BigCommerce
DECEMBER 20, 2017
Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. I wanted to: See how they did over Cyber Five – obviously! Get a feel for where their heads were at. That latter reason had me asking these crazy smart, crazy successful folks what was on the horizon for ecommerce in 2018.
Kissmetrics
DECEMBER 6, 2017
“Wash. Condition. Rinse. Repeat.” Sound familiar? It’s a common morning routine. And we all know how things run when we settle into a comfortable routine: it feels like life is on autopilot. Sometimes, that works. However, you might perform your routine so well that you forget to look for improvements. Perhaps your hair would look better without conditioner, but if you never stop to question your routine, you’ll keep going down the same path.
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My Wife Quit Her Job
DECEMBER 5, 2017
Since my wife became pregnant with our first child in 2007, I’ve created 2 different lifestyle businesses, an ecommerce store selling handkerchiefs and a blog about entrepreneurship. And these businesses were created so my wife and I could spend more time with these two. For all of you who are unfamiliar with the terminology, a lifestyle business is a business that you can run on the side to earn extra money so that you don’t feel obligated to work your day job.
Ecommerce Platforms
DECEMBER 25, 2017
If you're looking for a cheap or free open source ecommerce platform, you've come to the right place. Well, technically, you could choose just about any ecommerce framework, since the majority of them are rather inexpensive as it is. However, the open source model has brought about all sorts of praise from the people who use it, especially considering these online store systems are completely free, they're managed and developed by numerous people around the world, and you can typically find lots
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Optimizely
DECEMBER 14, 2017
Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. If some buyers slowly stop opening your emails and others visit your site less and less over time, would you notice immediately? If you’re not keeping track of customer engagement, you could completely miss this slow process of pulling away from your brand — wrongly assuming that your customers are just as highly enga
RTP blog
DECEMBER 1, 2017
By Paul Milner, Displaydata Many of today’s shoppers are extremely conscientious of the food they eat, now more than ever. This is especially true for the 15 million Americans and 17 million Europeans. living with food allergies, and the millions of other shoppers who have implemented dietary changes to alleviate non-allergy health issues or to simply eat healthier and cleaner.
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Kissmetrics
DECEMBER 5, 2017
Facebook recently released Facebook Messenger app ads to the general public. Aaaaaannnnnddddd digital advertising just got even more creepy than ever imagined. Thanks, Zuck. You can now directly message potential prospects via Facebook Messenger right in their inboxes. Kinda like LinkedIn’s Sponsored InMail. Meaning you can nag people 24/7 now. But with all of these new features comes white noise.
My Wife Quit Her Job
DECEMBER 11, 2017
I’ve been getting a lot of questions lately about why you should start your own store from complete scratch when there are marketplaces out there like Amazon, Etsy and EBay that can offer you instant sales. And it’s true. If you choose to sell a popular item on Ebay for example, chances are that you will be able to generate some quick revenue.
Ecommerce Platforms
DECEMBER 8, 2017
An online boutique store is one of those niche product ideas that will never get old. Fashion constantly changes over time, and clothing allows you to choose from a large collection of different items, for both women and men. By the end of this guide, you'll know how to start an online boutique- the ins and outs of the business, ways to find good suppliers and dropshippers, while also exploring the supplier vetting process.
Optimizely
DECEMBER 21, 2017
“Please, not another buzzword,” I hear you cry. “I’m still trying to absorb the last ten years’ worth of marketing jargon and acronyms.”. But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce.
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SellBrite
DECEMBER 6, 2017
There’s a well-known moral exemplified in the tortoise and the hare fable – “slow and steady wins the race.” The same is true in ecommerce marketing. Customers aren’t always easy to engage — the average cart abandonment rate is 69.2%. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them.
BigCommerce
DECEMBER 1, 2017
A solid ecommerce return policy can make or break a sale or turn a visitor into a customer for life. One of the biggest contributors to a sale is how you deal with a potential buyer’s common questions, especially regarding what you’ll do if they don’t like what they purchased. In a survey by comScore and UPS, 63% of American consumers check the return policy before making a purchase and 48% would shop more with retailers that offer hassle-free returns.
Kissmetrics
DECEMBER 12, 2017
“Engagement.” It’s a term often dismissed as “fluffy” that lacks true value towards primary business goals. But we live in a world where customers can engage with us in real time. And with this comes an expectation of delivering the best experience possible. It’s not just about letting your customers feel heard. Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing.
My Wife Quit Her Job
DECEMBER 7, 2017
Today I’m really happy to have Chelsea Frank on the show. Chelsea is a student in my Create A Profitable Online Store Course. She joined over a year ago and she’s been doing really well with her business LifeAndLimbGel.com. Chelsea sells hot and cold therapy products on both her online store and Amazon. But these are no ordinary hot/cold packs. They are designed to contour to your body for a perfect fit.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Ecommerce Platforms
DECEMBER 4, 2017
Have you encountered a chance to move into the world of omnichannel selling? Chances are you have. Even if it doesn't seem like it. A physical retail hardware store selling a handful of items online reflects that of an omnichannel experience. The same goes for building a website or bringing a mobile point of sale to a trade show or craft fair. Amazon and Walmart are currently duking it out in one of the most prolific omnichannel battles we've seen, with Amazon's attempt to create physical bookst
Inflow Insights
DECEMBER 20, 2017
When Skreened, an ecommerce site that sells trendy design-driven apparel and other products, approached us, they hadn’t run a Google Shopping campaign in two years. The company recognized they were missing out on an opportunity for increased revenue. They also knew how hard it is to get it right and get a great return on ad spend (ROAS). Todd Barrs, Skreened’s Vice President of Ecommerce and Marketing, told us “Paid search is a beast.
