Forrester eCommerce
AUGUST 17, 2021
IBM's research found that when CEOs were asked to identify the most crucial members of the C-Suite, CMOs came in well behind their CFO and COO peers. But it doesn't have to be that way.
BigCommerce
AUGUST 26, 2021
Omnipotent, omniscient, omnipresent… omnichannel. Multiplication, multicellular, multivitamin… multichannel.
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Kissmetrics
AUGUST 26, 2021
If you’re looking to increase your organic SEO rankings, meta descriptions might be the answer. That is, if they are written well! A great meta description should compel users to click on your page in the search results to learn more. It should also contain keywords to boost your SEO. Below, we’ll explain the best practices for creating meta descriptions to help you dominate Google search results.
Retail TouchPoints
AUGUST 16, 2021
Returns provide brands and retailers the opportunity to delight their customers. But not all brands and retailers are seizing this opportunity. According to the National Retail Federation (NRF), the U.S. market saw over $400B in returns in 2020. If this dollar value were a proxy for revenues, the returns channel would be the second largest global retailer behind Walmart.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Omnisend
AUGUST 23, 2021
Reading Time: 22 minutes. SEO is a complicated beast that plagues many an ecommerce marketer. Between navigating industry-specific jargon and the never-ending task of optimization, it can seem like a mammoth of a job for many. However, it doesn’t have to be so complicated. By understanding what Google is trying to achieve, and what its ultimate goals are, you can structure your site and product data to better respond to those goals.
RetailDive
AUGUST 9, 2021
With the advent of technology and the subsequent changes in the business landscape, warehouse digitalization is becoming a necessity if businesses wish to remain relevant and competitive.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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BigCommerce
AUGUST 12, 2021
The 2020 holiday season was — to borrow an overused but nevertheless true phrasing — unprecedented.
Kissmetrics
AUGUST 25, 2021
If you want your blog posts to perform well, one simple way is to achieve this is by writing magnetic headlines. By playing around with your title after publishing a post, you may significantly increase the post’s conversion rate. In this article, I’m going to share a step-by-step process to get you producing consistently great headlines. Why Should You Care About Headlines?
Retail TouchPoints
AUGUST 3, 2021
Jurrien Swarts, CEO, Stojo. If you want a tutorial in how to be an environmentally responsible company, not just in one or two areas but end to end, take a look at collapsible cup and container manufacturer/retailer Stojo. The fast-growing company applies circular principles not just to its products but to their component parts, extending even to how those parts are fitted together — because no glue is used, the individual elements can be separated and placed in their own recycling streams.
Omnisend
AUGUST 26, 2021
Reading Time: 6 minutes. Apple has announced significant privacy changes to their operating system, which will be included in the upcoming iOS 15 release. It’s safe to assume that iPhone users around the world will welcome the improvements. However, to marketers, the updates mean only one thing— the open rate metric is dead. Now it’s time to focus on how to improve email click-through rate.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
RetailDive
AUGUST 10, 2021
Wells Fargo analysts say a delay in the apparel site's "direct buy" option and the exodus of many employees after staffing changes are "red flags.
Forrester eCommerce
AUGUST 5, 2021
This just in: Forrester asked 150 US B2C marketing executives (across industries) how challenging the various 2022 priorities will be to achieve. But what will be the most challenging? Proving the value of marketing. Seventy-one percent of B2C marketing execs indicated that demonstrating the value of marketing to the CEO, CFO, and the board will […].
BigCommerce
AUGUST 10, 2021
As one sage (and unknown) person is quoted as saying, “I will not be impressed with technology until I can…
Kissmetrics
AUGUST 5, 2021
If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Retail TouchPoints
AUGUST 30, 2021
Retail rode strong into Q2 2021 as shoppers returned to stores even as digital sales remained elevated. The spring and early summer was an optimistic time for many consumers who finally emerged from lockdowns looking to refresh their wardrobes and find items suited for smaller local outings during the warmer months. While there were success stories across the industry, three retailers stood out with strong, expectation-topping results: It’s no surprise that Target had another strong quarter, but
Omnisend
AUGUST 8, 2021
Reading Time: 6 minutes. Amazon email marketing opens many doors for ecommerce merchants. As a seller on Amazon, you’re able to take advantage of the company’s platform to reach a huge number of potential buyers. . Using a third-party logistics provider has multiple benefits. For example, lower costs and risks by not needing a warehouse for inventory.
