April, 2021

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Adaptive Firms Outperform The Competition

Forrester eCommerce

We have heard it again and again: the pace of change has never been faster, and it is not going to slow down. To win, the most successful organizations will those who are able to capitalize on this market dynamism. Forrester finds that firms with a future fit strategy succeed in this new reality by […].

Marketing 545
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18 Common Ecommerce Mistakes to Avoid: How Many Are You Making?

BigCommerce

So you want to make your ecommerce store the best it can be, minimize cart abandonment and deliver a great…

eCommerce 545
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Get Your MBA in SEO with These 10 Guides and 5 Courses

Kissmetrics

Are you interested in using SEO to build your brand ? Or do you want to use SEO to get more leads and sales? Most importantly do you want to avoid the common mistakes that hold back rankings? Well today, I thought I would do something a bit different. I wanted to break down how you can get a crash course in SEO. Best of all I wanted to do so without you having to spend a dollar.

SEO 363
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How the Rise of the Conscious Consumer is Fueling Resale’s Rapid Growth

Retail TouchPoints

Not too long ago, the sale of secondhand goods was driven primarily by value: shoppers looking to avoid breaking the bank on big-ticket items or clothes the kids will just grow out of. Recently, however, something new has begun to drive massive growth in the used goods sector — consumers who are shopping based on their values , in addition to searching for value.

Consumer 351
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Retention Marketing: Why It’s Important for Ecommerce (+5 Tips for Getting It Right)

Omnisend

Reading Time: 11 minutes. Merchants will often spend plenty of time and money (as well as blood, sweat, and tears) gaining new customers and focus on little else. While it’s important to keep your net wide and try to catch new customers, it’s equally vital, if not more so, to ensure that those who are already customers don’t slip through the netting.

Marketing 196
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How To Increase Conversions With Wishlist For WooCommerce?

MakeWebBetter

Wishes are the inner desire with the restricted possibility of immediate fulfillment. However, wishes are always linked with some hope of fulfillment in the future. Fortunately, marketers have found a way to use this wish factor to boost sales and increase conversions. Many store owners are already using it and converting their store visitors; increasing […].

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How CPG Brands Can Build Authentic Engagement Strategies

BigCommerce

In 2020, nearly 55% of consumers used DTC channels to purchase CPG products or nonperishable items they use on a…

Channel 428
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Why Entity-Based SEO is a New Way of Thinking About Optimization

Kissmetrics

Search engine optimization (SEO) used to be defined by the number of keywords and keyword synonyms across your website’s content. When Google launched its knowledge graph , SEO shifted away from simply relying on keywords, and search engine crawlers began prioritizing rich snippets and entities on search engine results pages ( SERPs ). These days, Google has more systems to identify the true meaning of keyword searches and queries.

SEO 363
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How (and Why) Amazon is Sharing its Tech with Retailers Around the World

Retail TouchPoints

Amazon is well known for being one of the largest retailers in the world. What’s less well-known is that thousands of other retailers are using Amazon technology to power their businesses. That’s right, this quintessential ecommerce disruptor, often blamed for the troubles of brick-and-mortar retail, is taking some of the very innovations that have set it apart and offering them up for other retailers to use.

Retail 331
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How to Choose an Email Marketing Software for Ecommerce Businesses

Omnisend

Reading Time: 10 minutes. Wouldn’t it be great if there was a tool that saved you lots of time, kept in touch with your customers, and helped you make money at any time of day or night? It might sound too good to be true, but that’s exactly what email marketing software does. If you ever wished you could clone yourself to get more done, you might now feel like it’s possible.

eCommerce 174
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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5 Strategies to Convert Price Sensitive Shoppers

UpSellIt

Are you wondering how you can win over shoppers with tight purse strings? You’re not alone! Price sensitivity is a complex phenomenon that varies from person to person and is influenced by a variety of factors. Luckily, there are some excellent strategies that you can employ to convert price sensitive shoppers. Let’s take a closer look at what price sensitivity is and which strategies are right for you.

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Degree Requirements Are Poisoning Your Cybersecurity Talent Pool

Forrester eCommerce

There’s no shortage of obstacles holding back folks from finding meaningful employment in the cybersecurity sector. Some of these obstacles are imposed by human resources policies and the software used to automatically scan through resumes in a game of electronic buzzword bingo. One of the most insidious of these being the requirement of a college […].

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Nearly a third of small retailers still can't pay their rent

RetailDive

More than half of minority-owned small businesses couldn't cover April rent, but these are improvements from March's highs, referral network Alignable found.

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The Ultimate Guide to Social Media for E-Commerce

Kissmetrics

Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. Sprout Social reports that after following a brand on social media, consumers continue to engage in other ways. Ninety-one percent check out the brand’s website or app, 89 percent make a purchase, and 85 percent recommend the brand to someone they know.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Retail TouchPoints and design:retail Reveal the 40 Under 40 Class of 2021

Retail TouchPoints

Retail TouchPoints and design:retail have selected the next class of the 40 Under 40 — the top 40 professionals in the retail industry under the age of 40 who are paving the way for the next era of retail. This year, the publications expanded nominations to include all roles and job functions in the retail ecosystem — from ecommerce and marketing to innovation and store design.

Retail 325
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The Do as Raj would do campaign raises over £20,000 for charity

TalkingRetail

The Do as Raj would do campaign, in memory of Spar retailer Raj Aggarwal, has so far raised more than £24,000 for two local NHS charities. The initiative, which ran from 19-26 April, urged retailers to donate goods, supplies or products to charities, organisations or individuals most in need in their local communities. Aggarwal, who. This story continues at The Do as Raj would do campaign raises over £20,000 for charity.

