August, 2021

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Omnichannel vs. Multichannel Retail: Which is Better for Your Business?

BigCommerce

Omnipotent, omniscient, omnipresent… omnichannel. Multiplication, multicellular, multivitamin… multichannel.

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The CMO’s Da Vinci Code: Unlocking The True Power Of Marketing

Forrester eCommerce

IBM's research found that when CEOs were asked to identify the most crucial members of the C-Suite, CMOs came in well behind their CFO and COO peers. But it doesn't have to be that way.

Marketing 523
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How Website Developers Can Improve Your eCommerce Website

Groove

A website with the right combination of creativity, originality and technical excellence can transform the user experience. Attain a higher conversion rate by hiring web developers to make sure your website is easily navigable, has an attractive design and is accessible on all devices. A professional team of website developers delivers knowledge and experience to ensure your website has the highest level of consistency and innovation to differentiate your brand from competitors.

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How to Write Compelling Meta Descriptions That’ll Boost Your Rankings

Kissmetrics

If you’re looking to increase your organic SEO rankings, meta descriptions might be the answer. That is, if they are written well! A great meta description should compel users to click on your page in the search results to learn more. It should also contain keywords to boost your SEO. Below, we’ll explain the best practices for creating meta descriptions to help you dominate Google search results.

SEO 363
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Returns: The Hidden Opportunity for Retail

Retail TouchPoints

Returns provide brands and retailers the opportunity to delight their customers. But not all brands and retailers are seizing this opportunity. According to the National Retail Federation (NRF), the U.S. market saw over $400B in returns in 2020. If this dollar value were a proxy for revenues, the returns channel would be the second largest global retailer behind Walmart.

Retail 336
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369: How To Get Top Dollar For Your Business, FBA Rollups & More With Joe Valley

My Wife Quit Her Job

Today I have my friend Joe Valley on the show. Joe is the co-owner of Quiet Light brokerage which is an online brokerage firm that helps you buy and sell businesses. I asked Joe to come on the podcast to discuss the overall online business market, how to sell your online business, the typical valuations he’s seeing, and the Amazon FBA roll-up land grab that is going on right now.

Marketing 296

More Trending

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Square’s Purchase Of Afterpay Will Fuel Buy-Now-Pay-Later Growth

Forrester eCommerce

Square has announced it will purchase Afterpay for US$29 billion. As an Australian, I have to admit a bit of pride in the Aussie-built Afterpay taking its place on the global stage with this deal, the largest in Australian corporate history. It seems everyone is getting into the buy-now-pay-later (BNPL) boom. What was started by […].

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The Shopify Free Trial in 2021 – How Many Days Do You Get?

Ecommerce Platforms

Shopify is one of the largest hosted platforms in the ecommerce space. If you are interested in starting a new online store, you will probably want to try Shopify before you buy. Since this is a hosted ecommerce platform, the company will handle everything related to payments and hosting. Needless to say, it’s a pretty big commitment, so most people would generally want some sort of a trial period before they fully decide to jump ship and migrate their entire store to Shopify.

Shopify 223
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How to Write Headlines: a Step-by-Step Guide

Kissmetrics

If you want your blog posts to perform well, one simple way is to achieve this is by writing magnetic headlines. By playing around with your title after publishing a post, you may significantly increase the post’s conversion rate. In this article, I’m going to share a step-by-step process to get you producing consistently great headlines. Why Should You Care About Headlines?

Article 363
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Exclusive Q&A: How Stojo’s Sustainable Cups Spread from the MOMA Store to Target

Retail TouchPoints

Jurrien Swarts, CEO, Stojo. If you want a tutorial in how to be an environmentally responsible company, not just in one or two areas but end to end, take a look at collapsible cup and container manufacturer/retailer Stojo. The fast-growing company applies circular principles not just to its products but to their component parts, extending even to how those parts are fitted together — because no glue is used, the individual elements can be separated and placed in their own recycling streams.

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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How to Transform Your Brand SERP into Your Personal Business Card

Omnisend

Reading Time: 22 minutes. SEO is a complicated beast that plagues many an ecommerce marketer. Between navigating industry-specific jargon and the never-ending task of optimization, it can seem like a mammoth of a job for many. However, it doesn’t have to be so complicated. By understanding what Google is trying to achieve, and what its ultimate goals are, you can structure your site and product data to better respond to those goals.

SEO 203
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Cloud ERP 101: Everything You Need to Know About Cloud ERP + Ecommerce

BigCommerce

As one sage (and unknown) person is quoted as saying, “I will not be impressed with technology until I can…

eCommerce 438
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Sales Enablement Leaders: Name The Last Time You Spoke With A Buyer

Forrester eCommerce

As enablement professionals, how do we keep from becoming disconnected ivory tower philosophers? Consider these six strategies.

B2B 502
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All You Need to Know About Make It Big Virtual Conference 2021

Ecommerce Platforms

Ecommerce merchants, save the date! “Make it Big” is back with more ecommerce industry experts, legends, and thought leaders than ever before. The free virtual conference will be held from September 14 to 15, 2021, and will offer participants proven expert tips and tactics, strategies, and actionable real-world success stories. Make it Big is the biggest virtual ecommerce conference of its nature that's on-demand and free.

eCommerce 211
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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7 Tips for Successful Small Business Content Marketing

Kissmetrics

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings.

