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Ecommerce is growing incredibly fast — up more than 15% year over year in 2018, and on track for even more growth this year. But because of that growth, the competition is incredibly fierce. There are hundreds of thousands of ecommerce businesses vying for the consumer’s short attention span, and we’re not even talking titans like Amazon. Today’s customers expect a perfect experience — from your social media ads to your product pages to your checkout process to your email marketing t
Many advertisers waste money on inefficient Google Ads campaigns. Amongst the biggest budget wasters are campaigns triggering searchers queries that are not relevant. These wasted clicks drive up the total cost and make it a lot harder to get profitability. The good news is that you can easily fix this issue by using negative keywords in Google Ads.
Last week, the United States Conference of Mayors adopted a resolution against paying ransoms. What’s interesting about this is by creating what is essentially a vertical front of communities against ransomware. It may well disincentivize attackers from targeting US towns and cities. I’m hopeful and encouraged by this action, but I worry that this resolution […].
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When it comes to navigating the digital noise in today’s competitive ecommerce landscape, many businesses are finding frustrations with their current digital marketing tactics to convert prospects. Now is the time to focus on inbound marketing strategies and we’ve curated a list of the top four hacks to boost your brand’s engagement and conversions. 1.
Your customers don’t just want personalization, they expect it. In fact, almost half of consumers get annoyed when marketing from a brand isn’t personalized. If you want to offer an experience to turn one-time shoppers into brand fans that swear their undying loyalty to your product, you must personalize your marketing. However, that’s easier said than done.
In the past few years, influencer marketing has become big business. Top influencers are banking millions of dollars with their campaigns and Instagram photos, but is this coming to an end? Recent news points to just how manipulative these larger influencers can be, and how things might not be as they seem. Cue micro-influencers, which might be the marketing world’s solution to the influencer problem.
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I’ve been testing a new SEO hack and it works no matter how old or how new your site is. Heck, you can have barely any links, and I’ve found it to work as well. Best of all, unlike most SEO changes, it doesn’t take months or years to see results from this… you can literally see results in less than 30 minutes. And here’s what’s crazy: I had my team crawl 10,000 sites to see how many people are leveraging this SEO technique and it was only 17.
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