Supplies 132
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CES: Tech show to return to Las Vegas in 2022, organisers say

365 Retail

CES, the annual technology convention which draws more than 150,000 visitors, will return to its in-person format in Las Vegas next year, organisers have said. The Consumer Technology Association (CTA) said more than 1,000 companies had committed to returning to a physical version of the trade show in January 2022. The industry trade show is regarded as one of the biggest dates in the technology calendar, with big brands such as Samsung, Sony, Google and others using the week-long event to annou

Events 120
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Building A Private Bank For The Next Generation

Forrester eCommerce

Significant gaps continue to exist in private banking, forcing firms to rethink pricing and organizational models. As a result, high-net-worth clients are not fully benefiting from some of the digital innovations that are changing how customers interact with their private banks. To identify “The Top Global Private Banking Trends In 2021,” we interviewed senior executives […].

Banking 539
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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The husk of Sears Holdings is still in bankruptcy — and $81M in the hole

RetailDive

After a massively expensive Ch. 11, what's left of the company doesn't have enough cash to pay its professionals and outstanding vendor claims.

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Announcement: Please do this before the upcoming Google update

Kissmetrics

Google recently announced that they have delayed the release of the Google Page Experience update. In mid-June they are going to release the update as well as some new tools to help you out. But as you know, you don’t want to wait for Google to release their algorithm update and then fix the issues as then you can potentially lose traffic if something is wrong.

SEO 362
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Amazon Fulfillment Center Workers in Alabama Reject Unionization

Retail TouchPoints

In a surprisingly lopsided outcome, workers at BHM1, the Amazon fulfillment center in Bessemer, Ala., rejected the opportunity to join the Retail, Wholesale and Department Store ( RWDSU ) union. Amazon had vigorously opposed the prospect of unionization, and its victory deals a major setback to organizing efforts at the company, which employs 1.3 million people worldwide with more than 950,000 workers in the U.S. alone.

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Covid-19 increases interest in ‘conscious consumption’, research finds

TalkingRetail

The pandemic has intensified interest in ‘conscious consumption’ — defined as those who seriously consider the environmental and societal impacts of their shopping choices, new research reveals. The research by Accenture suggests that more consumers are focusing on: limiting food waste (72%), shopping more health-consciously (68%), and making more sustainable choices when shopping and will.

Consumer 132
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Poundland owner Pepco picks Warsaw over London for stock market float

365 Retail

The owner of Poundland has announced plans to list its shares in Warsaw instead of London, in its multibillion-pound stock market float. Pepco, which also runs the Pep&Co and Dealz brands, had previously said that it was considering stock exchanges in the UK and Poland. Poundland owner Pepco has announced stock market float plans (Pepco/PA). The move comes despite a jump in London listings in 2021, including the likes of Deliveroo, Dr Martens and Moonpig, as the UK economy recovers from the

Marketing 120
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The 100 Best Channel Podcasts Of 2021

Forrester eCommerce

Since posting our top 64 channel podcasts in 2019, there has been explosive growth in podcast adoption. The audio-only format is also expanding with the invite- and iOS-only upstart Clubhouse achieving 16.4 million downloads since it debuted last year, according to Sensor Tower. Responding to this initial success, leading social media companies such as […].

Channel 535
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How 5 companies are tackling issues with sustainable packaging this year

RetailDive

From changing how products are shipped to what containers they're sold in and the product packaging itself, here's how retailers are tackling a myriad of issues.

Shipping 131
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62.41% of All Google Searches Generate 0 Clicks

Kissmetrics

SEO is all about ranking high on Google. The higher your rank the more clicks you get to your website. But what if Google starts sending fewer clicks to websites over time, what should you do? Well, just look at the graph below. It breaks down the last 4 years of click on Google. According to data that we pulled from Ubersuggest , 62.41% of all searches globally get 0 clicks.

SEO 362
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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‘Designed to Explore the Future of Retail’: DICK’S Sporting Goods Debuts House of Sport Concept

Retail TouchPoints

A 17,000-square-foot outdoor turf field and running track, a rock-climbing wall, batting cages and golf hitting bays — these are just a handful of the features adding excitement to the new experiential retail concept — House of Sport from DICK’S Sporting Goods. The first-ever DICK’S House of Sport opened its doors on April 9 in the Rochester suburb of Victor, N.Y.

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Convenience retailers need to improve their use of data

TalkingRetail

The convenience sector needs to improve its use of data in order to compete with Amazon, which could be the 6th largest supermarket if current shoppers swapped just one grocery shop per month, new research indicates. The TWC Trends Spring 2021 Report, from intelligence and technology consultancy TWC, highlights that the online delivery trend is. This story continues at Convenience retailers need to improve their use of data.

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Covid restrictions: what is changing in England this week?

365 Retail

Lockdown restrictions in England are lifting further this week, allowing non-essential retail, hairdressers, gyms and pub beer gardens to reopen. What is changing in England from today? From April 12 non-essential shops, hairdressers, nail salons, libraries and community centres and outdoor hospitality venues such as beer gardens will be allowed to reopen across England.

Leisure 120
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Are You Ready To Step Up To B2B Marketing’s New Destiny?

Forrester eCommerce

As forces converge to drive B2B marketing to a higher purpose, marketing leaders must evolve from brand stewards, lead generation machines, and sales supporters in order to fulfill it.

B2B 518
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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p