15% of the online sales total of $393.8 billion (and just 1% of total sales).
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Gone are the days when you needed a dedicated specialist or agency to handle all of your e-commerce stores’ marketing. With the rapid advancement of social media and email marketing platforms, anyone with an e-commerce store can get ads running and emails sending within a couple of hours. But while it’s easier than ever for stores to hand over their money and advertise their products on multiple channels, a number of factors make it increasingly challenging for stores to personalize their
69.23% –– that’s the average percentage of online consumers who will put something in a cart on your site and then just up and leave without ever purchasing. 58.6% –– that’s the percentage of people who say they’ve abandoned a cart within the last 3 months because “I was just browsing / not ready to buy.” These people likely won’t ever even initiate your checkout flow.
Today, I’m really happy to have Noah Kagan back on the show. Now Noah was actually one of my very first guests way back in episode 7 and he took a chance on coming on a podcast that hadn’t even launched yet. Anyway since we last spoke, Noah has gone on to create an 8 figure company in the span of 3 years in Sumo.com and today we’re going to find out exactly how he did it.
My friend Geraldine DeRuiter ( @everywhereist ) is about to release her first book. The book will be released May 2nd. The reviews have been amazing so far. I am sure you will love her writing like I do. Comment below why you would love a copy of her book for a chance to win. All Over the Place: Adventures in Travel, True Love, and Petty Theft. The post Want a free book that will make you laugh?
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Flash sales are an ideal way to introduce new lines of merchandise, drive purchases in specific product categories, and reach customers with opportunities to shop during the times when they’re most likely to make a purchase. And when done correctly, they’re proven to generate over 2X the conversion rates of standard promotional campaigns. But a poorly-executed flash sale won’t merely result in a lack of sales, it could be the thing that loses you a customer.
By Tom Erskine, One Door The growth of e-Commerce and shifting demographics are requiring every retailer to adapt. Store closings are often the response, but retailers can’t shrink their way to success. Nor can they invest only in e-Commerce silos in an attempt to copy successful online-only models. Retailers must invest in differentiating their stores and fixing the fundamentals of the in-store experience.
Finding a place to hire an ecommerce designer or developer is a little trickier than it might initially seem. You have the option to go with job boards, expert communities or cheap labor sites. I'm not about to directly recommend places like Upwork and Freelancer.com. Although I've had a few logos designed by people on Fiverr, we're talking about constructing and managing your ecommerce website.
Ever read one of those articles about a startup that blows up? Once the millions of venture funding pour in, the excesses start, things go downhill until there is nothing left to do but blow the last money on an all or nothing Superbowl ad. The details vary a little from story to story, but I’m always shaking my head in disbelief. What were the people in charge thinking?
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
We organize all of the trending information in your field so you don't have to. Join 24,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
.png
)
419 
Let's personalize your content