RetailDive
AUGUST 25, 2021
From air shipping to ship charters to price increases, industry players are managing chaos at ports and throughout the global production network every way they can.
Forrester eCommerce
AUGUST 3, 2021
Companies buy in to the theory of customer obsession. Does anyone out there think that putting the customer at the center of your leadership, strategy and operations is a bad idea?? See, I didn’t think so. And yet, just 8% of enterprises are actually customer obsessed. When my colleague Rick Parrish and I developed a […].
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
BigCommerce
AUGUST 23, 2021
No matter the size of your online store, product descriptions play a key role in your ecommerce business.
Kissmetrics
AUGUST 16, 2021
Over the last month (4 weeks) I’ve been running television ads for my company, NP Digital , on CNBC and Bloomberg in the United States. If you aren’t familiar with those channels, they are stock channels. And to get even more specific, my ads are running during the hours the stock market is open, from 9:30 am to 4 pm eastern standard time. Now every once in a while, my ads run a bit before the market opens and even a bit after… but that’s roughly the time the ads air.
Retail TouchPoints
AUGUST 23, 2021
Bissell is a quintessentially American brand. Launched in 1876 in Michigan, the floor care company is now run by the fourth and fifth generations of Bissell family executives and is steeped in Americana. The brand’s original carpet sweeper was featured in a Norman Rockwell painting commissioned by co-founder Anna Bissell. Incidentally, she became the country’s first female CEO when she took over after the death of her husband Melville.
Omnisend
AUGUST 24, 2021
Reading Time: 10 minutes. As marketers, we’re drawn to the psychological aspect of branding. This is proven by the myriad of articles, infographics, and studies you can find on how the most minute details affect a customer’s purchase decision. From color psychology to using urgency language to incite our customers to act, behavioral science is omnipresent in the marketing world.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
RetailDive
AUGUST 4, 2021
Amazon doubled down on its commitment to expand supply chain capacity on its latest earnings call. And in 2020, its capital expenditures were more than three times greater than those of Walmart.
Forrester eCommerce
AUGUST 12, 2021
5G holds huge promises for digital innovation worldwide, differentiating customer experiences through connected assets and services, transforming operations for efficiency and effectiveness and shaping new business models across industries. Forrester believes that 2021 is the year that China becomes the epicenter of 5G innovations globally. In fact, leading Chinese enterprises in a range of vertical […].
TalkingRetail
AUGUST 3, 2021
Kinder Surprise is launching a new range of eggs featuring animals from North America. The Kinder Surprise Natoons range will be available from September in 20g (99p) and 60g (£2.56) packs, featuring 16 different animal toys to collect. Each toy can be scanned to unlock a set of activities for children to complete on the. This story continues at Ferrero expands Kinder Surprise toy range.
Kissmetrics
AUGUST 23, 2021
Google Analytics (GA) is one of the most powerful tools on the web for website analysis. When properly set up and used, it allows you to break down your website traffic and gather vital information to power your digital marketing strategy. While GA has been around for some time, many people still don’t use it to its maximum potential. They only scratch the surface.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
Retail TouchPoints
AUGUST 31, 2021
Zebra Technologies will acquire antuit.ai , a provider of AI-powered Software-as-a-Service (SaaS) solutions designed to assist with forecasting and merchandising in the retail and CPG industries. Antuit.ai will serve as the planning and demand forecasting module within Zebra’s retail software portfolio. Antuit.ai aims to help users ensure they have the right product in the right place, at the right time, at the right price, based on the current state of the supply chain, store inventory and cons
RetailMinded
AUGUST 10, 2021
Online shopping is becoming a popular trend between business to consumers and business to businesses. The coronavirus pandemic also boosted online shopping as people were restricted from going to crowded places like shops. So, with shopping moving online, businesses can take advantage of connecting to more clients online rather than on-premise. . When using your website as your shop, you need to understand that many people will visit your website.
RetailDive
AUGUST 25, 2021
The DTC eyewear brand's revenue has been on the rise. But, like several other digitally native brands that have gone public, it struggles with profitability.
Forrester eCommerce
AUGUST 3, 2021
What do B2B sellers and athletes such as Michael Phelps (swimming), Naomi Osaka (tennis), and Simone Biles (gymnastics), Kevin Love (basketball) have in common? They are likely to be feeling the effects of stress and mental health challenges such as anxiety and depression.
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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p
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