Kissmetrics
DECEMBER 5, 2017
Facebook recently released Facebook Messenger app ads to the general public. Aaaaaannnnnddddd digital advertising just got even more creepy than ever imagined. Thanks, Zuck. You can now directly message potential prospects via Facebook Messenger right in their inboxes. Kinda like LinkedIn’s Sponsored InMail. Meaning you can nag people 24/7 now. But with all of these new features comes white noise.
BigCommerce
DECEMBER 20, 2017
Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. I wanted to: See how they did over Cyber Five – obviously! Get a feel for where their heads were at. That latter reason had me asking these crazy smart, crazy successful folks what was on the horizon for ecommerce in 2018.
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RTP blog
DECEMBER 13, 2017
Last week, Toys ‘R’ Us won U.S. bankruptcy court approval to pay its top 17 executives $14 million in incentive bonuses. Judge Keith Phillips of the U.S. Bankruptcy Court in Richmond, Va., signed off on the bonuses following lengthy arguments from attorney Lynn Kohen on behalf of the U.S. Trustee’s office, a bankruptcy watchdog, over the timing of the payments given the big-box retailer’s uncertain future.
Optimizely
DECEMBER 12, 2017
When your ecommerce product is truly innovative, there is no playbook to follow for marketing it. That’s the experience that QALO has had in marketing their brand of silicone rings. The ecommerce brand was started four years ago by Ted Baker and KC Holiday, who were both newly married and disliked their uncomfortable metal wedding rings. They decided to create a safe and comfortable alternative: the silicone wedding ring.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Ecommerce Platforms
DECEMBER 4, 2017
Have you encountered a chance to move into the world of omnichannel selling? Chances are you have. Even if it doesn't seem like it. A physical retail hardware store selling a handful of items online reflects that of an omnichannel experience. The same goes for building a website or bringing a mobile point of sale to a trade show or craft fair. Amazon and Walmart are currently duking it out in one of the most prolific omnichannel battles we've seen, with Amazon's attempt to create physical bookst
My Wife Quit Her Job
DECEMBER 5, 2017
Since my wife became pregnant with our first child in 2007, I’ve created 2 different lifestyle businesses, an ecommerce store selling handkerchiefs and a blog about entrepreneurship. And these businesses were created so my wife and I could spend more time with these two. For all of you who are unfamiliar with the terminology, a lifestyle business is a business that you can run on the side to earn extra money so that you don’t feel obligated to work your day job.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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BigCommerce
DECEMBER 13, 2017
As a former journalist, the plethora of clickbait headlines across the web is nauseating. I’ve had to draw the line plenty of times in my writing career, refusing to call something “definitive,” comprehensive” or “all-inclusive” if it wasn’t that. This piece of content required no such moral delineation. This book’s headline, Definitive Guide, is the only possible way to describe what you will find in the subsequent chapters.
Omniconvert
DECEMBER 15, 2017
Most of the time, business owners are mostly oriented to track their performance through revenue, conversion rate and by foot traffic. However, these KPIs do not necessarily reflect the success of an online business, if they are not analyzed together with other complementary KPIs. Complementary metrics such as revenue/ visitor and Average Order Value give […].
Optimizely
DECEMBER 14, 2017
Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. If some buyers slowly stop opening your emails and others visit your site less and less over time, would you notice immediately? If you’re not keeping track of customer engagement, you could completely miss this slow process of pulling away from your brand — wrongly assuming that your customers are just as highly enga
Ecommerce Platforms
DECEMBER 25, 2017
If you're looking for a cheap or free open source ecommerce platform, you've come to the right place. Well, technically, you could choose just about any ecommerce framework, since the majority of them are rather inexpensive as it is. However, the open source model has brought about all sorts of praise from the people who use it, especially considering these online store systems are completely free, they're managed and developed by numerous people around the world, and you can typically find lots
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
My Wife Quit Her Job
DECEMBER 11, 2017
I’ve been getting a lot of questions lately about why you should start your own store from complete scratch when there are marketplaces out there like Amazon, Etsy and EBay that can offer you instant sales. And it’s true. If you choose to sell a popular item on Ebay for example, chances are that you will be able to generate some quick revenue.
Kissmetrics
DECEMBER 6, 2017
“Wash. Condition. Rinse. Repeat.” Sound familiar? It’s a common morning routine. And we all know how things run when we settle into a comfortable routine: it feels like life is on autopilot. Sometimes, that works. However, you might perform your routine so well that you forget to look for improvements. Perhaps your hair would look better without conditioner, but if you never stop to question your routine, you’ll keep going down the same path.
BigCommerce
DECEMBER 1, 2017
A solid ecommerce return policy can make or break a sale or turn a visitor into a customer for life. One of the biggest contributors to a sale is how you deal with a potential buyer’s common questions, especially regarding what you’ll do if they don’t like what they purchased. In a survey by comScore and UPS, 63% of American consumers check the return policy before making a purchase and 48% would shop more with retailers that offer hassle-free returns.
RTP blog
DECEMBER 1, 2017
By Paul Milner, Displaydata Many of today’s shoppers are extremely conscientious of the food they eat, now more than ever. This is especially true for the 15 million Americans and 17 million Europeans. living with food allergies, and the millions of other shoppers who have implemented dietary changes to alleviate non-allergy health issues or to simply eat healthier and cleaner.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Optimizely
DECEMBER 21, 2017
“Please, not another buzzword,” I hear you cry. “I’m still trying to absorb the last ten years’ worth of marketing jargon and acronyms.”. But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce.
