Omnisend

JANUARY 31, 2022

Reading Time: 10 minutes. BigCommerce gives merchants plenty of opportunities for customization, but the theme you pick when starting out will have a direct impact on many areas of your design. Selecting a theme that aligns with the goals you have for your online store will help you achieve your ideal design as quickly and efficiently as possible. Different designs make sense for different businesses, but we’ve found that these ten options stand out from other BigCommerce themes.

BigCommerce 148

BigCommerce Shipping Costs Social Media Merchant Services 148

BigCommerce

JANUARY 31, 2022

There’s no doubt that the CBD industry has exploded quickly since hemp first became federally legal in 2018.

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Forrester eCommerce

JANUARY 28, 2022

Digital acceleration means all companies need to understand their technological and social impacts to build customer trust. Responsible and ethical tech efforts will need to be coordinated across the enterprise.

Management 370

Management Technology Customer Customer Experience 370

Retail TouchPoints

JANUARY 31, 2022

The increasing dominance of ecommerce and the growing prevalence of disruptive technologies have sped up the digital transformation of brick-and-mortar retail. As the retail industry shifts, so do customer expectations. Retailers are facing a multifaceted challenge to meet customer experience standards while tackling increasing competition, skyrocketing location costs, hiring challenges, advancing technologies and the growing need to contribute sustainable solutions.

Retail 359

Retail Technology Operations Improvements 359

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Kissmetrics

JANUARY 21, 2022

When you’re starting a website, the first thing on your mind probably isn’t structured vs. unstructured data and how it affects your website. However, the way your information is presented is important. Understanding the distinction and being able to use structured data on your pages can make a big difference to your success. Here’s what you need to know about structured data vs. unstructured data.

SEO 346

SEO Information Social Media Other 346

Ecommerce Platforms

JANUARY 6, 2022

Accepting all forms of payments, whether that’s buy now pay later, recurring bills, or just a one off lump sum, etc., is imperative to so many eCommerce brands. However, this isn't always cheap. Depending on which payment processors and providers you use, this simple service could cost your business considerably as the transactions roll in. Many businesses, therefore, try their best to navigate the payments industry to get the best deal.

Payment Services 211

Payment Services Merchant Services Payments Document 211

BigCommerce

JANUARY 28, 2022

In 2021, ecommerce experienced another year of pandemic-accelerated growth.

BigCommerce 400

BigCommerce eCommerce 400

Forrester eCommerce

JANUARY 24, 2022

At the beginning of 2022, Zero Trust faces a bizarre dichotomy; it’s on the verge of becoming the de facto cybersecurity approach while simultaneously having many security practitioners decry it as “just a marketing ploy.” How did we, as the security community, arrive at such a precarious perch? Part of the problem, according to John […].

Definition 370

Definition Marketing Customer 370

Retail TouchPoints

JANUARY 19, 2022

Brands have always focused on personal touches and customization for consumers, yet a recent eMarketer report found growing concerns around data privacy, with nearly nine out of 10 consumers saying it’s important to them. In fact, three out of 10 consumers worldwide have switched providers due to concerns with those companies’ data policies or data-sharing practices adding fuel to the fire.

Customer Experience 336

Customer Experience Customer Retail Consumer 336

Kissmetrics

JANUARY 19, 2022

Nearly half of all Google searchers are looking for local information. Whether they’re looking for products or services, they’re on Google, and, if you’re not, they’ll never find you. Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? How is it different from local SEO?

