January, 2022

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How To Rewire Your Brain To Make A Change – Tips Backed By Science

My Wife Quit Her Job

Not too long ago, my wife and I were victims of a dreaded disease known as complacency. If you’ve never experienced this illness before, it’s a condition where your days blend together, you never accomplish anything noteworthy and you feel like you’re stuck on an endless treadmill. Here was our typical day… We got up We went to work We came home We ate dinner We watched TV We went to bed We got up again the next day Rinse and repeat for eternity:) We had no purpose.

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The 10 best BigCommerce themes to grow your business

Omnisend

Reading Time: 10 minutes. BigCommerce gives merchants plenty of opportunities for customization, but the theme you pick when starting out will have a direct impact on many areas of your design. Selecting a theme that aligns with the goals you have for your online store will help you achieve your ideal design as quickly and efficiently as possible. Different designs make sense for different businesses, but we’ve found that these ten options stand out from other BigCommerce themes.

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4 Winning Brand and Retail Partnership Examples

Salsify

We all know the adage: “Two heads are better than one.” But when it comes to standing out on the digital shelf, you might be surprised how much brands have to gain by working together.

Retail 148
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5 CBD Industry Predictions for 2022

BigCommerce

There’s no doubt that the CBD industry has exploded quickly since hemp first became federally legal in 2018.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Asking The Right Questions For B2B Marketing ROI

Forrester eCommerce

The “right” formula for calculating marketing ROI depends on the underlying business question that you are looking to answer.

B2B 370
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How Retailers Can Establish an IoT-Based Smart Building Strategy

Retail TouchPoints

The increasing dominance of ecommerce and the growing prevalence of disruptive technologies have sped up the digital transformation of brick-and-mortar retail. As the retail industry shifts, so do customer expectations. Retailers are facing a multifaceted challenge to meet customer experience standards while tackling increasing competition, skyrocketing location costs, hiring challenges, advancing technologies and the growing need to contribute sustainable solutions.

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Structured Data Vs. Unstructured Data: How to Make This Work for Your Website

Kissmetrics

When you’re starting a website, the first thing on your mind probably isn’t structured vs. unstructured data and how it affects your website. However, the way your information is presented is important. Understanding the distinction and being able to use structured data on your pages can make a big difference to your success. Here’s what you need to know about structured data vs. unstructured data.

SEO 346
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Swipesum Review: Everything You Need to Know

Ecommerce Platforms

Accepting all forms of payments, whether that’s buy now pay later, recurring bills, or just a one off lump sum, etc., is imperative to so many eCommerce brands. However, this isn't always cheap. Depending on which payment processors and providers you use, this simple service could cost your business considerably as the transactions roll in. Many businesses, therefore, try their best to navigate the payments industry to get the best deal.

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Charging Forward into 2022 with BigCommerce CEO Brent Bellm

BigCommerce

In 2021, ecommerce experienced another year of pandemic-accelerated growth.

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Managing Technology’s Impact On Society Will Require A Responsible And Ethical Tech Organization

Forrester eCommerce

Digital acceleration means all companies need to understand their technological and social impacts to build customer trust. Responsible and ethical tech efforts will need to be coordinated across the enterprise.

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Why Retailers’ Data Privacy Policies are the New Customer Experience

Retail TouchPoints

Brands have always focused on personal touches and customization for consumers, yet a recent eMarketer report found growing concerns around data privacy, with nearly nine out of 10 consumers saying it’s important to them. In fact, three out of 10 consumers worldwide have switched providers due to concerns with those companies’ data policies or data-sharing practices adding fuel to the fire.

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5 eCommerce Trends You'll See in 2022

Groove

Though trends come and go, some trends stick around. And when you don't keep up with the competition, you're sure to be left behind. With the pandemic in 2021, eCommerce gained significant market share over in-person shopping. With this growth comes the importance of staying up-to-date with the latest eCommerce trends. So, we put together this blog to share our forecast of the top eCommerce trends that we believe will make their mark in 2022.

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How To Use Local Search Marketing to Attract More Customers

Kissmetrics

Nearly half of all Google searchers are looking for local information. Whether they’re looking for products or services, they’re on Google, and, if you’re not, they’ll never find you. Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? How is it different from local SEO?

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A Quick Seller Snap Review (Jan 2022)

Ecommerce Platforms

Are you an Amazon seller trying to optimize your pricing strategy? If that's you, perhaps, you want to see what Seller Snap can offer your business? Well, rest assured, you're in the right place. In this review, we’ll cover everything you need to know about Seller Snap – more specifically, how the product works, its key features, and its pricing. Hopefully, by the end of this Seller Snap review, you'll have all the info you need to decide whether this software is right for your Amazon business s

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Unique discount codes now available for WooCommerce

Omnisend

Reading Time: 3 minutes. Omnisend is about to become the only email service provider on WooCommerce with the ability to add unique discount codes to emails. We’ve always offered integrations with other platforms to give our customers all the benefits of easy-to-use omnichannel features while continuing to use their preferred ecommerce platform. WooCommerce store owners could already integrate with Omnisend and benefit from our powerful, ecommerce-focused automation features.

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The Definition Of Modern Zero Trust

Forrester eCommerce

At the beginning of 2022, Zero Trust faces a bizarre dichotomy; it’s on the verge of becoming the de facto cybersecurity approach while simultaneously having many security practitioners decry it as “just a marketing ploy.” How did we, as the security community, arrive at such a precarious perch? Part of the problem, according to John […].