Marketing 363
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Q2 2021 Roundup: How Target, Macy’s and Foot Locker Harnessed Consumer Optimism

Retail TouchPoints

Retail rode strong into Q2 2021 as shoppers returned to stores even as digital sales remained elevated. The spring and early summer was an optimistic time for many consumers who finally emerged from lockdowns looking to refresh their wardrobes and find items suited for smaller local outings during the warmer months. While there were success stories across the industry, three retailers stood out with strong, expectation-topping results: It’s no surprise that Target had another strong quarter, but

Consumer 328
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B2B eCommerce platform receives SOC 2 Type II attestation

Retail Technology Review

OroCommerce, the B2B eCommerce solution, has completed its SOC 2 Type II audit, performed by KirkpatrickPrice. .

B2B 190
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How To Write Product Descriptions To Grow Online Sales

BigCommerce

No matter the size of your online store, product descriptions play a key role in your ecommerce business.

eCommerce 422
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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Worried About Losing Cookie Tracking? Look To Your Loyalty Program

Forrester eCommerce

A loyalty program is a great way to collect zero-party data. Read how your loyalty program can be a powerful tool in the post-cookie world.

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The Complete WordPress Newspaper Theme Review

Ecommerce Platforms

Welcome to the ultimate WordPress Newspaper theme review. The Newspaper WordPress theme is arguably the most appreciated theme developed and offered by tagDiv. It's been a top seller for a while and is extremely popular for users who intend to create editorial, news, magazine, blogging, and multi-purpose websites. It offers amazing features while maintaining the simplicity that users love a theme for.

Magazine 211
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What I Learned by Spending $100,000 on TV Ads

Kissmetrics

Over the last month (4 weeks) I’ve been running television ads for my company, NP Digital , on CNBC and Bloomberg in the United States. If you aren’t familiar with those channels, they are stock channels. And to get even more specific, my ads are running during the hours the stock market is open, from 9:30 am to 4 pm eastern standard time. Now every once in a while, my ads run a bit before the market opens and even a bit after… but that’s roughly the time the ads air.

Channel 362
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145-year-old Bissell Brand Leverages Livestreaming, 11.11 and KOLs to Clean up in China

Retail TouchPoints

Bissell is a quintessentially American brand. Launched in 1876 in Michigan, the floor care company is now run by the fourth and fifth generations of Bissell family executives and is steeped in Americana. The brand’s original carpet sweeper was featured in a Norman Rockwell painting commissioned by co-founder Anna Bissell. Incidentally, she became the country’s first female CEO when she took over after the death of her husband Melville.

Events 328
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Dropshipping Suppliers – Where To Find The Best Dropship Companies

My Wife Quit Her Job

Finding reliable dropship companies is one of the most important aspects of running a successful dropship store. This article will teach you where to find the best dropshipping suppliers to work with. First off, there are 4 main ways to find a dropship supplier depending on your budget, time constraints and the types of products you want to sell. Dropshipping Supplier Directory – A dropship directory is a database of suppliers organized by category.

Article 177
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The Buyer’s Journey Doesn’t Stop at Checkout: Understanding the Five Steps to Creating Frictionless Purchase

BigCommerce

There’s a reason that ecommerce has become a multi-trillion dollar industry — to the tune of a projected $6.

eCommerce 401
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Quick Take: What Does This Current Sales Enablement Tech Consolidation Mean?

Forrester eCommerce

Two recent major acquisitions are part of a larger trend that reveals what sales enablement leaders have come to want and need.

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Best Password Manager in 2021: A Round-up

Ecommerce Platforms

In years gone by you could get away with using a handful of easy to recall passwords. But as the world becomes increasingly digital and more and more financial and personal data is stored online, the need to use more complex passwords as well as have a secure way to manage them has brought about password managers. Password managers allow you to create hard-to-hack passwords and log in automatically to websites without having to recall the password created.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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How to Navigate Google Analytics Like a Pro (Way Beyond the Basics)

Kissmetrics

Google Analytics (GA) is one of the most powerful tools on the web for website analysis. When properly set up and used, it allows you to break down your website traffic and gather vital information to power your digital marketing strategy. While GA has been around for some time, many people still don’t use it to its maximum potential. They only scratch the surface.

Events 361
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Zebra Technologies Acquires SaaS Forecasting and Merchandising Solution

Retail TouchPoints

Zebra Technologies will acquire antuit.ai , a provider of AI-powered Software-as-a-Service (SaaS) solutions designed to assist with forecasting and merchandising in the retail and CPG industries. Antuit.ai will serve as the planning and demand forecasting module within Zebra’s retail software portfolio. Antuit.ai aims to help users ensure they have the right product in the right place, at the right time, at the right price, based on the current state of the supply chain, store inventory and cons

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How to Optimize Messages for Clicks in a Post-iOS World

Omnisend

Reading Time: 6 minutes. Apple has announced significant privacy changes to their operating system, which will be included in the upcoming iOS 15 release. It’s safe to assume that iPhone users around the world will welcome the improvements. However, to marketers, the updates mean only one thing— the open rate metric is dead. Now it’s time to focus on how to improve email click-through rate.

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Ecommerce Analytics: How You Can Leverage the Power of Data to Grow Sales

BigCommerce

How can you expect to achieve results if you don’t know how you are performing at present?

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!