Search Marketing 338

Search Marketing Marketing Customer SEO 338

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Ecommerce Platforms

JANUARY 17, 2022

Are you an Amazon seller trying to optimize your pricing strategy? If that's you, perhaps, you want to see what Seller Snap can offer your business? Well, rest assured, you're in the right place. In this review, we’ll cover everything you need to know about Seller Snap – more specifically, how the product works, its key features, and its pricing. Hopefully, by the end of this Seller Snap review, you'll have all the info you need to decide whether this software is right for your Amazon business s

Games 197

Games Subscription Merchant Services Other 197

Steve Dennis

JANUARY 5, 2022

It’s hard to believe that my co-host (and producer) Michael Leblanc and I have shipped nearly 60 episodes of the Remarkable Retail Podcast in just over 15 months. It’s been a great learning experience and we are so very grateful for our many amazing guests, being named to multiple “best of” lists, earning all the 5-star reviews and, most importantly, our growing audience.

eCommerce 158

eCommerce Retail Definition Shipping 158

Inflow Insights

JANUARY 10, 2022

If your eCommerce website sells a lot of products, there’s nothing like faceted navigation to improve your customers’ search experience. Sorting by filters like size, color, and style can greatly increase conversion rates — but, unless you set up the technical aspects correctly, that could easily be negated by harmful SEO impacts. Fortunately, faceted navigation isn’t as tricky as it seems, as long as you follow a few important rules.

SEO 157

SEO eCommerce Recommendation Blog 157

Forrester eCommerce

JANUARY 19, 2022

Emotion is key to differentiated experiences that drive customer loyalty. But many companies get emotion wrong. Rather than designing experiences built on a broad spectrum of emotions, they equate emotion with delight. Contrary to popular belief, making customers feel content, happy, or delighted impacts loyalty less than making customers feel respected, understood, valued, or confident. […].

Customer 370

Customer Customer Loyalty 370

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Retail TouchPoints

JANUARY 4, 2022

2021 was a critical year for the direct-to-consumer (DTC) space. With consumers’ rapid shift to ecommerce channels, DTC players had to navigate surges in demand and effectively compete against a broader landscape that included their startup peers but also omnichannel behemoths. At the same time, they’ve had to navigate consumers’ increased desire to buy from brands that align with their social and environmental beliefs.

Omnichannel 336

Omnichannel Consumer Channel Toys 336

Kissmetrics

JANUARY 7, 2022

SEO is one of the most-used (and most important) website optimization strategies. However, great content , backlinks, and meta descriptions won’t help much if you don’t optimize your website performance. If visitors land on your site and find it takes too long to load, or images don’t display correctly, they’re likely to choose a competitor. That’s why improving your website performance is crucial.

Improvements 274

Improvements Reference Download SEO 274

Ecommerce Platforms

JANUARY 10, 2022

Amazon sellers require all the analytical help they can get to compete with other sellers, locate popular keywords, and improve their product selections. That's why we highly recommend reverse ASIN (Amazon Standard Identification Number) tools to boost keyword research effectiveness. Overall, the best reverse ASIN tools offer features to pursue keywords that are bound to provide profits.

PPC 197

PPC Channel Information Other 197

Forrester Omnichannel

JANUARY 28, 2022

Digital acceleration means all companies need to understand their technological and social impacts to build customer trust. Responsible and ethical tech efforts will need to be coordinated across the enterprise.

Technology 148

Technology Customer Customer Experience 148

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Steve Dennis

JANUARY 31, 2022

Will the Metaverse completely transform your company? Hard to say. Would the response rates (and ultimately the profitable enrollment) of your prospective high value customers be improved through increased personalization? Perhaps. Can a more tailored, hybrid go-to-market strategy drive greater share of wallet and market share? Could be. In a VUCA world , few things are certain.

Improvements 148

Improvements Marketing Customer Retail 148

Forrester eCommerce

JANUARY 19, 2022

In 2021, US-based social media platforms such as Facebook, Instagram, Snapchat, TikTok, and even Twitter piled on user shopping features, paving the way for 61% of US online adults under 25 years old saying that they’ve completed a purchase on a social network without leaving the website or app. Brands salivate at the opportunity to […].

Social Media 370

Social Media Customer 370

Retail TouchPoints

JANUARY 14, 2022

Fraud and gift cards go hand in hand. Since their inception in 1930, many have been caught up in scams or fraud, and according to an AARP survey , around one in 10 people will fall victim to gift card scams and fraud. Retailers around the world rely heavily on gift card purchases. In fact, the number of digital gift cards U.S. retailers sold in November 2020 increased 25% year-over-year , with an additional increase of 106.1% year-over-year in December 2020. .

