April, 2021

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The Definitive Guide to Online Reputation Management

Kissmetrics

There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image.

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18 Common Ecommerce Mistakes to Avoid: How Many Are You Making?

BigCommerce

So you want to make your ecommerce store the best it can be, minimize cart abandonment and deliver a great…

eCommerce 545
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Online Arbitrage On Amazon – How It Works And How To Make Money

My Wife Quit Her Job

If you don’t have a large budget to start an ecommerce business, then online arbitrage (aka Amazon arbitrage) can be a good way to make some short term cash and learn how to sell on Amazon at the same time. The best part about online arbitrage is that it’s a business model that can be run from the comforts of your own home as a side hustle in your spare time.

eCommerce 156
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Adaptive Firms Outperform The Competition

Forrester eCommerce

We have heard it again and again: the pace of change has never been faster, and it is not going to slow down. To win, the most successful organizations will those who are able to capitalize on this market dynamism. Forrester finds that firms with a future fit strategy succeed in this new reality by […].

Marketing 545
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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What Is Domain Authority and How Can I Improve It?

Groove

When trying to improving your eCommerce SEO strategy, have you ever though to yourself what is domain authority? In this blog, we cover what it is and what businesses can do to improve their domain authority. What Is Domain Authority? Domain authority is a concept developed by Moz that predicts how likely a website is to rank on search engine results pages (SERPs).

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How the Rise of the Conscious Consumer is Fueling Resale’s Rapid Growth

Retail TouchPoints

Not too long ago, the sale of secondhand goods was driven primarily by value: shoppers looking to avoid breaking the bank on big-ticket items or clothes the kids will just grow out of. Recently, however, something new has begun to drive massive growth in the used goods sector — consumers who are shopping based on their values , in addition to searching for value.

Consumer 351

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How CPG Brands Can Build Authentic Engagement Strategies

BigCommerce

In 2020, nearly 55% of consumers used DTC channels to purchase CPG products or nonperishable items they use on a…

Channel 428
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Three Human-Centered Imperatives For Our Tech-Enabled Future

Forrester eCommerce

My previous blog noted that “technology has been modernized separately, to a meaningful degree, from the people and processes interacting with that technology.” This phenomenon has been driven primarily from the outdated managerial approach that the application of technology simply supports the efficiency of a given product or service. Organizations can no longer use this mindset and […].

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Degree Requirements Are Poisoning Your Cybersecurity Talent Pool

Forrester eCommerce

There’s no shortage of obstacles holding back folks from finding meaningful employment in the cybersecurity sector. Some of these obstacles are imposed by human resources policies and the software used to automatically scan through resumes in a game of electronic buzzword bingo. One of the most insidious of these being the requirement of a college […].

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Building A Private Bank For The Next Generation

Forrester eCommerce

Significant gaps continue to exist in private banking, forcing firms to rethink pricing and organizational models. As a result, high-net-worth clients are not fully benefiting from some of the digital innovations that are changing how customers interact with their private banks. To identify “The Top Global Private Banking Trends In 2021,” we interviewed senior executives […].

Banking 539
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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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The 100 Best Channel Podcasts Of 2021

Forrester eCommerce

Since posting our top 64 channel podcasts in 2019, there has been explosive growth in podcast adoption. The audio-only format is also expanding with the invite- and iOS-only upstart Clubhouse achieving 16.4 million downloads since it debuted last year, according to Sensor Tower. Responding to this initial success, leading social media companies such as […].

Channel 535
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Three Seismic Shifts In Buying Behavior From Forrester’s 2021 B2B Buying Survey

Forrester eCommerce

Forrester’s 2021 B2B Buying Survey, with more than 950 respondents from around the world, reveals significant changes in buying behavior.

B2B 523
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Are You Ready To Step Up To B2B Marketing’s New Destiny?

Forrester eCommerce

As forces converge to drive B2B marketing to a higher purpose, marketing leaders must evolve from brand stewards, lead generation machines, and sales supporters in order to fulfill it.

B2B 518
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Why The Tech-Enhanced Sales Rep Will Be Your Differentiator

Forrester eCommerce

Learn how dynamic guided selling gives sales teams a competitive edge — and join us at this year's B2B Summit to go deeper.

B2B 515
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Third-Party Providers Want In On The Retail Media Boom

Forrester eCommerce

Retail Media Is Booming I’ve taken more questions on retail media in the past 12 months than any other digital marketing topic that I cover. And it shouldn’t be any surprise, as consumer purchasing and behavior has significantly shifted online during the pandemic. We had already noted growth in retail media in the middle of […].