SellBrite
DECEMBER 20, 2017
Major marketplaces, like Amazon and eBay, come with restrictive seller policies. These venues downplay merchants’ branding to maintain their own homogenous image. Sellers with their own online stores play a different game. They have complete control over their customers’ experiences. Whether it’s rearranging product placement or highlighting a store sale, merchants can use their website to directly connect with their customers and encourage purchases.
BigCommerce
DECEMBER 13, 2017
Looking back on the past two years, I’m still amazed at the river of money Amazon has provided for so many people –– from stay-at-home moms to major household brands. . And while it’s not always good news (nothing ever is in business), the opportunity is still very real and I believe will continue to get even better. However, as more competition has entered the marketplace, it means sellers must bring their best cards to the table if they’re going to win.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Kissmetrics
DECEMBER 27, 2017
Yes. AdWords converts better than most other channels. Anywhere, ever. But. That doesn’t mean it’s the only option. Or even the best option. Two reasons why: First, your cost per lead tends to be higher than other inbound channels. Chiefly because…. Second, AdWords doesn’t scale as well as other options. So you hit a point of diminishing returns. ‘Cause only 3.4% of search queries results in an AdWords click.
My Wife Quit Her Job
DECEMBER 17, 2017
I’ve been hung up on. I’ve been cursed out. I’ve been been treated like a minimum wage worker. But I’ve always sucked it up because that’s what it takes to run a successful wedding linens business. Even though we now have a small staff to answer phone calls and run our help line, back in the day my wife and I were the only ones available to handle customer support.
Ecommerce Platforms
DECEMBER 13, 2017
Are you looking for a really good reason to sell jewelry online? How about the fact that 29 million people purchase jewelry on a daily basis? Don't you want a piece of that pie? If you're here to learn how to sell jewelry online, you've come to the right place. Well, like all online business it's not all that simple. However, the jewelry business does have some appetizing advantages, and it all starts with the insane markups.
Webbula
DECEMBER 22, 2017
Multichannel Sales. Maximize every interaction with your prospect. Have a strong digital strategy. Make sure you have educational content for all stages of the buyer's journey. Align your buying channels. Create a single view of your customer. Fix your website. On October 17, I had the privilege of welcoming over 1,200 senior sales and marketing executives to CEB, now Gartner’s, 8th annual Sales and Marketing Summit at the Cosmopolitan in Las Vegas.
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SellBrite
DECEMBER 29, 2017
Well, you did it. You worked hard to make it through the holiday shopping season, and now we’re just a few days away from entering into the new year. As an ecommerce business owner, you might be taking some time off to reset, but you’re probably also spending some of your down time thinking about what you need to do to really hit the ground running and grow your business in 2018.
BigCommerce
DECEMBER 13, 2017
So you’re up and running as an Amazon seller , and you think you’ve figured out the Amazon marketplace. The good news is, if you’ve made it out alive (and profitably) through your first holiday shopping season, you’re doing well. But, there are a number of issues that even large or long-term Amazon sellers don’t figure out.
Kissmetrics
DECEMBER 18, 2017
There’s no doubting the power of inbound marketing. It’s safe to say that inbound has revolutionized the way marketing works in today’s world. When it works, that is. Because many times, it doesn’t. Or at least, it takes too long. Crafting an inbound campaign requires audience targeting, multiple forms of content based on funnel stages, and perfect integration between marketing and sales.
My Wife Quit Her Job
DECEMBER 10, 2017
After reading my series of articles on how to save money on your taxes, a buddy of mine decided that he was going to start taking extra tax deductions by turning one of his hobbies into a business. Hey Steve! You know how I love to paint right? And just the other day I sold a painting to someone on Ebay… Why don’t I just call this a business and declare business losses off my tax return?
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
RTP blog
DECEMBER 22, 2017
By Gail Cole, Avalara December brings retailers plenty of holiday cheer, but it can also bring plenty of stress. After all, the holiday season accounts for 30% of total annual sales for some retailers. And then there’s sales tax, which is stress-inducing at any time of year. Sales tax rules are difficult to track under the best of circumstances, and holiday products often come with their own wacky rules.
Optimizely
DECEMBER 14, 2017
Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. If some buyers slowly stop opening your emails and others visit your site less and less over time, would you notice immediately? If you’re not keeping track of customer engagement, you could completely miss this slow process of pulling away from your brand — wrongly assuming that your customers are just as highly enga
Ecommerce Platforms
DECEMBER 20, 2017
Building an ecommerce store is easy. Getting people to buy is hard. Or is it? The fact is: It all boils down to your customers. This is how most marketers and business owners play it out: They ‘think' that people would be interested in cat socks. No problem. Then they imagine that girls in the age range of 8-16 would be interested in buying cat socks.
BigCommerce
DECEMBER 13, 2017
As an Amazon seller, you need to ask yourself one important question: “Is my Amazon business profitable?”. The answer isn’t as obvious as you might think. Many sellers discover they are losing thousands of dollars every year. What are Amazon’s Current Selling Fees? Monthly subscription charges: If you are a professional seller (someone planning to sell more than 40 items per month), you’re fees are $39.99 per month.
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