Gifts 328

Gifts Merchant Services eCommerce Payments 328

Kissmetrics

JANUARY 17, 2022

It’s getting harder than ever to connect with buyers and prospects on a personal level. The good news? It is easier to build real, human connections with your audience if you know what data and strategies to use. One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ?

Marketing 273

Marketing Recommendation Social Media Improvements 273

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

GetElastic

JANUARY 26, 2022

If you’re in the eCommerce space, I’m sure it’s no surprise to you that it’s taking a lot more to keep customers engaged and satisfied. It’s been recorded that 47% of consumers report that if they continuously encounter poor customer experiences, they’ll spend money with a competitor, despite having been a faithful customer for years. In addition to more innovative digital experiences and convenient shopping channels, customers also expect to easily find and engage with the products they want, a

eCommerce 148

eCommerce Management Customer B2B 148

Omniconvert

JANUARY 18, 2022

Discover Jeffrey Eisenberg’s advice for eCommerce stores that want to achieve customer-centricity and apply what Amazon does best to their business. The post Jeffrey Eisenberg: “Analytics repress empathy. We can’t relate to customers as numbers.” appeared first on Omniconvert Ecommerce Growth Blog.

Customer 148

Customer Blog eCommerce 148

ecomdash

JANUARY 19, 2022

Want better sales and conversions? Take a note out of these big box retailers' pages, and learn how to create kits that drive sales. The post How To Market Kits To Drive Purchases appeared first on Ecomdash.

Marketing 148

Marketing Retail eCommerce Marketing eCommerce 148

Forrester eCommerce

JANUARY 18, 2022

Three unique factors shape the future of jobs in the Europe-5 (France, Germany, Italy, Spain, and the UK): The pandemic. Businesses grow revenues by digitalizing their work processes. More work is done remotely, and more routine tasks are automated. Automation is a lever for change to reduce process costs and increase innovation. The decline in […].

Customer 370

Customer 370

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail

Retail TouchPoints

JANUARY 26, 2022

I used to live near the Palisades Mall in Nyack, N.Y. For those not familiar, it’s an enormous structure, and like most auto-centric suburban shopping centers, it’s surrounded by acres of parking spaces. But nothing much happens on its outside , except for signage big and bright enough to be seen by speeding cars on the interstate highway it abuts. Making more creative, engaging use of all this essentially wasted outside space will be one of the key elements of successfully future-proofed malls,

Outdoor 328

Outdoor Events Technology Customer Experience 328

Kissmetrics

JANUARY 6, 2022

You’re likely already familiar with 404 errors that display a “page not found” message to visitors. While these pages serve a purpose, they can be harmful to your website if misused. An example of a “page not found” error used in the wrong context is a soft 404 error. These can wreak havoc on your search engine rankings, website traffic, and even credibility.

SEO 273

SEO Improvements Clothing Reference 273

Wiser

JANUARY 18, 2022

In a world with Coca-Cola, Nike, Gillette, and other hugely successful brands, it can be tough as one of the little guys—especially in the retail execution space. You’re on the hunt for ways to get your products sold by more retailers, take over more share of the shelf, and build a strong brand reputation among consumers. What can you do when you’re competing against the giants of your industry?

Information 147

Information Retail Other Improvements 147

GetElastic

JANUARY 4, 2022

2021 was a year of tremendous growth for our organization. A few highlights include launching new product offerings , celebrating triple digit revenue growth for our modern SaaS ecommerce offering, hiring 46 people, releasing 70+ product updates , recognizing 31 individuals with promotions, onboarding 40+ new partners, launching new wellness initiatives, and so much more. 2021 was also another year of navigating COVID in the workplace and in our homes.

Events 148

Events Blog Other Information 148

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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

eCommerce