Retail 505
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“Winning” MITRE ATT&CK, Losing Sight Of Customers

Forrester eCommerce

We didn’t need to check the results of the MITRE ATT&CK Carbanak+FIN7 evaluation when they were released since within minutes of being live, we already had an email from a vendor touting their MITRE ATT&CK prowess. This vendor stated it “dominated” the evaluation. Except MITRE Engenuity doesn’t hand out rankings and awards (therefore, there is no #winning).

Customer 501
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Don’t Let Pandemic-Driven Tech Decisions Impact Your Opportunity To Be Future Fit

Forrester eCommerce

After a period of scrambling many technology leaders are looking to get their technology strategy back on track. Here's how you can do it.

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IBM Bets On Open Source To Hyperaccelerate HCI And Hybrid Cloud Adoption

Forrester eCommerce

Today, IBM announced its new IBM Spectrum Fusion product, first as a scale-out hardware product, but with a roadmap for a software defined storage (SDS) solution. This new product is billed as a storage solution, but it is much more. It is really a “glue-all” product poised to change the hyperconverged infrastructure (HCI) market. Many […].

Marketing 497
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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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What’s Your Sustainability Strategy?

Forrester eCommerce

Just over a year after the global pandemic began, Earth Day is upon us again. The reason this year feels different is because it is. Empowered consumers demand sustainability transformation and a record number of brands have responded in a big way by announcing net-zero or carbon neutral commitments, establishing targets to reduce GHG emissions, […].

Consumer 497
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A Human-Centered, Technology-Enabled Future

Forrester eCommerce

As I begin my career at Forrester, it seems proper to have my first blog introduce my coverage areas and how they interact, generate relevancy, and create value. The nature, design, and performance of managed organizations is evolving to accommodate drastic advancements in technology. To put this into context, technology investment has increased. However, productivity has declined from these investments over […].

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Three Key CRM Trends in 2021 That Will Allow You To Better Engage Your Customers

Forrester eCommerce

For a 30 year old technology category, it is amazing to see the CRM industry continue to grow at a staggering rate. Why? Because CRM is at the heart of every business that wants to compete on customer experience. It enables companies to access 360-degree views of customers in real time to drive reliable, trusted, […].

Customer 493
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The Global Chip Shortage Won’t Ease Soon

Forrester eCommerce

The world is suffering from a systemic shortage of chips. Worry not, your supply of Cool Ranch Doritos is just fine. The chips I’m talking about here are based on silicon, not potatoes or corn. Semiconductors power just about everything now. Your car is a small data center on wheels. When you do a Zoom […].

Supplies 488
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Brand Storytelling Is A Competitive Advantage

Forrester eCommerce

Storytelling is an essential skill that inherently engages audiences and makes content distinctive and memorable. Yet, B2B marketing professionals often struggle to create compelling stories.

B2B 482
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Is Your IT Operating Model A Speedbump In Waiting?

Forrester eCommerce

Learn the key design principles to making your IT operating models more adaptive.

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The Insights Beat: Renew Your Insights-Driven Aspirations This Year

Forrester eCommerce

After a brief hiatus, the Insights Beat blog series is back, where I will continue to feature and curate the latest research and thought leadership from our business insights, data, analytics and AI research team. It’s been a fast start to the year and there is so much amazing research that the team has published […].

Blog 481
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Creativity Catalyzes a Growth Mindset in Business

Forrester eCommerce

We often set apart the designation "creative" and reserve it for the exceptional few — a creative department, team, or leader. Yet creativity surrounds us in life and at work, if we can but recognize and develop it. Firms that embrace creativity as a way of thinking and working to supercharge their individual and collective problem-solving can develop potent products, services, processes, and experiences.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Earth Day 2021

Forrester eCommerce

Over a billion people worldwide celebrate Earth Day. Does this include your customers? Watch my video blog on climate change as a systemic risk, and catch a sneak peek of some of our research on climate change risk management solutions.

Blog 474
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From Monolithic To Modular: Kicking Your Sales Content Engine Into High Gear

Forrester eCommerce

To deliver relevant experiences for each buying situation, B2B organizations need modular sales content. At B2B Summit, learn how high-performing organizations use sales content solutions to achieve this.

B2B 468
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Future Fit Technology Strategy – Learning from Amazon

Forrester eCommerce

The future fit challenge applies today, not just tomorrow CIOs and technology leaders have a core objective to develop and improve the technology foundations and innovation their firms need to win, serve, and retain customers. They must also enable their employees with the capabilities to achieve this customer obsession in an efficient and effective way. […].

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A Brand’s Values Must Withstand The Pressure Of Politics

Forrester eCommerce

When MLB Commissioner Rob Manfred announced the league’s decision to relocate the All-Star Game out of Georgia, it triggered a partisan firestorm — there was support and there was opposition. While some government leaders in the US are advising CEOs to stay out of politics, 68% of US adults believe that CEOs are best positioned […].

Games 468
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!