Ecommerce Platforms
DECEMBER 8, 2017
An online boutique store is one of those niche product ideas that will never get old. Fashion constantly changes over time, and clothing allows you to choose from a large collection of different items, for both women and men. By the end of this guide, you'll know how to start an online boutique- the ins and outs of the business, ways to find good suppliers and dropshippers, while also exploring the supplier vetting process.
My Wife Quit Her Job
DECEMBER 7, 2017
Today I’m really happy to have Chelsea Frank on the show. Chelsea is a student in my Create A Profitable Online Store Course. She joined over a year ago and she’s been doing really well with her business LifeAndLimbGel.com. Chelsea sells hot and cold therapy products on both her online store and Amazon. But these are no ordinary hot/cold packs. They are designed to contour to your body for a perfect fit.
Kissmetrics
DECEMBER 27, 2017
Yes. AdWords converts better than most other channels. Anywhere, ever. But. That doesn’t mean it’s the only option. Or even the best option. Two reasons why: First, your cost per lead tends to be higher than other inbound channels. Chiefly because…. Second, AdWords doesn’t scale as well as other options. So you hit a point of diminishing returns. ‘Cause only 3.4% of search queries results in an AdWords click.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
BigCommerce
DECEMBER 13, 2017
So you’re up and running as an Amazon seller , and you think you’ve figured out the Amazon marketplace. The good news is, if you’ve made it out alive (and profitably) through your first holiday shopping season, you’re doing well. But, there are a number of issues that even large or long-term Amazon sellers don’t figure out.
SellBrite
DECEMBER 6, 2017
There’s a well-known moral exemplified in the tortoise and the hare fable – “slow and steady wins the race.” The same is true in ecommerce marketing. Customers aren’t always easy to engage — the average cart abandonment rate is 69.2%. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them.
Inflow Insights
DECEMBER 20, 2017
When Skreened, an ecommerce site that sells trendy design-driven apparel and other products, approached us, they hadn’t run a Google Shopping campaign in two years. The company recognized they were missing out on an opportunity for increased revenue. They also knew how hard it is to get it right and get a great return on ad spend (ROAS). Todd Barrs, Skreened’s Vice President of Ecommerce and Marketing, told us “Paid search is a beast.
Ecommerce Platforms
DECEMBER 13, 2017
Are you looking for a really good reason to sell jewelry online? How about the fact that 29 million people purchase jewelry on a daily basis? Don't you want a piece of that pie? If you're here to learn how to sell jewelry online, you've come to the right place. Well, like all online business it's not all that simple. However, the jewelry business does have some appetizing advantages, and it all starts with the insane markups.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
My Wife Quit Her Job
DECEMBER 10, 2017
After reading my series of articles on how to save money on your taxes, a buddy of mine decided that he was going to start taking extra tax deductions by turning one of his hobbies into a business. Hey Steve! You know how I love to paint right? And just the other day I sold a painting to someone on Ebay… Why don’t I just call this a business and declare business losses off my tax return?
Kissmetrics
DECEMBER 18, 2017
There’s no doubting the power of inbound marketing. It’s safe to say that inbound has revolutionized the way marketing works in today’s world. When it works, that is. Because many times, it doesn’t. Or at least, it takes too long. Crafting an inbound campaign requires audience targeting, multiple forms of content based on funnel stages, and perfect integration between marketing and sales.
BigCommerce
DECEMBER 13, 2017
As an Amazon seller, you need to ask yourself one important question: “Is my Amazon business profitable?”. The answer isn’t as obvious as you might think. Many sellers discover they are losing thousands of dollars every year. What are Amazon’s Current Selling Fees? Monthly subscription charges: If you are a professional seller (someone planning to sell more than 40 items per month), you’re fees are $39.99 per month.
SellBrite
DECEMBER 20, 2017
Major marketplaces, like Amazon and eBay, come with restrictive seller policies. These venues downplay merchants’ branding to maintain their own homogenous image. Sellers with their own online stores play a different game. They have complete control over their customers’ experiences. Whether it’s rearranging product placement or highlighting a store sale, merchants can use their website to directly connect with their customers and encourage purchases.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
Webbula
DECEMBER 22, 2017
Multichannel Sales. Maximize every interaction with your prospect. Have a strong digital strategy. Make sure you have educational content for all stages of the buyer's journey. Align your buying channels. Create a single view of your customer. Fix your website. On October 17, I had the privilege of welcoming over 1,200 senior sales and marketing executives to CEB, now Gartner’s, 8th annual Sales and Marketing Summit at the Cosmopolitan in Las Vegas.
Ecommerce Platforms
DECEMBER 20, 2017
Building an ecommerce store is easy. Getting people to buy is hard. Or is it? The fact is: It all boils down to your customers. This is how most marketers and business owners play it out: They ‘think' that people would be interested in cat socks. No problem. Then they imagine that girls in the age range of 8-16 would be interested in buying cat socks.
My Wife Quit Her Job
DECEMBER 17, 2017
I’ve been hung up on. I’ve been cursed out. I’ve been been treated like a minimum wage worker. But I’ve always sucked it up because that’s what it takes to run a successful wedding linens business. Even though we now have a small staff to answer phone calls and run our help line, back in the day my wife and I were the only ones available to handle customer support.
Kissmetrics
DECEMBER 11, 2017
KPIs are due EOD. Profit and loss statements need to be generated. Budget status updates have been requested. Juggling multiple marketing campaigns is stressful. But more importantly, it’s also incredibly risky. Soon enough, you’ve depleted your budget to the last few cents, and you have nothing to show for it. Or worse, you didn’t spot the right trends in a successful tactic before spending too much on the underperforming ones.
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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p
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