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Exclusive Q&A: The 9 Themes Shaping the Future of DTC

Retail TouchPoints

2021 was a critical year for the direct-to-consumer (DTC) space. With consumers’ rapid shift to ecommerce channels, DTC players had to navigate surges in demand and effectively compete against a broader landscape that included their startup peers but also omnichannel behemoths. At the same time, they’ve had to navigate consumers’ increased desire to buy from brands that align with their social and environmental beliefs.

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Pay Per Click Advertising Platforms You Need In 2022

Groove

Let 2022 to be your year with pay per click advertising. Pay Per Click Advertising Platforms You Need In 2022. From social media platforms like Facebook, Instagram, Twitter, TikTok and YouTube to Google Shopping, there are a ton of ways to increase reach, visibility and brand awareness while growing your ad revenue. Here are some platforms we recommend exploring and implementing as part of your eCommerce advertising strategy this year!

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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The Ultimate Guide to Improving Your Website Performance

Kissmetrics

SEO is one of the most-used (and most important) website optimization strategies. However, great content , backlinks, and meta descriptions won’t help much if you don’t optimize your website performance. If visitors land on your site and find it takes too long to load, or images don’t display correctly, they’re likely to choose a competitor. That’s why improving your website performance is crucial.

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Best Reverse ASIN Tools to Find Top Amazon Keywords

Ecommerce Platforms

Amazon sellers require all the analytical help they can get to compete with other sellers, locate popular keywords, and improve their product selections. That's why we highly recommend reverse ASIN (Amazon Standard Identification Number) tools to boost keyword research effectiveness. Overall, the best reverse ASIN tools offer features to pursue keywords that are bound to provide profits.

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SheerID Announces International Day of Education Deals For Students and Teachers

SheerID

SheerID announced several exclusive offers for students and teachers to celebrate the International Day of Education on January 24.

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The Emotions And Moments In The Customer Journey That Really Drive Loyalty

Forrester eCommerce

Emotion is key to differentiated experiences that drive customer loyalty. But many companies get emotion wrong. Rather than designing experiences built on a broad spectrum of emotions, they equate emotion with delight. Contrary to popular belief, making customers feel content, happy, or delighted impacts loyalty less than making customers feel respected, understood, valued, or confident. […].

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Don’t Get Scammed by a Grifter: How to Avoid and Manage Gift Card Fraud

Retail TouchPoints

Fraud and gift cards go hand in hand. Since their inception in 1930, many have been caught up in scams or fraud, and according to an AARP survey , around one in 10 people will fall victim to gift card scams and fraud. Retailers around the world rely heavily on gift card purchases. In fact, the number of digital gift cards U.S. retailers sold in November 2020 increased 25% year-over-year , with an additional increase of 106.1% year-over-year in December 2020. .

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How Webpage Speed Impacts The Bottom Line

Groove

What Is Webpage Speed? Webpage speed , or page load speed , is a term that refers to how quickly or how slowly an entire website or a specific webpage takes to load in its entirety. This takes into account every single piece of content on a page, like images, graphics, videos, text, CTA buttons, the navigation menu and the footer. Page load times vary depending on numerous aspects of a site, such as the size of files, the platform a website is hosted on, how a webpage is coded, the number of wid

SEO 262
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Why You Should Still Be Using Personalized Marketing to Boost Your Brand

Kissmetrics

It’s getting harder than ever to connect with buyers and prospects on a personal level. The good news? It is easier to build real, human connections with your audience if you know what data and strategies to use. One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ?

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The 5 Most Popular Remarkable Retail Podcast Episodes of Season 3

Steve Dennis

It’s hard to believe that my co-host (and producer) Michael Leblanc and I have shipped nearly 60 episodes of the Remarkable Retail Podcast in just over 15 months. It’s been a great learning experience and we are so very grateful for our many amazing guests, being named to multiple “best of” lists, earning all the 5-star reviews and, most importantly, our growing audience.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Faceted Navigation for eCommerce: Complete Guide for SEOs

Inflow Insights

If your eCommerce website sells a lot of products, there’s nothing like faceted navigation to improve your customers’ search experience. Sorting by filters like size, color, and style can greatly increase conversion rates — but, unless you set up the technical aspects correctly, that could easily be negated by harmful SEO impacts. Fortunately, faceted navigation isn’t as tricky as it seems, as long as you follow a few important rules.

SEO 157
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Social Media Plays A Bigger Role In Commerce Than Just Buying

Forrester eCommerce

In 2021, US-based social media platforms such as Facebook, Instagram, Snapchat, TikTok, and even Twitter piled on user shopping features, paving the way for 61% of US online adults under 25 years old saying that they’ve completed a purchase on a social network without leaving the website or app. Brands salivate at the opportunity to […].

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Thinking Outside the Mall: Using Exterior Spaces to Draw Shoppers In

Retail TouchPoints

I used to live near the Palisades Mall in Nyack, N.Y. For those not familiar, it’s an enormous structure, and like most auto-centric suburban shopping centers, it’s surrounded by acres of parking spaces. But nothing much happens on its outside , except for signage big and bright enough to be seen by speeding cars on the interstate highway it abuts. Making more creative, engaging use of all this essentially wasted outside space will be one of the key elements of successfully future-proofed malls,

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Analyzing User Interface vs User Experience

Groove

UI vs UX: What’s The Difference? Whether you’re an aspiring designer or a current designer that wants to design a user interface to optimize your website design for user experience , it’s important to first acknowledge the differences between the two. Before diving in, I want to remind you not to get hung up on the specific terminology as each term is being redefined in the design industry.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!